ASSIGNMENT: Planning an Effective Press Release Select a topic and company for a mock press release and press conference. Choose one of the following: 1. Tesla 2. Uber 3. Pepsi 4. Instagram 5. Twitter 6. Netflix 7. A current US Senator announcing their bid for the US Presidency Choose a newsworthy topic for your selected company. What is new? Newsworthy? (You can make something up or use real news.) Prepare a press release to make the announcement and issue to the press. Audience: Who will you issue the press release to? Who is your target audience? .