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Designing for Kids and Parents Playing Together Jesse Schell – GDC 2010
1) You have to decide to design for it!
2) Find themes both kids and parents care about
Nostalgia bridges the generation gap
3) Understand what families want – and provide it!
Families want shared experiences
Families want shared accomplishments
Parents want to feel they have provided meaningful, useful experiences Parents want to feel they have provided, period
Kids want to feel more emotionally connected to their families Both kids and parents want to connect to distant relatives
4) Parents want to teach;children want to learn Create opportunities for parents to teach Kids are aspirational – create situations where they are in over their heads Create opportunities for kids to show what they have learned
5) Co-opt existing roles for quick immersion
6) Reverse roles to delight everyone Everyone wants a break from the parent/child relationship When a child surpasses the skills of the parent, it is a landmark moment
7) Consider gender issues 12 Points of View!
8) Deciding to pay is a collaboration between kids and parents
9) Safety is PARAMOUNT!
10) Design for the family as well as for the individuals Design to let them connect with each other Families are very busy!
Finally…
The connection between parents and children is the strongest emotional force we know
Questions? You have to decide to design for it Find themes both kids and parents care about Understand what families want – and provide it! Parents want to teach; children want to learn Co-opt existing roles for quick immersion Reverse roles to delight everyone Consider gender issues Deciding to pay is a collaboration between kids and parents Safety is PARAMOUNT! Design for the family as well as for the individuals
Thanks! Email: jesse@schellgames.comTwitter: @jesseschell Slides: slideshare.net/jesseschell

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Designing For Kids And Parents Playing Together

  • 1. Designing for Kids and Parents Playing Together Jesse Schell – GDC 2010
  • 2.
  • 3.
  • 4.
  • 5. 1) You have to decide to design for it!
  • 6. 2) Find themes both kids and parents care about
  • 7.
  • 8.
  • 9. Nostalgia bridges the generation gap
  • 10. 3) Understand what families want – and provide it!
  • 11. Families want shared experiences
  • 12. Families want shared accomplishments
  • 13. Parents want to feel they have provided meaningful, useful experiences Parents want to feel they have provided, period
  • 14. Kids want to feel more emotionally connected to their families Both kids and parents want to connect to distant relatives
  • 15. 4) Parents want to teach;children want to learn Create opportunities for parents to teach Kids are aspirational – create situations where they are in over their heads Create opportunities for kids to show what they have learned
  • 16.
  • 17.
  • 18. 5) Co-opt existing roles for quick immersion
  • 19.
  • 20. 6) Reverse roles to delight everyone Everyone wants a break from the parent/child relationship When a child surpasses the skills of the parent, it is a landmark moment
  • 21. 7) Consider gender issues 12 Points of View!
  • 22. 8) Deciding to pay is a collaboration between kids and parents
  • 23.
  • 24.
  • 25. 9) Safety is PARAMOUNT!
  • 26. 10) Design for the family as well as for the individuals Design to let them connect with each other Families are very busy!
  • 28. The connection between parents and children is the strongest emotional force we know
  • 29.
  • 30.
  • 31. Questions? You have to decide to design for it Find themes both kids and parents care about Understand what families want – and provide it! Parents want to teach; children want to learn Co-opt existing roles for quick immersion Reverse roles to delight everyone Consider gender issues Deciding to pay is a collaboration between kids and parents Safety is PARAMOUNT! Design for the family as well as for the individuals
  • 32. Thanks! Email: jesse@schellgames.comTwitter: @jesseschell Slides: slideshare.net/jesseschell