Unpacking Wine Package Design: "Best Practices for Winning with Consumers" (presented by: The Nielsen Company at Wine & Vines Packaging Conference in Napa, CA August 19th, 2015
What do consumers really think of your brands look? What about the competition? What makes for great wine packaging? What stands out for each price point as the key drivers to a brands success in recognition and what shapes their consumer's opinions?
The Nielsen Company set out to answer many of these questions with their ambitious study that they presented at this year's Wine & Vines Packaging Conference in Napa, CA.
Presentors:
Steve Lamoureux
SVP of Product Innovation, Design Solutions
&
Brian Lechner
VP, Group Client Director
for more info as well contact:
Jessica Gaedeke
VP, Nielsen Innovation Practice
jessica.gaedeke@nielsen.com
SPONSORED BY: CORK SUPPLY USA
This info also shared courtesy of:
Jeff Stone
Regional Account Manager
Vintage 99 Label MFG, Inc.
jeffs@vintage99.com
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Unpacking Wine Package Design: "Best Practices for Winning with Consumers" (presented by: The Nielsen Company at Wine & Vines Packaging Conference in Napa, CA August 19th, 2015
1. SPONSORED BY: CORK SUPPLY USA
Unpacking Package Design:
Best Practices for Winning with Consumers
2. WINE
&
DESIGN
‘EM:
WHY
IS
PACKAGE
DESIGN
SO
IMPORTANT?
61. To
request
a
full
presenta;on
with
detailed
findings,
contact:
Jessica
Gaedeke
VP,
Nielsen
Innova;on
Prac;ce
jessica.gaedeke@nielsen.com
Steve
Lamoureux
SVP
of
Product
InnovaWon,
Design
SoluWons
steve.lamoureux@nielsen.com
Brian
Lechner
VP,
Group
Client
Director
brian.lechner@nielsen.com