The document discusses directing a new magazine towards a youth audience aged 13 to 25 who enjoy indie music and culture. The author's original idea was to target this key demographic, and they will stick to this plan as the magazine fits the interests of this audience. The target readership is expected to be indie fans ranging from adolescents to young adults, as the magazine content will focus on recent and current indie artists.

3. Initially (as shown above, evidence
from my blog), my original idea was
to direct my magazine towards the
youth culture, particularly 13 – 25
year olds, as this appears to be the
largest consuming age group of the
indie genre.

4. I am sticking to this idea as I
feel my magazine fits the
requirements of my audience.

5. I would expect the target audience to
be indie, and the age category to
range from adolescents to young
adults . This magazine is directed
towards a younger audience, due to
the content being based off of recent
and current music artists.