1) Over 50% of job seekers today are considered passive seekers rather than active seekers. Advertising can help reach these passive seekers, as 30% have investigated jobs after seeing employment ads and 28% after general ads. 2) Monster's Career Ad Network uses behavioral targeting and algorithms to display relevant job ads on affiliate websites. This increases views by 83% and applications by 75% compared to Monster alone. 3) Case studies show the Career Ad Network increased views by up to 500% and applications by up to 300% compared to Monster without the network, demonstrating its ability to reach a wider, passive job seeker audience.