4. Chadwick Boseman (November 29 1976 –
August 28 2020) achieved international
fame for playing superhero Black Panther.
Like a star from Hollywood's golden
age, Chadwick Boseman could do it all and
do it all with style.
7. ADVERTISING &
CROSS PROMOTIONS
TV advertising kicked off with a commercial that emphasized the history of
the character and how the Panther was coming out into the rest of the world
for the first time. Also, lots of cool action and effects. Further TV spots kept
up the hip-hop musical theme and focused on the conflict between
Killmonger and the Panther for the throne of Wakanda, showing how T’Challa
has to defend his title and protect his people.
An extended TV spot aired during a college football game in early January
that showed a bit more, from T’Challa’s assumption of the throne to
Killmonger’s plans to stage a coup. There’s more of an emphasis here on the
women in the story, from the king’s mother Ramonda to Nakia and
Okoye. Another aired during the Grammys and was therefore heavy on the
music from Kendrick Lamar (who got snubbed, according to many, at the
ceremony) and SZA.
Promotional partners for the movie included:
Lexus, which released details of its partnership with the studio in advance of a big event being held at San Diego
Comic-Con last year. That deal included a graphic novel in which the carmaker’s latest models play an integral
role. It also included a co-branded Super Bowl TV spot to show off the LC500 model that debuted at SEMA last
year and was also shown at the Detroit Auto Show in January. That commercial was also used as a paid ad on
Twitter, YouTube and elsewhere.
Disney promoted the movie through the Noovie pre-show package from National Cinemedia with clips, behind-
the-scenes footage and more.
Brisk, which offered co-branded packaging and produced a video spot featuring Jordan talking about how
opportunities come from putting in the hard work behind-the-scenes, before the finished product is ever seen.
That spot is kind of great and might be the best co-branded media I’ve seen in quite a while because it feels
authentic. The drink brand alma ran a sweepstakes.
Synchrony Bank, which ran a co-branded commercial that used the movie’s theme of teamwork to sell its savings
accounts.
8. https://variety.com/2018/film/news/black-panther-
grassroots-marvel-theaters-1202687225/
Variety reported that Black Panther mobilized a grassroots
marketing movement unlike any movie preceding it in the
series. The film was released during Black History Month,
and our protagonist T'Challa shares a name with the Black
Panther party of the 70s. The movie landed at a time when
the Black Lives Matter movement and the visibility of POC
talent in Hollywood especially is becoming prioritized by
many.
One of the first stories to emerge was a crowdfunding effort
to ensure the Boys & Girls Club of Harlem could all secure
seats to a lasting role model in the superhero genre.
The GoFundMe page said: "This representation is truly
fundamental for young people, especially those who are
often underserved, unprivileged, and marginalized both
nationally and globally.”
Source here
9.
10. REPRESENTATION
“In some ways, the importance of
this film with the cinematic
representation of a black superhero
is on par with Barack Obama
becoming president. Until this film,
we hadn’t had a black superhero
who is as intelligent, rich, and
powerful as his white counterparts.
We haven’t seen a King and a hero
like this. We haven’t seen black
women who are equally elegant,
poised, and intelligent as they are
strong, skilled in combat,
independent yet team players. Can
movie characters be role models?
They may not be the type you can
talk to in the flesh, but they certainly
are displayed as examples that little
black boys and girls can be inspired
by.”
Kevin Sampson
film critic, writer, producer, and
director
Accessed here
