Presentation 'Online Fundraising & Social Media' - presented on the Online Fundraising Congres 2009 at Seats2meet.com in Maarssen

1. Social Media
and online fundraising
@jvdschenk
Online Fundraising Congres 2009 1
29 september 2009

2. Cada dia es una Fiesta !
“Visionair netwerken”
Jeroen van der Schenk
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3. Trends
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4. high
Tru
st
low
2000 2009
Edelman Trust Barometer
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5. Edelman Trust Barometer
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6. ✓ Web 1.0
✓ Web 2.0
✓ Web 3.0
✓ Web 4.0
Social Media
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7. People
A social trend in which people use technologies to get the
things they need from each other, rather than from traditional
institutions like corporations and/or government…
Technology Economics
Groundswell
* !"#"$%&'($)'&&*+#*&$,*+*"&-.$/*-.0'1&"2.3-+4$+5&6*7+8$9::;
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8. click here to view
this movie on
The power of social media
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9. collective
cooperation
(inter)action
collaborative
production
conversation
sharing
personal currency ( = intangibles) create identity
Organizing without organizations
‘Here comes everybody’, Clay Shirky, 2008
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10. Sharing
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11. Experience sharing & conversation:
reviews and fora
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12. Experience sharing & conversation:
reviews and fora
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13. Collaborative production
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14. Collective (inter)action
✓ Virtual social networks:
“Webtribes”
✓ Social
✓ Business
✓ Socio-business
✓ Serious game
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15. Collective (inter)action
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16. Collective (inter)action
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17. ,0 0
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Twitterveiling
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18. Social fundraising
✓ Claim your expertise
✓ Participate in the dialogue
✓ Be personal & authentic
✓ Encourage sharing
✓ Organize yourself
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19. Claim your expertise
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20. Claim your expertise...
✓ Share knowledge (blogging)
✓ Aggregate news and publish
✓ Communicate your
statements
✓ Participate in dialogues
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21. Participate in the dialogue
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22. Participate in the dialogue
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23. Be personal & authentic
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24. Be personal and authentic
✓ People rather communicate
with a person than a
‘faceless’ organisation
✓ It’s all about establishing
relationships
✓ Connect on a personal level
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25. Twittercounter.com
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26. Klout
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27. The Klout Neighborhood
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28. Encourage sharing
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29. Encourage sharing
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30. Organize your social activity
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Get organized
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32. Build a community
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33. Facilitate the dialogue
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34. Co-create with others
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35. Organise offline meetings
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36. Stay on top of it...
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37. Social fundraising
✓ Claim your expertise
✓ Participate in the dialogue
✓ Be personal & authentic
✓ Encourage sharing
✓ Organize yourself
37

38. Jeroen van der Schenk
E-mail : jeroen@garageselect.nl
Mindz : jeroenvanderschenk
Twitter : @jvdschenk
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