2. Taking YOUR Business To The Next Level
Our Services
JPR Public Relations offers services exclusively to our clients to help improve business
and appeal to a wider audience. We offer several packages of services so there is one to
suite every clients needs. Our consulting services include website evaluation and user
testing, which together provide a complete assessment of your current situation. Our
web marketing and copywriting services work seamlessly to attract visitors and convert
them into customers.
JPR combines first class website and interactive media consulting and marketing with a
full slate of PR services to create fully integrated online/ offline campaigns. We ask the
right questions to understand your business, your visitors, and why they’re coming to
your site. We research and study your competitors and learn from their sites and then
create a web strategy that provides cleat directions for achieving your specific business
goals. Our customized solutions will bring excellent new opportunities for revenues at
your center.
Social and Media Marketing
JPR Public Relations understands how the digital revolution has fundamentally changed
the way companies can market their business! Our social and digital media practice
delivers integrated solutions. At JPR we develop winning and comprehensive digital public
affairs solutions that help clients build brand equity, advance market share and change
perceptions during the highest- stakes global communications challenges of the digital
age.
3. Selecting The Right Tools
Press Releases- We create and provide written statements to the media usually
communicated via newswire to many sources. We help with written communications
posted on Internet news portals including many carefully selected keywords so that top
search sites, such as Google and Yahoo News, index your release. This medium allows you
to connect with readers, rather than just journalists.
Speaking Engagements/ Press Conferences- Positioning your key executives as experts in
your industry is another effective way to add credibility to your organization. We help to
determine which speaking engagements would be a good fit. We help to select a specific
group of journalists, analysts, or other constituents, when communicating its position on a
given topic.
E-newsletters- We help with the creation and execution of newsletters which is an
excellent way to keep in touch with customers and prospects. (By having people register
online for your newsletter, this helps to build up your email- marketing database).
Media Relations- We evaluate your “Media Relations Maturity” across six key success
drivers: Media, Awareness, Positioning, Internal Support, Expertise, Process, and
Relationships and implement the determined strategy to help increase your media
relations.
Audience Targeting- We evaluate your target audiences, such as customers, prospects,
partners, suppliers, etc. and develop which media outlet will best support the company in
the growth of connections made with each specified target audience. We help select the
appropriate audience before creating your message to ensure you will appeal to their
interests.
4. Determine Customer Information Sources- We talk to representatives from your target
audience categories to identify where they go for information related to your organization
and industry.
Monitor Coverage and Competitors Activity- We monitor and maintain any websites, blogs,
or other media outlets for your company. There are many tools to assist with this process,
including website/blog monitoring, press clipping services, or video clipping services. We
also monitor the activity of your competitors.
Social Media Marketing/ Internet Marketing- We maintain and use thorough social media
outlets such as Twitter, Facebook, You Tube, etc.
Webcasting- We help create and manage online presentations We help create a well-
developed webcast for generating leads and industry buzz.
Business to Business Networking- We help plan and properly promote events to the desired
target audience/ We help identify the optimal time to send your message, i.e. for an event it
would be three weeks prior to the event.
Build Media Source List for Each Segment- We create a high-level list of potential media
outlets that correspond to your customer information sources.
Review Media Sources and Identify Journalists- Look for online editions of your media
outlets to determine which journalist would be an appropriate contact. Develop a
relationship with these people as they have a large influence over what content will be
published. Use our Media Relations Database to track editorial calendar opportunities, media
coverage and contacts and to monitor due dates.
Measure Results- We evaluate the total coverage, tonality (positive, negative, or neutral),
sources, and how your organization compares to the competition. Additionally we contrast
how your efforts stack up to traditional advertising to demonstrate cost savings.
5. About Us
We are a firm that strives to provide strategic counsel, creative solutions and
timely responsive services.
We also strive to help clients achieve their most ambitious marketing goals
and strategic communications objectives. We aim to deliver the highest levels
of professionalism and experience.
At JPR Public Relations we believe that culture and philosophy is based on a
no-nonsense approach to public relations that values clarity of thought and
honesty of expression above empty promises and meaningless jargon.
JPR, Public Relations
Jessica Ferguson
Owner, Proprietor
Atlanta, GA.
30305
www.jprpublicrelations.com
E: jprandassociates@aol.com
P: 404-695-6080
