Assignment for Integrate Marketing Communications, Full Sail University

1. Thursday Night Live Music
at Jacob’s Well
Presented by: James Powell, IMBS

2. Who is Jacob’s Well and What is
Their Mission?
Coffee Shop
and Cafe
founded in 2005
Community
Based Mission
http://ilovethewell.com/wp-content/uploads/2012/10/IMG_03192.jpg

3. Initiative
Initiative
To bring the
message of
hope
through live
music on
Thursday
Nights
http://ilovethewell.com/wp-content/uploads/2012/10/IMG_02931.jpg
http://road23music.com/wp-content/uploads/2012/07/
Front-Cover-JPG-300x298.jpg
https://sphotos-b-dfw.xx.fbcdn.net/hphotosfrc3/972041_597246740315056_210079082_n.png
https://sphotos-a-dfw.xx.fbcdn.net/hphotosash2/285345_536543536385377_2030090588_n.jpg

4. SWOT

5. Strengths
Mission Based
Culture
Our customers
RULE!
Great Menu
Location
Price
Live Music
Use of
Technology
Great Web
Presence

6. Weaknesses
Limited Capacity
Operating Hours
Mission Based Culture

7. Opportunities
Butler Community College
El Dorado Lake Campers
Church Groups

8. Threats
!
Environmental
(Weather)
Political

9. The Competition
Direct
Meads Corner
Indirect
Scooters Coffee House

10. Research
Focus
Groups as
the Primary
Research
https://sphotos-b-dfw.xx.fbcdn.net/hphotosprn1/387709_304189496287450_1850448273_n.jpg
Survey’s as
the
Secondary
Research

12. Target Market
Students ages 16-20
Attend Butler Community College
Attend Home School
Attend El Dorado Public Schools

13. Buyer Persona
Name: Faith M.
Age: 19
Relationship Status: Dating
Occupation: Waitress/Student
Education: Attending Butler
Community College. Home
Schooled until 2012
Income: Under $25, 000
Interests: Live Music,
Christianity, Cooking, Hanging
Out with Friends
https://fbcdn-sphotos-d-a.akamaihd.net/hphotos-ak-prn1/45746_10201523770686574_1979367798_n.jpg

14. Multi-Channel Marketing
Social Media
Word of Mouth
Website
Events
TV
Team Sponsorship
Radio
Charity
Print
Handbills

15. Creatives
Join us at Jacob’s Well
Every Thursday
for LIVE MUSIC
and Wood Fired Pizza!
Music from
6:30-9pm
This week’s featured musician
is Chuck Haukos
Pizza from
4-8:30pm
139 N Main St,El Dorado, Kansas
http://www.ilovethewell.com
(316) 321-1290

16. Media Flow Chart

17. Media Schedule &
Budget

18. References
Butler Community College http://www.butlercc.edu/
Graham McGregor: Differentiating your business.The New Zealand Herald. (July 30, 2013 Tuesday): 627 words. LexisNexis Academic. Web. Date Accessed:
2013/08/11.
Jacob’s Well http://ilovethewell.com/ http://www.youtube.com/user/ilovethewell https://www.facebook.com/ilovethewell
Mcdonald, R., & Parker, J. (2013). When a Story is More Than a Paper. Young Adult Library Services, 11(4), 27-32 Retrieved August 18, 2013
Meads Corner http://www.meadscorner.com/
Neumeier, Marty. The Brand Gap. MBS Direct. <vbk:MBS987785#page(vi)>.
Poll Star http://www.pollstar.com/atpDetail.aspx?SearchBy=C
Regnerus, M. & Uecker, J. (2007). How Corrosive Is College to Religious Faith and Practice? Retrieved August 18, 2013 from http://big.assets.huffingtonpost.com/
Regnerus_Uecker.pdf
Scheitle, C. P. (2011). U.S. College Students' Perception of Religion and Science: Conflict,
Collaboration, or Independence? A Research Note. Journal For The
Scientific Study Of Religion, 50(1), 175-186. doi:10.1111/j.1468-5906.2010.01558.x
Scooters Coffee House http://www.scooterscoffee.com/
Scott, David Meerman. The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers
Directly, 2nd
Edition, 2nd Edition. John Wiley & Sons P&T, 2010-01-18.
Tancer, B.(2008) Click: What Millions of People Are Doing Online and Why It Matters. Hyperion, New York
!
!
!

19. References Continued
Graphics
Slide 3- http://ilovethewell.com/wp-content/uploads/2012/10/IMG_03192.jpg
!
Slide 4- https://sphotos-a-dfw.xx.fbcdn.net/hphotosash2/285345_536543536385377_2030090588_n.jpg http://road23music.com/wpcontent/uploads/2012/07/Front-Cover-JPG-300x298.jpg http://ilovethewell.com/wpcontent/uploads/2012/10/IMG_02931.jpg
!
Slide 6- Faith McVay https://fbcdn-sphotos-d-a.akamaihd.net/hphotos-akprn1/45746_10201523770686574_1979367798_n.jpg
!
Slide 12- http://farmprogress.com/cdfm/Faress1/author/254/2013/2/
week_focus_severe_weather_awareness_1_634976454131208332.jpg https://
si0.twimg.com/profile_images/245580829/kansaspolitics-logo1.png
!
Slide 13- Survey from personal file https://sphotos-b-dfw.xx.fbcdn.net/hphotosprn1/387709_304189496287450_1850448273_n.jpg
!
Slide 14- Infographic by James Powell, J.Powell, LLC