Listing Book Dane Rickard REALTOR - RE/MAX Professionals Denver


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Listing Book Dane Rickard REALTOR - RE/MAX Professionals Denver

  1. 1. T h i s p r e s e n t a t i o n i s p r e p a r e d b y D a n e M . R i c k a r d E x c l u s i v e l y f o r Y o u r F a m i l y
  2. 2. dane M. rickard Broker Associate Re/Max Professionals 303 880 5410 303 932 3359 W H Y C H O O S E d a n e r i c k a rd ? A new BREED of agent with a LIFETIME worth of Experience. Providing The ULTIMATE Service by understanding a complex market and delivering results that exceed YOUR expectations. Fusing INNOVATIVE ideas with PROVEN skills. Helping To Bring Families Home and Opening The Door To Denver Since 2003. Charity - RMH Sky High Hope Camp Volunteer, Junior Diabetes Research Foundation, Junior Achievement, Cystic Fibrosis Foundation, MSRuntheUS, and more.
  3. 3. team | believe | passion | attract | culture | trust | The power of ‘one’ results in a powerful team. Teamwork is expected at every level of our company We believe in people who believe in themselves. We believe in people who want to grow personally and professionally We have a passion for integrity, fairness and excellence. We succeed when we surpass our expectations. We strive to attract the best agents and staff. We provide our Realtors and clients the right technology, tools, services and marketing advantages to help them meet their goals. We believe in an environment of mutual respect and courtesy. We provide an environment of support and training. We trust our leadership to make decisions that are best for every level of our company. core v a lues b R IN G IN G V A L U E T O T H E L I V E S W E T O U C H AN D T H E C O M M U NI T I E S W E S E R V E
  4. 4. serv i ces E X P E R I E N C E RE/MAX Professionals agents average over 14 years of real estate experience, have obtained a dominant market share in our service areas, and our agents have sold 3 times more transactions than the average Denver metro agent. B R AN D AN D M A R K E T IN G RE/MAX Professionals has an image of quality and prides itself on stellar branding, advertising and marketing of your property. We leverage the strength of the most powerful real estate brand in the world, and add a level of prestige you can’t find in other RE/MAX franchises. T E C H N O L O G Y RE/MAX Professionals is the leader in real estate technology services with consumer and agent mobile services. Our state-of-the-art and exclusive web marketing and syndication system at attracts over 800,000 page views per month. L O C A L KN O W L E D G E / NA T I O NA L S T R E N G T H RE/MAX Professionals agents are experts of the local Denver real estate market are THE experts in their individual service areas. Our affiliation with nearly 100,000 RE/MAX Brokers worldwide gives your home an aggressive exposure that no other firm can offer. C O M M U NI T Y O U T R E A C H RE/MAX Professionals is actively engaged in giving back to the community by supporting Professionals Miracles Foundation, Children’s Miracle Network Hospitals, Habitat for Humanity, Susan G. Komen Foundation and K-9 Companions.
  5. 5. There are three critical factors to consider about the marketing and sale of your home. RE/MAX Professionals are masters in all three: exper i e n ce THE MA RKET ING AND S A LE OF YOUR HOME
  6. 6. my role a s your m a r k et i n g P R O F E S S I O NA L One of the most important choices you make in selling your home is your decision to obtain the services of a Realtor® ; a professional that markets properties like yours for a living. At RE/MAX Professionals, all of our agents are Realtors® ! You have a choice in who represents you... and what your relationship with that person will be. YOU SELLER’S AGENT TRANSACTION BROKER TRANSACTION BROKER BUYER’S AGENT when selling my listing when selling my listing exper i e n ce Realtor® The term “REALTOR® ” is a registered collective membership mark that identifies a real estate professional who is a member of the NATIONAL ASSOCIATION OF REALTORS® and abides by its strict Code of Ethics.
  7. 7. M Y C O M M I T M E N T T O Y O U IN R E P R E S E N T IN G Y O U R H O M E TO COMMUNICATE WITH YOU REGULARLY I pride myself on keeping you well-informed about the progress of the sale of your home. TO GET YOU TOP DOLLAR I’ll focus all my efforts on obtaining the highest realistic price with the least amount of hurdles, while best representing your financial interests and defending your equity. TO MEET YOUR TIMETABLE As the saying goes, ‘timing is everything.’ My goal is to exceed your expectations with regard to price, terms and time. TO PROVIDE YOU WITH ACCURATE MARKETING TRENDS Monthly market updates will give you a macro look at the real estate market in the Denver metro area. You and I will review your sub-market weekly. exper i e n ce
  8. 8. the d i ffere n ce . . . # 1 i n m a r k et sh a re # 1 i n a ge n t product i v i ty # 1 i n br a n d n a me a w a re n ess # 1 i n a dvert i s i n g # 1 i n le a d ge n er a t i o n # 1 i n profess i o n a l educ a t i o n # 1 i n the m i n ds of buyers a n d sellers I wish to be your partner for your home selling and/or buying needs. I will spend time identifying your wants and needs while educating you about today’s real estate market. If you are selling your home, I will work with you to put together a detailed marketing plan so that we can price properly and market to the right buyers. If you are buying a home, I will investigate areas and provide you with everything you need to make a great buying decision. My clients are like family and our relationship will last beyond the closing table. i a m your p a rt n er I believe that we are all the average of the people we surround ourselves with. I am committed to growing a lifelong career in a business which is sometimes challenging and there is nothing more important than being surrounded by other committed agents. I ’ m S urrou n ded B y T he B est exper i e n ce
  9. 9. 2012 RE/MAX National TV Advertising campaign made an estimated 1.07 Billion impressions, and reached 85% of our target market. 2012 RE/MAX National Radio Advertising campaign made an estimated 255 Million impressions, and reached 45% of our target market. T he R E / M A X br a n d br i n gs the most m a r k et stre n gth exper i e n ce STATS RE/MAX is #1 in U.S. market share. Nobody sells more real estate than RE/MAX. ©2013 RE/MAX, LLC. Each RE/MAX office independently owned and operated. Except as noted, Coldwell Banker, Century 21, ERA, Sotheby’s and Better Homes and Gardens data is as reported by Realogy Corporation on SEC Form 10-K, Annual Report for 2012; Keller Williams and Prudential data is from information available at and, respectively. 1 Full-year 2012. 2 Experian Marketing Services Hitwise data, full-year 2012. 3 Full-year 2012 U.S. national-media ad spend, as a percentage of spend of all national real estate franchises, as reported by Nielsen Ad Views. Others: 5.7%.4 As of year-end 2012 unless noted. 5 Based on lists of countries claimed at each franchisor website as of March 2013, excluding claimed locations that are not independent countries (i.e. territories, etc.). 6 Based on agent roster count at as of 2/13/13. 130229 RE/MAX vs. the industry 2013 U.S. RESIDENTIAL TRANSACTION SIDES1 TOTAL U.S. WEBSITE VISITS2 (Millions) U.S. NATIONAL ADVERTISING3 COUNTRIES4 OFFICES WORLDWIDE4 AGENTS WORLDWIDE4 828,960 52.47 32.8% 89 6,331 89,008 663,826 28.23 24.0% 445 3,100 82,200 390,391 41.07 20.1% 615 7,060 100,300 107,775 2.42 0.2% 335 2,322 31,000 64,515 2.57 6.5% 355 659 12,900 40,810 2.44 2.0% 25 252 8,300 Not released 23.55 1.8% 5 700 76,6626 Not released 5.57 6.8% 3 1,500 50,000
  10. 10. exper i e n ce W e s e l l 2 5 % o f o u r o w n l i s t i n g s o u r s e l v e s . T h i s shows the power of our ow n a ge n ts .
  11. 11. My competitors will tell you that national brand recognition does not matter. They tell you that because they don’t have it. You know who realizes that brand is important? Nike....McDonalds… RE/MAX….and now YOU! It C omes D ow n T o T h i s D i d y o u k n o w . . . ? As Denver’s premier brokerage, we have achieved a dominant market share in our service areas. No one in the world sells more real estate than RE/MAX. br a n d a n d m a r k et i n g B r a n d i n g . . .
  12. 12. When people think real estate they think RE/MAX. The RE/MAX balloon represents the amazing lift our organization has had for more than 40 years. It was built by great Realtors for Realtors, and we continue to remain on the forefront of every consumers mind when people think about buying or selling a home. O U R B R AN D B e n e f i t f r o m o u r b r a n d . . . a n d s h a r e i n o u r s u c c e s s !
  13. 13. THE BEST Yard Signs RE/MAX is a the most recognizable brand name in real estate, locally and nationally. Our easily recognized signs, featuring the RE/MAX balloon, will direct traffic to your home. Internet and Online Exposure Home buyers use the Internet more than any other media to search for homes. Your listing is immediately syndicated and enhanced on some of the most heavily-trafficked real estate Web sites The RE/MAX Professionals Web site,, is a map-based property search engine. is the most visited brokerage site on the Web. Other Brokerage Firms in our Area We market your home to our local professionals via our intranet and sales meetings. We also aggressively market to other brokerage firms, and facilitate their agents’ ability to show your home. We maximize their awareness of your home through open houses, email distributions, special feature flyer distributions, neighborhood canvassing, online displays, broker marketing sessions and well- placed advertisements. advantage advertising RE/MAX Professionals advertises an exclusive collection of traditional and luxury homes that drives buyers to us. Mass publications are distributed in the Sunday paper for maximum viewing and positioning of your home. Coupled with local advertising mediums that tie into our online exposure, we create a photo-centric scheme to draw the most buyers to your home. C a p t u r i n g b u y e r s br a n d a n d m a r k et i n g
  14. 14. OUT OF TOWN BUYERS / RELOCATION RE/MAX Professionals has received national awards for client services. Our relocation team has helped us maintain contacts around the globe who send us buyer and seller leads. Our sales force is recognized internationally through the Realtor® organization based upon their participation in local, state and national positions in the National Association of Realtors® . Katherine Gunner, Relocation Director, has been relocating people in and out of the Denver area since 1984. Katherine has her GMS designation and is a member of the Employee Relocation Council and the Relocation Directors Council. Assisting families in making their move as seamless as possible is her #1 priority. RE/MAX Professionals receives hundreds of referrals a year. Our relocation department also offers area tours, rental assistance, temporary housing and van line discounts to relocation families. Past Customers and Clients We have had the privilege of providing real estate services to tens of thousands of clients in the Denver Metro Area since our inception. Our client satisfaction ratings far exceed our clients’ expectations, and we are proud that these clients continue to refer business to us for the excellent performance of our real estate professionals and systems. br a n d a n d m a r k et i n g
  15. 15. 2013 NATIONAL AD CAMPAIGN BEGINS AIRING FEBRUARY 25TH National Advertising F E B R U A R Y 2 0 1 3 RE/MAX advertising builds your RE/MAX brand, and delivers customers to you! RISMedia’s Real Estate magazine REALTOR magazine 1. They know The markeT inside and ouT They understand their local market inside and out – what’s listed, what’s selling and what’s happening at any given moment. They average more experience and education than other agents, which can mean better results for you. 2. They’re really good aT whaT They do The RE/MAX system is designed for productive, full-time professionals, not part-timers. On average, RE/MAX agents sell more houses than other agents. That’s why they’re the world’s No. 1 real estate sales force. 3. They make homes sTand ouT If you’re selling, they market your home in traditional ways and in ways you’d never think of. If you’re buying, they make sure you find exactly what you’re looking for. They use – the No. 1 real estate franchise website, with 2 million unique visitors a month – plus a full suite of mobile search tools to help get the job done. 4. They have The Top brand behind Them Being aligned with RE/MAX gives them – and you – unique competitive advantages such as the promotional power of the RE/MAX Balloon, a national TV campaign, and a global network of nearly 90,000 agents working with potential buyers in over 80 countries, all backed by nearly 40 years of brand trust and reputation. 5. They’re greaT people To work wiTh They’re generous, fun and involved in their communities. They teach classes, coach sports and approach life with the same passion they bring to their business. You’ll enjoy spending time with them as they guide you to the results you’re after. visit m Top 5 reasons to choose a re/maX sales associa te DS News Online Personal Real Estate Investor © 2012 RE/MAX, LLC. All rights reserved. Each office independently owned and operated. FOR ALL THE THINGS THAT MOVE YOU. ® TODAY IS WHEN YOU INVEST FOR HER FUTURE. Start now and help her shine down any path she takes. Your local RE/MAX agent can help you find the right properties and get them into your portfolio. Make your move now, because her big move will happen before you know it. Visit st today. INVEST NOW. SHE’S JUST GETTIN G STARTE D. Print Advertising Search The RE/MAX SEM and SEO programs optimize exposure of in online search results. Highest Overall Satisfaction For Home Sellers and Home Buyers Among National Full Service Real Estate Firms* Each Office independently owned and operated *RE/MAX received the highest numerica l score among full service real estate firms for home sellers and home buye rs in the proprietary J.D. Power and Asso ciate s 2011 Hom e Buye r/Seller StudySM. Study base d on 3,861 total evaluatio ns measurin g 8 firms and measures opinions of indiv iduals who boug ht a home betw een March 2010 and April 2011 . Prop rietary study results are base d on expe rienc es and perceptio ns of cons umers surveyed March-M ay 2011 . Your expe rienc es may vary. Visit Joey Cranford 720-445-5787 AURORA $183,000 3 bed/4 bath 2-story with finished basement! Light and bright. Close to shopping and entertainment. RE/MAX Professionals Joey Cranford 720-445-5787 AURORA $188,000 Nearly new end unit townhome! Wood floors, granite tile counters, patio, and 2 car garage! RE/MAX Professionals Joey Cranford 720-445-5787 BROOMFIELD $255,000 4 bed/2 bath home backs to Eagle Trace Golf Course. Sunny with hardwood floors. Northmoor Estates. RE/MAX Professionals Jonathan Keiler 303-619-2917 CASTLE PINES NORTH $469,900 Updated, 4 bed, 4 ba in Castle Pines N. Slab granite, stainless, new carpet & paint. A great house! RE/MAX Professionals Jonathan Keiler 303-619-2917 CASTLE PINES VILLAGE $1,095,000 Stunning! Stone, granites, rich woods, 6 bed/6 ba. Lower level perfectly designed for entertaining. RE/MAX Professionals Joey Cranford 720-445-5787 CENTENNIAL $187,000 Great 4 bed/4 bath in Smoky Hill. Sunny and bright throughout. Spacious yard. Cherry Creek Schools. RE/MAX Professionals Jonathan Keiler 303-619-2917 CHERRY CREEK COUNTRY CLUB $1,395,000 Stunning Estate home incredibly priced. MFM backs to 10th fairway w/ expansive course & pond views. RE/MAX Professionals Jonathan Keiler 303-619-2917 CHERRY CREEK COUNTRY CLUB $1,575,000 Beautiful Tuscan-style sited perfectly on 1st frway. Majestic mtn/Downtown views. Superior finishes. RE/MAX Professionals Jonathan Keiler 303-619-2917 ESTATES AT PINEY CREEK $739,000 Magnificent, traditional home sited on beautifully landscaped corner lot. Upgraded/updated. Must see. RE/MAX Professionals Melanie Blaisdell 720-323-4299 GOLDEN $799,900 This Gorgeous Custom Built Home on 1 acre is an amazing deal! Over 5200sf for under $800,000. Views! RE/MAX Professionals Alan Smith 303-932-3306 LITTLETON $474,950 Gorgeous custom home. New SS appliances. New hardware and fixtures. Beautiful yard with pool. RE/MAX Professionals Alan Smith 303-932-3306 LITTLETON $575,000 Ranch style*Granite tile*Hardwood*Newer roof&gutters*Newer carpet*Newer stainless appl*Newer paint. RE/MAX Professionals Alan Smith 303-932-3306 LITTLETON $839,500 Custom! Cherry Cabinets, Slab Granite* Hardwood*New Stainelss Steel Appl*4 Burner Gas Cooktop*MORE. RE/MAX Professionals Rosann Asselin, GRI, CDPE 303-717-7048 LONE TREE $749,900 9020 Blufftop Way, Lone Tree 80124 OPEN HOUSE - Sunday, March 24th 1-3PM 4bd/4ba3car Toll Bros Home. RE/MAX Professionals Jonathan Keiler 303-619-2917 MEADOW HILLS ESTATES $798,500 Best in Meadow Hills backs to golf course. 3 beds, 4 baths, billiard and spa rooms. Perfectly sited. RE/MAX Professionals Jonathan Keiler 303-619-2917 OBSERVATORY PARK $699,000 Cherry Creek alternative. Open floorplan. Top-of-the-line finishes. Strong architecture. Immaculate. RE/MAX Professionals Joey Cranford 720-445-5787 PARKER $340,000 Walkout Ranch on .39 Acres in The Pinery! Open and Sunny; Gourmet Kitchen; Huge Backyard! RE/MAX Professionals Ben Prucey 720-232-0035 PARKER $625,000 Sprawling custom home on 5 acres! Designer finishes, numerous exterior /interior updates! RE/MAX Professionals Jonathan Keiler 303-619-2917 THE TIMBERS $798,000 Stunning custom adjacent to CO Horse Park. Huge kitch, top-of-the-line finishes, fully finished W/O. RE/MAX Professionals Angela Hacker 303-250-4108 WESTMINSTER $235,000 Rare Main-Floor Master Suite & End Unit. Fronts to Greenbelt with Attached 2-Car Garage. $235,000. RE/MAX Professionals T h e R E / M AX P r o f e s s i o n a l s i n t e g r a t e d m a r k e t i n g c a m p a i g n The RE/MAX Professionals integrated marketing campaign is the most effective array of traditional and new media property marketing in Colorado, to capture the right buyer for your home. T he R E / M A X P rofess i o n a ls pr i n t m a r k et i n g We’ve sought out the best print publications in our service areas, to ensure our ads - and your listing - are seen by the buyers looking in your area. Our creative team has also developed industry leading print brochures and personalized marketing materials to have on-site at your home. A Traditional Gallery ad in the Denver Post, reaching over 1,000,000 each issue A Luxury Collection ad in the Denver Post Business Section, reaching over 1,000,000 each issue Our localized community advertising that reaches over 50,000 readers One-of-a-kind personalized marketing brochures that buyers keep to compare homes, neighborhoods, schools & more br a n d a n d m a r k et i n g Each office independently owned and operated Discover A New LeveL of Luxury iN reAL estAte Discover the re/MAx coLLectioN THE RE/MAX COLLECTION Fine Homes & Luxury Properties ® ® Attractive Toll Brothers 4 bed/4 bath raised, ranch-style home with lots of square footage & storage. Great neighborhood backing to abundant open space. Close to I-25, C470/E470, RTD light rail, DIA, local shopping, new Lone Tree Arts Center & Recreation Center. Great potential everywhere! RosAnn AssElin, R&R TEAM 303-717-7048 RE/MAX PRofEssionAls RidgEgATE 9020 Blufftop Way, Lone Tree $749,900 Spectacular contemporary with 5 beds, 4 baths, light & open floor plan. Rare Ranch property on .8 acres with private pool, cabana & lighted tennis court Gourmet kitchen with massive glass enclosure. Cozy step down kiva with fireplace. Master bedroom suite has 5-piece bath with steam shower. ARniE sTEin 303-881-3333 RE/MAX MAsTERs, inC. 5566 S. Emporia Circle $789,900 OPEN HOUSE SUN 1-4PM gREEnwood VillAgE Custom Walkout Ranch on 1.5 Acres! Quiet Cul-De-Sac Location! 6 Bedrooms PLUS Study, 6 Bathrooms * 3,599 Square Feet PLUS 3,585 in Finished Walkout Basement * Hardwood Floors * Designer Paint * Plantation Shutters Throughout * Granite Slab and Tile * Outdoor ‘Kitchen’ Grill, Hot Tub and Views Galore! So Much More! Call The Alan Smith Team Today!! AlAn J. sMiTH 303-932-3306 RE/MAX PRofEssionAls 303-973-3313 sPiRiT RidgE in CAnTERbERRy 9356 Lavender Court $1,099,950 Incredible custom two-story backing to lake! Awesome views of the mountains! Five bedrooms, eight bathrooms, 9,443 square feet, plus 4,912 square feet in finished walkout! Hidden doors and spaces! Additional features include eight security cameras; insulated garage with private entrance to conference center; wood casement windows; library with ladder and fireplace. The main floor master suite has Jacuzzi tub, steam shower, nursery/retreat/exercise room, private balcony, and hidden door to bonus room! Amazing! Call Alan today! AlAn J. sMiTH 303-932-3306 RE/MAX PRofEssionAls 303-973-3313 bElVEdERE AT gRAnT RAnCH 6533 West Prentice Avenue $2,399,000 LeArN ALL About the re/MAx Network’s uNique Luxury brAND, the re/MAx coLLectioN. Discover A New LeveL of Luxury iN reAL estAte. for More iNforMAtioN oN the re/MAx coLLectioN visit www.reMAx.coM All statistics are from Metrolist and are deemed reliable as of the printing of this article 450 400 350 300 250 200 150 100 50 500 550 Homes over $600,000 sold in the Denver Metro Area When it comes to luxury property marketing, there’s no beating The RE/MAX Collection program. No other luxury property program has sold more homes over $600,000 in Denver in the last year. Thank you for the opportunity to be of service... Real Estate Is Our Passion. Customer Satisfaction Is Our Commitment. RE/MAX Kentwood FullerSotheby’sInt’lRealty ColdwellBanker KellerWilliams Perry&Co
  16. 16. W e k n o w w h e r e t h e b u y e r s a r e . Understanding buyers’ behavior is integral to the success of the real estate community. As technology’s influence has expanded, the top methods of finding buyers has shifted. br a n d a n d m a r k et i n g
  17. 17. S O M E O F O U R M AN Y tech n olog i c a l S O U R C E S Professionals Advanced Listing Service (PALS) Showcase Listing Unique Social Networking Campaign RE/MAX Mainstreet • RE/MAX LeadStreet • RE/MAX University • RE/MAX Design Center RE/MAX Professionals YouTube channel Craig’s List Virtual Tours Web View Sats Property Websites Mobile Apps RREIN RE/MAX Mainstreet If I need help from any of my 90,000 sales partners, I’ll log into my Virtual Business Center. Exclusive Intranet Portal: - Additional marketing materials. - Access to all Colorado Real Estate forms in case we have a hot buyer. - Access the RE/MAX Company Toolbox for resources to market and sell your property Distressed Property forms. - Mobile Access and electronic signatures for all Colorado contracts. We are a green company. Social Media We utilize the latest social media outlets like Facebook, Twitter and Linkedin to market your home to the new generation of buyers. RE/MAX University Nothing contributes to success more than professional education. Through RE/MAX University I have access to many of the designation courses 24/7 through that portal! tech n ology
  18. 18. tech n ology T he R E / M A X P rofess i o n a ls a dv a n ced l i st i n g serv i ce ( P A L S ) At RE/MAX Professionals, we are committed to providing you with the best support services in the industry. Our PALS Team helps me maximize the visibility of your home to our target audiences in both traditional and new media spaces. traditional TRANSACTION coordinator Enter listing into Prime Access Upload property photos Upload virtual tour Create brochures Post property to online Collection of Homes/Buyers’ Guide - media listing coordinator Enhance listing on - 25 photos, longer description & virtual tour link Manage property syndication - Zillow, Trulia, Frontdoor, Metrolist, etc. Manage property social media syndication - Facebook, Twitter, YouTube Posts listing on the RE/MAX Professionals YouTube channel for even better visibility Enhance listing on - 25 photos, longer description & virtual tour link Update listing to RREIN - text and QR code access to mobile property websites Syndicate listing across the Web via Listings Magic Update additional Web sites with property virtual tours Update listing’s online presence with price changes, listing refreshes, etc.
  19. 19. E n h a n ced l i st i n g o n R E A L T O R . com Our PAL will upload everything necessary to enhance your listing on More buyers go to online listings that have enhanced national presence through virtual tours and video tours, meaning more buyers will see your listing and ultimately, you’ll get the highest realistic price. S e a rch e n g i n e opt i m i z ed text • up to 2 5 photos tech n ology OPEN HOUSE - SUNDAY, APRIL 6, 2013 FROM 1-5
  20. 20. tech n ology • Home buyers use the internet more than any other media to search for homes; 90% of home buyers reported using the internet for their search. • Ninety-one percent of home buyers who used the Internet to search for homes purchased their home through an agent. • 76% of home buyers who found a property of interest online drove by the home, while 62% walked through a home they had viewed online. • 84% of home buyers found photos very useful on websites. 79% of buyers found detailed information about the property very useful when searching for a home. 45% found virtual tours very useful and 41% found interactive maps very useful. source of all data is NAR profile of home buyers and sellers 2012 I n t e r n e t e x p o s u r e i s c r i t i c a l . You will have preferred placement on the results page when a user searches on our own Web site, www. We know it’s successful, averaging over 800,000 hits per month. Your home will also be featured on, one of the most heavily-used real estate Web sites: 2012 Average Monthly Unique Visitors in 3,032,956 2012 Average Monthly Listing Views in 1,673,518
  21. 21. When you list your home with me, it gets entered into our proprietary intranet system, where it then gets preferred placement on the property search site in Denver, www. In addition, our PAL then syndicates your home on these prominent Web locations. Web syndication tech n ology
  22. 22. What is their mission statement? Do they have a team, or is it just one agent? Will other agents help sell the property, and if so what is the per agent productivity of that team? Are they equipped with in house mortgage and title? Who will all the sign and advertising calls go to? Who handles the listing destiny as far as marketing and promotion? Do they have their own Design Team? Does a portion of their sale go to charity? Do they have an in-house university? Are they a top real estate firm when it comes to web searches? Are their listings showcased on the #1 Real Estate website, Where does their company stand as far as getting important designations? Are they a profit sharing firm or are they committed solely to your best interests in the transaction? Does their firm help them generate business so that they can spend more of their day working on your listing? Do they have access to a Peak Performance Center or Virtual Business Center for ease of accessing other experts and marketing information? Are they spending more than $1 billion a year to remain first and foremost in the minds of consumers so that they are more likely to capture the interested buyer on your home? W h e n I n t e r v i e w i n g O t h e r s , A s k loc a l k n owledge
  23. 23. R E / M AX a r o u n d t h e w o r l d . . . If you, or anyone you know is moving anywhere in the world, I can help! loc a l k n owledge - worldw i de I ’ m h e r e t o h e l p y o u a n d t h e p e o p l e y o u c a r e a b o u t m o s t .
  24. 24. RE/MAX Professionals and Professionals Miracles Foundation have contributed on average $125,000 annually to Denver metro families to help improve the lives of children diagnosed with a life- threatening illness, faced with a lifetime medical condition or are involved in tragic accidents. A portion of each closing I execute goes to Professionals Miracles Foundation and Children’s Miracle Network. The money I raise goes to our local Children’s Hospital and children in need. C O M M U NI T Y O U T R E A C H
  25. 25. C O M M U NI T Y O U T R E A C H RE/MAX is the only organization that reached over $100 million with donations from the workers, from agents, not from the consumer. I believe it’s important to work with companies that give back. That’s a big reason why I chose RE/MAX. Since 1992, RE/MAX has been a proud supporter of Children’s Miracle Network Hospitals. Thanks to the collective efforts of tens of thousands of RE/MAX Associates who participate in the Miracle Home program by making donations with each real estate transaction, RE/MAX Associates have raised more than $115 million for kids across North America. Custom designed for RE/MAX offices and Associates, the Miracle System is your one-stop gateway to participation in the Miracle Home program. From signing up, to making a donation, to requesting an Honor Card for your clients, using the Miracle System is faster, easier, and more accurate than ever. RE/MAX has always been a big supporter of the Susan G. Komen program as well. Our CEO, Margaret Kelly is a breast cancer survivor. In 2009 RE/MAX became a national sponsor of SGK. Susan G. Komen Foundation
  26. 26. R e a d y . . . S e t . . . . . . . . . . . . . . . . . . . . . G O ! W e a re G o i n g to D i scuss • Setting the Market Mindset with Sellers • Creating Expectations • How do we determine this? • Price, Price, Price & • Willingness to Adjust Price based on Market Feedback
  27. 27. T h e T r u t h A b o u t V a l u e You don’t set the price… I don’t set the price… The market sets the price. re a dy . . . set . . . go ! Beautiful floors New Roof Big rooms Fenced In yard Quiet street Tiled kitchen Granite counters Lots of space Great Neighborhood V a l u e C a n C h a n g e D a i l y – U p o r D o w n – D e p e n d i n g o n t h e M a r k e t . $ Your Neighbor’s house sold for Number of bank owned properties in the area Time of year Number of homes for sale in the area Interest rates Number of home buyers shopping right now How does the market calculate value?Common perception
  28. 28. W h o D e t e r m i n e s P r i c e ? R emember T h i s : We won’t know for seven to ten days whether the market is accepting our price. The price we list at today is not as important as how quickly we adjust it once the market has spoken. T h e M a r k e t . re a dy . . . set . . . go !
  29. 29. Positioning your home to get you top dollar: Poor positioning of your home • makes your competitors look better • reduces your showings • lowers your ability to negotiate • costs you time • strips your competitive advantage [National Association of Realtors® ] %soldtolistprice time on market G e t t i n g y o u t h e h i g h e s t r e a l i s t i c p r i c e • Current data to understand relevant market trends happening right now • Negotiation via pricing strategies with interested buyers, so you get the highest realistic selling price • Creation of an image to highlight the aspects of your home your competition doesn’t have re a dy . . . set . . . go ! The three most critical factors to consider to maximize your proceeds from the sale are PRICE, CONDITION and TIME. To balance these, my experience, and RE/MAX Professionals’s experience in the Denver market give you:
  30. 30. M Y J O B Is to make sure your home is at the check out isle…and that could mean that we have to re- adjust pricing weekly. If we H A V E N O show i n gs IN T H E f i rst 1 0 d a ys We are at the back of the store, on the bottom shelf. If we H A V E show i n gs but n o offers We are being seen…but shoppers don’t feel we’re offering value. I ’ m G o i n g to D o E veryth i n g in my power to make sure we are under contract quickly…and with a good buyer…your job each week will be to let me know if you are ready to move closer to the check out counter. L e t ’ s t a l k g r o c e r i e s . . . re a dy . . . set . . . go !
  31. 31. A f t e r 7 - 1 0 D a y s S teps to a G re a t C o n vers a t i o n . . . . Are you happy so far with the level of commitment I’ve shown to your listing? Do you still want to list your home at the Check Out line? Are you ready to move it closer to the check out line? We know the market is going to correct us even if we go too low, right? H ow a ggress i ve should we get ? A 10% reduction is super aggressive…you decide. It’s time to have a conversation about price. re a dy . . . set . . . go !
  32. 32. S eller ’ s R espo n s i b i l i t i es : •Weekly review of pricing •Review and act upon agent feedback •Minimum 1% price reduction monthly •Make property available for 100% of showings •Keep property neat and clean for showings •Be candid when I ask for feedback a ge n t ’ s R espo n s i b i l i t i es : •Weekly review of pricing •Review and act upon client feedback •Prepare and email Market Feedback Report •Market property where buyers are looking •Hold open houses at initial listing & after each price reduction (if seller desires) •Lean on other agents in my firm and in the market to get feedback on pricing and condition •Make sure buyers are qualified •Remain your trusted advisor T o g e t h e r , w e m a k e a g r e a t t e a m . re a dy . . . set . . . go !
  33. 33. Thank you f o r c o n s i d e r i n g R E / M AX P r o f e s s i o n a l s a s y o u r p a r t n e r i n s e l l i n g y o u r h o m e .