1. Heritage = Legacy ≠ inheritance ($$$$ + biology)
To perfect: improve to perfection
Let alone: con menos-más razón aún / por no hablar
de…
Take on: medirse con
Groundbreaking: disruptive / revolutionary
To break new ground
A fleet: una flota (de camiones…)
To stay in the driving seat: to remain in control / to
keep leading
Pros Cons
Normal taxis You can hail them
directly (no need to use
a cell phone, no battery
problems)
Taxi drivers have been
vetted + have driving
experience
Human contact
Available in all types of
urban environments
Human contact
Fixed amount before even
starting the journey
(around 3euros).
They can trick you /
swindle you / rip you off…
They can be rude at times…
The car isn’t clean…
(understatement of the
century… ;)
They are more expensive
You don’t know a thing
about the taxi driver
They don’t necessary
declare their earnings…
2. Uber / Ola Affordable option
The driver’s ratings /
driving history are
available
They can’t refuse to
drive you because the
service has been
approved beforehand
They give you water and
an umbrella, should you
need one
They are always well
dressed
You don’t need cash
(and the driver doesn’t
either, which makes the
whole process safer for
both parties)
The very existence of
these services will
prompt normal taxi
drivers to improve the
quality of their service
Not available in small and
medium-sized cities
You have to wait for a bit
longer
They aren’t officially vetted
What happens if you have
an accident? Insurance?
Unfair competition
drives prices down e-
drivers have to drive more
hours for the same income
safety concerns