1. Sophie Scott 9138 Claremont Fan Court School 64680 OCR Media Studies J526 Individual Media Studies Portfolio B321 Planning and Evaluation: Commentary

6. Institution: the magazine industry: my research Usually perfume tends to be a product for rich and high class people, however my target audience isn’t going to be rich and high class. My target audience is going to be athletic and tomboyish women. I would place my advert in a free newspaper ( Metro ). Readers of all ages and personalities read newspapers. Also the fact that my advert would be in a newspaper may suggest that it is not too expensive, that would most likely appeal to women seeking a cheap but good quality fragrance. I would place my advert in Women’s Health Magazine, people who read this magazine tend to be women aspiring to for success health wise. Since my product is aimed at athletic or tomboyish women I recon this would be the perfect place. The audience profile for the magazines that carry my adverts are aspirers, women of all ages, may not have a lot of money to spend, middle class, rebellious.

7. Research into the advertising industry First I studied soft drinks advertising, I studied Vimto and Pepsi. I studied how men, women, and young people are represented in these adverts and how the brands conveyed their messages. For example, in the Vimto advert Seriously Mixed Up Fruit , the fruit is personified as male and they decide to go on a fun fair which appeals to a young audience. Early adverts tended to have more text. For example, one of the early Pepsi adverts had a paragraph of writing next to the picture. In this advert the man is calmly drinking Pepsi, whilst the woman seems to be telling him off and he doesn’t take any notice because he does not care.

8. Advert 1: My original photograph, my decisions and my revisions At first I was not sure on what I should do with a photo like this. I practised with certain elements of Photoshop and eventually found something that fitted the theme perfectly. I reversed the letters in the word ‘different’ so the word actually looked different and stood out. I placed the bottle in the top right hand corner because then you could see both the woman in the advert and the product advertised. On one of my previous advert ideas, the words “dare to be” were very hard to see, so I decided to give the letters an outline which will enable consumer to read the slogan.

9. Advert 2: My original photograph, my decisions and my revisions Gave this advert a cartoon-like background, but left her realistic. An account of the decisions that you made. I made the word ‘different’ seem different to the rest of the advert to reflect on the theme. The words are also easier to read. I placed the bottle on the bottom left hand corner, in English you read from left to right so people would most likely see the product first then the picture. I placed the writing on the brightest part of the image to make it more readable. I changed the word ‘different’ to make it stand out more.

10. Evaluation of the strengths and weaknesses of my advertising campaign Looking at my first advert, I loved the heroic pose of the woman. She represents the stronger women of society. I loved the black and white effect of the photo. I think the Harley Davidson was also a strength because it is an iconic bike (The Harley Davidson from the film Easy Rider ). Despite the strengths of the advert, there were a few weaknesses such as the unintended white outlining the word “different” and the other words were also hard to read. Finally, I thought the bottle could’ve been a lot smaller. Moving onto my second advert, I loved the comic-like back ground and the fact the person in the picture is coloured so it makes her stand out from the rest. I also think the words are a lot better this time, they are much easier to read. I only noticed one flaw, that was again the perfume bottle being much larger than intended. I like the fact that she is still sat on the iconic bike, because people would be able to relate to it.