The Friedman Marketing Group is a healthcare PR firm with expertise in healthcare IT. They specialize in public relations, strategic content like white papers and case studies, and marketing services such as event planning and email marketing. Their goal is to help clients gain visibility through media relationships, thought leadership programs, and customized content and collateral. They have experience working with various healthcare publications and their clients praise their responsiveness, organization, and understanding of audience needs.

2. WHO ARE WE?
We are healthcare PR professionals
who know lots of healthcare IT people.
BETH FRIEDMAN, BSHA, ERIN WABOL, MBA
RHIT Marketing Director
President

3. WHAT DO WE DO?
We move our clients
into the limelight

5. MEDIA RELATIONSHIPS “I have been working with TFMG
since inception. They completely
understand my audience and the
information they need to do their
“TFMG contacts me with stories that are on
jobs better. In doing that, they
target for my readers, and they’re reliable
make my job easier too! TFMG is
too—a must for anyone seeking to build
relationships with editors.” always on target with their
proposals, are extremely organized
Editor-in-chief, AHIMA
and efficient, and meet any
deadline I throw at them.”
Lisa A. Algeo, Editor, ADVANCE for
Health Information Professionals
“I have always found TFMG to be responsive,
well-organized, and a firm that understands
what editors need.”
Gary Baldwin, Editorial Director, Health Data And More: Michael McBride, HMT
Management Rob Fromberg, HFMA
Alden Solovy, H&HN
Jack Beaudoin, Healthcare IT News

6. the friedman marketing group
PORTFOLIO
Public Relations
Strategic Content
Marketing Services
Feature article writing and placement
Press release outreach, writing and distribution
Thought leadership programs
Speaking engagements and speech writing

7. PUBLIC RELATIONS
Feature Articles:
Writing & Placement

8. MEDIA RELATIONS
Press Release Outreach, Writing and
Distribution

9. THOUGHT LEADERSHIP
Speaking Engagements
and Speech Writing
We…
Interview your subject matter experts
Write & submit your speaking abstracts
Write your technical papers
Design your presentations

10. the friedman marketing group
PORTFOLIO
Public Relations
Strategic Content
Marketing Services
Case Studies
White Papers
Positioning & Messaging
Blog & social media content
Website content

11. STRATEGIC CONTENT
Case Studies

12. STRATEGIC CONTENT
White Papers

13. STRATEGIC CONTENT
Positioning
and Messaging
Multi-step Process:
Internal Surveys
External Surveys
Client Personas
Industry Pain Points

14. STRATEGIC CONTENT
Blog and Social Media Content

15. STRATEGIC CONTENT
Website Content

16. the friedman marketing group
PORTFOLIO
Public Relations
Strategic Content
Marketing Services
Brochures & Collaterals
Event Planning
Presentation Design
Email Marketing

17. MARKETING SERVICES
Brochures and Collaterals

18. MARKETING SERVICES
Event Planning

19. MARKETING SERVICES
Presentation Content & Design

20. MARKETING SERVICES
Email Marketing

21. info@tfmgcom.com