Great casino slot games have proven to be a key to success in social casino. Learn more about the importance of these games to one of the hottest categories in gaming today.

1. Joe Sigrist
General Manager
DoubleDown Interactive
The Power of Authentic Slots

2. Social Casino Gaming
• Revenue anticipated to exceed $4 billion in 2017
• Slots component estimated to be approximately
80% of the total
• Slots-focused apps comprise 8 of the top 10
Source – Eilers & Krejcik Gaming, LLC
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3. Slot Machines
• Casino gambling games with three or more reels which spin
when a button is pushed
• The machines pay off according to patterns of symbols
visible on the front of the machine when it stops
• Also known as “fruit machines”, “pokies”, “slots”
• Lovingly also called a “one-armed bandits”…!
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4. Social Casino Landscape
The social casino landscape appeared to be defined by four main factors - Entertaining
Game, Valuable Payouts, Authentic Casino Experience, and Social Components
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• Entertaining game: A game that performs well on a functional
level and connects with the player on an emotional level. Factors
include “game variety” and “excitement of winning.”
• Valuable payouts: Defined by variables that demonstrated clear
value to the player such as loyalty programs and rewards for time
spent playing as well as real world rewards.
• Authentic casino experience: This encapsulates the
experience of a land-based casino such as “realistic casino
games.”
• Social components: Includes variables like “desire to play with
friends/family”, “desire to connect with others”, and “desire to
compete with others.”

5. 3,568
Estimated number
of new slot games
created every year

6. 3,568 Most don’t
matter

8. Authentic Slots Matter

9. IGT’s Library Fuels DoubleDown
Interactive’s Social Casino Success
IGT Brands
Licensed Brands

10. High Volume/
Low Value
Entertainment
Players
Medium Volume/
Medium Value
Low Volume/
High Value
“Gamblers” High
Rollers
FUN! THRILL!

11. Case Study: Wheel of Fortune Slots

12. DoubleDown: Launched 11 WOF Slots Since Late 2014

13. With The Same Authentic Experience as the Casino Floor

14. Wheel of Fortune Slots Game Performance
in DoubleDown Casino
(1) 30-day metric from launch, 2014-2017 8/1/2017 14
WOF
Power
Wedges
Avg Non
WOF
WOF Ultra
5 Reels
WOF Red
Hot 7s FG
WOF Big
Money
WOF Red
White and
Blue
WOF Extra
Spin
WOF Triple
Extreme
Spin
WOF Triple
Diamond
WOF
Double
3x4x5x Pay
WOF
Double
Diamond
Wolf Slot Games

15. Key Takeaways –
Social Casino Slots
• Capturing the “casino experience” is
key for many players
• “Quality” is more important than
“quantity”
• Experienced slot game developers
are open to partnering opportunities

16. Thank You!