5. Definition & Characteristics Environmental Change Future use Impacts Conditions
What is NFC?
Near Field
Communication data
Short-range wireless technologies, requiring a distance of 10cm or less
A simple touch makes it possible to transfer
Data
rate
100MB
WiFi
1MB Bluetooth 3G
100Kb NFC
10cm 10m 10km Range
6. Definition & Characteristics Environmental Change Future use Impacts Conditions
Comparison with Existing Technology - RFID
RFID • NFC is anther type of RFID that
Read-Only uses shorter distance
• In RFID, we can only track and
read the data present in the
device.
NFC
Read & Rewritable • In NFC we can read the data and
update it as well
7. Definition & Characteristics Environmental Change Future use Impacts Conditions
Comparison with Existing Technology - Bluetooth
8. Definition & Characteristics Environmental Change Future use Impacts Conditions
Comparison with Existing Technology - Bluetooth
Bluetooth NFC
Range ~10m ~20cm
Data Rate Faster (2.1 Mbit/s) Slower (424 Kbit/s)
A few sec. to min. Less than a tenth of a second
Set-up Time Manual configuration to identify Automatically
devices
Power Consumption high low
9. Definition & Characteristics Environmental Change Future use Impacts Conditions
Advantages
Secure
Inherently secure: NFC has a shorter range, which reduces the likelihood of
unwanted interception -> suitable for crowded areas
Built-in security features
1. smart chip that stores your store credit and credit card details
2. a monetary limit that it can transact without needing input from the user.
Convenient
Intuitive: NFC interactions require no more than a simple touch
Simple authentication: The tags can securely store personal data, which
takes hassles of putting all the information for authentication
Technology-enabling: NFC facilitates fast and simple setup of wireless
Interoperable: NFC works with existing contactless card technologies
11. Definition & Characteristics Environmental Change Future use Impacts Conditions
A day using NFC
Morning
He gets on a subway to arrive at his
office, using his NFC-enabled phone to
tap a reader and easily open the
turnstile.
12. Definition & Characteristics Environmental Change Future use Impacts Conditions
A day using NFC
Morning
He gets on a subway to arrive at his
office, using his NFC-enabled phone to
tap a reader and easily open the
turnstile.
7:32
He sees a poster announcing a free concert that
evening. He touches his NFC-enabled phone to the N-
Mark on the poster, which transfers the detailed
information onto his phone. He makes reservations for
the concert. By using his mobile phone and its
communication method, complimentary tickets are sent
to his mobile phone.
14. Definition & Characteristics Environmental Change Future use Impacts Conditions
A day using NFC
8:15
When he arrives at his office, Eric
touches his NFC-enabled phone to
the office gate to unlock the
security mechanism.
20:00
After the concert, they visit a shopping
center, where they do some shopping and
have dinner. Then they use their NFC-enabled
phones to pay for everything.
When they arrive home, Eric realizes
that he left his NFC-enabled phone
on the subway. He immediately calls
the mobile network operator and
makes a request to deactivate NFC
Noon he pays for his meal with the credit card
At lunch time,
services of the phone. If his phone is
found later and returned to him, he
that stores in his phone. will be able to reactivate everything
with no problem.
22:00
17. First developed in 2002 by Sony and NXP
Only 3% of cell phones have NFC after 7~8 years
WHAT’S THE MATTER?
10
18. Definition & Characteristics Environmental Change Future use Impacts Conditions
Obstacle to Growth
1Price
- $100
- Only for minority of specialized cell phone
2Standardization
- conflicts with communications company,
manufacturing company, bank, credit and card
company
- A cell phone can use only one kind of card. If
person want to use different card, they will have
to change the chipset every time.
3Infrastructure
-Only 10% of NFC payment machine
are installed in franchises compared
to normal credit card payment
machine
- Lack of cell phone lineups
11
19. Definition & Characteristics Environmental Change Future use Impacts Conditions
Obstacles Removed
Price
1
$2~3
Standardization 2
In March, the Korea Communications Commission
established “Grand NFC Korea Alliance” which
involves communication company, manufacturing
company, and credit card company
Infrastructure
3
- ‘Grand NFC Korea Alliance’ is trying to
disseminate mobile payment machine up to
70% in credit card franchises until 2015
- When smart phones have NFC system, it
can perform a role as a payment machine
12
20. Definition & Characteristics Environmental Change Future use Impacts Conditions
Can NFC mobile payment replace credit cards?
13
21. Definition & Characteristics Environmental Change Future use Impacts Conditions
Can NFC mobile payment replace credit cards?
13
22. Definition & Characteristics Environmental Change Future use Impacts Conditions
Smart devices are spreading
NFC Enabled Cellphone (Unit: 10,000)
0.8 billion
(60% of total) Application On
Various O/S Open
Service application Ecosystem
in smart devices can By using NFC
interact with NFC API, anyone can
create
application
Most of smart-phones will have NFC
: LG, Samsung, Nokia, RIM and other
manufacturing company announced that they are It creates more value
planning to launch many NFC-enable smart than just mobile payments system
phones
14
23. Definition & Characteristics Environmental Change Future use Impacts Conditions
Smart devices are spreading
NFC Enabled Cellphone (Unit: 10,000)
APPLICATION
0.8 billion
(60% of total) Application On
Various O/S Open
Service application Ecosystem
in smart devices can By using NFC
interact with NFC API, anyone can
create
application
Most of smart-phones will have NFC
: LG, Samsung, Nokia, RIM and other
manufacturing company announced that they are It creates more value
planning to launch many NFC-enable smart than just mobile payments system
phones
14
24. Definition & Characteristics Environmental Change Future use Impacts Conditions
Smart devices are spreading
!
NFC Enabled Cellphone (Unit: 10,000)
APPLICATION
0.8 billion
(60% of total) Application On
Various O/S Open
Service application Ecosystem
in smart devices can By using NFC
interact with NFC API, anyone can
create
application
Most of smart-phones will have NFC
: LG, Samsung, Nokia, RIM and other
manufacturing company announced that they are It creates more value
planning to launch many NFC-enable smart than just mobile payments system
phones
14
28. Definition & Characteristics Environmental Change Future use Impacts Conditions
Tangible Service Combined Service
Anywhere Service
17
29. Definition & Characteristics Environmental Change Future use Impacts Conditions
Tangible Service (Intuitive, More Connectivity to Offline)
So far,
service inside smart device
18
30. Definition & Characteristics Environmental Change Future use Impacts Conditions
Tangible Service (Intuitive, More Connectivity to Offline)
with NFC,
So far,
service inside smart device
18
31. Definition & Characteristics Environmental Change Future use Impacts Conditions
Tangible Service (Intuitive, More Connectivity to Offline)
with NFC,
So far,
inside
service outsid smart device
e
18
32. Definition & Characteristics Environmental Change Future use Impacts Conditions
Tangible Service (Intuitive, More Connectivity to Offline)
Example
s
centrally manage the rights in real time
without physical delivery of cards or keys
with NFC,
So far,
inside
service outsid smart device
e
18
33. Definition & Characteristics Environmental Change Future use Impacts Conditions
Tangible Service (Intuitive, More Connectivity to Offline)
Example
s
centrally manage the rights in real time
without physical delivery of cards or keys
with NFC,
So far,
inside
service outsid smart device
e
NFC Phone as a hub of car network
system
18
34. Definition & Characteristics Environmental Change Future use Impacts Conditions
Tangible Service (Intuitive, More Connectivity to Offline)
▶ Google Geo Tagging
NFC Smart Poster
Foursquare Check-in
Based on NFC
19
35. Definition & Characteristics Environmental Change Future use Impacts Conditions
Combined Service
Setting is not necessary, it can automatically connect with authentication
connection time is lesser than a second
NFC
Payment device
Easy and fast pairing
Configure and initiate bluetooth
+Bluetooth Higher data transfer rates
Better range
Angrybird Magic
only opened with between NFC communication Sending MP3 files using NFC
device
20
36. Definition & Characteristics Environmental Change Future use Impacts Conditions
Combined Service
Setting is not necessary, it can automatically connect with authentication
connection time is lesser than a second
NFC
Payment device
Easy and fast pairing
Configure and initiate bluetooth
+Bluetooth Higher data transfer rates
Better range
Angrybird Magic
only opened with between NFC communication Sending MP3 files using NFC
device
20
37. Definition & Characteristics Environmental Change Future use Impacts Conditions
Combined Service
NFC
+GPS
NFC does not just replace the car key,
but will combine with GPS and record where parking lot
is. Also, GPS related driving application could suggest
plans for reduction of gas usage
NFC+POS
System
When consumers with NFC-enabled smart phone go
to retail shop, they can receive discount coupons and
pay with their phone
21
38. Definition & Characteristics Environmental Change Future use Impacts Conditions
Combined Service
NFC
+GPS
NFC does not just replace the car key,
but will combine with GPS and record where parking lot
is. Also, GPS related driving application could suggest
plans for reduction of gas usage
NFC+POS
System
When consumers with NFC-enabled smart phone go
to retail shop, they can receive discount coupons and
pay with their phone
21
39. Definition & Characteristics Environmental Change Future use Impacts Conditions
Anywhere Service (No need for wifi, 3G, GPS)
• Areas where 3G network is not available like deep underground
• Overseas trip of local residents, or visit of foreigners
• Location Based Service by using GPS
French communication company ‘Orange’ Share info by interacting
attached a tag with information about historic b/w two electronic devices
site of Nice
In retail power center,
they attach NFC that stores positional and simple marketing
information.
It leads to promotion increase, and serves exact directions for
consumers.
22
42. Definition & Characteristics Environmental Change Future use Impacts Conditions
Impacts on Direct Participants
Opportunity Threat
If Mobile Commerce market spreads by Users will be able to share Data for free.
Comm
using NFC, a new Profit Model can be Company So there are possibility of negative effects
created from focusing on positioning after on the existing Profit Model
the spread.
If Digital Convergence make progress
High priced product market that represents
including NFC, markets focusing on
smart phones can spread after the Manufacturer specific electronic device might disappear
commercialization of NFC, then this can
because of the standardization of the
accelerate growth of alternative demand.
device (Mp3 market have shrunk after the
Introduction of NFC will lead to changes in If Digital Convergence make progress
electronic device, this changes can O/S including NFC, eventually in O/S market, it
possibly create a new business about O/S Provider is possible that only few businesses can
and App that suits this changes. survive with well organized norms.
64. Definition & Characteristics Environmental Change Future use Impacts Conditions
On condition of..
1 • Installing cost
Retail
Adoption • Staff training cost
• Pressure on dealing with new, smaller credit card
companies
- Who should get paid for the transaction ?
2
Credit card
• Credit card cartel’s fears to be displaced
Cartel’s - Cartels hesitate to invite NFC system
Cooperation • No specific incentive exist yet
66. Thank You
MIS Group8
Yoon,Minjae Jeong,Jaheon Kim,Jooeun Dong,Jungmin Park,Myungjae Roh,Ran
Oh,Wonseok
Editor's Notes
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
A set of short-range wireless technologies, typically requiring a distance of 10cm or less\n\n
NFC and Bluetooth are both short-range communication technologies which are integrated into mobile phones. As described in technical detail below, NFC operates at slower speeds than Bluetooth, but consumes far less power and doesn’t require pairing.\nNFC sets up faster than standard Bluetooth, but is not much faster than Bluetooth low energy. With NFC, instead of performing manual configurations to identify devices, the connection between two NFC devices is automatically established quickly — in less than a tenth of a second. The maximum data transfer rate of NFC (424 kbit/s) is slower than that of Bluetooth V2.1 (2.1 Mbit/s). With a maximum working distance of less than 20 cm, NFC has a shorter range, which reduces the likelihood of unwanted interception. That makes NFC particularly suitable for crowded areas where correlating a signal with its transmitting physical device (and by extension, its user) becomes difficult.\nIn contrast to Bluetooth, NFC is compatible with existing passive RFID (13.56 MHz ISO/IEC 18000-3) infrastructures. NFC requires comparatively low power, similar to the Bluetooth V4.0 low energy protocol. However, when NFC works with an unpowered device (e.g. on a phone that may be turned off, a contactless smart credit card, a smart poster, etc.), the NFC power consumption is greater than that of Bluetooth V4.0 Low Energy. Illumination of the passive tag needs extra powe\n\n
NFC and Bluetooth are both short-range communication technologies which are integrated into mobile phones. As described in technical detail below, NFC operates at slower speeds than Bluetooth, but consumes far less power and doesn’t require pairing.\nNFC sets up faster than standard Bluetooth, but is not much faster than Bluetooth low energy. With NFC, instead of performing manual configurations to identify devices, the connection between two NFC devices is automatically established quickly — in less than a tenth of a second. The maximum data transfer rate of NFC (424 kbit/s) is slower than that of Bluetooth V2.1 (2.1 Mbit/s). With a maximum working distance of less than 20 cm, NFC has a shorter range, which reduces the likelihood of unwanted interception. That makes NFC particularly suitable for crowded areas where correlating a signal with its transmitting physical device (and by extension, its user) becomes difficult.\nIn contrast to Bluetooth, NFC is compatible with existing passive RFID (13.56 MHz ISO/IEC 18000-3) infrastructures. NFC requires comparatively low power, similar to the Bluetooth V4.0 low energy protocol. However, when NFC works with an unpowered device (e.g. on a phone that may be turned off, a contactless smart credit card, a smart poster, etc.), the NFC power consumption is greater than that of Bluetooth V4.0 Low Energy. Illumination of the passive tag needs extra powe\n\n
NFC and Bluetooth are both short-range communication technologies which are integrated into mobile phones. As described in technical detail below, NFC operates at slower speeds than Bluetooth, but consumes far less power and doesn’t require pairing.\nNFC sets up faster than standard Bluetooth, but is not much faster than Bluetooth low energy. With NFC, instead of performing manual configurations to identify devices, the connection between two NFC devices is automatically established quickly — in less than a tenth of a second. The maximum data transfer rate of NFC (424 kbit/s) is slower than that of Bluetooth V2.1 (2.1 Mbit/s). With a maximum working distance of less than 20 cm, NFC has a shorter range, which reduces the likelihood of unwanted interception. That makes NFC particularly suitable for crowded areas where correlating a signal with its transmitting physical device (and by extension, its user) becomes difficult.\nIn contrast to Bluetooth, NFC is compatible with existing passive RFID (13.56 MHz ISO/IEC 18000-3) infrastructures. NFC requires comparatively low power, similar to the Bluetooth V4.0 low energy protocol. However, when NFC works with an unpowered device (e.g. on a phone that may be turned off, a contactless smart credit card, a smart poster, etc.), the NFC power consumption is greater than that of Bluetooth V4.0 Low Energy. Illumination of the passive tag needs extra powe\n\n
NFC and Bluetooth are both short-range communication technologies which are integrated into mobile phones. As described in technical detail below, NFC operates at slower speeds than Bluetooth, but consumes far less power and doesn’t require pairing.\nNFC sets up faster than standard Bluetooth, but is not much faster than Bluetooth low energy. With NFC, instead of performing manual configurations to identify devices, the connection between two NFC devices is automatically established quickly — in less than a tenth of a second. The maximum data transfer rate of NFC (424 kbit/s) is slower than that of Bluetooth V2.1 (2.1 Mbit/s). With a maximum working distance of less than 20 cm, NFC has a shorter range, which reduces the likelihood of unwanted interception. That makes NFC particularly suitable for crowded areas where correlating a signal with its transmitting physical device (and by extension, its user) becomes difficult.\nIn contrast to Bluetooth, NFC is compatible with existing passive RFID (13.56 MHz ISO/IEC 18000-3) infrastructures. NFC requires comparatively low power, similar to the Bluetooth V4.0 low energy protocol. However, when NFC works with an unpowered device (e.g. on a phone that may be turned off, a contactless smart credit card, a smart poster, etc.), the NFC power consumption is greater than that of Bluetooth V4.0 Low Energy. Illumination of the passive tag needs extra powe\n\n
One of the main concerns with any new technology, especially ones that include financial transactions, is security. Security doubts have plagued NFC since it was originally announced because paying without interaction is a scary thing.\nWith a maximum working distance of less than 20 cm, NFC has a shorter range, which reduces the likelihood of unwanted interception. That makes NFC particularly suitable for crowded areas where correlating a signal with its transmitting physical device (and by extension, its user) becomes difficult.\nAlso, NFC has a couple of in-built security features. The first of which is a smart chip that stores your store credit and credit card details so they are secure. Additionally, the NFC service has a monetary limit that it can transact without needing input from the user. For example Orange limits the maximum transaction to £15.\n\n\nIntuitive: NFC interactions require no more than a simple touch\nTechnology-enabling: NFC facilitates fast and simple setup of wireless technologies, such as Bluetooth, Wi-Fi, etc.\nSimple authentication: The tags can securely store personal data such as card information, loyalty program data, PINs and networking contacts\nInteroperable: NFC works with existing contactless card technologies\n\n
Intuitive: NFC interactions require no more than a simple touch\nVersatile: NFC is ideally suited to the broadest range of industries, environments, and uses\nOpen and standards-based: The underlying layers of NFC technology follow universally implemented ISO, ECMA, and ETSI standards\nTechnology-enabling: NFC facilitates fast and simple setup of wireless technologies, such as Bluetooth, Wi-Fi, etc.)\nInherently secure: NFC transmissions are short range (from a touch to a few centimeters)\nInteroperable: NFC works with existing contactless card technologies\nSecurity-ready: NFC has built-in capabilities to support secure applications, One of the main concerns with any new technology, especially ones that include financial transactions, is security. Security doubts have plagued NFC since it was originally announced because paying without interaction is a scary thing.\nHowever, NFC has a couple of in-built security features. The first of which is a smart chip that stores your store credit and credit card details so they are secure. Additionally, the NFC service has a monetary limit that it can transact without needing input from the user. For example Orange limits the maximum transaction to £15.\n\n
NFC technology has the power to bring new simplicity and convenience to many aspects of a typical person's daily life, \nas this example illustrates:\n \nMorning\ngets on a subway to go to office, using his NFC-enabled phone to tap a reader and easily open the turnstile.\n7:32 - He sees a poster announcing a free concert that evening. He touches his NFC-enabled phone to the N-Mark on the poster, which transfers the detailed information onto his phone. He reserves seats for the concert with his mobile phone, using mobile communications (e.g., SMS, internet, packet-based connections), and the complimentary tickets are sent to his mobile phone. He sends a text message to his girl friend to invite her to the concert and dinner.\n8:15 - When he arrives at his office, Eric touches his NFC-enabled phone to the office gate to unlock the security mechanism.\nNoon - At lunch time, he pays for his meal using one of the credit cards stored in his phone.\n13:00 - After lunch, Eric visits the office of his new business partner for a meeting. Those attending the meeting exchange electronic business cards, stored in their NFC-enabled phones, by touching their phones together.\n18:00 - Eric meets his wife and they go to the concert venue. He touches his NFC-enabled phone to a turnstile at the entrance to the venue, their reservations are confirmed, and they are admitted.\n20:00 - After the concert, they visit a shopping center, where they make a few purchases and have dinner, using their NFC-enabled phones to pay for everything.\n22:00 - When they arrive home, Eric realizes that he left his NFC-enabled phone on the subway. He immediately calls the mobile network operator and makes a request to disable all active NFC services in the phone. If his phone is later found and returned to him, he will be able to reactivate these services.\n
NFC technology has the power to bring new simplicity and convenience to many aspects of a typical person's daily life, \nas this example illustrates:\n \nMorning\ngets on a subway to go to office, using his NFC-enabled phone to tap a reader and easily open the turnstile.\n7:32 - He sees a poster announcing a free concert that evening. He touches his NFC-enabled phone to the N-Mark on the poster, which transfers the detailed information onto his phone. He reserves seats for the concert with his mobile phone, using mobile communications (e.g., SMS, internet, packet-based connections), and the complimentary tickets are sent to his mobile phone. He sends a text message to his girl friend to invite her to the concert and dinner.\n8:15 - When he arrives at his office, Eric touches his NFC-enabled phone to the office gate to unlock the security mechanism.\nNoon - At lunch time, he pays for his meal using one of the credit cards stored in his phone.\n13:00 - After lunch, Eric visits the office of his new business partner for a meeting. Those attending the meeting exchange electronic business cards, stored in their NFC-enabled phones, by touching their phones together.\n18:00 - Eric meets his wife and they go to the concert venue. He touches his NFC-enabled phone to a turnstile at the entrance to the venue, their reservations are confirmed, and they are admitted.\n20:00 - After the concert, they visit a shopping center, where they make a few purchases and have dinner, using their NFC-enabled phones to pay for everything.\n22:00 - When they arrive home, Eric realizes that he left his NFC-enabled phone on the subway. He immediately calls the mobile network operator and makes a request to disable all active NFC services in the phone. If his phone is later found and returned to him, he will be able to reactivate these services.\n
NFC technology has the power to bring new simplicity and convenience to many aspects of a typical person's daily life, \nas this example illustrates:\n \nMorning\ngets on a subway to go to office, using his NFC-enabled phone to tap a reader and easily open the turnstile.\n7:32 - He sees a poster announcing a free concert that evening. He touches his NFC-enabled phone to the N-Mark on the poster, which transfers the detailed information onto his phone. He reserves seats for the concert with his mobile phone, using mobile communications (e.g., SMS, internet, packet-based connections), and the complimentary tickets are sent to his mobile phone. He sends a text message to his girl friend to invite her to the concert and dinner.\n8:15 - When he arrives at his office, Eric touches his NFC-enabled phone to the office gate to unlock the security mechanism.\nNoon - At lunch time, he pays for his meal using one of the credit cards stored in his phone.\n13:00 - After lunch, Eric visits the office of his new business partner for a meeting. Those attending the meeting exchange electronic business cards, stored in their NFC-enabled phones, by touching their phones together.\n18:00 - Eric meets his wife and they go to the concert venue. He touches his NFC-enabled phone to a turnstile at the entrance to the venue, their reservations are confirmed, and they are admitted.\n20:00 - After the concert, they visit a shopping center, where they make a few purchases and have dinner, using their NFC-enabled phones to pay for everything.\n22:00 - When they arrive home, Eric realizes that he left his NFC-enabled phone on the subway. He immediately calls the mobile network operator and makes a request to disable all active NFC services in the phone. If his phone is later found and returned to him, he will be able to reactivate these services.\n
NFC technology has the power to bring new simplicity and convenience to many aspects of a typical person's daily life, \nas this example illustrates:\n \nMorning\ngets on a subway to go to office, using his NFC-enabled phone to tap a reader and easily open the turnstile.\n7:32 - He sees a poster announcing a free concert that evening. He touches his NFC-enabled phone to the N-Mark on the poster, which transfers the detailed information onto his phone. He reserves seats for the concert with his mobile phone, using mobile communications (e.g., SMS, internet, packet-based connections), and the complimentary tickets are sent to his mobile phone. He sends a text message to his girl friend to invite her to the concert and dinner.\n8:15 - When he arrives at his office, Eric touches his NFC-enabled phone to the office gate to unlock the security mechanism.\nNoon - At lunch time, he pays for his meal using one of the credit cards stored in his phone.\n13:00 - After lunch, Eric visits the office of his new business partner for a meeting. Those attending the meeting exchange electronic business cards, stored in their NFC-enabled phones, by touching their phones together.\n18:00 - Eric meets his wife and they go to the concert venue. He touches his NFC-enabled phone to a turnstile at the entrance to the venue, their reservations are confirmed, and they are admitted.\n20:00 - After the concert, they visit a shopping center, where they make a few purchases and have dinner, using their NFC-enabled phones to pay for everything.\n22:00 - When they arrive home, Eric realizes that he left his NFC-enabled phone on the subway. He immediately calls the mobile network operator and makes a request to disable all active NFC services in the phone. If his phone is later found and returned to him, he will be able to reactivate these services.\n
NFC technology has the power to bring new simplicity and convenience to many aspects of a typical person's daily life, \nas this example illustrates:\n \nMorning\ngets on a subway to go to office, using his NFC-enabled phone to tap a reader and easily open the turnstile.\n7:32 - He sees a poster announcing a free concert that evening. He touches his NFC-enabled phone to the N-Mark on the poster, which transfers the detailed information onto his phone. He reserves seats for the concert with his mobile phone, using mobile communications (e.g., SMS, internet, packet-based connections), and the complimentary tickets are sent to his mobile phone. He sends a text message to his girl friend to invite her to the concert and dinner.\n8:15 - When he arrives at his office, Eric touches his NFC-enabled phone to the office gate to unlock the security mechanism.\nNoon - At lunch time, he pays for his meal using one of the credit cards stored in his phone.\n13:00 - After lunch, Eric visits the office of his new business partner for a meeting. Those attending the meeting exchange electronic business cards, stored in their NFC-enabled phones, by touching their phones together.\n18:00 - Eric meets his wife and they go to the concert venue. He touches his NFC-enabled phone to a turnstile at the entrance to the venue, their reservations are confirmed, and they are admitted.\n20:00 - After the concert, they visit a shopping center, where they make a few purchases and have dinner, using their NFC-enabled phones to pay for everything.\n22:00 - When they arrive home, Eric realizes that he left his NFC-enabled phone on the subway. He immediately calls the mobile network operator and makes a request to disable all active NFC services in the phone. If his phone is later found and returned to him, he will be able to reactivate these services.\n
NFC technology has the power to bring new simplicity and convenience to many aspects of a typical person's daily life, \nas this example illustrates:\n \nMorning\ngets on a subway to go to office, using his NFC-enabled phone to tap a reader and easily open the turnstile.\n7:32 - He sees a poster announcing a free concert that evening. He touches his NFC-enabled phone to the N-Mark on the poster, which transfers the detailed information onto his phone. He reserves seats for the concert with his mobile phone, using mobile communications (e.g., SMS, internet, packet-based connections), and the complimentary tickets are sent to his mobile phone. He sends a text message to his girl friend to invite her to the concert and dinner.\n8:15 - When he arrives at his office, Eric touches his NFC-enabled phone to the office gate to unlock the security mechanism.\nNoon - At lunch time, he pays for his meal using one of the credit cards stored in his phone.\n13:00 - After lunch, Eric visits the office of his new business partner for a meeting. Those attending the meeting exchange electronic business cards, stored in their NFC-enabled phones, by touching their phones together.\n18:00 - Eric meets his wife and they go to the concert venue. He touches his NFC-enabled phone to a turnstile at the entrance to the venue, their reservations are confirmed, and they are admitted.\n20:00 - After the concert, they visit a shopping center, where they make a few purchases and have dinner, using their NFC-enabled phones to pay for everything.\n22:00 - When they arrive home, Eric realizes that he left his NFC-enabled phone on the subway. He immediately calls the mobile network operator and makes a request to disable all active NFC services in the phone. If his phone is later found and returned to him, he will be able to reactivate these services.\n
\n
\n
\n
\n
\n
(점유율 70% 이상, 스마트폰 판매량 전체 휴대폰 중 25% 이상)\n1년 이내에 최소 전세계 휴대폰의 20% 이상, 2015년에 NFC 탑재 휴대폰이 전체의 50~60%인 8억대 이상 판매될 것\nNeeds of NFC Environmental system which enables NFC application services\n(Not just communication company or manufacturing company, all the normal companies and even individual should concern developing NFC application services, and disseminating open ecosystem)\n다만, 이것이 가능하려면 통신사, 제조사 뿐만 아니라 모든 일반 기업들, 심지어 개인들까지도 NFC 응용 서비스를 자유롭게 개발하고 배포할 수 있는 개방적인 에코시스템(NFC생태계 구축)이 전제되어야 한다. 모든 유형의 응용 서비스를 개발할만한 역량이 있는 기업도 없으며, 설혹 그러한 역량을 갖춘 기업이라 하더라도 해당 기업에 이익이 되지 않으면 개발하지 않을 것이기 때문이다. 폐쇄적인 구조에서는 소비자에게 진정 가치가 있는, 창의적인 응용 서비스가 다양하게 개발되기란 거의 불가능한 것이다. 특히, 지금은 NFC를 이용하는 소비자가 극소수에 불과하기 때문에, 기업간 주도권 싸움을 하기 보다는 시장의 규모를 우선적으로 키워야 하는 시점이다. 이러한 관점에서 통신사, 제조사들은 개방적인 에코시스템의 구축을 위해 노력해야 하며, 일반 기업들은 NFC가 금융 업체에만 관련되어 있다는 생각에서 벗어나서 기업별 서비스의 가치를 업그레이드할 수 있는 하나의 수단으로 적극 활용하려는 자세가 필요하다.\n\n4) Support in smartphones\nOne of the initial problems with NFC adoption has been the lack of support from smartphones , but that problem is slowly being rectified.\nThe Android 2.3 update enabled support for NFC, which gives a vast number of upcoming smartphones the potential to support the service. Additionally, Blackberry have just announced support for NFC in its Blackberry Bold 9900 smartphone. Meanwhile, the Google Nexus S has supported NFC for a while ,Microsoft have confirmed it will be adding support to Windows Phone 7 and the iPhone 5 is expected to support the new technology.\nAnother problem is that a lot of mobiles devices have been updated to operating systems supporting NFC, but they lack the NFC chip inside the smartphone which would enable them to use the new technology.\nHowever, there are solutions to this problem that might still be released. Blackberry has already tested an NFC mobile-cover which clips onto their older mobiles to enable NFC support.\nIt’s also possible in the future that a USB NFC Chip could be released, but we’re not sure of the technical limitations currently stopping it’s implementation.\n
(점유율 70% 이상, 스마트폰 판매량 전체 휴대폰 중 25% 이상)\n1년 이내에 최소 전세계 휴대폰의 20% 이상, 2015년에 NFC 탑재 휴대폰이 전체의 50~60%인 8억대 이상 판매될 것\nNeeds of NFC Environmental system which enables NFC application services\n(Not just communication company or manufacturing company, all the normal companies and even individual should concern developing NFC application services, and disseminating open ecosystem)\n다만, 이것이 가능하려면 통신사, 제조사 뿐만 아니라 모든 일반 기업들, 심지어 개인들까지도 NFC 응용 서비스를 자유롭게 개발하고 배포할 수 있는 개방적인 에코시스템(NFC생태계 구축)이 전제되어야 한다. 모든 유형의 응용 서비스를 개발할만한 역량이 있는 기업도 없으며, 설혹 그러한 역량을 갖춘 기업이라 하더라도 해당 기업에 이익이 되지 않으면 개발하지 않을 것이기 때문이다. 폐쇄적인 구조에서는 소비자에게 진정 가치가 있는, 창의적인 응용 서비스가 다양하게 개발되기란 거의 불가능한 것이다. 특히, 지금은 NFC를 이용하는 소비자가 극소수에 불과하기 때문에, 기업간 주도권 싸움을 하기 보다는 시장의 규모를 우선적으로 키워야 하는 시점이다. 이러한 관점에서 통신사, 제조사들은 개방적인 에코시스템의 구축을 위해 노력해야 하며, 일반 기업들은 NFC가 금융 업체에만 관련되어 있다는 생각에서 벗어나서 기업별 서비스의 가치를 업그레이드할 수 있는 하나의 수단으로 적극 활용하려는 자세가 필요하다.\n\n4) Support in smartphones\nOne of the initial problems with NFC adoption has been the lack of support from smartphones , but that problem is slowly being rectified.\nThe Android 2.3 update enabled support for NFC, which gives a vast number of upcoming smartphones the potential to support the service. Additionally, Blackberry have just announced support for NFC in its Blackberry Bold 9900 smartphone. Meanwhile, the Google Nexus S has supported NFC for a while ,Microsoft have confirmed it will be adding support to Windows Phone 7 and the iPhone 5 is expected to support the new technology.\nAnother problem is that a lot of mobiles devices have been updated to operating systems supporting NFC, but they lack the NFC chip inside the smartphone which would enable them to use the new technology.\nHowever, there are solutions to this problem that might still be released. Blackberry has already tested an NFC mobile-cover which clips onto their older mobiles to enable NFC support.\nIt’s also possible in the future that a USB NFC Chip could be released, but we’re not sure of the technical limitations currently stopping it’s implementation.\n
\n
\n
Tangible : beyond mobile, more real\none-touch : more convenient, faster\nanywhere : 3G, wifi-dark space\n\n
각종 스마트 기기와 카드 결제 단말, 티켓팅 단말, 주택, 자동차, 의료 기기 등 현실 세계의 각종 기기의 연결에 적합한 수단이 없었기 때문\n3G 네트워크는 상당한 운영 비용의 부담, \nWi-Fi, 블루투스 등 근 거리 통신 수단의 경우는 보안이 매우 취약하여 범죄 등에 악용될 소지\n\nNFC Enables Electronic Door Locks\nFor doorlocks that are equipped with an actuator and a short range contactless reader, a simple upgrade may allow NFC devices to substitute for contactless cards. Advantages, for example in hospitality, are the possibility to remotely send the access rights in advance to the user's handset, and the coupling with other applications such as booking, and skipping the check-in phase. In the example of access control, one can centrally manage the rights in real time without physical delivery of cards.\n\n 주택/사무실/자동차 출입 관리, 진료 기록 관리 \n 단순히 자동차 열쇠를 대 체하는 것이 아니라, 자동차 문을 잠그게 되면 GPS 등을 이용하여 해당 위치를 자 동적으로 기록했다가 이후 주차 위치를 알려주는 데 활용하거나, 문을 열면 좌석 위 치, 미러 위치를 맞춤형으로 자동 조정하고, GPS 기반의 주행 관리 어플리케이션을 자동 실행하여 연비 절감 방안 등을 제시하는 서비스가 가능해질 것\n\nGoogle이 NFC로 하고 있는 대표적인 사업은\nGeo Tagging 을 이용한 쿠폰 서비스와 정보 제곰/검색 서비스 입니다. \n해당 위치의 입 간판에 부착된 Google Goe Tag NFC 패널에\nNexus S를 갖자 데기만 하면 그 지역의 각종 정보와 쿠폰들을 다운로드 받을 수 있게 됩니다. \n\n
각종 스마트 기기와 카드 결제 단말, 티켓팅 단말, 주택, 자동차, 의료 기기 등 현실 세계의 각종 기기의 연결에 적합한 수단이 없었기 때문\n3G 네트워크는 상당한 운영 비용의 부담, \nWi-Fi, 블루투스 등 근 거리 통신 수단의 경우는 보안이 매우 취약하여 범죄 등에 악용될 소지\n\nNFC Enables Electronic Door Locks\nFor doorlocks that are equipped with an actuator and a short range contactless reader, a simple upgrade may allow NFC devices to substitute for contactless cards. Advantages, for example in hospitality, are the possibility to remotely send the access rights in advance to the user's handset, and the coupling with other applications such as booking, and skipping the check-in phase. In the example of access control, one can centrally manage the rights in real time without physical delivery of cards.\n\n 주택/사무실/자동차 출입 관리, 진료 기록 관리 \n 단순히 자동차 열쇠를 대 체하는 것이 아니라, 자동차 문을 잠그게 되면 GPS 등을 이용하여 해당 위치를 자 동적으로 기록했다가 이후 주차 위치를 알려주는 데 활용하거나, 문을 열면 좌석 위 치, 미러 위치를 맞춤형으로 자동 조정하고, GPS 기반의 주행 관리 어플리케이션을 자동 실행하여 연비 절감 방안 등을 제시하는 서비스가 가능해질 것\n\nGoogle이 NFC로 하고 있는 대표적인 사업은\nGeo Tagging 을 이용한 쿠폰 서비스와 정보 제곰/검색 서비스 입니다. \n해당 위치의 입 간판에 부착된 Google Goe Tag NFC 패널에\nNexus S를 갖자 데기만 하면 그 지역의 각종 정보와 쿠폰들을 다운로드 받을 수 있게 됩니다. \n\n
각종 스마트 기기와 카드 결제 단말, 티켓팅 단말, 주택, 자동차, 의료 기기 등 현실 세계의 각종 기기의 연결에 적합한 수단이 없었기 때문\n3G 네트워크는 상당한 운영 비용의 부담, \nWi-Fi, 블루투스 등 근 거리 통신 수단의 경우는 보안이 매우 취약하여 범죄 등에 악용될 소지\n\nNFC Enables Electronic Door Locks\nFor doorlocks that are equipped with an actuator and a short range contactless reader, a simple upgrade may allow NFC devices to substitute for contactless cards. Advantages, for example in hospitality, are the possibility to remotely send the access rights in advance to the user's handset, and the coupling with other applications such as booking, and skipping the check-in phase. In the example of access control, one can centrally manage the rights in real time without physical delivery of cards.\n\n 주택/사무실/자동차 출입 관리, 진료 기록 관리 \n 단순히 자동차 열쇠를 대 체하는 것이 아니라, 자동차 문을 잠그게 되면 GPS 등을 이용하여 해당 위치를 자 동적으로 기록했다가 이후 주차 위치를 알려주는 데 활용하거나, 문을 열면 좌석 위 치, 미러 위치를 맞춤형으로 자동 조정하고, GPS 기반의 주행 관리 어플리케이션을 자동 실행하여 연비 절감 방안 등을 제시하는 서비스가 가능해질 것\n\nGoogle이 NFC로 하고 있는 대표적인 사업은\nGeo Tagging 을 이용한 쿠폰 서비스와 정보 제곰/검색 서비스 입니다. \n해당 위치의 입 간판에 부착된 Google Goe Tag NFC 패널에\nNexus S를 갖자 데기만 하면 그 지역의 각종 정보와 쿠폰들을 다운로드 받을 수 있게 됩니다. \n\n
각종 스마트 기기와 카드 결제 단말, 티켓팅 단말, 주택, 자동차, 의료 기기 등 현실 세계의 각종 기기의 연결에 적합한 수단이 없었기 때문\n3G 네트워크는 상당한 운영 비용의 부담, \nWi-Fi, 블루투스 등 근 거리 통신 수단의 경우는 보안이 매우 취약하여 범죄 등에 악용될 소지\n\nNFC Enables Electronic Door Locks\nFor doorlocks that are equipped with an actuator and a short range contactless reader, a simple upgrade may allow NFC devices to substitute for contactless cards. Advantages, for example in hospitality, are the possibility to remotely send the access rights in advance to the user's handset, and the coupling with other applications such as booking, and skipping the check-in phase. In the example of access control, one can centrally manage the rights in real time without physical delivery of cards.\n\n 주택/사무실/자동차 출입 관리, 진료 기록 관리 \n 단순히 자동차 열쇠를 대 체하는 것이 아니라, 자동차 문을 잠그게 되면 GPS 등을 이용하여 해당 위치를 자 동적으로 기록했다가 이후 주차 위치를 알려주는 데 활용하거나, 문을 열면 좌석 위 치, 미러 위치를 맞춤형으로 자동 조정하고, GPS 기반의 주행 관리 어플리케이션을 자동 실행하여 연비 절감 방안 등을 제시하는 서비스가 가능해질 것\n\nGoogle이 NFC로 하고 있는 대표적인 사업은\nGeo Tagging 을 이용한 쿠폰 서비스와 정보 제곰/검색 서비스 입니다. \n해당 위치의 입 간판에 부착된 Google Goe Tag NFC 패널에\nNexus S를 갖자 데기만 하면 그 지역의 각종 정보와 쿠폰들을 다운로드 받을 수 있게 됩니다. \n\n
각종 스마트 기기와 카드 결제 단말, 티켓팅 단말, 주택, 자동차, 의료 기기 등 현실 세계의 각종 기기의 연결에 적합한 수단이 없었기 때문\n3G 네트워크는 상당한 운영 비용의 부담, \nWi-Fi, 블루투스 등 근 거리 통신 수단의 경우는 보안이 매우 취약하여 범죄 등에 악용될 소지\n\nNFC Enables Electronic Door Locks\nFor doorlocks that are equipped with an actuator and a short range contactless reader, a simple upgrade may allow NFC devices to substitute for contactless cards. Advantages, for example in hospitality, are the possibility to remotely send the access rights in advance to the user's handset, and the coupling with other applications such as booking, and skipping the check-in phase. In the example of access control, one can centrally manage the rights in real time without physical delivery of cards.\n\n 주택/사무실/자동차 출입 관리, 진료 기록 관리 \n 단순히 자동차 열쇠를 대 체하는 것이 아니라, 자동차 문을 잠그게 되면 GPS 등을 이용하여 해당 위치를 자 동적으로 기록했다가 이후 주차 위치를 알려주는 데 활용하거나, 문을 열면 좌석 위 치, 미러 위치를 맞춤형으로 자동 조정하고, GPS 기반의 주행 관리 어플리케이션을 자동 실행하여 연비 절감 방안 등을 제시하는 서비스가 가능해질 것\n\nGoogle이 NFC로 하고 있는 대표적인 사업은\nGeo Tagging 을 이용한 쿠폰 서비스와 정보 제곰/검색 서비스 입니다. \n해당 위치의 입 간판에 부착된 Google Goe Tag NFC 패널에\nNexus S를 갖자 데기만 하면 그 지역의 각종 정보와 쿠폰들을 다운로드 받을 수 있게 됩니다. \n\n
각종 스마트 기기와 카드 결제 단말, 티켓팅 단말, 주택, 자동차, 의료 기기 등 현실 세계의 각종 기기의 연결에 적합한 수단이 없었기 때문\n3G 네트워크는 상당한 운영 비용의 부담, \nWi-Fi, 블루투스 등 근 거리 통신 수단의 경우는 보안이 매우 취약하여 범죄 등에 악용될 소지\n\nNFC Enables Electronic Door Locks\nFor doorlocks that are equipped with an actuator and a short range contactless reader, a simple upgrade may allow NFC devices to substitute for contactless cards. Advantages, for example in hospitality, are the possibility to remotely send the access rights in advance to the user's handset, and the coupling with other applications such as booking, and skipping the check-in phase. In the example of access control, one can centrally manage the rights in real time without physical delivery of cards.\n\n 주택/사무실/자동차 출입 관리, 진료 기록 관리 \n 단순히 자동차 열쇠를 대 체하는 것이 아니라, 자동차 문을 잠그게 되면 GPS 등을 이용하여 해당 위치를 자 동적으로 기록했다가 이후 주차 위치를 알려주는 데 활용하거나, 문을 열면 좌석 위 치, 미러 위치를 맞춤형으로 자동 조정하고, GPS 기반의 주행 관리 어플리케이션을 자동 실행하여 연비 절감 방안 등을 제시하는 서비스가 가능해질 것\n\nGoogle이 NFC로 하고 있는 대표적인 사업은\nGeo Tagging 을 이용한 쿠폰 서비스와 정보 제곰/검색 서비스 입니다. \n해당 위치의 입 간판에 부착된 Google Goe Tag NFC 패널에\nNexus S를 갖자 데기만 하면 그 지역의 각종 정보와 쿠폰들을 다운로드 받을 수 있게 됩니다. \n\n
각종 스마트 기기와 카드 결제 단말, 티켓팅 단말, 주택, 자동차, 의료 기기 등 현실 세계의 각종 기기의 연결에 적합한 수단이 없었기 때문\n3G 네트워크는 상당한 운영 비용의 부담, \nWi-Fi, 블루투스 등 근 거리 통신 수단의 경우는 보안이 매우 취약하여 범죄 등에 악용될 소지\n\nNFC Enables Electronic Door Locks\nFor doorlocks that are equipped with an actuator and a short range contactless reader, a simple upgrade may allow NFC devices to substitute for contactless cards. Advantages, for example in hospitality, are the possibility to remotely send the access rights in advance to the user's handset, and the coupling with other applications such as booking, and skipping the check-in phase. In the example of access control, one can centrally manage the rights in real time without physical delivery of cards.\n\n 주택/사무실/자동차 출입 관리, 진료 기록 관리 \n 단순히 자동차 열쇠를 대 체하는 것이 아니라, 자동차 문을 잠그게 되면 GPS 등을 이용하여 해당 위치를 자 동적으로 기록했다가 이후 주차 위치를 알려주는 데 활용하거나, 문을 열면 좌석 위 치, 미러 위치를 맞춤형으로 자동 조정하고, GPS 기반의 주행 관리 어플리케이션을 자동 실행하여 연비 절감 방안 등을 제시하는 서비스가 가능해질 것\n\nGoogle이 NFC로 하고 있는 대표적인 사업은\nGeo Tagging 을 이용한 쿠폰 서비스와 정보 제곰/검색 서비스 입니다. \n해당 위치의 입 간판에 부착된 Google Goe Tag NFC 패널에\nNexus S를 갖자 데기만 하면 그 지역의 각종 정보와 쿠폰들을 다운로드 받을 수 있게 됩니다. \n\n
각종 스마트 기기와 카드 결제 단말, 티켓팅 단말, 주택, 자동차, 의료 기기 등 현실 세계의 각종 기기의 연결에 적합한 수단이 없었기 때문\n3G 네트워크는 상당한 운영 비용의 부담, \nWi-Fi, 블루투스 등 근 거리 통신 수단의 경우는 보안이 매우 취약하여 범죄 등에 악용될 소지\n\nNFC Enables Electronic Door Locks\nFor doorlocks that are equipped with an actuator and a short range contactless reader, a simple upgrade may allow NFC devices to substitute for contactless cards. Advantages, for example in hospitality, are the possibility to remotely send the access rights in advance to the user's handset, and the coupling with other applications such as booking, and skipping the check-in phase. In the example of access control, one can centrally manage the rights in real time without physical delivery of cards.\n\n 주택/사무실/자동차 출입 관리, 진료 기록 관리 \n 단순히 자동차 열쇠를 대 체하는 것이 아니라, 자동차 문을 잠그게 되면 GPS 등을 이용하여 해당 위치를 자 동적으로 기록했다가 이후 주차 위치를 알려주는 데 활용하거나, 문을 열면 좌석 위 치, 미러 위치를 맞춤형으로 자동 조정하고, GPS 기반의 주행 관리 어플리케이션을 자동 실행하여 연비 절감 방안 등을 제시하는 서비스가 가능해질 것\n\nGoogle이 NFC로 하고 있는 대표적인 사업은\nGeo Tagging 을 이용한 쿠폰 서비스와 정보 제곰/검색 서비스 입니다. \n해당 위치의 입 간판에 부착된 Google Goe Tag NFC 패널에\nNexus S를 갖자 데기만 하면 그 지역의 각종 정보와 쿠폰들을 다운로드 받을 수 있게 됩니다. \n\n
\nGPS 보완: finding parking space\n근거리 통신 보완: 개인 인증 간편\n모바일 카드 결제\n 다양한 모바일 카드별 할인 혜택, 할인 조건, 포인트 적립 등을 비교 분석 하여 가맹점별 최적의 결제 수단을 추천해주는 서비스, 소셜 커머스 등 인터넷의 할 인 쿠폰을 자동으로 검색해주는 서비스, 결제 후 해당 가맹점 만족도를 평가하여 문 제점 개선을 유도하는 서비스 등 관련 서비스가 자유롭게 개발되어 결합되는 형태 로 진화할 것으로 예상\n\nNFC가 탑재된 스마트TV로 홈쇼핑 채널을 시청하다가 구매하고 싶은 물건이 나오면, ID, 비밀번호를 입력할 필요 없이 NFC 스마트폰을 TV에 터치하는 것만으로 물건을 구입하\n\nThis game will be available in 20 levels that are provided free of charge with 15 levels of which can only be opened with between NFC communication device.\n\nImage and Media Sharing:\nAs with the Bluetooth, which made media sharing easy, NFC also enables media sharing in a much simpler way. NFC-Bluetooth combination can be integrated into DVD players, home theatre TV and other devices. All you would have to do is to place your phone or NFC enabled DVD player near the TV and start the streaming.\nPhilips has demonstrated the image sharing feasibility recently. In the demo, a User-level application is used to initiate the transfer of media (picture). NFC has a lot of potential in this area.\n\n
Versatile: NFC is ideally suited to the broadest range of industries, environments, and uses\n\n
Versatile: NFC is ideally suited to the broadest range of industries, environments, and uses\n\n
Versatile: NFC is ideally suited to the broadest range of industries, environments, and uses\n\n
Versatile: NFC is ideally suited to the broadest range of industries, environments, and uses\n\n
Versatile: NFC is ideally suited to the broadest range of industries, environments, and uses\n\n
Versatile: NFC is ideally suited to the broadest range of industries, environments, and uses\n\n
Versatile: NFC is ideally suited to the broadest range of industries, environments, and uses\n\n
Versatile: NFC is ideally suited to the broadest range of industries, environments, and uses\n\n
Versatile: NFC is ideally suited to the broadest range of industries, environments, and uses\n\n
Versatile: NFC is ideally suited to the broadest range of industries, environments, and uses\n\n
Versatile: NFC is ideally suited to the broadest range of industries, environments, and uses\n\n
Versatile: NFC is ideally suited to the broadest range of industries, environments, and uses\n\n
Versatile: NFC is ideally suited to the broadest range of industries, environments, and uses\n\n
Versatile: NFC is ideally suited to the broadest range of industries, environments, and uses\n\n
Versatile: NFC is ideally suited to the broadest range of industries, environments, and uses\n\n
Versatile: NFC is ideally suited to the broadest range of industries, environments, and uses\n\n
Versatile: NFC is ideally suited to the broadest range of industries, environments, and uses\n\n
Versatile: NFC is ideally suited to the broadest range of industries, environments, and uses\n\n
\n
3) Retail adoption\nThe other side of the problem is with the retail outlets themselves.  The main problem the retailers face is the need to pay for the technology to be installed and to train staff to use it. When you also factor-in the security risks that come with NFC you can understand why many retailers might be apprehensive to adopt the technology.\nThe other thing is that many different credit cards companies are running the transactions associated with NFC and retailers are always apprehensive to deal with new and smaller credit card companies. This brings about another issue which is who should get paid for the transaction and currently it seems that the company taking the retail payment isn’t earning enough or is paying too much for each transaction to make it worthwhile.\n\n4) Support in smartphones\nOne of the initial problems with NFC adoption has been the lack of support from smartphones , but that problem is slowly being rectified.\nThe Android 2.3 update enabled support for NFC, which gives a vast number of upcoming smartphones the potential to support the service. Additionally, Blackberry have just announced support for NFC in its Blackberry Bold 9900 smartphone. Meanwhile, the Google Nexus S has supported NFC for a while ,Microsoft have confirmed it will be adding support to Windows Phone 7 and the iPhone 5 is expected to support the new technology.\nAnother problem is that a lot of mobiles devices have been updated to operating systems supporting NFC, but they lack the NFC chip inside the smartphone which would enable them to use the new technology.\nHowever, there are solutions to this problem that might still be released. Blackberry has already tested an NFC mobile-cover which clips onto their older mobiles to enable NFC support.\nIt’s also possible in the future that a USB NFC Chip could be released, but we’re not sure of the technical limitations currently stopping it’s implementation.\n
