3. Target Audience Groups
Interested in web development, not sure
about college
Planning on attending LCCC, not sure
about program
Looking for an opportunity to try
something new
4. Review of Social Media of
Similar Organizations
Humber College
Many doing some good, few doing a lot
of good
Chance to stand out
5. Relevant goals of target audiences-
Interested in web development, not
sure about college
Determine what LCCC has to offer
Decide if LCCC is the college they want to attend
6. Relevant goals of target audiences-
Planning on attending LCCC, not
sure about program
Learn about web development programs
Decide if they want to go the web development
route
7. Relevant goals of target audiences-
Looking for an opportunity to try
something new
Learn about the programs and weigh options
Determine if they want to go for a change or stay
where they are
8. Proposed Content
Start with Facebook, Twitter, YouTube
Add in Google Plus, blogs, etc.
Posts by a few trusted, knowledgeable
employees, 1-3 times a day, enough but
not too much
Mixed content: informational,
comparative, interactive
9. Proposed Content (continued)
Basic information creates awareness
Detailed information maintains interest
Rest helps convince many to enroll
10. Proposed Content (continued)
Show that LCCC is a strong option
Show that web development programs
are a valid choice
Show that the programs can provide an
opportunity to experience something new
11. Anticipated Issues
Going about social media without fully
understanding everything that it entails
Inconsistent activity
Having a team that isn’t very
knowledgeable about the subjects
Data paralysis
Lack of personalization
12. Proposed Policies Concerning
Transparency
Embrace, rather than shying away
Posts should focus on building trust,
relationships, and interest, and should not
be too impersonal
Respond to negative comments by
helping, rather than deleting
13. Metrics
Effectiveness- how many people are
impacted by posts, how many people
interacted with posts, and how many
people took action because of posts
Impact- followers on Twitter, likes on
Facebook, views and subscribers on
YouTube, visitors to a blog, etc.
14. Metrics (continued)
Interaction- clicks on links, retweets,
mentions, and direct messages on Twitter,
shares and comments on Facebook,
ratings on YouTube videos, and
comments on blog posts.
Action- how many people are signing up
for the web development programs.
