Does content marketing work? Yes, it does - and here are statistics and 5 reasons why content marketing, especially business-to-business (B2B) content marketing works. Content marketing can increase organic search engine traffic, engage your target audience at multiple points in the marketing funnel, provide information and education, and convert site visitors to leads and sales.

2. B2B Content
Marketing
Works
Content marketing generates over 3x
as many leads as outbound marketing
and costs 62% less (Demand Metric).

3. B2B Content
Marketing
Works
How-to articles are the most popular
content formats (77%), followed by
news and trends (49%), and guides and
ebooks (47%) (Statista).

4. B2B Content
Marketing
Works
Most B2B marketers try to differentiate
from the competition by content
quality (83%) and covering untapped
topics/stories (72%) (CMI).

5. Inform Purchasing Decisions
Equip B2B buyers with
informative content to
make confident choices.
Provide detailed
information, product
demos, and insights that
solve common oproblems.

6. Engage Your
Audience
• B2B content marketing provides companies
with a direct and meaningful way to engage
directly with buyers and influencers using
thoughtful, original, content.

7. Boost SEO – Drive Web Traffic
DEVELOP STRATEGIC CONTENT TO
ELEVATE SEARCH ENGINE RANKINGS.
GENERATE QUALIFIED LEADS THROUGH
CONTENT THAT ADDRESSES BUYER
QUESTIONS.

8. Gain Competitive Edge
UTILIZE CONTENT MARKETING TO
POSITION COMPANY AS THOUGHT
LEADER.
AVOID LOSING SALES AND MARKET
SHARE.

9. Generate Qualified Leads
Attract actively interested prospects
through tailored content.
Tailor content approach to different
stages of the buyer's journey.

10. Don’t Go It Alone
CONTACT SEVEN OAKS
CONSULTING, B2B CONTENT
MARKETING EXPERTS
15+ YEARS EXPERIENCE DEDICATED TEAMS FOR
YOUR ACCOUNT
NEVER AI GENERATED
CONTENT
PROFESSIONAL CONTENT
CREATORS AND SEO EXPERTS