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- 4. Chadwick Boseman (November29 1976 – August 28 2020) achieved international fame for playing superhero Black Panther. Like a star from Hollywood's golden age, Chadwick Boseman could do it all and do it all with style.
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- 7. ADVERTISING & CROSS PROMOTIONS TVadvertising kicked off with a commercial that emphasized the history of the character and how the Panther was coming out into the rest of the world for the first time. Also, lots of cool action and effects. Further TV spots kept up the hip-hop musical theme and focused on the conflict between Killmonger and the Panther for the throne of Wakanda, showing how T’Challa has to defend his title and protect his people. An extended TV spot aired during a college football game in early January that showed a bit more, from T’Challa’s assumption of the throne to Killmonger’s plans to stage a coup. There’s more of an emphasis here on the women in the story, from the king’s mother Ramonda to Nakia and Okoye. Another aired during the Grammys and was therefore heavy on the music from Kendrick Lamar (who got snubbed, according to many, at the ceremony) and SZA. Promotional partners for the movie included: Lexus, which released details of its partnership with the studio in advance of a big event being held at San Diego Comic-Con last year. That deal included a graphic novel in which the carmaker’s latest models play an integral role. It also included a co-branded Super Bowl TV spot to show off the LC500 model that debuted at SEMA last year and was also shown at the Detroit Auto Show in January. That commercial was also used as a paid ad on Twitter, YouTube and elsewhere. Disney promoted the movie through the Noovie pre-show package from National Cinemedia with clips, behind- the-scenes footage and more. Brisk, which offered co-branded packaging and produced a video spot featuring Jordan talking about how opportunities come from putting in the hard work behind-the-scenes, before the finished product is ever seen. That spot is kind of great and might be the best co-branded media I’ve seen in quite a while because it feels authentic. The drink brand alma ran a sweepstakes. Synchrony Bank, which ran a co-branded commercial that used the movie’s theme of teamwork to sell its savings accounts.
- 8. https://variety.com/2018/film/news/black-panther- grassroots-marvel-theaters-1202687225/ Variety reported thatBlack Panther mobilized a grassroots marketing movement unlike any movie preceding it in the series. The film was released during Black History Month, and our protagonist T'Challa shares a name with the Black Panther party of the 70s. The movie landed at a time when the Black Lives Matter movement and the visibility of POC talent in Hollywood especially is becoming prioritized by many. One of the first stories to emerge was a crowdfunding effort to ensure the Boys & Girls Club of Harlem could all secure seats to a lasting role model in the superhero genre. The GoFundMe page said: "This representation is truly fundamental for young people, especially those who are often underserved, unprivileged, and marginalized both nationally and globally.” Source here
- 10. REPRESENTATION “In some ways,the importance of this film with the cinematic representation of a black superhero is on par with Barack Obama becoming president. Until this film, we hadn’t had a black superhero who is as intelligent, rich, and powerful as his white counterparts. We haven’t seen a King and a hero like this. We haven’t seen black women who are equally elegant, poised, and intelligent as they are strong, skilled in combat, independent yet team players. Can movie characters be role models? They may not be the type you can talk to in the flesh, but they certainly are displayed as examples that little black boys and girls can be inspired by.” Kevin Sampson film critic, writer, producer, and director Accessed here