Secrets to B2B Content Marketing Success.pptx

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What makes a content marketing plan successful? Over the 15 years I have been running content marketing programs for business to business companies, I have seen certain elements consistently throughout all successful b2b content marketing strategies and content marketing plans. Here, I share the 5 primary factors that make content marketing success and 5 secondary factors of successful content marketing programs. While I talk about business to business marketing, these factors are also consistent with business to consumer (B2C) and business to education (B2E) marketing.

Marketing

Secondary Content Marketing Success Factors
Originality Creativity Focus
Repurposing
Consistency
over time

What Does It Take?
• BOFU
• TOFU
• Link Magnets
Maximize organic
search traffic
• Engagement
• Sharing
Social Media
• Gain ethical backlinks
Backlinks

Don’t Go It Alone
Contact Seven Oaks
Consulting, B2B content
marketing experts
15+ years experience
Dedicated teams for
your account
Never AI generated
content
Professional content
creators and SEO
experts

Secrets to B2B Content Marketing Success.pptx

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