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Decision-Oriented Evaluation
Approaches
JIBRAN MOHSIN
Advanced Level Course on Program Evaluation in Health Professions Education (HPE)
Department of Educational Development (DED)
The Aga Khan University (AKU)
Introduction
• Rationale
• Evaluation being ignored in 1970’s
• Effective: Providing information for decision making by serving decision makers
• Approaches
• CIPP (Context-Input-Process-Product) Model (system, stage wise approach)
• UFE (Utilization-Focused Evaluation) Model (personal approach)
• Evaluability assessment / Performance monitoring
CIPP Evaluation Model
• IMPLEMENTIN
G decisions
• RECYCLIN
G
• decisions
• STRUCTIN
G decisions
• PLANNING
• decisions
Context
evaluation
Input
evaluation
Process
evaluation
Product
evaluation
CIPP Evaluation Model
• Evaluation Role
• Formative (Guidance, Prospective)
• Summative (Comparison, Retrospective)
• Steps
• Focus
• Information (collection, Organization, Analyses, Report)
• Administration
• Core values
Utilization-Focused Evaluation (UFE)
• Assumptions
• Primary purpose: inform decision
• Identify Primary/key user(s) – interested (“Personal factor”) + Authoritative
• Defined as
• Evaluation done for and with specific intended primary users for specific
intended uses”
• Stages
• Identification of intended user, conduct of study and result interpretation /
decision making
Evaluability assessment / Performance monitoring
• Evaluability assessment
• Program ready for evaluation?
• Program purpose defined?
• Activities matches goals?
• Managers interested?
• Performance Monitoring
• Performance indicators
• Accountability
Application to own educational practices
• Performance monitoring is commonly used to facilitate decision
making on outcome-based information.
• CIPP model can be used to evaluate the undergraduate program at
Medical College.
• Personal factor directed evaluation is another method of evaluating
the internship program at Medical College.
Application to own educational practices /
External Reading
• Study conducted by International Islamic University (IIU), Islamabad
• Objective:
• To evaluate the quality of education at school level by assessing the CIPP of two
schools falling under a Welfare School System in Rawalpindi.
• Conclusion:
• Welfare School System under study, barring a few shortcomings, is trying to
maintain quality and
• taking further steps for the improvement of quality of education.
Aziz S, Mahmood M, Rehman Zahra. Implementation of CIPP Model for Quality Evaluation at School Level: A Case Study. Journal of Education and Educational
Development. Jun 2018. 5(1);189-206.
Constructive Critique
• Strength
• Oldest approaches, still frequently used (Longevity)
• Help system /people in making decisions
• Weakness
• Social equity and equality being ignored (“Hired gun”)
• Lack of decisive leadership
• Inability to respond to critical questions not matching with concerns of
primary user
• Dynamical organizational environment not addressed
Key Messages
• CIPP Model describes 4 program stages and types of decisions
policymaker can face at each stage.
• UFE approach attempts to produce evaluations that improve
decisions by using personal factor (intended user with specific
intended use)
• Evaluability assessment designed to influence decision whether to
conduct evaluation, whereas performance monitoring provide
ongoing outcome information to allow data-based decisions.
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Decision oriented evaluation approaches

  • 1. Decision-Oriented Evaluation Approaches JIBRAN MOHSIN Advanced Level Course on Program Evaluation in Health Professions Education (HPE) Department of Educational Development (DED) The Aga Khan University (AKU)
  • 2. Introduction • Rationale • Evaluation being ignored in 1970’s • Effective: Providing information for decision making by serving decision makers • Approaches • CIPP (Context-Input-Process-Product) Model (system, stage wise approach) • UFE (Utilization-Focused Evaluation) Model (personal approach) • Evaluability assessment / Performance monitoring
  • 3. CIPP Evaluation Model • IMPLEMENTIN G decisions • RECYCLIN G • decisions • STRUCTIN G decisions • PLANNING • decisions Context evaluation Input evaluation Process evaluation Product evaluation
  • 4. CIPP Evaluation Model • Evaluation Role • Formative (Guidance, Prospective) • Summative (Comparison, Retrospective) • Steps • Focus • Information (collection, Organization, Analyses, Report) • Administration • Core values
  • 5. Utilization-Focused Evaluation (UFE) • Assumptions • Primary purpose: inform decision • Identify Primary/key user(s) – interested (“Personal factor”) + Authoritative • Defined as • Evaluation done for and with specific intended primary users for specific intended uses” • Stages • Identification of intended user, conduct of study and result interpretation / decision making
  • 6. Evaluability assessment / Performance monitoring • Evaluability assessment • Program ready for evaluation? • Program purpose defined? • Activities matches goals? • Managers interested? • Performance Monitoring • Performance indicators • Accountability
  • 7. Application to own educational practices • Performance monitoring is commonly used to facilitate decision making on outcome-based information. • CIPP model can be used to evaluate the undergraduate program at Medical College. • Personal factor directed evaluation is another method of evaluating the internship program at Medical College.
  • 8. Application to own educational practices / External Reading • Study conducted by International Islamic University (IIU), Islamabad • Objective: • To evaluate the quality of education at school level by assessing the CIPP of two schools falling under a Welfare School System in Rawalpindi. • Conclusion: • Welfare School System under study, barring a few shortcomings, is trying to maintain quality and • taking further steps for the improvement of quality of education. Aziz S, Mahmood M, Rehman Zahra. Implementation of CIPP Model for Quality Evaluation at School Level: A Case Study. Journal of Education and Educational Development. Jun 2018. 5(1);189-206.
  • 9. Constructive Critique • Strength • Oldest approaches, still frequently used (Longevity) • Help system /people in making decisions • Weakness • Social equity and equality being ignored (“Hired gun”) • Lack of decisive leadership • Inability to respond to critical questions not matching with concerns of primary user • Dynamical organizational environment not addressed
  • 10. Key Messages • CIPP Model describes 4 program stages and types of decisions policymaker can face at each stage. • UFE approach attempts to produce evaluations that improve decisions by using personal factor (intended user with specific intended use) • Evaluability assessment designed to influence decision whether to conduct evaluation, whereas performance monitoring provide ongoing outcome information to allow data-based decisions.