The document describes the timekeeping features of the Apple Watch. It discusses how the Apple Watch keeps incredibly precise time, allows for extensive customization of watch faces with various designs and complications, and provides classic timekeeping functions like a stopwatch in new digital and analog formats. Key features mentioned include its ability to automatically adjust for time zones and daylight saving time, include complications for information like weather and stocks, and customize faces with different designs, colors, and detail levels.

1. Spring forward.

3. Our most
personal
device yet.
Our goal has always been to make
powerful technology more accessible.
More relevant. And ultimately, more
personal. Apple Watch represents a new
chapter in the relationship people have
with technology. It’s the most personal
product we’ve ever made, because it’s
the first one designed to be worn.

4. An incredibly precise timepiece.
High‐quality watches have long been defined by their ability to keep unfailingly
accurate time, and Apple Watch is no exception. In conjunction with your iPhone,
it keeps time within 50 milliseconds of the definitive global time standard. It even
lets you customize your watch face to present time in a more meaningful,
personal context that’s relevant to your life and schedule.

5. Entirely new ways to stay in touch.
Apple Watch makes all the ways you’re used to communicating more convenient.
And because it sits right on your wrist, it can add a physical dimension to alerts and
notifications. For example, you’ll feel a gentle tap with each incoming message.
Apple Watch also lets you connect with your favorite people in fun, spontaneous
ways — like sending a tap, a sketch, or even your heartbeat.

6. A smarter way to look at fitness.
Apple Watch gives you a complete picture of your all‐day activity. The three rings of the Activity
app show your daily progress and help motivate you to sit less, move more, and get some
exercise. It’s also an advanced sports watch, giving you real‐time stats for a variety of the most
popular workouts. Over time, Apple Watch learns your activity and fitness levels. It uses that
information to improve the accuracy of your measurements and suggest personalized all‐day
activity goals. It even provides custom reminders to encourage you to achieve them.

7. There’s an Apple Watch for everyone.
A device you wear is vastly different from one you keep on a desk or carry in your
pocket. It’s more than a tool. It’s a true expression of your personal taste. So we
designed Apple Watch to reflect a wide range of styles and preferences. Because we
want you to love wearing it as much as you love using it.

8. Anodized aluminum cases in silver or
space gray. Strengthened Ion‐X glass.
Colorful, durable bands.
18‐karat gold cases in yellow or rose.
Sapphire crystal. Exquisitely crafted
bands and closures.
Stainless steel or space black stainless
steel cases. Sapphire crystal. A range of
stylish bands.

9. Timekeeping
TIMEKEEPINGTIMEKEEPING
Make the most
of time.
Apple Watch is first and foremost
an incredibly accurate timepiece.
It does everything a watch
should, but in ways no other
watch ever has. It’s also
connected to your calendar and
your contacts. So in addition to
showing you the time, Apple
Watch actually understands
what time means to you. It helps
you be more productive and
efficient. So you get more out of
every moment.

10. Timekeeping
Learn more when
you lift your wrist.
Faces. Choose a face and customize
it however you like. Add more
functionality. Switch colors and see
even more detail, such as minutes,
seconds, and milliseconds.
Complications. An alarm, the
weather, when the sun rises and sets.
You can see information that’s
relevant to you and how you spend
your time.
Glances. A quick swipe shows what’s
important to you as you go through
the day: your next meeting, sports
scores, stocks, and even a map to
your next destination.

11. Timekeeping
Millions of ways to see time.
A device you wear is unlike one you put in your bag or pocket, because it makes a
bigger statement about your personal style. So Apple Watch faces are designed to be
extensively customizable, from how they look to what they do. When you combine all
the possible options, there are virtually endless ways to make Apple Watch your own.

12. Timekeeping
One watch. Many faces.
Most watches are designed with a single face. But Apple Watch comes with a range of
watch faces — from traditional to playful to artful to educational. You can change
them whenever you like, and explore many different ways to see time.
Chronograph. Modeled on the very
first analog stopwatches, this face
measures time in incredibly precise
increments. It uses two hands: one
for total time and a second for lap
times. A customizable timescale
measures long and short
time periods.
Color. A bold and clean design shows
the time in a range of bright colors
that you can change to suit your
mood. Use the Digital Crown to
choose a color. Keep things minimal
or add complications for even
more functionality.
Modular. The flexible grid design
easily accommodates the greatest
number of complications for a rich
view into your day ahead. When you
tap one, you’ll go right to the
corresponding app.

13. Timekeeping
One watch. Many faces.
Most watches are designed with a single face. But Apple Watch comes with a range of
watch faces — from traditional to playful to artful to educational. You can change
them whenever you like, and explore many different ways to see time.
Utility. This practical face can be as
simple or as detailed as you’d like. It
has plenty of space to clearly display
three complications, including names
of meetings and calendar events.
Mickey Mouse. This beloved classic
is more animated than ever. As
Mickey’s arms move naturally around
the dial, he points to the hour and
minute and taps his foot
every second.
Simple. Start with an elegant,
minimalistic view that puts time front
and center. Then adjust the amount
of detail on the dial, from light to
dense. Even with complications, this
face maintains a clean and
refined design.

14. Timekeeping
One watch. Many faces.
Most watches are designed with a single face. But Apple Watch comes with a range of
watch faces — from traditional to playful to artful to educational. You can change
them whenever you like, and explore many different ways to see time.
Motion. A butterfly flutters. A
jellyfish swims. A flower blooms.
Choose a theme, and each time you
raise your wrist you’ll see a different
species, color, and movement.
Solar. Based on your current location
and the time of day, you can see the
sun’s position in the sky — at dawn,
sunrise, solar noon, sunset, dusk, and
solar midnight. Follow the solar path
over time as you turn the
Digital Crown.
Astronomy. Working with
astrophysicists, we’ve created this
digital orrery. Turn the Digital Crown
to see the solar system and the exact
position of the planets, sun, and
moon as you move forward or go
back in time. View different scales: A
day by one rotation of the earth, a
month by moon phases, and a year
by the passage of planets around
the sun.

15. Timekeeping
Dial in every detail.
One Apple Watch face can have a multitude of looks. When you choose a face, you
can also choose the colors and indicate even more details of time, like minutes,
seconds, and milliseconds. So when you glance down at your wrist, you see time
precisely the way you like.

16. Timekeeping
Complications. Made simple.
Many watches include a few specialized functions — known in watchmaking as
complications — that go beyond telling the time. But Apple Watch comes with a full
range that can be added to most faces. Some complications are traditional, such as
moon phases or sunrises and sunsets. Some are more modern, like stock quotes,
weather reports, your next calendar event, and a daily activity tracker. And you can
tap on certain complications to get more information from their corresponding apps.

17. Timekeeping
Complications. Made simple.
Many watches include a few specialized functions — known in watchmaking as
complications — that go beyond telling the time. But Apple Watch comes with a full
range that can be added to most faces. Some complications are traditional, such as
moon phases or sunrises and sunsets. Some are more modern, like stock quotes,
weather reports, your next calendar event, and a daily activity tracker. And you can
tap on certain complications to get more information from their corresponding apps.
Moon Phase. See how much of the
moon will be visible that night.
Timer. Set a timer right from your
wrist. More than one, in fact.
Alarm. Set alarms and see how much
time is remaining.
Stocks. Get real‐time quotes for the
stocks you follow most.
Weather. See the current
temperature for anywhere in
the world.
Calendar. Get a quick look at what’s
next on your schedule.

18. Timekeeping
Complications. Made simple.
Many watches include a few specialized functions — known in watchmaking as
complications — that go beyond telling the time. But Apple Watch comes with a full
range that can be added to most faces. Some complications are traditional, such as
moon phases or sunrises and sunsets. Some are more modern, like stock quotes,
weather reports, your next calendar event, and a daily activity tracker. And you can
tap on certain complications to get more information from their corresponding apps.
Stopwatch. Start and stop anytime,
right from the watch face.
World Clock. Follow time across the
country or around the globe.
Activity. Monitor how active you are
throughout the day.
Sunrise/Sunset. See when day turns
into night, and vice versa.

19. Timekeeping
One of the most
accurate watches
ever. And designed
to stay that way.
Working with iPhone, Apple Watch continually
checks against the definitive global time
standard with the same precision found in GPS
satellites. It’s so precise, the second hand (or
in Mickey’s case, foot) of every Apple
Watch across the world is in sync. When
daylight saving time begins, Apple Watch
simply changes to the new time. And if you
move from one time zone to another,
Apple Watch automatically adjusts. You never
once have to set the time yourself.
Cupertino London

20. Timekeeping
Classic functions in a
contemporary setting.
Stopwatch. Apple Watch presents this popular watch
function in digital, analog, or hybrid view. It can even
show you a real‐time average of your lap times on a
graph — something you won’t find on other watches.
Analog Digital Hybrid

21. Timekeeping
Classic functions in a
contemporary setting.
Stopwatch. Apple Watch presents this popular watch
function in digital, analog, or hybrid view. It can even
show you a real‐time average of your lap times on a
graph — something you won’t find on other watches.
Analog Digital Hybrid

22. Timekeeping
Classic functions in a
contemporary setting.
Stopwatch. Apple Watch presents this popular watch
function in digital, analog, or hybrid view. It can even
show you a real‐time average of your lap times on a
graph — something you won’t find on other watches.
Analog Digital Hybrid

23. Timekeeping
Timer. Keep track of timed events
precisely and easily. As the timer runs,
an orange line moves around the dial,
giving you a visual sense for how
much time has passed and how much
is left.
Alarm. Apple Watch lets you manage,
label, and edit multiple alarms with
ease. Simply scroll through the
hours and minutes to set your
wake-up time.
World Clock. Doing business in
another time zone or calling a friend
overseas? World Clock shows you the
time in different cities around the
globe in one quick look.

24. Timekeeping
Timekeeping that goes beyond
hours, minutes, and seconds.
We all share the same time. But what happens during that time is different for everyone.
So Apple Watch doesn’t just keep accurate time. It allows you to see time in the ways
that are most meaningful — and useful — to you.

25. Timekeeping
An easier way to navigate
your day.
Apple Watch is seamlessly connected to your calendar, maps, and
reminders, so it can send notifications and alerts based around
your life and schedule. It keeps you on track and on time by
sending you quick notifications you can read, along with a tap you
can feel.

26. Timekeeping
Where. Apple Watch doesn’t just tell
you the time — it tells you where you
need to be next.
When. It even alerts you when you
need to leave to get to your next
appointment on time.
How. Apple Watch considers route
maps and traffic conditions to
calculate the time you’ll need for
your trip.

27. New Ways to Connect
NEW WAY TO CONNECTNEW WAY TO CONNECT
Start a whole
new kind of
conversation.
You won’t just send and receive
messages, calls, and mail more
easily and efficiently. You’ll
express yourself in new, fun, and
more personal ways. With
Apple Watch, every exchange is
less about reading words on a
screen and more about making a
genuine connection.

28. New Ways to Connect
Stay closer
to the people you
care about.
Now your inner circle is always nearby. Press the
side button to access Friends, where you’ll see
thumbnails of the people you like to stay in touch
with most. Tap to send a message, make a call, or
reach out in one of the new ways only
Apple Watch makes possible.

29. New Ways to Connect
Say it with feeling.
You don’t even have to use words. The Digital Touch feature on
Apple Watch gives you fun, spontaneous ways to connect with other
Apple Watch wearers, wrist to wrist.
Sketch.
Use your finger to draw
something quickly. Your friend
on the other end can watch your
drawing animate, then respond
with a custom creation for you.

30. New Ways to Connect
Say it with feeling.
You don’t even have to use words. The Digital Touch feature on
Apple Watch gives you fun, spontaneous ways to connect with other
Apple Watch wearers, wrist to wrist.
Tap.
Let friends or loved ones know
you’re thinking of them with
silent, gentle tap patterns they’ll
feel on the wrist. You can even
customize taps for
different people.

31. New Ways to Connect
Say it with feeling.
You don’t even have to use words. The Digital Touch feature on
Apple Watch gives you fun, spontaneous ways to connect with other
Apple Watch wearers, wrist to wrist.
Heartbeat.
When you press two fingers on
the screen, the built‐in heart
rate sensor records and sends
your heartbeat. It’s a simple and
intimate way to tell someone
how you feel.

32. New Ways to Connect
Messages, calls, and mail.
Tailored for your wrist.
Apple Watch adds a new dimension to the way you communicate. In just a glance it shows
you who’s contacting you. It even gets your attention the way another person would — by
tapping you. There are subtle audio cues, too. The experience is discreet and nuanced, with
different types of notifications having their own unique character.

33. New Ways to Connect
Never miss a message.
You’ll know right away when someone sends you a
message, because a notification appears front and
center on Apple Watch. Hold up your wrist to read
the message, or lower your arm to dismiss it.

34. New Ways to Connect
Lots of ways to respond.
Apple Watch can predict what you want to say
from the context of your message and from the
ways you most often respond. Press the display,
and Apple Watch reveals preset options. Just
choose one and send it off. You can also create a
new response. Or skip words altogether by sharing
an animated emoji. A smiley face can move as it
laughs. Or it can stick out its tongue. You can even
change an emoji’s face with your finger to give it a
different mood. Send a thumbs‐up, a thumbs‐
down, and other animations, too.

35. New Ways to Connect
Messages, calls, and mail.
Tailored for your wrist.
Apple Watch adds a new dimension to the way you communicate. In just a glance it shows
you who’s contacting you. It even gets your attention the way another person would — by
tapping you. There are subtle audio cues, too. The experience is discreet and nuanced, with
different types of notifications having their own unique character.
Send an emoji. They’re
animated, customizable,
and fun.
Use your voice. Record
audio or dictate a text
message.
Share your location. Send
a friend your current
location on a map.

36. New Ways to Connect
Your wrist now takes
phone calls.
Use the built‐in speaker and microphone for quick
chats, or seamlessly transfer calls to your iPhone for
longer conversations. To mute an incoming call, just
cover Apple Watch with your hand.

37. New Ways to Connect
Mail is even easier
to manage.
When email comes right to your wrist, it’s more
accessible and easy to manage quickly. You can
read an email, flag it, mark it as read or unread, or
move it to the Trash. Or open it on your iPhone,
where you can type a response.

38. New Ways to Connect
Start on Apple Watch.
Continue on iPhone.
Apple Watch is designed for quick interactions, but
sometimes you want to say more. So we made it
easy to transfer messages, calls, and email from
Apple Watch to iPhone, where you can pick up right
where you left off.

39. Health & Fitness
HEALTH & FITNESSHEALTH & FITNESS
Live a better day.
Fitness isn’t just about running,
biking, or hitting the gym. It’s also
about being active throughout the
day. So Apple Watch measures all the
ways you move, such as walking the
dog, taking the stairs, or playing with
your kids. It even keeps track of when
you stand up, and encourages you to
keep moving. Because it all counts.
And it all adds up.

40. Health & Fitness
Sit less. Move more.
Get some exercise.
The Activity app provides a simple visual snapshot of your daily
activity, with three rings telling you everything you need to
know. The Move ring shows how many active calories you’ve
burned. The Exercise ring shows how many minutes of brisk
activity you’ve completed. And the Stand ring shows how
often you’ve stood up to take a break from sitting. The goal?
Complete each ring every day.

41. Health & Fitness
STANDSTAND
Put some distance
between you and the
chair.
To help minimize your sedentary time throughout the
day, Apple Watch senses when you stand and move
just a bit and gives you credit when you do. And if
you’ve been sitting for almost an hour, it reminds you
to get up. You close the Stand ring when you’ve stood
up and moved around for at least one minute in 12
different hours during the day. It may sound like a
small thing, but sitting less can encourage you to be
more active and improve your health in big ways.

42. Health & Fitness
MOVEMOVE
Every move you
make is a step in the
right direction.
Each week, Apple Watch can suggest a new daily
Move goal for how many active calories to burn each
day, based on your recent history. You close the Move
ring when you meet your personal active calorie burn
goal for the day. You can also adjust the suggested
goal, making it higher or lower, until it feels just right
for you. By aiming for small improvements each week,
you’re more likely to make progress.

43. Health & Fitness
EXERCISEEXERCISE
Thirty minutes
at once, or a little
bit at a time.
Any activity performed at the level of a brisk walk or
above is considered exercise. And Apple Watch keeps
track of how much you do each day, even when it’s
not in the context of a dedicated workout. You close
the Exercise ring when you reach the globally
recommended 30 minutes of exercise per day.
And you don’t even have to do it all at once, which
means you’re more likely to fit it into your day.

44. Health & Fitness
Workout app. More detailed measurement
when you need it most.
During a dedicated cardio workout, the Workout app built into Apple Watch shows real‐time
stats like elapsed time, distance, calories, pace, and speed for a variety of the most popular
activities, including running, using the elliptical, and cycling — indoors or out. And since Apple
Watch is water resistant, you don't have to worry about getting sweat on it or working out in the
rain. Just choose the type of workout you’d like to do, and Apple Watch turns on the appropriate
sensors. You get a detailed summary, and your workout counts toward your Exercise ring
measurements for the day.
Goals. The Workout app always shows
your last and best workout for each
activity type and goal. You can repeat it,
increase it, or decrease it. Or choose a
different goal based on distance, time,
or how many calories you want to burn.
Progress Updates. During your workout,
Apple Watch provides timely
encouragement — by letting you know
when you’ve hit another mile or when
you’re halfway there, for instance — so
you can stay motivated to reach your
goals.
Workout Summary. When your
workout is finished, you’ll see how far
you’ve gone, your time, and how many
calories you’ve burned — all the stats
you need to know to track your progress
and reach new milestones.

45. Health & Fitness
Made to measure the
many ways you move.
Heart Rate Sensor. The custom
heart rate sensor in Apple Watch
detects your heart rate during
workouts, which helps
determine your intensity level,
and improves the accuracy of
your active calorie burn
measurements.
Wi‐Fi and GPS. Along with its
accelerometer, Apple Watch uses
Wi‐Fi and GPS on your iPhone to
more accurately measure
distance and speed during
workouts you do outside — like
walking, running, and cycling.
Accelerometer. The Apple Watch
accelerometer measures your
total body movement and steps to
calculate the calories you burn
during the activities you do
throughout the day. It measures
all kinds of physical movement,
from simply standing up to
running to catch the bus to playing
with your kids.

46. Health & Fitness
Apple Watch helps you make
progress an see results.
Whether you’re walking, running, cycling, or using the most popular fitness equipment,
Apple Watch knows how to keep you motivated during your workouts. It helps you set
goals, tracks your progress, alerts you when you reach milestones, and provides a complete
summary when you’re done. So you can match your last workout or beat your best one.

47. Health & Fitness
Personalized feedback keeps you
moving forward.
Apple Watch is designed with customizable coaching
reminders that will help you reach your Move,
Exercise, and Stand goals each day, and use your
success to motivate you to pursue new milestones.
Over time, Apple Watch learns about your activity. It
knows how active you are and uses this data to
suggest a daily Move goal for the week that is realistic
and achievable. You can adjust your Move goal up or
down to make it perfect for you. These weekly check‐
ins help you be more active and make progress in
manageable steps.

48. Health & Fitness
See how far you’ve gone.
And how far you’ve come.
Apple Watch shows your daily activity at a glance.
To see your progress and trends over longer
periods of time, go to the Activity app on your
iPhone. You can view your Activity rings,
workouts, and achievements by the day, week, or
month. And the Activity app can share your
activity and workout data with the Health app on
your iPhone, where it can be accessed by your
favorite third‐party health and fitness apps with
your permission.

49. Health & Fitness
Get a pat on the back,
right on the wrist.
When you reach your personal bests or hit milestones,
Apple Watch is quick to celebrate. You’ll get a special
badge for each achievement, which is then stored in
the Activity app on your iPhone. And that gives you
encouragement to keep going and keep improving.

50. Design
DESIGNDESIGN
There’s an
Apple Watch
for everyone.
Selecting a watch is very personal. As with
all things you wear, how it looks is at least
as important as what it does. So we set out
to make Apple Watch something you’ll
love to use every day. As well as something
you can’t wait to put on every morning.

51. Design
Two different-sized starting points.
Everyone’s style is different, as is everyone’s wrist. So Apple Watch
comes in two case sizes: 38mm and 42mm. Both of which can be set up
to work on either your left or your right wrist.
38mm(height) 42mm(height)

52. Design
Custom alloys engineered
for beauty and durability.
We created Apple Watch from custom alloys of stainless steel and aluminum — each
in two finishes — as well as unique formulations of 18‐karat yellow and rose gold.
All were specially developed not only to look great, but to stand up to the physical
demands of daily wear. Apple Watch is also water resistant, so you can wash your
hands or go out in the rain without a second thought.

53. Design
Stainless Steel Silver Aluminum 18‐Karat Yellow Gold
Space Black Stainless Steel Space Gray Aluminum 18‐Karat Rose Gold

54. Design
Bands as thoughtfully
designed as the watch itself.
A different band can really change the look of Apple Watch. So we created a full range
of them in a variety of materials. The grooves in each case are precision engineered
and CNC machined to ensure a perfect fit with any band. And beautifully designed
buckles and closures provide the perfect finishing touch.

55. Design
Sport Band
Classic Buckle
Link Bracelet
Leather Loop

56. Design
Milanese Loop Modern Buckle

57. Design
Many faces.
Millions of expressions.
Each watch comes with a variety of faces. From traditional designs. To playful
characters. To visualizations of time that are as educational as they are beautiful. Most
faces are extensively customizable — you can change colors, choose design elements,
and add functionality. So one Apple Watch can have literally millions of different
appearances. Including the one that’s precisely right for you.

58. Design
Many faces.
Millions of expressions.
Each watch comes with a variety of faces. From traditional designs. To playful
characters. To visualizations of time that are as educational as they are beautiful. Most
faces are extensively customizable — you can change colors, choose design elements,
and add functionality. So one Apple Watch can have literally millions of different
appearances. Including the one that’s precisely right for you.
Chronograph Color Modular

59. Design
Many faces.
Millions of expressions.
Each watch comes with a variety of faces. From traditional designs. To playful
characters. To visualizations of time that are as educational as they are beautiful. Most
faces are extensively customizable — you can change colors, choose design elements,
and add functionality. So one Apple Watch can have literally millions of different
appearances. Including the one that’s precisely right for you.
Utility Mickey Mouse Simple

60. Design
Many faces.
Millions of expressions.
Each watch comes with a variety of faces. From traditional designs. To playful
characters. To visualizations of time that are as educational as they are beautiful. Most
faces are extensively customizable — you can change colors, choose design elements,
and add functionality. So one Apple Watch can have literally millions of different
appearances. Including the one that’s precisely right for you.
Motion Solar Astronomy

61. Design
Chronograph Color Modular
Utility Mickey Mouse Simple

62. Design
Motion Solar Astronomy

63. Design
Find your style in three
distinctive collections.
There are so many ways to make Apple Watch your own. To help you choose the
expression that suits you best, we’ve curated three collections of cases and bands that
we feel work particularly well together.

64. Design
Anodized aluminum cases in silver or
space gray. Strengthened Ion‐X glass.
Colorful, durable bands.
18‐karat gold cases in yellow or rose.
Sapphire crystal. Exquisitely crafted
bands and closures.
Stainless steel or space black stainless
steel cases. Sapphire crystal. A range of
stylish bands.

65. Craftsmanship
CHAFTSMANSHIPCHAFTSMANSHIP
Each material is an
achievement in itself
From the very beginning, Apple Watch was designed with a deep reverence
for the art of fine watchmaking. For the raw materials, every choice we made
was intended to not merely honor the traditions of the past, but to advance
them. From the custom gold alloys to the sapphire crystal, each element
comes together with an unrivaled level of care and precision, giving Apple
Watch a beauty that is both timeless and thoroughly modern.

66. Craftsmanship
Gold.
A more solid
18 karats.
Inspired by the inherent beauty of gold, we created
Apple Watch Edition in 18‐karat solid gold. Since it’s
a soft metal, susceptible to nicks and scratches, our
metallurgists engineered an entirely new alloy
that’s up to twice as hard as standard gold. This
allowed us to achieve the exact hues of yellow and
rose gold we envisioned, without compromising
on durability.

67. Craftsmanship
Stainless steel.
Not just refined.
Re-engineered.
The strength and beauty of stainless steel have long made it a favorite material in fine timepieces.
The stainless steel we created for Apple Watch is a modern expression of this tradition. We started
with an alloy known for its durability and corrosion resistance. Then we made it even stronger.
Through a specialized cold‐forging process, it becomes up to 80 percent harder. This same stainless
steel is used in the carefully engineered closures that allow Apple Watch to fit so precisely. And we
added a diamond‐like carbon layer to create the space black stainless steel case and matching band.

68. Craftsmanship
Aluminum.
Light, but no
lightweight.
For Apple Watch Sport, we started with 7000 Series
aluminum — the same used in competition bicycles. We
altered it to create a new alloy that’s just as light, yet even
more durable — it’s 60 percent stronger than most
aluminum, and one‐third the density of stainless steel. It
has a bright, lustrous color and a uniform structure free of
defects and impurities. Each case is machined and polished,
then blasted with microscopic zirconia beads to achieve a
consistent, satin texture. A special anodizing process
creates a hard, clear outer layer that helps protect against
scratches and corrosion.

69. Craftsmanship
ZIRCONIA

70. Craftsmanship
Zirconia.
As functional as it is
flawless.
Because the back crystal is vital to the function of the
technology encased inside Apple Watch and Apple
Watch Edition, we chose zirconia, a type of ceramic, as
the primary material. It’s nonconductive, so the antenna
can perform without any interference from the crystal. It’s
also opaque, which eliminates cross‐talk between the
components of the heart rate sensor. The manufacturing
process begins by heating the zirconia at 2640 degrees
Fahrenheit for over 30 hours. Once it cools, we
incorporate the sapphire lenses of the sensor. Then we
polish the entire back crystal with a grinding stone to an
incredibly smooth, precise finish — with a surface
roughness of just 3 nanometers — so that it feels
comfortable next to your skin.

71. Craftsmanship
SAPPHIRE

72. Craftsmanship
Sapphire.
Beautifully shields
Apple Watch from
the world.
Sapphire is the second‐hardest transparent substance
after diamond. That’s why we chose it to cover the
Apple Watch and Apple Watch Edition faces, and to make
the lenses of the heart rate sensor. Our sapphire crystal
comes from the highest‐quality boules. Only the purest,
clearest, and strongest sapphire crystal is harvested. To
ensure a precise fit for the case, the crystal is cut using a
diamond‐encrusted wire. To make room for an
integrated antenna, a tiny groove is laser‐ablated around
its perimeter. And to create the smoothest possible
finish, the crystal is polished with diamond‐
covered pellets.

73. Craftsmanship
ION‐X GLASS

74. Craftsmanship
Ion-X glass.
Strengthened at the
molecular level.
Ion‐X glass is the same material used in the windows of
space shuttles and high‐speed trains. This glass is thin and
light, yet surprisingly strong — five times stronger than
regular glass. Which made it the perfect choice for
Apple Watch Sport. There are many ways to strengthen
glass at the surface, but Ion‐X glass is hardened down to
its molecules. During the manufacturing process, the glass
is dipped in a 750‐degree molten potassium salt bath.
That’s when ion exchange takes place, with the smaller
sodium ions being removed from the glass and replaced
by larger potassium ions. As the glass cools, these larger
ions create an extremely hard surface layer that is
resistant to scratches and impact.

75. Craftsmanship
LEATHER

76. Craftsmanship
Leather.
Tradition meets
innovation.
To make the leather straps for Apple Watch, we start by
hand‐selecting hides from three of the world’s best‐
known artisan tanneries. The subtly grained Dutch,
pebbled Venezia, and supple Granada leathers are chosen
for their superior quality and uniform texture. The dyes
we use ensure consistent, long‐lasting color. And each
design departs from tradition in its own way. The Classic
Buckle features the same premium leather on both the
interior and the exterior. Magnets concealed within our
quilted Leather Loop allow for an infinitely adjustable fit.
And the Modern Buckle has a hidden inner layer of
stretch‐resistant polymer that’s stronger than Kevlar.

77. Craftsmanship
FLUOROELASTOMER

78. Craftsmanship
Fluoroelastomer.
Industrial-
strength color.
Originally developed to withstand the rigors of
commercial use, fluoroelastomer is a remarkably high‐
performance material. It’s thermal and water resistant,
flexible, and strong. We knew that if we made
fluoroelastomer as beautiful as it is durable, it would be
ideal for Apple Watch Sport. So we custom‐engineered
our own to make it more pliable and gave it five vivid
colors. The result is a resilient band with a soft feel and
just enough weight to drape smoothly across your wrist.

79. Technology
TECHNOLOGYTECHNOLOGY
Innovation
in every
interaction.
Apple Watch is unlike any device we’ve
ever made. But we wanted interacting with
it to be just as easy and intuitive as using
your iPhone or working on a Mac. So we
invented all‐new ways to select, navigate,
and input that are ideally suited to a
smaller device worn on the wrist. The result
is an experience that’s both unique to
Apple Watch and quintessentially Apple.

80. Technology
Digital Crown. A modern twist
on a traditional feature.
Every new product we’ve introduced has been defined by a unique input device. With Apple Watch, it’s the
Digital Crown. On mechanical watches, the crown has historically been used to set the time and date and to
wind the mainspring. We reimagined it as a versatile tool that answers the fundamental challenge of how to
magnify content on a small display. Pinching to zoom, as you do on iPhone, is impractical. But turning the
Digital Crown allows you to navigate nimbly and precisely, without obstructing your view. You can zoom in and
out of photos, quickly scroll through lists, input data, or press it like a button to return to the Home screen. The
Digital Crown is an integral part of the Apple Watch experience.

81. Technology
Entirely new,
yet immediately
familiar.
From the moment you wake the display with a
simple raise of the wrist, you’ll be comfortable
using Apple Watch. The Watch OS feels
amazingly fresh. But it’s visually reminiscent of
what you’re used to seeing, and is designed
around simple gestures, such as zooming and
panning, that already come naturally.
Navigation is fluid and responsive. And the
arrangement of apps is simple and orderly. We
even developed a new typeface to maximize
legibility. All of which means you’ll know your
way around Apple Watch in virtually no time.

82. Technology
Not just a display,
but the focal point
of the whole
experience.
A Retina display is the primary surface for every
interaction with Apple Watch. And it’s clear why. The
incredibly high pixel density makes numbers and text
easy to read at a glance, even while you’re moving.
Images and graphics render with remarkable sharpness
and contrast, including finely detailed ones like the
rotation of a hair‐thin second hand on a watch face. And
the display is extremely energy efficient, critical for a
device you wear throughout the day. On most
Apple Watch models, the display is laminated to a
machined and polished single crystal of sapphire. Next
to diamond, it’s the hardest transparent material. On
watches in the Sport collection, protection is provided
by strengthened Ion‐X glass.

83. Technology
Sensitive enough to
tell a tap from a press.
In addition to recognizing touch, Apple Watch senses force,
adding a new dimension to the user interface. Force Touch
uses tiny electrodes around the flexible Retina display to
distinguish between a light tap and a deep press, and trigger
instant access to a range of contextually specific controls.
With Force Touch, pressing firmly on the screen brings up
additional controls in apps like Messages, Music, and
Calendar. It also lets you select different watch faces, pause
or end a workout, search an address in Maps, and more.
Force Touch is the most significant new sensing capability
since Multi-Touch.

84. Technology
Glances. Just the
right amount of
information, right
where you want it.
Since wristwatches were invented in the 19th century,
people have been glancing at them to check the time.
With Apple Watch, this simple, reflexive act allows you
to learn so much more. We optimized your favorite
apps for the wrist by developing Glances — scannable
summaries of the information you seek out most
frequently. To see them, you simply swipe up from your
watch face. In an instant, you can glimpse the weather
forecast, check out what’s next on your calendar, or find
your current location on a map. You can quickly swipe
through different Glances, or tap one to go directly to
its corresponding app for more details.

85. Technology
Because it’s connected to your iPhone, Apple Watch
can present time in a more personal way. One that’s
based around your life and schedule. You’ll receive real‐
time notifications for incoming mail, messages, and
calls. So you can answer or dismiss them instantly.
And since Apple Watch sits on your wrist, your alerts
aren’t just immediate. They’re intimate. A gentle tap lets
you know the time and place of your next meeting,
when you should leave, and the best route to take.
Once you’re on your way, a tap on the wrist lets you
know when to turn left, or right. And you can always
swipe down to see any notifications you may have
missed.
Notifications. See and feel what’s next on
your schedule.

86. Technology
Siri. Closer and more useful than ever.
Having Siri with you at all times means you can access it that much more quickly and conveniently. And be even more
spontaneous with your requests. Simply raise your wrist and say “Hey Siri,” or press and hold the Digital Crown to dictate
messages, get turn‐by‐turn directions, or stay up to date on your events. You’ll get an instant response to your query.
Events. With Apple Watch always
close by, you can easily find out
what’s next in your day. Just use
your voice.
Turn‐by‐turn. Getting to your
destination is much easier with
Apple Watch. Just ask Siri for
directions and Maps will guide
the way.
Messages. You can send a message
without typing a single word. Simply
ask Siri to text a contact, and then
start dictating.

87. Technology
We found a way to
give technology a
more human touch.
Literally.
It’s called the Taptic Engine, a linear actuator inside Apple Watch
that produces haptic feedback. In less technical terms, it taps you
on the wrist whenever you receive an alert or notification, or press
down on the display. Combined with subtle audio cues from
the specially engineered speaker driver, the Taptic Engine creates
a discreet, sophisticated, and nuanced experience by engaging
more of your senses. It also enables some entirely new, intimate
ways for you to communicate with other Apple Watch wearers.
You can get someone’s attention with a gentle tap. Or even send
something as personal as your heartbeat.

88. Technology
With a custom
heart rate sensor,
it’s built to know
you better.
The wrist is a convenient area for collecting data about
your physical activity, a task Apple Watch is designed to
perform throughout the day. On the back of the case, a
ceramic cover with sapphire lenses1 protects a specially
designed sensor that uses infrared and visible‐light LEDs
and photodiodes to detect your heart rate during
workouts and when using the Heart Rate Glance. This
allows Apple Watch to provide a comprehensive picture
of your workouts and daily activity, suggest personal
activity goals, and reward you for reaching personal
fitness milestones.

89. Technology
With a custom
heart rate sensor,
it’s built to know
you better.
Heart Rate Sensor.
The custom heart rate
sensor in Apple Watch
can help gauge your
intensity during
workouts to improve
overall calorie tracking.
GPS.
Apple Watch uses the GPS
in your iPhone to help
measure the distance you
travel during the day or
during workouts that can’t
be measured in steps, such
as cycling.
Accelerometer.
The Apple Watch
accelerometer measures
total body movement,
counts your steps, and
calculates your calories
burned throughout
the day.

90. Technology
An entire computer
architecture on
a single chip.
Massive constraints have a way of inspiring interesting,
creative solutions. A prime example is the custom‐
designed chip at the heart of Apple Watch. No traditional
computer architecture could fit within such a confined
space. So we found a way to integrate many subsystems
into one remarkably compact module, which is then
completely encapsulated in resin to protect the
electronics from the elements, impact, and wear.
Configuring an entire computer system on a single chip is
an industry first and represents a singular feat of
engineering and miniaturization.

91. Technology
Charge it overnight.
Wear it all day.
You’ll want to use Apple Watch all day long. So we gave
it a battery that lasts up to 18 hours2 and made
charging it at the end of the day utterly effortless. In
fact, our goal was to make Apple Watch easy to charge
in the dark. Without looking. While being only partially
awake. We arrived at a solution that combines our
MagSafe technology with inductive charging. It’s a
completely sealed system free of exposed contacts.
And it’s very forgiving, requiring no precise alignment.
You simply hold the connector near the back of the
watch, where magnets cause it to snap into
place automatically.
Everyone will use Apple Watch differently, and different
features use varying amounts of battery life. So here
are some useful battery metrics.
UP TO
48hr
TIMEPIECE
UP TO
6.5hr
AUDIO PLAYBACK
UP TO
3hr
TAKE TIME
UP TO
6.5hr
WORKOUT
UP TO
72hr
POWER RESERVE

92. Technology
A more personal
experience. For
every person.
Apple Watch comes with some powerful accessibility
features. Like Zoom, a built‐in magnifier. VoiceOver, so you
can hear what’s on your screen. And Larger Dynamic Type,
which makes text easier to read. They’re all built in and easy
to turn on, either through the device itself or by using the
Apple Watch app on your iPhone.

93. Built‐in Apps
BUILTBUILT‐‐IN APPSIN APPS
Not just on the wrist.
Designed for it.
Apple Watch is ideal for quick looks and fast
interactions. The apps it comes with have
been designed to take advantage of that.
There are apps you’re familiar with — like
Mail, Messages, and Maps — that work in
all-new ways. Apps that become even more
convenient on the wrist, like Siri, Music, and
Passbook. And completely new apps, like
Activity, Workout, and Camera Remote,
which turns Apple Watch into a viewfinder
for the iSight camera on your iPhone.

94. Built‐in Apps
Messages Phone Mail
Apple Watch gives you a gentle
tap to let you know when you
have a new message. Just raise
your wrist to see who it’s from
and to read the full message.
Respond with a preset message,
dictate a reply, or record an
audio message. You can even
send an animated emoji.
See who’s calling without
having to reach for your iPhone.
Use the built-in speaker and
microphone for quick chats, or
instantly transfer calls to your
iPhone for longer conversations.
To mute an incoming call, just
cover Apple Watch with
your hand.
When email comes right to
your wrist, it’s more accessible
and easy to manage quickly.
You can read an email, flag it,
mark it as read or unread, or
move it to the Trash. Or open it
on your iPhone, where you can
type a response.

95. Built‐in Apps
Calendar Activity Workout
See what’s next in your day or
week. Apple Watch sends you
meeting reminders that appear
on your watch face. When you
get calendar invitations, you
can accept or decline
immediately and even
email the organizer using
preset responses.
Stay motivated to sit less, move
more, and get some exercise.
The three Activity rings provide
a simple and graphic way to
comprehensively monitor your
daily activity at a glance.
During a dedicated cardio
session, Apple Watch shows
real‐time stats such as time,
distance, calories, pace, and
speed. Choose from popular
workouts like running, walking,
cycling, and more.

96. Built‐in Apps
Maps Passbook Siri
Get directions from your
current location. Apple Watch
shows you the best route. Turn‐
by‐turn navigation gives you a
tap on the wrist to let you
know when it’s time to go
left — or right. You can also use
Siri to search for nearby
restaurants, gas stations,
and stores.
assbook lets you keep your
boarding passes, tickets, and
loyalty cards right on your wrist,
and alerts you when it’s time to
use them. You can also choose
which credit or debit card to
use for Apple Pay.
Siri makes interacting with
Apple Watch even easier. Just
raise your wrist and say, “Hey
Siri, open the Workout app.”
“Hey Siri, where’s the nearest
coffee shop?” Or “Hey Siri,
call Elizabeth.”

97. Built‐in Apps
Music Camera Remote Remote
Control the music on your
iPhone. Or leave your iPhone at
home and listen to your
favorite synced playlist right
from Apple Watch using
wireless Bluetooth headphones.
Apple Watch can be a
viewfinder for the iSight
camera on your iPhone. So you
can take a perfect selfie or join
the group shot. See a live
preview of what your iPhone
sees, then snap the photo or
set the timer on the camera.
Don’t worry about losing the
remote. It’s always right on
your wrist. On Apple TV you
can swipe around the main
menu, scroll through lists, and
choose what you’d like to
watch. You can also control the
iTunes library and iTunes Radio
on your Mac or PC.

98. Built‐in Apps
Weather Stocks Photos
Check the weather where you
are or for any location around
the world. See a detailed report
for the day or get the week’s
forecast. The day’s conditions
are arranged like a watch face,
so you get a quick visual
snapshot of the weather for the
whole day.
asily keep up with the stock
market. See current prices,
point and percentage changes,
and market cap. Each stock
features a graph view that lets
you track its performance over
the past day, week, month, or
six months.
With Apple Watch, your
favorite photos are always
close at hand. Use the
Digital Crown to zoom in
to individual images, or swipe
to browse through them one at
a time.

99. Built‐in Apps
Alarm Stopwatch Timer
Apple Watch lets you manage,
label, and edit multiple alarms
with ease. Use the Digital
Crown to adjust the hours and
minutes to set your wake-up
time. Or use alarms you’ve
previously set on your iPhone.
Apple Watch presents this
popular watch function in
digital, analog, or hybrid view.
There’s also a graph view,
which charts a real‐time
average of your lap times —
something you won’t find on
other watches.
Keep track of timed events
precisely and easily. As the
timer runs, an orange line
moves around the dial, giving
you a visual sense for how
much time has passed and how
much is left.

100. Built‐in Apps
World Clock Setting
Doing business in another time
zone? Calling a friend overseas?
With one look, you can check
the time in different cities
around the globe. You can add
new locations from your
iPhone at any time.
Enable or disable Airplane
mode, Bluetooth, and Do Not
Disturb. You can also turn mute
on or off, and even ping your
iPhone when you’ve misplaced
it.

101. Apple Pay
APPLE PAYAPPLE PAY
Your wallet.
Without the wallet.
Now you can buy coffee, groceries, and
more right from your wrist. Apple Pay will
change how you make purchases with
breakthrough contactless payment
technology and unique security features
built into Apple Watch. So you can use it to
pay in a simple, secure, and private way.

102. Apple Pay
An easier way to pay.
Now paying in stores happens quickly and easily — there’s no need
to open an app. You don’t even need to have your iPhone with you.
Just double‐click the side button and hold the face of your Apple
Watch up to the contactless reader. A gentle pulse and a tone
confirm that your payment information has been sent.

103. Apple Pay
Setup is simple.
To set up your debit and credit cards on Apple Watch,
simply open the Apple Watch app on your iPhone and
select the “Passbook & Apple Pay” option. Tap “Add a
new Credit or Debit Card.” Then use the iSight camera on
your iPhone to capture your card information. You can
also type it in manually. The first card you enter is your
default payment card, but you can always switch it in the
Apple Watch app. Want to switch cards when you’re
paying? After double‐clicking the side button, just swipe
to browse through your cards and hold the face of Apple
Watch near the reader to pay.

104. Apple Pay
More secure
payments.
Every time you hand over your plastic credit or debit card
to pay, your card number and identity are visible. That’s
not the case with Apple Pay. Instead of using your actual
credit and debit card numbers, when you add your card
to Apple Watch a unique Device Account Number is
assigned, encrypted, and securely stored in the Secure
Element, a dedicated chip in Apple Watch. These
numbers are never stored on Apple servers. And when
you make a purchase, the Device Account Number, along
with a transaction‐specific dynamic security code, is used
to process your payment. So your actual credit or debit
card numbers are never shared by Apple with merchants
or transmitted with payment.
Even if you lose Apple Watch, your accounts are
protected. Because when you set up Apple Pay, you’re
required to create a passcode. Each time you take
Apple Watch off your wrist, the passcode must be
entered to access it. And you can quickly remove your
cards on iCloud.com.

105. Apple Pay
Keep your
purchases private.
Apple doesn’t store the details of your transactions, so
they can’t be tied back to you. Since you don’t have to show
your credit or debit card, you never reveal your name, card
number, or security code to the cashier when you pay in a
store. This additional layer of privacy helps ensure that your
information stays where it belongs. With you.

106. Apple Pay
Accepted in stores everywhere.
With more added every day.
Apple Pay lets you use Apple Watch to pay in hundreds of thousands of stores accepting contactless payments.
And there are more stores to come. Look for one of the symbols below at checkout.

107. Apple Pay
The major credit cards.
With the same major benefits.
Apple Pay works with most of the major credit and debit cards from the top U.S. banks. Just set
up your participating cards on Apple Watch, and you’ll continue to get the same rewards,
benefits, and security.

108. Apple Pay
Participating banks.

109. App Store Apps
APP STORE APPSAPP STORE APPS
All-new ways
to do all kinds
of things.
The more you wear Apple Watch, the
more you’ll realize just how personal a
device it is. Because with so many
different apps available, you can choose
the ones that are most relevant to you,
and create a customized experience.
There are already apps for airlines,
department stores, social networks, and
more that take advantage of the unique
opportunities the wrist brings. And with
new apps being built for Apple Watch
every day, this is just the beginning.

110. App Store Apps
Target
Make your next trip more efficient and even
a little more fun. The Target app makes it
easy to build a shopping list on your Apple
Watch. And when you’re in the store, it tells
you where to find the items you need.

111. App Store Apps
SPG
Starwood Hotels & Resorts have added a
new level of hospitality to your stay. Now
you can unlock your door from your Apple
Watch, no room key required. You can also
get directions to your hotel, check in, see
reservation details, and view your
Starpoints balance.

112. App Store Apps
American Airlines
Receive a notification letting you know when
it’s time to leave for the airport. Get flight
information (gate change announcements,
for example) throughout your travel day.
Check in from your Apple Watch. And during
your flight, view a map with the time
remaining until arrival, as well as baggage
claim and connection details.

113. App Store Apps
Nike+Running
Make your next trip more efficient and even
a little more fun. The Target app makes it
easy to build a shopping list on your Apple
Watch. And when you’re in the store, it tells
you where to find the items you need.

114. App Store Apps
Instagram
The best of Instagram is now on your Apple
Watch. You can browse your feed, like your
favorite photos, and even leave emoji
comments. And you’ll stay up to date with
interactive notifications sent directly to
your wrist.

115. App Store Apps
MLB.com At Bat
With its subtle notifications, this app lets you
follow your favorite team wherever you are.
(Stuck in a meeting, perhaps.) Live stats,
pitch‐by‐pitch updates, player details,
highlights, and scores from around the
league all come right to you.

116. App Store Apps
BMW I Remote Twitter Citymapper
The Ultimate Driving Machine
gets the ultimate remote
control. Check the charge
status of your electric BMW i
and receive a notification when
the car is fully charged. You can
also check range, door‐lock
status, service reminders, and
more. Planning to hop in the
car soon? Adjust the cabin
temperature from your Apple
Watch, so it’s just right when
you’re ready to drive.
140 characters fit nicely on
your wrist. With the Twitter
app for Apple Watch, your feed
comes directly to you. You can
be notified with a gentle tap
when new tweets are posted,
and retweet or favorite them
from your Apple Watch.
Quickly view tweets from your
timeline or track trending
topics. And you can compose
tweets using dictation.
Your guide to public transit,
Citymapper shows you the
fastest routes to wherever you
want to go. Based on your
current location, it provides
step‐by‐step instructions for
catching the nearest bus or
train, and lists the next three
arrivals so you can choose
exactly when to leave. It also
delivers a gentle tap to let you
know when you’ve reached
your stop.

117. App Store Apps
OpenTable Evermote TripAdvisor
What’s for dinner? And where?
Just check your Apple Watch.
With the OpenTable app, you
can see details about your
upcoming reservations and find
your way there with a map to
the restaurant.
Evernote for Apple Watch is the
perfect companion to Evernote
for iPhone. Get even more
convenient access to features.
Dictate a quick note. View
recent notes. Set
reminders. Find notes made
near you. And see content
related to an
upcoming meeting.
Find that hidden gem of a
restaurant on your next trip.
Unearth dozens of things to do
while discovering a new town.
Everything that makes
TripAdvisor the perfect travel
companion is now on your
Apple Watch. Get instant
information on hundreds of
nearby restaurants, sights, and
tourist destinations.

118. App Store Apps
NPR One CNN Honeywell Lyric
What’s for dinner? And where?
Just check your Apple Watch.
With the OpenTable app, you
can see details about your
upcoming reservations and find
your way there with a map to
the restaurant.
Get up‐to‐the‐minute breaking
and developing news across 12
personalized categories. From
Top Stories, U.S., World, and
Politics to Tech, Health, and
Entertainment — you decide
which content you want to
come to you. Tap to open a
story, then choose to save it or
continue reading on your
iPhone. Receive breaking news
notifications and use your
Apple Watch to launch CNN TV
live on your iPhone.
Use less energy with less effort.
And save on your electricity bill,
too. Presets like “I’m Away” or
“I’m Going to Sleep” make your
thermostat more efficient with
a single tap. If you’re far from
home, you’ll get a notification
asking if you’d like to switch to
Out of Town mode to save
energy. And it automatically
adjusts the temperature in time
for your return.

119. App Store Apps
Green Kitchen Strava Sky Guide
The Green Kitchen app features
dozens of healthy, organic
recipes, and your Apple Watch
can help you cook them
perfectly. Find and follow a
recipe on your iPhone. For the
steps that need to be timed,
tap to start a timer on your
Apple Watch. At the right
moment, you’ll get a
notification like “Your quinoa
should have little tails by now.”
With your iPhone in your
pocket, Apple Watch shows
your real‐time stats like
elevation gain, average speed,
distance, and heart rate during
your ride or run. Segment‐by‐
segment updates give you
details of your workout to keep
you motivated. And you’ll
receive a trophy when you set a
personal record.
See a calendar of upcoming
astronomical events — the full
moon, meteor showers,
eclipses, and more. Sky Guide
can send you a notification
when an event is about to
happen in the skies above your
location. And it will even alert
you when the International
Space Station is due to fly
over — and let you tweet one
of its astronauts.

120. App Store Apps
eBay Redfin PayByPhone
Parking
The world’s largest
marketplace is now closer and
more convenient than ever.
eBay for Apple Watch helps you
stay on top of the auctions
you’re watching. It can send
outbid notices and other
notifications directly to you, so
you can react immediately.
Find nearby real estate listings
while you’re on the go. View
photos of homes and map their
locations. Get prices, number
of bedrooms, square footage,
and days on the market. Use
dictation to record your
thoughts. Share accounts with
family members so they can
see your favorites. And contact
a real estate agent to schedule
a tour with a tap.
You may never get another
parking ticket. Use the
PayByPhone Parking app to pay
the meter, then check on the
time remaining. You’ll get a
notification 10 minutes before
the meter expires, allowing you
to add more time without
having to go back to your car.

121. App Store Apps
Salesforce Wave Procreate Pocket Dark Sky
Salesforce is the world’s most
popular customer relationship
management app. On Apple
Watch, it gives you a quick
snapshot of your business
analytics, such as the top 10
sales opportunities for your
company or for a
particular division.
This app turns your Apple
Watch into a remote tool and
color palette for painting on
your iPhone. Select your brush,
eraser, or effects. You can undo,
redo, and change colors. And
your entire iPhone screen
becomes the canvas, so you
can focus on your work.
Get the chances that it will rain
or snow in your location up to
an hour in advance. So you can
feel free to walk the dog or run
out to lunch, knowing you’ll
stay dry. You can also see a 24‐
hour timeline of weather
conditions for today, tomorrow,
and several days ahead.

122. App Store Apps
Shazam NYTimes Mayo Clinic
Synthesis
What’s that song? And what’s
that singer saying? With
Shazam for Apple Watch, a tap
on the app icon prompts your
iPhone to listen to what’s
playing. Your Apple Watch
displays the name of the song,
the artist, and the lyrics. Feel
free to sing harmony, because
the words automatically
advance in time with the music.
Get the news you need in a
moment. Swipe through
breaking news and short stories
crafted specially for Apple
Watch. Use Handoff to read
more on your iPhone or iPad,
or tap "Save for Later" to build
a personal reading list.
If you’re a busy doctor, Mayo
Clinic Synthesis can help you
manage your time. It displays
your schedule for the day and
lets you know whether a
patient is in the lobby, in an
exam room, or done with an
appointment. It also displays
basic patient information like
age, sex, and weight to make
visits even smoother.

123. App Store Apps
Invoice2go Lutron Caséta Rules!
Track your time on the job
more accurately than ever.
When you arrive on a job site,
Invoice2go uses geofencing to
prompt you to start tracking
time on your iPhone. So your
records are more precise. You
can also modify your times,
send an invoice, and receive a
notification when you’ve
been paid.
Control the lights in your home
no matter where you are.
Whether you’re on the couch
and want to dim the lights for
movie night, or on the road and
want to make it look like
someone’s home, all it takes is
a tap. And if the lights are on
when you leave the house,
you’ll get a notification giving
you the option to turn them off.
Get your daily brain workout
with this twitch‐puzzle game
even when you’re on the go.
Each mind exercise is hosted by
cute animated characters who
lead you through 10 different
stages toward a daily goal. You
can get detailed statistics on
your progress or quickly scan
your summaries.

124. App Store Apps
PlayKids Eandango Citi Mobile® Lite
When your kids are watching a
video in the PlayKids app on
their iPad or iPhone and you
want them to take a break, just
use your Apple Watch to stop
the video. You can also send
your kids a special message
with a cartoon character telling
them it’s time for bed. Time to
eat. Or time to brush
their teeth.
A whole new way to use the
most popular movie ticketing
app. Once you’ve purchased
tickets, your Apple Watch
displays the movie time,
theater location, and theater
phone number.
The Citi Mobile Lite app makes
banking even more convenient
for Citi customers with an
Apple Watch. A quick look lets
you see your checking, savings,
and credit card balances. You
can get detailed information
about your five most recent
transactions, and even receive
a subtle notification when your
credit card is used for an online
or in‐store purchase.

125. App Store Apps
Expedia Pacemaker DJ Lifesum
You may never miss another
flight. Expedia on Apple Watch
lets you check itineraries for
your upcoming trips and get
detailed flight and hotel
information. For flights, you
can see gates, terminals, and
times. For hotels, you can get
check‐in and check‐out times,
ratings, locations, addresses,
and phone numbers.
It’s like having your own
personal DJ. Pacemaker DJ uses
the Autopilot DJ feature from
your iPad app. Skip a track. Or
skip two. Autopilot DJ quickly
mixes the tracks you choose so
everything blends together
seamlessly. If you’re not sure
what to play, it will scan your
playlist to find the perfect
tunes and provide the
perfect mix.
Easily track how much food and
water you’ve had during the
day. Lifesum gives you
feedback following meals to
help you pick the right foods
and portion sizes for your next
meal — it can even tell you
which foods to avoid. And
throughout the day, it can offer
inspirational reminders to keep
you moving and motivated.

126. App Store Apps
Runtastic Babbel AMPLIFi Remote
Apple Watch gives you new
ways to get the most from
Runtastic. Just take your iPhone
with you on a run. Runtastic
displays the information you
need (speed, distance, duration,
pace, even how many calories
you’ve burned) conveniently on
your wrist, where it’s easy to
check without slowing down.
Have fun learning new
languages wherever you are in
the world. With the Babbel app,
Apple Watch shows you new
words relevant to your location.
So you can learn terms related
to food when you’re near a
restaurant. Or words like
“flight,” “departure,” and
“luggage” when you’re near
the airport.
Guitarists are always looking
for great tones. AMPLIFi is a
Bluetooth speaker and guitar
amp in one. Now, with AMPLIFi
Remote for Apple Watch, you
can pick your favorite guitar
sound right from your wrist.
And when it’s time to tune up,
you’ll see which note you’re
playing and whether it’s sharp,
flat, or in tune.

127. App Store Apps
BoxPop CommiTo3 Mint Personal
Finance
This simple and addictive
puzzle game will have you
checking your Apple Watch all
the time. Start popping boxes
in L‐shaped paths, just like
knights in chess. See if you can
pop all the boxes in the grid
without getting stuck.
Eventually you’ll pop through
40 levels of boxes, with each
one becoming more difficult.
And more fun.
Designed to keep you moving
in the right direction,
CommitTo3 lets you create
teams of coworkers, friends,
and family who collectively
commit to that day’s three
most important tasks. You can
get gentle reminders
throughout the day, check off
your “commits” as you
complete them, and see how
the rest of your team is doing.
View your monthly spending
goals and track your progress
toward meeting them. You can
also choose to receive weekly
notifications, so you’ll know
whether you’re sticking to your
budget or if you need to tighten
your belt.

128. App Store Apps
ESPN
Stay up to date with breaking
sports news or follow a specific
game. The ESPN app can send
you a notification after each
score change or noteworthy
play. See real‐time scores and
details like who’s at bat, who
just made a three‐pointer, or
which team is in the red zone.

129. App Store Apps
New platform.
New possibilities.
With its powerful technologies and convenient
accessibility on the wrist, Apple Watch opens up exciting
opportunities for apps. WatchKit gives developers all the
tools they need to create experiences designed
specifically for Apple Watch.

130. Apple Watch
The Apple Watch collection features highly polished stainless steel and
space black stainless steel cases. The display is protected by sapphire crystal.
And there’s a choice of three different leather bands, a link bracelet, a
Milanese loop, and a band made from high‐performance fluoroelastomer.

131. Apple Watch

132. Apple Watch
Cold-forged stainless steel.
Formulated for strength and beauty.
How a product is used should determine the materials from which it’s made. Apple Watch is
designed to be worn during all your daily activities, from morning workouts to nights out.
That’s why we took a refined 316L stainless steel — an alloy that is remarkably corrosion
resistant — and cold forged it to make it up to 80 percent harder. We also reduce impurities
to achieve the mirror finish. An additional diamond‐like carbon (DLC) layer gives the space
black stainless steel its distinctive look.
APPLE WATCH
42mm Stainless Steel Case
with Link Bracelet

133. Apple Watch
APPLE WATCH
42mm Stainless Steel Case
with Black Classic Buckle
Brilliantly
scratch-resistant
sapphire crystal.
Next to diamond, sapphire is the hardest
transparent material on earth. That makes
it ideal for protecting the Retina display.
To harvest the crystal, we use a very thin
diamond‐cutting wire. The sapphire is
then precision‐machined into its final form
and polished for many hours to produce
the desired finish.

134. Apple Watch
Beautifully engineered
bands and closures.
With designs made from fine top‐grain leathers,
durable high‐performance fluoroelastomer, and
custom‐engineered stainless steel, the Apple Watch
collection offers the widest array of band materials
and closure styles. Each one is distinctive in its own
right, yet perfectly matched to the collection.

135. Apple Watch

136. Apple Watch
LINK BRACELET
Crafted from the same 316L stainless steel alloy as the case, the Link
Bracelet has more than 100 components. The machining process is so
precise, it takes nearly nine hours to cut the links for a single band. In part
that’s because they aren’t simply a uniform size, but subtly increase in
width as they approach the case. Once assembled, the links are brushed by
hand to ensure that the texture follows the contours of the design. The
custom butterfly closure folds neatly within the bracelet. And several links
feature a simple release button, so you can add and remove links without
any special tools. Available in stainless steel and space black stainless steel.

137. Apple Watch
MILANESE LOOP
A modern interpretation of a design developed in Milan at the end of the
19th century. Woven on specialized Italian machines, the smooth stainless
steel mesh wraps fluidly around your wrist. And because it’s fully magnetic,
the Milanese Loop is infinitely adjustable, ensuring a perfect fit.

138. Apple Watch
MODERN BUCKLE
A small French tannery established in 1803 produces the supple Granada
leather for this elegant band. The smooth top‐grain leather is lightly milled
and tumbled to maintain its refined texture. What looks like a solid buckle
is actually a two‐piece magnetic closure that’s delightfully simple to secure.
We also added an inner layer of Vectran weave for strength and stretch
resistance. It’s the same material NASA used to make the landing airbags
for the Mars Rover spacecraft. This band is available in soft pink, brown,
midnight blue, and black.

139. Apple Watch
LEATHER LOOP
The Venezia leather for this band is handcrafted in Arzignano, Italy. With
an artisan heritage spanning five generations, the tannery has a history of
partnership with some of the most prestigious names in fashion. A delicate
milling and tumbling process enhances the beautiful pebbled texture. This
traditional craftsmanship is combined with an innovative approach to
design. Magnets concealed within the soft, quilted leather allow you to
simply wrap it around your wrist for a precise fit and a trim look. Available
in stone, light brown, bright blue, and black.

140. Apple Watch
CLASSIC BUCKLE
From the renowned ECCO tannery in the Netherlands, the Dutch leather
used for this band is milled to give the grain a subtle, distinctive texture.
The simple closure is crafted from the same stainless steel as the case. It’s
a beautiful take on a traditional band design. Available in black.

141. Apple Watch
SPORT BAND
Because it’s made from a custom high‐performance fluoroelastomer, the
Sport Band is durable and strong, yet surprisingly soft. The smooth, dense
material drapes elegantly across your wrist and feels comfortable next to
your skin. An innovative pin‐and‐tuck closure ensures a clean fit. Available
in white and black.

142. Apple Watch
42mm Stainless Steel Case
with White Sport Band
38mm Stainless Steel Case
with White Sport Band
Twenty different models in the collection.

143. Apple Watch
42mm Stainless Steel Case
with Black Sport Band
38mm Stainless Steel Case
with Black Sport Band
Twenty different models in the collection.

144. Apple Watch
42mm Stainless Steel Case
with Black Classic Band
38mm Stainless Steel Case
with Black Classic Band
Twenty different models in the collection.

145. Apple Watch
42mm Stainless Steel Case
with Milanese Loop
38mm Stainless Steel Case
with Milanese Loop
Twenty different models in the collection.

146. Apple Watch
42mm Stainless Steel Case
with Black Leather Loop
42mm Stainless Steel Case
with Black Leather Loop
Twenty different models in the collection.

147. Apple Watch
42mm Stainless Steel Case
with Stone Leather Loop
42mm Stainless Steel Case
with Brown Leather Loop
Twenty different models in the collection.

148. Apple Watch
38mm Stainless Steel Case
with Black Modern Buckle
38mm Stainless Steel Case
with Midnight Blue Modern Buckle
Twenty different models in the collection.

149. Apple Watch
38mm Stainless Steel Case
with Soft Pink Modern Buckle
38mm Stainless Steel Case
with Brown Modern Buckle
Twenty different models in the collection.

150. Apple Watch
42mm Stainless Steel Case
with Link Bracelet
38mm Stainless Steel Case
with Link Bracelet
Twenty different models in the collection.

151. Apple Watch
42mm Stainless Steel Case
with Space Black Link Bracelet
38mm Stainless Steel Case
with Space Black Link Bracelet
Twenty different models in the collection.

152. Apple Watch Sport
The Sport collection cases are made from
lightweight anodized aluminum in silver and space
gray. The display is protected by strengthened Ion‐X
glass. And the matching fluoroelastomer band
comes in five different colors.

153. Apple Watch Sport

154. Apple Watch Sport
Anodized aluminum.
Designed to be uncommonly light
and strong.
For Apple Watch, we created a new alloy of 7000 Series aluminum that’s 60 percent stronger
than standard alloys. Yet it’s very light. Together with the Ion‐X glass covering the display, it
makes the Sport collection watches up to 30 percent lighter than our stainless steel models.
It’s also exceptionally pure, with a beautifully consistent appearance that’s difficult to achieve
with traditional aluminum alloys.
APPLE WATCH SPORT
42mm Silver Aluminum Case
with Pink Sport Band

155. Apple Watch Sport
Strengthened,
lightweight
Ion-X glass.
To keep the Sport collection models as light as
possible, we used an aluminosilicate glass that’s
especially resistant to scratches and impact. It’s fortified
at the molecular level through ion exchange, with
smaller ions being replaced by larger ones to create a
surface layer far tougher than ordinary glass.
APPLE WATCH SPORT
42mm Silver Aluminum Case
with Blue Sport Band

156. Apple Watch Sport
Bands engineered
to keep up with an
active lifestyle.
Because it’s made from a custom high‐performance
fluoroelastomer, the Sport Band is durable and strong, yet
surprisingly soft. The smooth, dense material drapes
elegantly across your wrist and feels comfortable next to
your skin. An innovative pin‐and‐tuck closure ensures a
clean fit. Available in white, blue, green, pink, and black.
APPLE WATCH SPORT
42mm Silver Aluminum Case
with White Sport Band

157. Apple Watch Sport
APPLE WATCH SPORT
42mm Silver Aluminum Case
with Pink Sport Band

158. Apple Watch Sport

159. Apple Watch Sport
42mm Silver Aluminum Case
with White Sport Band
38mm Silver Aluminum Case
with White Sport Band
Ten different models in the collection.

160. Apple Watch Sport
42mm Silver Aluminum Case
with Blue Sport Band
38mm Silver Aluminum Case
with Blue Sport Band
Ten different models in the collection.

161. Apple Watch Sport
42mm Silver Aluminum Case
with Green Sport Band
38mm Silver Aluminum Case
with Green Sport Band
Ten different models in the collection.

162. Apple Watch Sport
42mm Silver Aluminum Case
with Pink Sport Band
38mm Silver Aluminum Case
with Pink Sport Band
Ten different models in the collection.

163. Apple Watch Sport
42mm Silver Aluminum Case
with Black Sport Band
38mm Silver Aluminum Case
with Black Sport Band
Ten different models in the collection.

164. Apple Watch Edition
The Edition collection features eight uniquely elegant expressions of
Apple Watch. Each has a watch case crafted from 18‐karat gold that our
metallurgists have developed to be up to twice as hard as standard gold.
The display is protected by polished sapphire crystal. And an exquisitely
designed band provides a striking complement.

165. Apple Watch Edition

166. Apple Watch Edition
38MM 18‐KARAT YELLOW GOLD CASE
WITH BRIGHT RED MODERN BUCKLE

167. Apple Watch Edition

168. Apple Watch Edition
42MM 18‐KARAT YELLOW GOLD CASE
WITH BLACK CLASSIC BUCKLE

169. Apple Watch Edition

170. Apple Watch Edition
38MM AND 42MM 18‐KARAT ROSE GOLD CASE
WITH WHITE SPORT BAND

171. Apple Watch Edition

172. Apple Watch Edition
38MM 18‐KARAT ROSE GOLD CASE
WITH ROSE GRAY MODERN BUCKLE

173. Apple Watch Edition

174. Apple Watch Edition
38MM AND 42MM 18‐KARAT YELLOW GOLD CASE
WITH BLACK SPORT BAND

175. Apple Watch Edition

176. Apple Watch Edition
42MM 18‐KARAT YELLOW GOLD CASE
WITH MIDNIGHT BLUE CLASSIC BUCKLE

177. Apple Watch Edition

178. Specifications

179. Specifications
 STMicroelectronics
LSM6DS3
 3D digital gyroscope/
accelerometer
 Broadcom BCM43342
 WiFi/BT SoC
 AMS AS3923
 NFC booster chip
 NXP 65V10(PN548)
 NFC controller
 Apple APL0778 processor
 Elpida 4Gb system memory
 Toshiba 8GB NAND flash
 Main storage
 IDT P9022
 Wireless charger
 Dialog D2238A
(Apple 338S00046)
 PMIC
 ADI AD7149
 Capacitance to digital
converter
 MAXIM MAX98730
 TI/NS LM3637
 LED Backlight driver
 NXP
 Interface chip
 MAXIM
 Audio Codec
 MAXIM
 Unknown
 STMicroelectronics
 STM32 MCU
 Skyworks
 WiFI LNA +Switch and
PA
 MAXIM
 Audio amplifier

180. Specifications
APL0778
Processor
338S00046
PMIC
8GB
NAND Flash
Toshiba/SanDisk
Broadcom
BCM43342
SDIO UART
272x340
or
312x390
4Gb
System
Memory
Elpida
P9022
6‐axis
MEMs
TAPTIC
ENGINE
4BI SLZ
ALGJ
+MAX T
9873OEWJ
9 447 BP
+AAA
432
TI4BC56LI
OPA2376
ADI
AD7149
Audio
Codec
Audio
AMP
ST32
MCU
I2C
TAOS
ALS
ADI
AD7166
AMS
AS3923
NXP
PN548

181. Specifications
Manufacturer Device Function
▼Processor
Apple Apple APL0778 Microprocessor
‧ Main processor
‧SAMSUNG 28nm LP process
‧ARM v7a architecture
‧Imagination PowerVR SGX543 GPU
‧PoP package
▼Memory
Micron/Elpida
N/A
‧4Gb system memory
‧PoP package(die)
Toshiba
N/A ‧8GB NAND Flash
‧Main storage
▼Radio Frequency
Broadcom
BCM43342MKWBG ‧802.11 a/b/g/n Wi‐Fi
‧Bluetooth 4.0
Skyworks Unknown WiFi LNA + Switch
Unknown WiFI PA
NXP 65V10(PN548) NFC controller
AMS AS3923 NFC booster
▼MEMs
STMicroelectronics LSM6DS3 6‐Axis accelerometer and gyroscope
▼PMIC
Apple
Apple 338S00046
(Dialog D2238A)
PMIC for Apple APL0778 Processor
IDT P9022 Enhanced WPC 1.1 Wireless Power Receiver
▼Audio
MAXIM Unknown Audio Codec
Unknown Audio Amplifiers

182. Specifications
Interface chipUnknownNXP
Manufacturer Device Function
▼Touch Screen Controller
ADI AD7166‐202ACBZ ARM Cortex M3‐based Cap Touch
AD7149‐1ACBZ Capacitance to digital converter
▼Others
Texas Instruments OPA2376 Low‐Noise, Low Quiescent Current, Precision Operational Amplifier
TPS6125X TPS6125x 3.5‐MHz High Efficiency Step‐Up Converter In Chip Scale Packaging
MAXIM MAX2240 2.5GHz, +20dBm Power Amplifier
MAX98730EWJ Unknown
National Semiconductor LM3637 LED backlight driver
STMicroelectronics Unknown MCU
Unknown Optical encoder/sensor for digital crown