Public Relations and Marketing Portfolio

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This portfolio shows some of my writing, design, and marketing examples from coursework assignments, an internship, and career experience.

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Public Relations and Marketing Portfolio

  1. 1. Public Relations Portfolio | Mecca Howe0Public Relations &Marketing PortfolioMecca HoweBARRET & STOKELY INC.SMALLWOOD PLAZA APARTMENTS MARKETING CONSULTANTMIDDLE WAY HOUSE INC.PUBLIC RELATIONS INTERNJ349 PUBLIC RELATIONS WRITINGSTUDENT- INDIANA UNIVERSITY
  2. 2. Public Relations Portfolio | Mecca Howe1Table of ContentsPRESS RELEASES 2EMULATION WRITING 5MARKET PLAN 6WEBSITE DESIGN 7BLOG PIECE 9NEWSLETTER 10FLYER & EMAIL DESIGN 11SPEECH WRITING 13FACT SHEET 15SOCIAL MEDIA 16SPONSERHIP LETTER 17
  3. 3. Public Relations Portfolio | Mecca Howe2Container Presentation Press ReleaseMiddle Way House Inc. InternshipMay 14, 2012For Immediate ReleaseFor Further Information Contact:Andrea JobeSummer Garden CoordinatorMiddle Way House(765) 749-2393arjobe@indiana.edumiddlewayhouse.orgMaking Sustainability SimpleMiddle Way House’s Garden Coordinator to Give Presentation on Container GardeningBloomington, Ind. --- Andrea Jobe, the summer garden coordinator at Middle WayHouse Inc., is giving a presentation on container gardening at 10:50 a.m. Saturday at theBloomington Community Farmer’s Market for the Ready, Set, Grow! event sponsored bythe Bloomington Food Policy Council and the Bloomington Commission onSustainability.The presentation will explain how container gardening is advantageous to planters withlimited gardening space and tight budgets, as well as demonstrate ways to createinexpensive but fun containers from household items.“We want to show the community that you can be creative with containers you growyour plants in,” Jobe said. “You can essentially grow in anything that holds soil anddrains water.”Jobe is the summer coordinator of the Middle Way Houses rooftop garden project. Theproject grows edible plants available to local vendors, and partners with children fromthe Rise and the Project School to build relationships between at risk youth and theircommunities.The Ready, Set, Grow! event will take place at Showers Civic Plaza and will last from 10a.m. until noon. Its focus is teaching the community how to home garden andcelebrating the benefits of sustainability.The event will have tables from local organizations and host other presentations ongarden layouts, beekeeping, composting, seed starting and transplanting.###
  4. 4. Public Relations Portfolio | Mecca Howe3Whiplash Press ReleaseJ349 Public Relations WritingSeptember 2, 2011For Immediate ReleaseFor Further Information Contact:Mecca HoweSpokespersonIndianapolis Police Department(502) 751-0200mehowe@indiana.eduHigh Speed Chase of Fleeing Felon Leads to Reckless HomicideINDIANAPOLIS—A 12-minute high-speed pursuit of convicted felon Snidely Whiplashresults in the death of Sammy White, 36 of Whiteland.Charges range from fleeing arrest to possession of stolen property, which includedunopened DVDs and CDs in Whiplash’s vehicle, to reckless homicide with anautomobile. Whiplash, 42 has prior conviction record of breaking and entering, fleeingfrom police and possession of an unregistered handgun.“This strictly is a situation where we thought it was going to escalate and we wanted tostop this suspect quickly,” Chief of Police, Karl Suskind said.Chase started at the corner of Walnut and Chestnut street when officer John Smithattempted to stop Whiplash for failure to yield and not wearing his seatbelt. The policecited numerous attempts to stop the car, a 1988 Grand Am. However, Whiplashcontinued north toward 12thStreet where he eventually wrecked into White’s 2002 FordF 150 at 12thand Vine.###
  5. 5. Public Relations Portfolio | Mecca Howe4Porn Dorm Press ReleaseJ349 Public Relations WritingOctober 12, 2011For Immediate ReleaseFor Further Information Contact:Mecca HoweChief SpokespersonOffice of CommunicationsWatsamatta University(502) 751-0200mehowe@indiana.eduUniversity Takes Action Against Campus Pornography DilemmaNew prohibitions to be added to by-laws; legal charges being pursuedWatsamatta, Nb.—Watsamatta University will pursue preliminary legal action against the filmcompany, Acts Incorporated, after the recent events of pornographic filming took place withincampus dormitories. The University is also adding new prohibitions to the school’s by-lawsagainst student participation in pornographic films on campus.New statues are being constructed by the judicial board and will be placed in the school’s by-laws for next term. The University believes this will help prevent the situation from happening inthe future.Legal charges being pursued include trespassing on campus residence and taking advantage ofstudents in order to find potential candidates for their movie “Big Ten Schools.”“We are outraged by both the company and the students involved,” stated University PresidentSam Jackson. “We are taking every step necessary to punish those at fault.”The event took place four weeks ago in Franklin Residence Hall. Three students accepted sexualfavors from actors of Acts Incorporated in exchange to letting the company film the sexual actsand to signing a release form stating they were at least 18 years old and allowing the filmcompany to use the footage.The films were produced on the all-male third floor in dorm rooms and a restroom. All studentparticipants were 19 years of age and did agree to the release forms. Since, there were noprohibitions against the student’s actions no punishment has yet to be made.###
  6. 6. Public Relations Portfolio | Mecca Howe5Emulation WritingJ349 Public Relations WritingPOSTSCRIPTSteve Jobsby Mecca HoweOCTOBER 17, 2011As I went online the other night, I was surprised to see a large black and whitephotograph of the infamous Steve Jobs. His circular glasses framed his intense eyes thatseemed to always have a message to tell. His snowy beard was clean cut and he lookedas healthy as the next billionaire Icon. The photograph, I assumed, was taken before theunforgiving cancer struck twelve on the grandfather clock. Then, to the right of theportrait I saw the dates “1955-2001.” Least to say, I was chastised.Anyone who carries the robotic world in his or her pocket is inverted by this shockingexpunging of the figure that changed our society forever. The technological hero of ourgeneration has retired from our world, yet he has left us all the benefits of his dreamsand creativity.The ingenious artisan of the iPod and the mac computer, which journalists around thenation have learned to rely on, also recently structured the iPad. The iPad did notreceive great reviews at first. Disappointed journalists said it was simply a larger iPod.However, people began finding ways to utilize the now glorified creation differently andsimilarly than first born the iPod.Though Jobs became ill, nobody expected him to leave us so soon. It is hard for one toimagine a society without such an important figure, especially one that is still impactingour lives on a daily basis.Jobs left us with a life made easier. He is the majesty of a fast-paced and convenientworld; a world where one can contact anyone anywhere around the globe withinseconds and without complication. For that, you have to appreciate him.
  7. 7. Public Relations Portfolio | Mecca Howe6Monthly Marketing PlanBarrett & Stokely, Smallwood Plaza Apartments
  8. 8. Public Relations Portfolio | Mecca Howe7Website Design & Photography (all photos on website taken by myself)Middle Way House Inc.
  9. 9. Public Relations Portfolio | Mecca Howe8Blog WritingReaching For New HeightsAn exciting but challenging way to exerciseSeptember 27, 2011I’m sure a lot of you young adults are just like me: trying to keep your body looking halfway in shape despite your collegiate actions of health neglect. You know the consistentpoisoning of binge drinking and Pizza X deliveries. I’m also sure, that just like myself, youget bored with the same ol’ workout routine. I mean come on, you can only go up anddown on the Elliptical or jog around campus so many times.This week our solution is Indoor Rock Climbing!Rock climbing is thrilling, fun,and challenging while also agreat full body work out thatdoesn’t call for much time outof your busy schedule. If you’retrying to get toned, receive ablood pumping cardio exerciseand interact with others at thesame time then I’d recommendtrying rock climbing.When I first started I was skeptical about how good I would be because, well being only5’3, 110 pounds, I don’t have much upper body strength- at all. Most people believe thatthe sport is all about strength, which it is in part. However, I soon found that it also involvesflexibility, balance, technique, and strategy.Climbing is a dynamic muscle builder. It strengthens muscles in your forearms, shoulders,upper and lower back, hips, stomach, neck, and legs. Also, since your muscles are flexedfor long periods of time more blood is pumped to them creating a substantialcardiovascular exercise. Yeah, that’s what I mean by full body work out!Take It From Me: Fun Ways to Get Fityou’re Weekly Work Out
  10. 10. Public Relations Portfolio | Mecca Howe93 Tips to A Better Cardio Work Out1) While climbing keep forearms extendeduntil next move. This calls for you to have topull up your body’s weight using your arm orarms (like a pull-up) which really gets theblood pumping2) Belay others while you’re not climbing.When belaying climbers, you are constantlypulling a heavy rope- This continues yourwork out even while you’re taking a breakresulting in a sustained increased heart rate and cardio exercise3) Boulder before you high-climb. Bouldering is free climbing without the use of aharness and rope. The routes are much more strenuous and difficult toaccomplish. Bouldering can be an extremely good warm-up to get your heartracing and blood flowing. Just remember to always be careful and land on themats!Did you know that climbing is a workout for your mind as well?It isn’t at all just about ascending up a wall. The routes are divided by levels of difficulty.Then, the rocks for that route are labeled with a certain color. You can only use thoseholds with the color of your route. Therefore, you have to strategize a plan and thenexecute in order to succeed.So my end thought is this. To be successful inkeeping yourself in shape is to find somethingyou enjoy doing that is not only fun but alsogives you a good workout without you realizingit. For me, indoor rock climbing does the trick.Links:http://www.thercg.org/youth/articles/0504-rcadfoe.htmlVideo from local Hoosier Heights indoorclimbing gym:http://www.youtube.com/watch?v=VPYVfvoMwLQ&feature=player_embeddedIn my next issue we will take a look at the benefits from skiing andsnowboarding. You won’t even know you’re getting exercise until the nextday when you wake up sore as hell.
  11. 11. Public Relations Portfolio | Mecca Howe10Newsletter DesignBarrett & Stokely, SmallwoodPlaza Apartments
  12. 12. Public Relations Portfolio | Mecca Howe11Flyer Design ExampleBarrett & Stokely Inc., Smallwood Plaza Apartments
  13. 13. Public Relations Portfolio | Mecca Howe12Email Design ExamplesBarrett & Stokely Inc., Smallwood Plaza Apartments
  14. 14. Public Relations Portfolio | Mecca Howe13Obama SpeechJ349 Public Relations WritingMY FELLOW AMERICANS, TODAY IS A BEAUTIFUL DAY. A BEAUTIFUL DAY FOROPPORTUNITIES.I, THE PRESIDENT OF THE AMERICAN PEOPLE, AM REFUSING TO SIT AND WAIT FORCONGRESS TO STEP UP AND TAKE ACTION IN PROVIDING YOU THOSE OPPORTUNITIES.THOSE OPPORTUNITIES THAT HAVE THE ABILITY TO PULL OUR NATION OUT OF ANECONOMIC RUT. OPPORTUNITIES THAT WILL PUT TEACHERS BACK IN OUR SCHOOLS,OUR VETERANS BACK IN THE WORK FORCE, PUT OUR CONSTRUCTION WORKERS BACKON ROADS AND BRIDGES THAT SO DESPERATELY NEED RENOVATION THROUGHOUTAMERICA, AND THAT WILL CREATE JOBS FOR YOUNG PEOPLE AND THE LONG-TERMUNEMPLOYED.THE AMERICAN JOBS ACT THAT OUR CONGRESS HAS FOR SOME INEXCUSABLE REASONVOTED AGAINST, CAN MAKE THOSE THINGS POSSIBLE. IT IS NOT ONLY A SOLUTION TOTHE NEEDS FOR JOBS RIGHT NOW, BUT IT WILL ALSO CONSTRUCT A FOUNDATION FORFUTURE ECONOMIC GROWTH THROUGH INVESTMENTS AND INFRASTRUCTURE. IT ISBASED ON THE AMERICAN IDEAL THAT FROM HONEST HARD WORK ONE CAN ACHIEVEA SUCCESSFUL LIFE FOR HIMSELF AND HIS FAMILY.IT IS THE BEST CHANCE WE HAVE TO WIN THIS FINANCIAL WAR.
  15. 15. Public Relations Portfolio | Mecca Howe14Obama Speech ContinuedAND IF OUR CONGRESS WILL NOT RECOGNIZE THAT THAN I FEEL I AM OBLIGATED TOACT ON BEHALF OF THE AMERICAN PEOPLE. I REFUSE TO WAIT FOR CONGRESS TO DOTHEIR JOB. I AM AND WILL DO EVERYTHING IN MY POWER TO GET YOU FOLKS BACK TOWORK. TO GET YOU FOLKS MONEY BACK IN YOUR POCKETS SO THAT YOU CAN FEEDYOUR FAMILIES, PAY OFF YOUR DEBTS, AND LIVE THE FAMOUS AMERICAN WORDS“LIFE, LIBERTY, AND PURSUIT OF HAPPINESS”SO WITH THAT, I AM GOING TO KEEP IMPELLING OUR SENATORS AND MEMBERS OFTHE HOUSE OF REPRESENTATIVES TO PASS THIS JOBS BILL.MY ADMINISTRATION AND I HAVE ALREADY TAKEN NUMEROUS STEPS TO BETTER THISECONOMY. I HAVE ALREADY SIGNED INTO LAW GOVERNMENT SPENDING CUTS OFTRILLIONS OF DOLLARS. I HAVE EXPEDITED LOANS AND COMPETITIVE GRANTS FOR NEWCONSTRUCTION PROJECTS ALL OVER THE COUNTRY. I HAVE PUT A STOP TO SUBSIDYPAYMENTS TO BANKS FOR STUDENT LOAN PROGRAMS. SO THAT NEXT YEAR MILLIONSOF STUDENTS DON’T HAVE TO PAY MORE THAN TEN PERCENT OF THEIR INCOMETOWARD STUDENT LOANS. IN ADDITION, I HAVE CONSOLIDATED LOANS SO OURGRADUATES WILL ONLY HAVE TO MAKE ONE PAYMENT AT A LOWER INTEREST RATE.ALSO, I HAVE WORKED TO PUT A HALT ON THE RECENT PRESCRIPTION DRUG CRISIS,WHICH HAS LEFT SO MANY AMERICANS UNABLE TO OBTAIN OR PAY FOR THEMEDICINES THEY NEED. I HAVE SIGNED AN EXECUTIVE ORDER THAT
  16. 16. Public Relations Portfolio | Mecca Howe15Obama Speech ContinuedDIRECTS THE FDA TO STEP UP AND REDUCE THESE DRUG SHORTAGES. THE ORDER ALSOHAS GIVEN MORE POWER TO THE FDA AND THE DEPARTMENT OF JUSTICE TOINVESTIGATE ANY DRUG ABUSE THAT COULD BE AN UNDERLYING CAUSE OF THISSHORTAGE.SO AGAIN, WITH OR WITHOUT CONGRESS, I ASSURE YOU FOLKS THAT AS YOURPRESIDENT I AM, AND WILL CONTINUE, TO TAKE THE NECESSARY STEPS AND MAKE THEREQUIRED ADJUSTMENTS SO THAT YOU CAN ONCE AGAIN SAY YOU ARE PROUD TO BEAN AMERICAN.GOD BLESS YOU AND GOD BLESS AMERICA
  17. 17. Public Relations Portfolio | Mecca Howe16Fact Sheet J349 Public Relations WritingFIVE LOCO PUBLIC RELATIONS FIRMParents AgainstCyber BullyingWhat is Parents Against Cyber Bullying (PAC)?Parents Against Cyber Bullying is an organization that is active in educating the public about the serious realities of cyberbullying and the dangers that it causes to our children and their families, and promotes advocates to help make cyber bullyinga crime by law and to keep taking steps to working to decrease this new issue of bullying that our technological generationsfaces.Ultimate Goal of PACTo get the Indiana State legislature to pass a law that makes cyber bullying a misdemeanorWhat Kinds of Things Does PAC Do? Has biweekly support meetings to speak, advise, and plan Hosts awareness events including upcoming school carnivals, state house marches andspeaker series at various schools and town hall meetings. Puts up posters in schools and public places and hands out brochures holding facts onthe issue
  18. 18. Public Relations Portfolio | Mecca Howe17About 21% of kids havereceived mean or threateningemails90% of teens have witnessed onlinebullying via Facebook, Twitter andother social media outletsNine of tenmiddle schoolstudents havehad theirfeelings hurtonlineCyberbullying is worse than regular bullyingbecause there is often no escape Provides a hotline for bullied children or those affected secondarily to voice their concerns Takes letters from victims and sends them to congress, legislatures, or other public officials Produces radio and television Public Service Announcements Has a Facebook page with information on the issue, event schedules, and a wall for those to voice theirconcerns and opinions Has a Twitter account to keep people up to date on events and issuesHow was PAC started?PAC was first founded in December 2010 by Theresa Jones of Bloomington, Ind. after her 15 year old son committed suicideafter being a victim to Cyber bullying. She started with a blog and began contacting other parents that had lost children to thecrime.How To Learn More About PACPac has a webpage at www.pac.com where people can learn facts about cyber bullying and the PAC organization, see meetingand event times and places, and can voice their concerns on the website’s blog. Also, one can follow PAC’s twitter account, justsearch PAC, or friend them on Facebook at www.facebook.com/PACHow To Get InvolveYou can contact any of the leaders of the organization via email or phone. The contactinformation is on the PAC website. Also, PAC meetings are open and always welcome newsupporters and advocates.Cyberbullying hasbeen proven to causepoor grades, schoolabsences, depression,mood swings, poorself- esteem, and evensuicideMost of thebullying occurs onFacebook and chatrooms, followedby text messagesand e-mails
  19. 19. Public Relations Portfolio | Mecca Howe18Social Media ExamplesBarrett & Stokely Inc., Smallwood Plaza Apartments
  20. 20. Public Relations Portfolio | Mecca Howe19Sponsorship Offer LetterBarrett & Stokely Inc., Smallwood Plaza ApartmentsMecca HoweMarketing & Leasing ConsultantSmallwood Plaza Apartments455 N. College Ave.Bloomington, IN 47404live@smallwoodapts.com812-331-8500May 1, 2013LaNita CampbellPresidentIndiana UniversityGraduate & Professional Student OrganizationDear Ms. Campbell,It is with great pleasure that I am able to extend an offer of sponsorship from Smallwood PlazaApartments for the Indiana University Graduate and Professional Student Organization. Here atSmallwood Plaza, we are committed to encouraging new talent, and we believe that the IndianaUniversity Graduate and Professional Student Organization has what it takes to make anexceptional impact on the lives of our residents and audience. To help your association, wewould like to offer a partnership, as well as provide an exciting location and marketing windowfor your event(s) and association. In return we ask that the Indiana University Graduate andProfessional Student Organization display Smallwood Plaza’s promotional signs and literaturethroughout.The finer details of this sponsorship offer can be discussed in the future. I would like to inviteyou to a personal meeting with our community manager so that we may discuss this excitingnew relationship. Please contact me at (812) 331-8500 at your earliest convenience so that wecan set up this meeting.I look forward to hearing from you soon, and hope that we can move forward with this greatopportunity for Smallwood Plaza and the Indiana University Graduate and Professional StudentOrganization.Yours sincerely,Mecca Howe
  21. 21. Public Relations Portfolio | Mecca Howe13

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