Zipcar Case Study Analysis

Zipcar Case Study Analysis
[Case: Zipcar] Zipcar's SWOT and financial analysis a) Strengths Firstly, Zipcar seized 80% of US market share, making it the
strong player in the market. Secondly, as the company is able to acquire its competitors (Flexcar–US, Streetcar Ltd–UK), they
can reduce the competitors as well as gain those market shares and customer bases from those 2 companies. Thirdly, Zipcar's
customer–friendly and disruptive business model is what makes it unique. They leverages accessibility, make it available close
to where people live or work and need access to vehicle, which is one of the threat of car renting. The company also allows the
members to use a car when required, which provides true flexibility. Supported by advanced technology (RFID System r), ...
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In consequent, they have limit cash to pay for daily operating costs that get higher every day and they would finally have to go
out of the business. Second, there is challenge of finding convenient parking lots for its vehicles especially in densely
populated cities such as New York and London. A start–up business may find it difficult to anticipate cost of parking.
Moreover, there are different preferences of car in different markets. It is hard for a start–up company to meet every need of the
consumers. Finally, the limitation of technology makes it hard for a start–up company to catch up with the big players in the
market. It's probably because of the limited capital and inability to access to such innovation. With advanced technology, the
big players can easily operate their businesses and provides much convenience more than a start–up company, which results in
a great distance between them to catch up with. Such first mover as Zipcar can avoid uncertainties by creating barrier to entry,
avoid lockingin to inappropriate models, and have minimal upfront costs. They focused positioning of the Zipcar brand and
clear communication of its value proposition. Moreover, they emphasize on the high quality service and consistent
performance. Although Zipcar is not the first car share venture in the U.S., the company had
... Get more on HelpWriting.net ...

A Report On Car Sharing
Car–Sharing
1. Introduction [carshare]
1.1. What is Car–Sharing? [SAG_Report_–_Car_Sharing]
Car–Sharing is the term used throughout most of the world to refer to mobility services. It is a group of people that use one car
in every single day to terminate their business daily. Car–Sharing refers to automobile rental services intended to substitute for
private vehicle ownership, with vehicles located in neighborhoods, are rented by the hour, and easy to check in and out.
Carsharing ranges from small informal cooperatives to sophisticated businesses with many vehicles. The current transportation
market offers consumers many options for purchasing an automobile, but fewer practical options for using a vehicle
occasionally. This contributes to several problems:
It results in inefficient use of valuable assets. Many private automobiles are used only a few hours per week. These low
annual–mileage vehicles have high costs per vehicle–mile.
It increases vehicle use. Because cars are expensive to own but cheap to drive, owners have the incentive to maximize their
use. This increases external costs such as traffic congestion, facility costs, accidents and environmental impacts.
Some low–income households cannot afford to drive at all, or they spend an excessive portion of their budgets own vehicles
they only need occasionally. This is a financial burden and contributes to problems such as uninsured driving.
2. Car–Sharing with fewer pollutants and use less fuel

Zipcar Strengths And Weaknesses
Abstract/Summary This case is about a global car sharing service that lets you rent cars at your convenience. Zipcar started in
1999 when its European founders brought their idea of a car–sharing business to America, and has since partnered and
expanded its business in many different countries such as Austria, Canada, France, Spain, the United Kingdom, and the United
States. Zipcar's major marketing strategy focuses on making transportation more convenient to urban life, rather than just
making money from its car rental system. The purpose of the case is to show how a company can grow based on its marketing
strategies, marketing ethics, and building branding relationships to reach out to urban lifestyle.
Source: http://www.zipcar.com/about
Marketing Concept One: SWOT Analysis A SWOT analysis evaluates the company's overall strengths, weaknesses,
opportunities, and threats. Strengths include internal capabilities, resources, and positive factors in order to achieve its
objectives and successfully serve its customers. Weaknesses are ways the company can be limited internally and factors that
interfere with the company's performance. Opportunities are external trends the company may use to its advantage. Finally,
threats are external trends that may challenge the company's performance.
Strengths
One of Zipcar's best strengths is its consumer friendly approach and disruptive innovation that sets it apart from its
competitors. Zipcar provides customers with

Daimler/Bmw a New Breed of Driver
MKTG6MKTG6MKTG
Chapter 4 Case Study: Daimler/BMW
A New Breed of Driver
Boasting 500,000 members, double–digit growth rates, and the largest selection of vehicles, Zipcar has firmly established itself
as the leader in car–sharing programs. And while profitability for the business has yet to emerge, the demand is certainly there.
Car ownership in many of the largest cities throughout the world has recently been flat or in decline, as major urban centers
become increasingly crowded, with cities like Tokyo, New York, and London expected to see declines of car owners per capita
over the next 15 years. Of New York residents, only 44 percent own cars. Analysts and researchers estimate 10 million drivers
in the United States alone are open to ... Show more content on Helpwriting.net ...
Many of the cars in the Hamburg program will be fitted with gasoline engines, as opposed to diesel, using start–stop
technology better suited to urban driving. With many of these programs still in the infancy stages, it is difficult to tell how
profitable they are and whether they can operate sustainably in the long run. But at least one thing is for certain: as new
consumer patterns emerge, companies like BMW and Daimler will
Case studies
1
have to respond to keep up. By creating programs like BMW on Demand and car2go, these companies are paying attention
to who these new consumers are and what they're looking for.
Questions
1. Discuss environmental factors related to population that are changing the way certain people approach car buying and are
thus creating new market segments.
2. Describe the values held by this emerging group of drivers that incline them toward car sharing programs.
3. How are automakers using car–sharing programs to cater to customers' component lifestyles?
SourceS: Andreas Grosse Halbuer, "car2Go Hits 10,000 Members in Austin," Austin American Statesman, September 30,
2010, www.statesman.com /business/car2go–hits–10–000–members–in–austin–941209.html; Jim Motavalli, "Daimler's car2go
Sharing Program continues to expand," New York Times, october 18, 2010,
http://wheels.blogs.nytimes.com/2010/10/18/daimlers

A Business Model For A Big Corporation
Indeed, the sharing economy known as collaborative consumption. It is a trending concept that highlights the skills for
individuals to rent or borrow the goods as compared to purchase them. Without a doubt we can say that 2013 is a sharing
economy year. (Forbes, 2013) The concept of the sharing economy is following below:
Accommodation sharing: Airbnb has not only opened the doors for the alternative way in the perspective of travel, but it has
forced cities to follow–up their housing codes and questions about housing requirement and desires. (Lee, 2013)
Bike sharing: This concept defines that passing the bike to another person has maybe done more to transform the city.
Car sharing: This industry begins with small business and no time became an attractive business model for a big corporation.
Chart 1 shown that the car sharing economy of scale. It indicates the car share vehicles provided and parking spaces needed
through chart 1 which meets the 20 care share vehicles and 800 parking spaces that level showed as car share economy of
scale. (Chart 1)
Meal sharing: This is very important concept of the sharing economy. Munchery and the favorite of San Francisco share by
supporting, working and customer to connect with the city's chefs. They tried to provide quality meals at home. (Campbell,
2003)
Educational resource sharing: This concept of sharing cut the headaches and made it easy for teachers to promote their classes,
especially those are teaching as freelancers. The

A Report On Car Sharing Vehicles
with vehicles located in neighborhoods, are rented by the hour,
The current transportation market offers consumers many options for purchasing an automobile, but fewer practical options for
using a vehicle occasionally.
This contributes to several problems:
It results in inefficient use of valuable assets. Many private automobiles are used only a few hours per week. These low
annual–mileage vehicles have high costs per vehicle–mile.
It increases vehicle use. Because cars are expensive to own but cheap to drive, owners have the incentive to maximize their
use. This increases external costs such as traffic congestion, facility costs, accidents and environmental impacts.
Some low–income households cannot afford to drive at all, or they spend an excessive portion of their budgets own vehicles
they only need occasionally. This is a financial burden and contributes to problems such as uninsured driving.
8. Car–Sharing Impacts: with fewer pollutants and use less fuel [momo_car–sharing_f03_environmental_impacts_en]
8.1. Environmental
Car–Sharing vehicles are better than when everyone use his/her own car because it is good in fuel efficiency and in emission
levels are on the road faster in Car–Sharing vehicles than in private cars.
8.2. Benefits
There are many benefits to use card–sharing:
Each Car–Sharing vehicle replaces at least four to eight personal cars
Reducing parking pressure – everybody benefits
Car–Sharing creates potential for better quality of life and

Automobile Industry
Auto Industry 2009
An important issue regarding business ethics is the theory of moral hazard which occurs when a person or business behaves
differently when insulated from a certain risk. Moral hazard theory states that when a person or business is insured against the
consequences of a particular event, this increases incentive for the insured to behave in a way that will cause the event
(Glassman, 2009). The current government bailout of General Motors and Chrysler provides a vivid demonstration of moral
hazard. In order to prevent bankruptcy, the Canadian government bought stakes in both companies totalling 14 billion dollars
(Watson, 2009). Chrysler is now owned by Fiat while GM has appointed several Canadian government officials as ... Show
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The package also includes special license plates that allow Volt owners to drive in transit lanes. McGuinty claimed that this
package will encourage Canadians to buy "greener" vehicles. However, the Ford Fusion, Honda Insight and Toyota Prius, none
of which come with a subsidy package, are all more fuel efficient, and therefore "greener", than the Volt (Morgan, 2009). There
is no reason for GM to improve the Volt's design or fuel efficiency because the stimulus package alone gives them a
competitive advantage. This is a blatant attempt at policy–changing in order to promote a company in which the government
has stakes. A moral hazard exists in this case not only when these companies are facing bankruptcy, but also for during product
development and promotion.
Overall, the Canadian government's bailout of these automobile manufacturers was a mistake. Not only is it illogical to
financially reward a company that reacted poorly to economic uncertainty, it also creates an immense moral hazard. Since the
rescue package has done very little to protect Canadian jobs and goes against public and expert opinions, it only seems to be
benefitting the executives that created a need for the bailout in the first place. As a result, automobile manufacturers as well as
other corporations will begin to believe that no matter how many bad

Zipcar
Zipcar
Upon receiving first round financing of $1.3 million, Zipcar is, as CEO Robin Chase describes, "poised for action". The
measures that the company intends to take moving forward will likely determine its future viability as the dominant player in
the relatively untapped market of car sharing in North America. Currently, Chase is testing the concept in the single market of
Boston, and has ambitious goals to break into other markets along the East and Mid–coast by the end of next year. Having
received preliminary positive customer responses, Zipcar has potential to establish a secure market foothold and revenue
traction; however, the start–up company is not without problems, namely the short lead time on their competitive edge, the ...
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It is the latter, however, that will determine the company's long–term ability to remain competitive. Currently, the software that
Zipcar is using is certainly innovative but simply not complex enough to create several years of lead. Whilst obtaining a patent
on the technology will usually protect it for 20 years, there is no guarantee that this will deter competitors from entering the
market if prospects appear to be lucrative; nor will it impede them, particularly given the potential competitors of car rental
agencies and car manufacturers, both of whom have the resources to develop a competing, if not more sophisticated,
technology. Given these concerns, Chase will want to consider allocating $300,000 removing any technology risk from the
current "wave" and driving a third wave that focuses on innovation and creation of unique attributes that can be associated
specifically with Zipcar cars.
In terms of the management team, it is clear that Robin Chase is "running the show" single–handedly, having committed to the
venture on a full–time basis. However, her partner Antje Danielson has maintained her Harvard commitments and is due to
give birth in the coming month. If Chase intends to seek second round financing, having a committed and cohesive leadership
team will become imperative if she intends to make a positive impression on

Marketing Research Proposal U Drive Transport
Marketing Research Plan Proposal U Drive Transport Amy Burman Kaplan University, MT219 Marketing Professor Kathryn
Kelly Marketing Research Plan Proposal Introduction U Drive Transport (UDT) is headquartered in Chicago and is a car
sharing business located in over 20 major city centers and employees over 500 people. UDT serves densely populated urban
areas where consumers tend to feel burdened by owning a vehicle. Consumers are able to subscribe to UDT on a yearly basis,
anywhere from 2–80 hours per month, or consumers can rent a car for a 2 hour minimum, a day, a week, or a month. UDT has
dominated the US market as the premier car sharing business and is looking to expand into the global market. Purpose
Statement ... Show more content on Helpwriting.net ...
3. What are the demographics of the location and are they feasible to support such a company? Planning the Research Design
The majority of UDT's market research will be done with secondary data, and a suggestion of using a primary data source to
help define more of UDT's market. Secondary Data. This source of data will be collected from government departments and
agencies, and also competition in the car sharing market. The secondary data will be used to assist in answering the research
questions. Market research information was done on two car sharing businesses currently operating in the US and globally,
they are: Zipcar and Enterprise. Location & Demographics. UDT should look to the Western Hemisphere of Ottawa, Canada to
expand its car sharing program. Ottawa has a population of 870,250 people and has approximately two–thirds of the population
of the greater Ottawa–Gatineau area for a combined total of 1,282,500 people. Ottawa's population continues to grow faster
than Ontario or Canada. A competitor of UDT, Zipcar, currently has a strong market placement in Vancouver, and Toronto
which would make it more difficult to get a piece of the market. Ottawa has 4 different post–secondary institutions where the
car sharing program could work. Ottawa is also experiencing a significant amount of immigrants who are attracted to the area
of high–paying professional jobs or post–secondary studies. Ottawa has over one hundred thousand Federal Government
employees,

Case Study
Zipcar Case
The proposed venture in this case study has great potential in highly populated areas with a need for transportation. Since
Zipcar provides the cars in areas close to the customer, this service would be easy to use. The drawback would be finding a
way to make the benefit of utilizing Zipcar more compelling over other forms of transportation such as owning a car, using
other car rental services, taxis, subways, or buses. The nice component of Zipcar is that it offers hourly services which can
attract people who need a car only for a doctor's appointment or grocery run.
Zipcar has been able to progress its venture which is notable since funding and parking have been an issue. Most of the funding
was used to start building the ... Show more content on Helpwriting.net ...
Lastly, she should state any additional progress, sales, customer retention, and angel investors before her plea for financial
assistance from investors.
1. How would you characterize the service that Zipcar provides? Why does Zipcar exist? What consumer needs was it designed
to meet? Which firms are its competitors?
Zipcar is in a nut shell a US headquartered car membership based car sharing program that provides automobile reservation
and use to its members. This concept started in Boston by two entrepreneurs named Robin Chase and Antje Danielson in the
end of 1999. This year 2013, a deal was struck where Avis Budget Group acquired Zipcar for $500 million in cash, becoming a
subsidiary of the group. The company provides a great service to its members by being able to let them reserve a car a year or
even minutes in advance charging an hourly rate or for the day. There is not hassle with a Zipcar automobile, the hourly fee
usually as low as $4.50 (depending on the city) covers all expenses from fuel, insurance and maintenance.
This way of car sharing through memberships is very unique and it really goes into how through the use of modern technology
(self–service) one can create a revolutionizing business or concept. Zipcar's service solves an overwhelming need for young
adults living in the city (generation Y). Zipcar targets those individuals who live in dense metropolitan areas. College students
also benefit

Crete Research Paper
Crete is one of the most–visited and explored tourist destinations in Greece. It is the largest island in the country and the fifth–
largest in the Mediterranean Sea. Tourists from all over the world come here to admire the remnants of Brazilian civilizations
and explore the impressive mountainscape, exciting beaches, fertile valley, and steep gorges and to become a part of the
island's rich gastronomic culture. For people of Greece, Crete is a small universe teaming with treasures and beauties that will
probably need a lifetime to uncover. If you are planning to explore the island on your own, hiring a car rental service would be
the best option. Getting a car rental in Crete is simple and easy, all you need to do is search online or make

Zipcar Situational Analysis
1. Vision mission goals
* To reach car–less people of urban areas who did not want to own a car or deal with car ownership issues, but who could get
easy access at their convenience by charging lower prices * Be a pioneer in the car sharing/rental market in the United States
with long–term potential. * The main goal of Zipcar is to satisfy unmet consumer needs regarding a convenient access to
transportation by offering car–sharing service that works with advanced wireless platform.
2. Current Target Markets
Basically Zipcar wants to attract people who do not have a car, and people who are not interested in dealing with the hassle of
owning a car due to traffic jams, maintenance costs, not enough parking lots especially ... Show more content on
Helpwriting.net ...
The cost of parking is the one which hurts the company's ROI the most
Decision Criteria
* Attract potential investors by marketing the idea that the car sharing market is growing at rate of 30% per year.
* Decrease Overhead costs by increasing the number of memberships. It was estimated that Zipcar can perform well and
break–even at least with 350 members.
* Expand the business to other metropolitan cities such as Boston which have similar population and density.
* Invest on Research and Development. For example work with a high–quality wireless technology which is safe and protects
customers' privacy. This can give a hike to the company among its competitors.
* Take advantage of the "green" trend that we are living nowadays and sell the company's services as environmentally friendly
and highlighting its social responsibility.
* Buy hybrid vehicles for the company to attract environmentally friendly customers.
* Target a different target market such as corporate markets along with the ones Zipcar is currently doing. Offer a new set of
cars for the new segment (big cars).
* Strengthen current Zipcar's partnerships with car dealers and colleges.
* Increase customer's awareness and keep offering a good service to keep customer's loyalty.
* Set a competitive price and be the market leader in the next five

COMM 320 Business Plan
Business Plan Project
WeRoll – Ridesharing made easy!
Submitted to: Professor Judy Nagy
14 April, 2015
COMM 320 BUSINESS PLAN
Business Plan Project
1
Concept
4
Management Team
Industry and Market Analysis
5
5
Industry Overview
5
Trends
6
Market Gaps
6
Product Lifecycle
7
Key Success Factors
7
Industry Forces
8

Target Market
10
Market Potential
11
Window of Opportunity
13
Marketing Plan
13
Marketing Strategy
13
Market Segment
14
Unique Selling Point
14
Competitive Advantage
15
Marketing Mix
16
Revenue Projection in Brief
17
Operations Plan
18
Human Resources
18
Service Flow
19
Production Capacity and Growth Plan
19
Facilities

19
Supplier Relationships
21 ... Show more content on Helpwriting.net ...
His academic background is in Graphic Design at UQAM and a Bachelor's of Fine Arts at Concordia University. He attained
his Master's of Communication from UQAM in 2013 and has been working in and on startups throughout that whole time.
Felix had always been interested in design as well as technology and combined the two by introducing the site WeRoll.net.
Industry and Market Analysis
Industry Overview
The industry that WeRoll falls into is: Internet Service Providers, Web Search Portals, and Data
Processing Services, and the NAICS code is 518 (FindTheData, 2015). This industry definition is a very broad one, meaning
that industry competition can be very diverse, and indeed it is. The industry covers services and platforms with a vast variety of
focal markets. The portion of the
COMM 320 BUSINESS PLAN
2
industry that WeRoll will be most directly concerned with will be Ride Sharing, in which they work as a Search Portal and
Data Processing Service to facilitate the discovery of ride sharing opportunities for individuals as well as processing
accumulated data to create valuable insights for corporate or municipal clients of its Pro plans.
Trends
There are both Business and Environmental trends that influence the industry in which WeRoll will be competing in. In terms
of Business trends, specifically for ride–sharing, or social transportation, there is currently a prevailing trend

Zipcar Analysis
Case Assignment #1
1. Zipcar motivates its customers and partners by truly addressing their needs and wants from a company like theirs. For
example, customers want something that will save them money. Zipcar's solution to this is an affordable way to use a car that's
much cheaper than buying your own car. It cuts out the need to buy insurance, maintenance, gas, parking, and the general cost
of the car. Cities want to cut down traffic and congestion. By using Zipcar, people tend to drive fewer miles and be more
efficient when it comes to driving to and from somewhere.
For customer motivation, I would rate them a 3, because most people would prefer to have their own car. Zipcar is not for
everyone, but it is extremely useful on ... Show more content on Helpwriting.net ...
This could be a future problem with an over abundance of members.
Application Questions
1. One main problem is Zipcar's flawed damages rule. Incidents have occurred where members return a car to its location in
perfect condition then it's damaged, most likely from another parking garage attendant. By Zipcar's terms and agreements the
member would be charged a hefty fine because of it, even though they had not caused it. This causes problems now and can in
the long–term future.
Just like the previous question, another challenge Zipcar faces is rapid growth. Too much demand could affect the strengths of
the company because of its limited supply of vehicles. When cars are booked and become unavailable, members will become
frustrated in the company's unreliability and use other forms of transportation. Losing the trust of their members could
potentially be a big challenge for Zipcar.
2. City Car Share and Zipcar are obviously similar in which both are companies providing individuals with a car–sharing type
service. There are similarities in their business models as well. Both companies are committed to improving the environment
and the way of living by promoting an alternative to car ownership. Both of their goals are to reduce the traffic by taking cars
off the street, the environmental impact of our cars, and the collective driving costs for its members. City Car Share and

Why Would Be Interested In Affordable Used Cars?
Why Would Be Interested in Affordable Used Cars? Cars stand for freedom and individualism. You are free to go anywhere
any time by car. In this present day buying cars is extremely important for every individual. It can help you reach a place
quickly and comfortably. You can do a number of things within limited timeline. This is why many people are interested in
buying cars. However, all of them do not have enough money to buy a new one. Consequently, affordable used car is a very
good option for them. The significant benefit of affordable used car is high affordability. Anyone can buy it easily within his or
her possible budget. This type of car is very good for a first–time car buyer, a middleclass individual and a student. They can
easily

Car2go : Is A Carsharing Provider
1 INTRODUCTION Car2go is a carsharing provider that that utilizes SMART cars for customers to use with in zones for point
to point destination and are charged by the minute ($0.35 –$45). The company operates in 32 cities around the world. Car2go
launched in 2011 in Calgary (Alberta, Canada) with 125 cars which and has since grown to over 500 (Car2go, 2015). As one of
the most successful launches in the company's history the firm boasts among 80,000 users in Calgary, accounting for over 2
million distinct trips since its launch (Flecther, 2015). Although, Car2go is arguably enjoying tremendous business success
particularly in Calgary there is increasing obstacles to continued carsharing growth such as new restrictions on parking of
vehicles, increased regulation on sharing service, as well as higher insurance premiums, have prompted Car2go to examine
how else might they achieve continued growth particularly in the Calgary market. A potential response to this problem is for
Car2go to leverage its existing knowledge and expertise in providing shared service products to consumers by launching a new
bike sharing service in Calgary. Recent bike sharing infrastructure including designated city bike lanes have made this an
interesting potential. This along with the fact that no known bike sharing service currently exists provide a curious opportunity
to be explored for Car2go to expand its market offering. The potential of this new market offering and the l customer perceived

How Zipcar Has Become More Than A Car Rental Service
Abstract
The purpose of the study is to examine how Zipcar has become more than a car rental service. We will explore the nature of
access as it contrasts to ownership and sharing, specifically the consumer–object, consumer–consumer, and consumer–
marketer relationships. Three aspects are identified to distinguish among the range of access–based consumption: temporality,
consumer involvement and market mediation. The nature of exchange, consumption and brand community are discussed.
http://jcr.oxfordjournals.org/content/39/4/881 Many studies have shown car sharing reduces the cost of transportation for a
large segment of urban dwellers. It also reduces the number of cars on the road because the members do not own cars. Zipcar is
a company founded in 2000 by Antje Danielson and Robin Chase. By 2010 it had over 8000 vehicles offered to over 560,000
members in urban areas throughout the 28 North American states and provinces. By 2012 Zipcar membership had increased to
700,000 members and 9000 vehicles in their possession (Zipcar.com). By the end of 2011, the annual revenue had grown 30%.
Zipcar started its car sharing business in Boston. Its mission was to make it easy for residence living in the city to get in a car
and use for however long they needed. Their goal was to provide reliable and convenient access to on–demand transportation,
complementing other means of mobility (Zipcar.com). This service would not be sustainable or functional without the

Chase Vs. Danielson
1. Evaluate this potential venture and the progress Chase has made.
Zipcar idea has begun in 1999, while Anje Danielson returned from her Europe trip and bring the Car Sharing business and
share it with Robin Chase. When the two cofounders started working on the business concept and business plan, they looked at
all aspects of market and checked if there is place for them in the market. Based on their market analysis they found out that
the concept of car sharing is a niche in the US market and rental car services had not thought of this niche yet. Based on their
primary research urban locations could give them large number of potential users. Because, in urban locations parking is
expensive, public transportation is available, and people ... Show more content on Helpwriting.net ...
They needed to build the technology, continue to search for potential investors, name the venture, do marketing, and build their
management team. It took lots of time for Chase to design the business model for Zipcar and come up with a pricing structure
(Table 2). But, soon after launching the business Chase realized that the cost is higher than what they estimated in the
beginning so she changes the business model cost estimation (Table 2). It shows that business in practice is different than what
we estimate before start and we should be fixable to change our business model anytime we see the need for.
What actions should Chase take as a result of the September operating results?
Chase has made a huge a development in this new venture. She has almost single handedly developed the business model,
secured funding, planed for marketing, and took care of the daily operations. She did not have any experience in automotive
business and alone she was not able to bring this business to its full potential. In order to expand her business Chase should do
following studies.
1– Operations and the business model:
The September actual operating data showed a

Zip Car
Management Consulting Group
Executive Summary
This report examines the competitive strategy and business operations of Zipcar, in addition to its position within the U.S. car–
sharing industry. The report has been commissioned in order to aid venture capitalists in assessing potential risks and rewards
associated with investment in Zipcar, and evaluating the strengths and weaknesses of Zipcar as a potential investment project.
This report features:
 an assessment of the U.S. car–sharing industry, based on Porter's five forces that shape industry competition   an analysis
of developments in Zipcar's business model recommendations regarding the future development of Zipcar's competitive
strategy and business operations  ... Show more content on Helpwriting.net ...
As Zipcar is operating in only Boston, there are opportunities for new entrants (with sufficient resources) to establish
themselves as dominant carsharing service providers in other cities. This threat to the profitability of Zipcar's planned future
expansion activities would pressure Zipcar to expand rapidly in order to remain ahead of the competition. A major barrier to
entry is Zipcar's patented technology involving wireless transmission of usage data between the shared cars and a server. New
entrants would require substantial time, human, financial and technological resources in order to design, build and implement
technology to rival Zipcar's patented systems. They would also need to reach agreements with car manufacturers concerning
the supply of vehicles, and secure parking spaces exclusively for subscribers.
Threat of substitutes:
Major substitutes are taxi, rental car and public transport services. As prices must remain below or equal to those of
aforementioned substitute services, a price ceiling has effectively been imposed on Zipcar.
4
Bargaining power of suppliers: Suppliers have little bargaining power as consumers are price sensitive and would face few
switching costs in replacing Zipcar with available substitute services.
Bargaining power of buyers:
Buyers have the power to force prices down by threatening to switch from Zipcar to substitute services.
Rivalry among existing competitors:

History Of BMW
ayerische Motoren Werke AG (About this sound pronunciation (help·info); English: Bavarian Motor Works), commonly
known as BMW or BMW AG, is a German automobile, motorcycle and engine manufacturing company founded in 1916.
BMW is headquartered in Munich, Bavaria, Germany. It also owns and produces Mini cars, and is the parent company of
Rolls–Royce Motor Cars. BMW produces motorcycles under BMW Motorrad, and plug–in electric cars under the BMW i sub–
brand. BMW is one of the best–selling luxury automakers in the world.[3]
Contents [hide]
1 History
2 Shareholder structure
3 Production
3.1 Worldwide sales
3.1.1 China sales
3.2 Annual production
4 Motorcycles
5 Automobiles
5.1 New Class
5.2 Current models
5.3 M models
6 Motorsport
6.1 Motorsport ... Show more content on Helpwriting.net ...
In 1994, BMW bought the British Rover Group[18] (which at the time consisted of the Rover, Land Rover and MG brands as
well as the rights to defunct brands including Austin and Morris), and owned it for six years. By 2000, Rover was incurring
huge losses and BMW decided to sell the combine. The MG and Rover brands were sold to the Phoenix Consortium to form
MG Rover, while Land Rover was taken over by Ford. BMW, meanwhile, retained the rights to build the new Mini, which was
launched in

Standing Tall: Japan’s Resilient Luxury Market
McKinsey Consumer and Shopper Insights June 2012 Standing Tall: Japan's Resilient Luxury Market Brian Salsberg Naomi
Yamakawa Photograph: Abbie Chessler 2 In the immediate aftermath of the tsunami, earthquake and nuclear disaster that hit
Japan last year, killing 19,000 people and battering the nation's already shaky confidence, it was hardly surprising that people
didn't feel like shopping. At the time, the conventional wisdom was that such restraint was likely to last. People would still
have to shop for essentials, of course, but the market for things like high–fashion apparel and luxury handbags was surely
bound to suffer long–term damage. Such thinking made eminent sense – except it didn't happen. Fifteen months ... Show more
content on Helpwriting.net ...
This cohort are more likely to be willing to pay full price and are also more likely to see owning luxury goods as something
special. As for men, while they make up a minority of luxury shoppers in Japan, they have stayed more loyal to expensive
brands. There are an estimated 3 million men under the age of 34 living alone in Japan. According to government data, average
incomes for this group increased by 7 percent Exhibit 3: in 2011, and their spending jumped by 13 percent. Compare this to
single women, whose spending grew less than 2 percent, and the average Japanese consumer, whose spending dropped.5
Young men, it seems, saw the March 11 disaster as a good reason to live for the moment, and Japan's luxury goods market
appears to be a beneficiary. Finally, when we look at segmentation by income, Japanese who spend more than a million yen
(about $12,000) a year on luxury goods are more than three times as likely to say they are switching to high–end brands than to
low–end brands (Exhibit 3). Those who spend less than half as much are reporting the opposite. What we learned Here are
some of the most striking insights from McKinsey's 2012 Luxury Consumer Survey: ƒ Japan is a market of markets That is,
some niches and segments are more promising than others. In terms of products, for

Market Research
http://dir.yahoo.com/business_and_economy/shopping_and_services/automotive/rentals/by_region/countries/
http://www.slideshare.net/DaveBrook/bringing–carsharing–to–your–city http://en.wikipedia.org/wiki/Carsharing Competitors
http://www.enterprisecarshare.com/ http://www.carpingo.com/ http://www.hertz247.com/ Price of similar products
*******************************************************************************************************
Types of Car Sharing: P2P – PEER TO PEER A fleet of cars is owned by a community. The marketplace matches owners of
cars that are available to other drivers to rent. Eg: https://relayrides.com/ http://www.getaround.com/ B2C – BUSINESS TO
CONSUMER A company owns a fleet of cars ... Show more content on Helpwriting.net ...
Often considered the gateway to other

Enterprise Rent A Car Is A Private Company
When a company requires funs, they usually do so in a form of a bond or a stock, for Enterprise however, that is not the case.
Enterprise Rent–a–Car is a private company that does not have any stocks or bonds. Instead, Enterprise focuses on its external
sources of equity. A domestic equity offering is offering the US which would be the home country, funds in terms of dollars.
"Any funds transferred to subsidiaries have to be converted into the subsidiary's local currency" (Madura). Being that
Enterprise Rent–a–car is a private company, they do not deal with the equity capital or the debt capital strategy. Instead they
earn money on investments when someone has to pay out of pocket for car accidents or even medical bills. International
Financial Decisions Internationally, Enterprise Holdings operates through its regional subsidiaries and independent franchises
also known as Enterprise Rent–A–Car, National and Alamo. These three brands operate in more than 75 countries and
territories, including North America , Central America , South America , the Caribbean and Europe , parts of Asia, the Middle
East and Africa. Due to its outstanding fleet size, revenue and employee satisfaction, it was named the "Best International Car
Rental Company" according to the Travvy Awards. "In 2011, Enterprise 's European operations included only the UK, Ireland
and Germany . Today, the company 's three–brand European network covers more than 1,100 neighborhood branch offices and
more than 200

The Importance Of Sharing An Underused Asset
So you 've accepted the fact that your car is dangerously depreciating in value every second it 's parked in the driveway but,
you still have questions.
We realised since launching our business early this year that concept of sharing an underused asset is new to many people!
Sure, sharing goods between family members and close friends has always been common practice. But how exactly did the
idea of sharing and earning some extra cash from an existing asset become so easily accessible for everyone?
Advancement in technology and the rise of digital technology have led to laborious tasks becoming automated. For anyone
that's experienced the turmoil of "unexpected item in bagging area" during the weekly grocery shop, the changes not always a
welcome edition to daily life. One positive result is the increased access to free information, meaning that consumers are much
more informed and rely less on traditional marketplaces and in some cases can choose to deviate from them altogether. The
cost to produce goods has gone down, and with many goods and services almost "free" this has led to a boost in efficiency and
individuals starting to networking with each other.
While most people aren 't against the idea of the earning some extra cash by lending someone something they already own,
they don 't want the hassle of taking care of all the little details or damage to their property and that's where companies like us
step in! In our case, our online platform enables users to

A Closer Look At Enterprise Rent A Car Essay
Defining the Industry In this industry analysis, we will be taking a closer look at Enterprise Rent–A–Car, which operates in the
car rental industry. This industry consists of firms who rent automobiles to consumers for a short period of time. This company
is a part of the larger corporation called Enterprise Holdings Inc. and is considered to be their flagship brand
(enterpriseholdings.com). According to Enterprise Holdings, Enterprise Rent–A–Car is the largest car rental firm in the U.S.
and has over 5,800 offices located near ninety percent of the population. While some people think that the firm only deals with
car rentals, Enterprise has multiple extensions of its business including Enterprise CarShare, Enterprise Car Sales, Enterprise
Truck Rental, Enterprise Rideshare, and Zimride by Enterprise. The majority of Rent–A–Car's business, however, involves
neighborhood and airport car rental services. The firm's customer base includes air travelers who are looking to secure ground
transportation upon arriving at their destination as well as people looking to rent a car from a neighborhood location. Assistant
Vice President of Government and Public Affairs for the company states that roughly $12 Billion is earned from the "airport
market" and $12B is earned from the "neighborhood market" (https://skift.com/2013/05/08/what–a–24–billion–car–rental–
market–means–to–the–u–s–travel–industry/). Over time, this neighborhood market has been vital to the infrastructure of local

Zipcar Is The World 's Largest Car Sharing And Car Club...
Zipcar is the world 's largest car sharing and car club service. It is an alternative to traditional car rental and car ownership.
Subsidiary of Avis Budget Group; founded in January 2000, serving urban areas throughout Austria, Canada, France, Spain, the
United Kingdom and the United States, founded by Antje Danielson and Robin Chase in the state of Massachusetts (Zipcar,
2014). Each and every Zipcar takes 15 personally owned vehicles off the road, 10% of the population is expected to adopt car
sharing as their primary mode of transportation. After joining Zipcar 90% of members drove 5,500 miles or less per year, and
last but not least Zipcar creates more green space by sharing cars and tearing down the total of parking lots (Zipcar, 2014). At
Zipcar, it is not just about fewer cars, less congestion and less pollution, but it is about understanding why those things are a
problem, and finding sustainable solutions. Zipcar charges a one–time application fee, and an annual fee. Car renting at other
locations do not cover fuel, insurance, parking or maintenance but with Zipcar they cover all four and it is free of charge to
their members. Zipcar members have automated access to Zipcars using an access card, which works with the car 's technology
to unlock the door, where the keys are already located inside. Zipcars have RFID transponders on the windshield that
communicates with the card to lock and unlock the doors of the vehicle. Zipcar also offers an iPhone or Android

Zipcar
Porter's five forces applied to Zipcar
Threat of new entrants:
Potential new entrants include existing car rental firms, companies that currently supply cars to car–sharing businesses (such as
Volkswagen), and new start–up car–sharing ventures. As Zipcar is operating in only Boston, there are opportunities for new
entrants (with sufficient resources) to establish themselves as dominant car–sharing service providers in other cities. This threat
to the profitability of Zipcar's planned future expansion activities would pressure Zipcar to expand rapidly in order to remain
ahead of the competition. A major barrier to entry is Zipcar's patented technology involving wireless transmission of usage data
between the shared cars and a server. New ... Show more content on Helpwriting.net ...
Such advertising techniques have generated a lot of publicity for Zipcar, enabling the company to build brand recognition and
attract customers without incurring huge marketing costs.
Services are convenient because reserved cars are parked within short walking distance from user locations and public
transport stations. In addition, reservations can be made online or over the phone at any time.
Zipcar has invested heavily in developing a patented technology platform that can be used only by the company. Each driver is
given a unique Zipcar card that can unlock the car door at the specific time for which the subscriber has booked. The driver
need only be concerned with unlocking the car and driving. While the car is in use, usage data is transferred (real–time)
wirelessly to Zipcar's head office. Data is
8
recorded and stored to ensure correct billing. The data collection and billing processes are timely, accurate and hassle–free,
contributing to the ease and efficiency of Zipcar's business operations. Furthermore, the reduction in manual recording (and
therefore the use of paper) has reinforced Zipcar's green image.
9
Recommendations
The minimum age for Zipcar drivers could be lowered to 18 years old. Zipcar would be able to attract more subscribers and
earn more revenue. Provided that the company's incident record regulations remain in place, most 18 year old drivers would be
responsible and reliable. If there is doubt,

Zipcar
Zipcar
1. Company: Zipcar has great potential to meet needs of urban consumers. An analysis of the company's strategy, its potential
customer market, and its financing needs shows us that while Chase has been great at researching and identifying a potential
multi–million dollar business, her ability to raise funds, manage operations, and grow the business at speeds required to keep
the competition at bay is in question.
Competition: There are no large competitors for Zipcar with only two other car sharing services in US in the west and one in
Canada, though large car manufacturers such as
Volkswagen could start to compete directly. With a low subscription price and better execution Zipcar should be able to keep
ahead of its ... Show more content on Helpwriting.net ...
While the low usage per car is a cause for concern, I attribute that to initial adoption issues and unavailability of convenient
infrastructure for daily use that includes manual bookkeeping by the users. With better than anticipated increase in user base
Zipcar will be able to turn around and do much better in the future.
3. Chase needs to investigate the cause for low usage and redo the business model accordingly. Also, given a larger audience,
Chase should look at better marketing strategies for the future. A good result would be increased usage which can be achieved
by either increasing usage per subscriber or by bringing in new subscribers.
4. Potential investor: With 30% growth in the European market, car sharing is a huge opportunity. USA had 66 million people
in 20 metropolitan areas that gives Zipcar a very large target population. With patented wireless infrastructure for operating the
car and consequent billing, Zipcar will differentiate itself in the marketplace with its convenience and ease–of–use.
Springboard 2000 pitch: "Zipcar is an innovative new car sharing service, led by women entrepreneurs, which will
revolutionize car ownership, while being budget friendly to consumers and creating a lasting positive impact on the
environment. We have adapted the successful European business model to American needs and have proven its viability in the
Boston market. Each Zipcar replaces the need

Case Study On Zipcar
Questions to Consider:
Assignment Questions:
(1) Zipcar is a membership based car sharing company which has innovated the way car sharing service has ever been used in
the past. It has a distinct brand image is straightforward and has no string attached service. It saves the customers from the
bureaucracy that customers have to suffer through traditional car rentals and the cumbersome paperwork which they have to go
through every time they make a trip to car rental counter. Zipcar members use zipcard to unlock the doors and keys of the car
can be found inside it. Technologically savvy reservations can be easily made through online or phone thus working seamlessly
without many frills.
(2) Zipcar's target market attracts people residing ... Show more content on Helpwriting.net ...
Zipcar customers need to be atleast 21 years old and they are allowed to subscribe to membership after rigorous checking.
Zipcars ask its customer to returns the cars on time and also has penalties for smoking and bringing in the pets, They asks
customers to keep the vehicle clean and return it with full tank of gas. They give discounts to the customers who wash the cars.
Zipcars growth is comes from customer referrals "Great experiences drive loyalty and loyalty drives growth"**according to
"connecting with customer: – the result driven manager: No zipcar employee watches or follow each customer use, the
company structure works as such that customers stratify one another. Zipcar with its extensive community building activities
by requesting its customers for making food deliveries on holidays. Zipcar has the provision for late fee but till date fewer than
5% of customer had paid it and they are considering to hike that penalty in case of recurring offenders. One of the features
which Zipcar might to work is on increasing the sense of belongingness and reinforce positive customer behaviors to keep the
experience of using zip cars unique and successful. Enforcing positive reciprocatory behavior is constantly telling them
through social media and newsletters as how their negligible behavior might be effecting some other rider. Higher Penalties
and poor reviews is another way they can enforce disciplinary

Designing A Rental Car Agency Essay
The name of our company is RelayRydes and we will operate as a rental car agency. We plan to serve the region New England
only. We will also offer all different types of cars and trucks (i.e., compact, midsize, luxury). Our rentals will be offered at a
competitive rate and the vehicles will be of better value. We will be located at small regional airports across New England (i.e.,
BGR Airport), as well as in major airports in New England (i.e., BOS Airport). 2. This partnership will continue to operate
until all of the partners decide to leave the business or the company dissolves. 3. RelayRydes, LLC 1486 Northbrook Drive,
Cambridge, MA 02138 4. All employees are coming with no lying contracts from previous jobs. 5. We will allow for higher
level employees to make additional contributions to the business if we see difficult competition nationally, pushing us to make
improvements to our company. 6. Each partner will be required to keep at least $3,000 in their bank account at all times in case
of an emergency. 7. If in a situation a business partner were to make a thoughtless decision. The two highest level partners will
share 50% of the responsibility while the third and fourth junior party members will be individually responsible, each holding
25% of the responsibility. 8. The two highest level partners will receive weekly payments of a fixed income. Junior level
partners will receive payments every 6 months, which will be discussed due to the profit made. 9.

The Best Hotel Rates Or Car Rental Deals
The first thing many people will do before deciding to go on a vacation is check for cheap hotels. Cheap hotels are the major
driving factor that will decide whether or not someone actually goes through with the booking. Of course, we are not talking
about the elite 1 percent who don't care about finding the best hotel rates or car rental deals. In fact, for members of the upper
class, cheap hotels are the farthest thing down their list of priorities when booking their annual vacations. In this case, we are
talking about the middle class people who have to count the money in their bank accounts before making a decision like that.
Speaking from experience, I tend to always start my vacation planning with a search titled "Cheap Hotels". ... Show more
content on Helpwriting.net ...
I'm sick and tired of it because the truth is, I could probably never afford these so–called best hotel rates unless I win the
lottery. Fat chance! Some cheap hotels like to bundle my car rental with my hotel booking so that I can "benefit from better
bundled rates". That couldn't be farther from the truth. Once, while booking my hotel in Paris, I decided to bundle cheap hotel
and car rental rates. I then compared the "DEAL BREAKER!" with the rates for booking individually. Guess what? My cheap
hotel ended up costing me approximately 78 dollars less and my car rental an astonishing 140 dollars less. From my
experience, bundling these things to get the best hotel rates and car rental rates are utterly useless and you end up paying more
than you should have. In my case, I would have shelled out an extra 218 dollars if I wasn't careful. That's insane!
I guess I should stop complaining and get to the point of it. How does one go on a vacation while on a budget? In my opinion,
anyone can. All you need to do is find a cheap hotel and a good car rental deal. When I say on a budget, I don't mean 50 bucks.
For me, anyway, hotels seem to account for the largest portion of my travel expense. I always try to find cheap hotels, but how
cheap can cheap get when you're travelling to Paris? A few days stay in a cheap hotel can easily set me back 500 dollars, if not
more. I still haven't mentioned the car rental either. I like a nice hotel

Should Company Build Competitive Advantage By Embracing...
Sharing corps: Should company build competitive advantage by embracing the sharing economy? SHARING CORPS
SHOULD COMPANIES build a new competitive advantage BY embracing the SHARING ECONOMY? ECOVALA –
December 2013 1 Sharing corps: Should company build competitive advantage by embracing the sharing economy? Ecovala
© 2013 This report was produced by the Ecovala in December 2013. If no other source is specified, the contents of this report
are under a Creative Commons Attribution – Non–Commercial – Share Alike 3.0 Unported License. You can find the full text
of the license in this website. Ecovala Ecovala provides innovative solutions to private and public organisations to accelerate
their transition towards ... Show more content on Helpwriting.net ...
7 Economical benefits.......................................................................................................................................................... 7 Social
benefits ................................................................................................................................................................... 7 A MULTI–
LEVEL PERSPECTIVE ON THE SHARING ECONOMY ...................................................................................................... 8
A Transition Management Framework .................................................................................................................................. 8 The
macro level (Landscape) ............................................................................................................................................ 8 Meso Level
(regime) ......................................................................................................................................................... 8 Micro level (niches)
.......................................................................................................................................................... 9 A multi–level perspective on
the sharing economy

Enterprise rent a Car Strategy
Enterprise Rent–A–Car is one of the largest car rental companies in North America. It specializes in providing customers
temporary or a replacement vehicle.
Jack Taylor founded the company in 1957 where he started Enterprise Rent–A–Car as an Executive Leasing Company with
only seven cars. The company began leasing cars for longer periods. Later on executive leasing launched itself as a short–term
rental operation with 17 cars plus a car sales division. That's when the company changed its name from Executive Leasing to
Enterprise Leasing. Established in St. Louis, Missouri, their number of rental units began rising and by the mid 70's the number
of rentals hit 5,000. Enterprise also started offering fuel, maintenance and insurance ... Show more content on Helpwriting.net
...
Analyzing the above strategies, Enterprise appears to be adopting a growth strategy. Their strategy entails introducing new
locations, adding new features to existing products.
Analyzing the Industry
Porters Competitive Forces
There are many factors that drive competition within the car rental industry. Price competition may not be the only factor; as
companies are focused on implementing a value system and long term profitability. In addition, most companies are gradually
lessening their focus on their airline operations and focusing on leisure rentals.
Threat of potential entrants is low since the established car rental companies have continued to increase their market share.
Plus, their competition is fierce within the car rental industry. Alternatives to Business Car Rental include video conferencing,
virtual teams, collaborative software, personal cars and public transport. Supplier power within the rental car industry is low.
Suppliers do not have a significant influence in supplying cars as there are many.
SWOT Analysis
STRENGTHS
Industry Recognition leading to a strong brand image
Large fleet of vehicles
Large scale of operations
Robust financial performance within the company
Top performer in Customer Service
WEAKNESSES
Concentration of assets
Maintenance and cost of repairs
No one–way rentals
Very capital intensive operations
OPPORTUNITIES
Recent initiatives
Growing global car

Case Study: Uber
In 2009, a San Francisco multinational online transportation network company named Uber changed the way how people take
taxi when they travel from one direction to the other direction. The company was founded by Travis Kalanick and Garrett
Camp. Until today, Uber is available in 58 countries worldwide and the company is growing faster ever than before[14].
Since 2010, Uber successfully got many large number of funding. The first funding was in 2010 from Angel Investor[15]. A
year later, Uber got $3.2 million funding from benchmark[16]. Those funding help the company expand their service and
service locations. Today, Uber is not only provides taxi service but also provides many different service in different location.
Such as, deliver package ... Show more content on Helpwriting.net ...
Uber's value is its intangible resources. Uber's team is a group of talented people. First of all, its cell phone application is clear
and easy to use which is rely on its dependable technology supports. Moreover, Uber fund multiple billion dollars to support its
fast past development all over the world. Uber cooperate with multiple large and international cooperation to expand its
business which shows its abilities of negotiation skills. Uber's international team pushes Uber enter oversea markets in 58
countries and districts which help Uber seize the markets and limited the competitors' market share. Makes Uber dominant or
obtain advantage market share. Besides, Uber's professional image and well organized system earn a good reputation among
customers through their good

Zipcar Case Study
Juan Francisco Marines
Case Study Analysis: Zipcar
(1) WHO ARE THE MAIN PLAYERS IN THE CASE? | Summary: Who: Robin Chase CEO and Co–founderWhen: October
14, 2000What: Option 1: Reach out to other investors Option 2: Create a new business model Option 3: Close the
businessMain Players: * Robin Chase * Antje Danielson – * Corporate PresidentOthers * Glenn Urban – Dean and mentor to
Chase * JohnSnow – Consulting Firm * Paul Covell – MIT engineer * Investors CircleAlliance Partners: * Dan Holland –
Venture partner * Transit Stations * AP reporter – press coverage Competitors: * Europe car sharing companies – Swiss
Mobility CarSharing, Drive Stadtauto * Rental Car Companies – ... Show more content on Helpwriting.net ...
It has everything a consumer leaving in a busy area of a metropolitan area can ask for. Convenience, cheap, and accessibility.
This is everything that a customer living with out a vehicle in an area that a car is needed periodically can ask for.Weaknesses:
To start up a business like this as Chase realized you need a lot of capital. Finding the money and investors that believe in your
company is going to be the hardest thing to do. To lease new cars or not have enough cars for the demand of new customers
can also be a hindrance in the growth of this company. Other areas of concern that need to be addressed are the costs and
insurance and liability exposure that renting a car to somebody can have. With multiple of even a few wrecks or fatalities can
easily close the doors to a company like Zipcar that is just getting started. Opportunities: The Zipcar company is a company
that can be very easily started once the right infrastructure is in place and can even be pitched to investors as a franchise store.
That can be duplicated in other areas of the country. There is not current niche for the type of people that Chase is targeting and
is untapped market place with the proper marketing plan.Threats: Rental car companies can also offer rental of cars on an
hourly basis. They can pick up customers as well. This is not advertised but can be done. Most importantly if Boston or New
York, or Chicago have a very efficient Public

Daimler/Bmw – a New Breed of Driver
Assignment 2.3: Case Study – Daimler/BMW – A New Breed of Driver
Molicia Freeman
BBA304: Marketing Management
Dr. Wayman
Jones International University
June 15, 2013
1. Discuss environmental factors related to population that are changing the way certain people approach car buying and are
thus creating new market segments.
Consumers expect businesses to address environmental influence on how products and services are delivered, and to work with
the natural environment instead of slowly destroying it. Also people Consumer behavior is deeply influenced by factors, such
as buyer's culture, subculture and social class and age. Each generation will search for, select and purchase a product or service
for use and ... Show more content on Helpwriting.net ...
Automakers are using car–sharing programs to simply offer a stress free alternative to car ownership. They enable drivers to
use a car without the financial burdens. They also provide flexibility to the customer based the client's need at the time. For
those who cannot afford an automobile, Car–sharing service can offer flexibility of usage and also allows opportunities for
customers to avoid late return fees by extending reservations, as when the driver might be stuck in a traffic jam and not be able
to get the vehicle back on time. Unlike carpooling, car sharing gives me the independence to drive wherever and whenever I
want, at a tiny fraction of the cost of owning a car. However like any other program car–sharing have disadvantages. The
program is an affordable and reliable service, but that is part of the reason why it has many disadvantages such as the
dealership running out of stock and competition from other companies who have initiated the program. The lower cost of the
service could cause people to stop using their own vehicles and use car sharing instead. The car share companies are not
growing fast enough to accommodate the sudden interest in the service could also prove to be a disadvantage. This options also
allow clients to reserve vehicles unfortunately some people reserve them knowing they may not need it. This means that
vehicles remain locked to people who genuinely need the services.
Reference
Factors Influencing

Zipcar Case Study Analysis

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