1. BA 4700
MARKETING MANAGEMENT
L.P. CHEW
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2. 
 Millions of cups of coffee are consumed daily in the
India
 Kiosk in a mall or market location and provide
customers with the best coffee and tea selections
available from around the world
 Coffee kiosks are faster and easier to access
 It’s a new way to deliver fast coffee and food services
that can be seen even in international market.
Coffee Kiosks Market
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3. 
Comparative analysis
COMPARISONS
STRATEGY
QUALITY
PRICE
GLOBAL
CAFE COFFEE
DAY
SELLING
ORIENTED
GOOD
COSTLIER
PLACED LOWER
TATA
STARBUCKS
MARKETING
ORIENTED
BEST
COMPETITIVE
BETTER PLACED
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4. 
Comparative analysis
COMPARISONS
MARKET HOLD
SEGMENTATION
RADIUS
INNOVATION
CAFÉ COFFEE
DAY
EARLIER TO
START
YOUTH
RESTRICTIONS
SLOWER
TATA
STARBUCKS
RECENT ENTRY
YOUTH &ADULT
NO
RESCTRICTIONS
FASTER
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5. 
 The greatest locations - visibility, high traffic pattern,
convenient access.
 The best products - freshest coffee beans, cleanest
equipment, premium serving containers, consistent
flavor.
 The friendliest servers - cheerful, skilled,
professional, articulate.
 The finest reputation - word-of-mouth advertising,
promotion of our community mission of charitable
giving.
Business Overview &
Strategy
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6. 
 The higher the customer satisfaction, the higher the
customer recognition.
 Never compromize on the products’ quality
 Specialty growth is being driven both by new
converts as well as increasing levels of consumption
by veteran specialty drinkers
 Its here to stay!!!!!
Conclusion
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