Running head HEALTHCARE STRATEGIC MANAGEMENT .docx

Running head: HEALTHCARE STRATEGIC MANAGEMENT
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HEALTHCARE STRATEGIC MANAGEMENT
Healthcare Strategic Management
Carrington Sherman Sr.
HCS/589 - HEALTH CARE STRATEGIC MANAGEMENT
9/30/2019
Environmental Analysis and Setting Strategic Goals
Environmental analysis and strategic goal targeting are
essential and critical to any Healthcare organization ("A Guide
to Strategic Planning Environmental Analysis | Captive.com,"
2019). This is a very crucial consideration aspect that any
Healthcare Organization have to put under consideration,

especially when the organization is at the development phase. A
developing Healthcare Organization such as United Health
Group have to have a healthy and applicable strategic plan that
is very essential to the organization at this stage since the
program will provide the appropriate direction that the
organization have to follow in order to create a robust
organizational background, identify and improve on their
potential weaknesses, identify all the corporate strengthens,
identify available opportunities and markets threats available in
the marketplace. This organization has a clear understanding of
SWOT analysis will significantly help this organization in
developing a healthy and applicable strategic plan that will
extensively help the particular organization to overcome various
challenges that may arise from both external and internal
business environment.
It’s essential to understand that environmental analysis is
necessary since the study forms a baseline which is healthy
when it comes to developing a practical and applicable strategic
plan ("A Guide to Strategic Planning Environmental Analysis |
Captive.com," 2019). Implications associated with
environmental analysis when it comes to strategic plan
development are essential since the study can evaluate the
benefits associated with competitive analysis. Environmental
review is vital since it makes it possible to explore all elements
that may have an impact to strategic plan development, this
element includes; legal, economic factors and regulatory
policies that would have either a positive or negative
implication in strategic plan development. Using the SWOT
analysis will extensively explore organizational ability and
capabilities to achieve their objectives, goals, mission, and
corporate objectives. Corporate purpose, goals, and purpose
may be derived from the previous organization strategic plan
from the earlier years. A SWOT analysis will also help this
particular organization to be able to determine the
organizational potential and capabilities to respond to all
internal and external challenges that the organization might face

during their daily operations. SWOT analysis I very essential
since it enables a particular organization to our specific case
United Health Group to focus on its long-term strategic goals,
objectives, and mission.
Purpose of Environmental Analysis
Environmental nays are essential since this aspect plays a
critical role in any organization during the strategic plan
development process since the environmental analysis will help
an organization to pinpoint and focus on potential threats and
opportunities that may exist in the external environment. It’s
evident that environmental factor analysis is the determinant of
how a particular business is going to perform in the market
either the business will fail, or it will succeed and thrive in the
available market ("A Guide to Strategic Planning Environmental
Analysis | Captive.com," 2019). Proper evaluation and analysis
of environmental factor positively impact a particular
organization since the appropriate ecological analysis will help
an organization to determine all its strengthens and weaknesses,
formulate a successful strategy in the market and makes any
required adjustments that will enable and assist that particular
organization or business in succeeding and thriving in then
available market gap.
Proper and effective Environmental analysis will help
United Health Organization to identify all possible and potential
threats and opportunities that the organization might encounter
during their operational days. The proper environmental
analysis will extensively help United Health Group to focus and
input appropriate efforts and adjustments required and useful
for the organization in achieving their goals, missions, and
organizational objectives in the long-term. During the strategic
plan development process, this particular organization will
strictly focus on external environmental factors that may affect
and impact the organization success in the long-term or short
term periods. For instance, the organization can focus on how
the economy will be in the long-term and a shorter period either
strong or weak economy and the effect of this economic level to

the organization once it is fully launched. The primary role and
aim of conducting a comprehensive environmental analysis
assist an organization, in this case, United Health Group to
focus on economic, social, political and other environmental
and technical factors that may impact the organization either
positively or negatively (Sadowitz, 1992). Comprehensive
Environmental Analysis is essential since its assists a particular
organization to focus and evaluate on various environmental
factors and their impacts on business success in either short-
term or long-term period; it also helps an organization to make
effective adjustments that can help it to achieve their strategic
objectives and goals.
Implications of Environmental Analysis during Strategic
Plan Development
It’s essential to jute that various environmental factors can
impact the success of United Health Group, and hence the need
for undertaking a comprehensive environmental analysis is
necessary at this particular scenario (Sadowitz, 1992). There are
various environmental factors that United Health Group have to
consider and carry out a comprehensive evaluation of different
environmental factors which are inclusive of political, social,
technical, and economic factors. It’s essential and advisable that
United Health Group carry out a comprehensive evaluation of
individual environmental factor and determine the impact of
each element to the success of the organization. For example,
the government and other regulatory bodies are prone to making
and implementing various restrictive policies that can
negatively impact the performance and operation of this
organization. Hence there is need of developing a practical and
effective strategic plan since a well-formulated strategic plan
will assist the organization in adjusting and adapting to the new
policies and at the same time increasing the efficiency and ease
of attaining organizational goals and objectives within a short
period
.
The benefit of Competitive Analysis

Competitive analysis is an essential document that
significantly assists a business or organization to design and
implant appropriate and effective market strategies that will
extensively assist the organization to thrive in the free
competitive environment (Sadowitz, 1992). Competitive
analysis is essential to any organization since the report helps
an organization to determine and identify their weaknesses and
at the same time learn the strengthen of all available
competitors in the market , which help an organization to make
adjustment that will extensively help them to conquer ,thrive
and be ahead of the competitors in the available market this is
achieved if only the organization maximum utilize the open
market gap. Competitive analysis is associated with various
advantages that significantly help n organization to achieve
their strategic goals at ease and in a short period. Benefits of
competitive analysis have been discussed below’;
Competitive analysis helps an organization to avoid
inappropriate assumptions (Sadowitz, 1992). Competitive
analysis is essential since an organization can carry out a
comprehensive evaluation of the competitor's product
performance and customers behavior in the market gap. An
organization can avoid assumption since a comprehensive and
systematic analysis is carried out on various competitors’
products, their product performance criteria in the market, and
customers behavior on competitor products. From this
comprehensive analysis, an organization can make appropriate
moves and adjustments that will make the organization brand
and product stand out in the market and be ahead of all products
from available and potential competitors.
Competitive analysis helps an organization to plan a
market entry. Competitive analysis is essential since an
organization can determine the appropriate market entry point,
which is achieved if only an organization conducts a
comprehensive competitive analysis. Market entry points for
any organization is determined by an organization carrying out
a detailed review of all factors that may have an impact on

business success (Sadowitz, 1992). An organization is supposed
to consider all elements such as economic, social, technical, and
legal regulations that may have an impact on business success
and performance to determine the appropriate market entry
point. The relevant market entry point is a market gap that have
positive effects on business and can significantly lead to
business success within a short time. Competitors analysis is
essential before any company or organization can make a move
to enter a particular market gap available.
Competitive analysis assists an organization in
determining its current market position. Competitive analysis is
essential since it helps an organization or a business in carrying
out a comprehensive market analysis to determine the current
status and potential in the market gap (Sadowitz, 1992). The
competitive analysis also helps n organization to assess the
performance of their products in the market and also determine
the customer's behavior and reviews regarding their available
products in the market. Market positioning is essential since it
helps n organization to develop effective strategies that may be
inclusive of developing a better performance product or services
that will significantly meet the needs of the customers, Market
positioning is essential to any organization since the approach
helps an organization to determine its current market position
and develop appropriate measures that can be implemented and
help the particular organization or business to stand out and
thrive in the competitive environment. Business success can
only be achieved if only an organization can produce a
satisfying customer product that is distinct from those of
competitors, by this an organization can achieve their objective
goals and objectives in a short time and an effective manner.
The ability of United Health Group to accomplish their set
goals, objectives and mission
Basing our argument from the comprehensive SWOT
analysis that was conducted at United Health Group, it was
evident that this specific organization will achieve its goals,
purpose, and objectives within a short period of time. The

strengthen that makes United Health Group to achieve their
organizational goals, mission and objectives within a short
period of time is due to presence of sifted budget and quality
information that will significantly increase the confidence of
the available shareholders and still attract other shareholders
who may want to engage with the organizational operations of
this particular organization (Sadowitz, 1992). This specific
organization have also formulated a reliable and applicable
strategic plan that will significantly help the organization to
adapt to the changing environ. The organization regular carry
out comprehensive environmental analysis to determine all
factors that may affect the business performance, the
organization can make appropriate changes regarding the caging
legal, regulatory policies to be on the safe side. This increases
the operational efficiency of this particular organization. The
organization still carry out competitive analysis regular is as to
determine its strength and weakness that is negatively affecting
its market performance, this helps the organization to make
appropriate adjustments that will help the organization to be
ahead of competitors products and be able to thrive through the
available market gap.
The ability of United Health Group to respond to internal
and External Changes
Considering the results, we obtained after carrying out a
comprehensive SWOT analysis, the strength of the United
Health Group to acknowledge and adhere to the current changes
depending on various factors within this particular organization.
United Health Group may face the different internal issue that
may be in a different form and caused by multiple factors such
as the current condition in the organization, system, and people
within this organization (Sadowitz, 1992). Regarding all the
weakness and strengthens we were able to identify from this
organization some challenges such as the poor working
condition in the organization is an opportunity that can
negatively affect the productivity of this organization and the
solution to this can be achieved by the organization

administrators providing a conducive working environment to
all their organization employees. Besides, the organization can
adapt to various internal challenges can be responded to by this
organization implementing better approach strategies that will
extensively help the organization to mitigate all available
internal problems and be able to achieve their targeted goals at
ease. Various external challenges that United Health Group is
facing such as political, social, social, technological,
competition are the everyday external challenges that this
organization is currently facing and can be responded if only
the organization carry out comprehensive monitoring of these
changing factors and be flexible so as to be able to adapt to all
recurring changes in the economy. Flexibility is a strength that
this organization can adapt to be able to adapt to al changes that
may be recurrent in the free business environment.
References
A Guide to Strategic Planning Environmental Analysis |
Captive.com. (2019). Retrieved 30 September 2019, from
https://www.captive.com/news/2017/01/09/practical-guide-to-
strategic-planning-environmental-analysis
Strategic Planning: Environmental factors in strategic planning.
(2019). Retrieved 30 September 2019, from
http://www.leoisaac.com/planning/strat016.htm
Otsu, M., Adachi, S., & Mizuno, Y. (1999). Chapter 4. General
Environment, 1962-73. Japanese Economy, 27(2), 60-70. doe:
10.2753/jes1097-203x270260
Sadowitz, M. (1992). Environmental Disclosure: What is
Required and What is Needed. Environmental History
Review, 16(4), 69-82. doe: 10.2307/3984950

Carrington Sherman Sr.
HCS 542 Phoenix University
Instructor: Yolanda S.Griffin
Data 9/2/2018
A clinic administrator is attempting to determine what her
needs are for hiring more interpreters for her clinic setting. She
currently has only one interpreter. Conduct an analysis on the
data provided to identify the clinic's language needs. Are there
any trends of increasing languages spoken over the past year in
the clinic? What are your results of your descriptive statistical
analysis? What other data elements would be helpful for a
researcher to collect?
The clinic is located to Houston, Tx and it is a specialty clinic
for Sherman’s Health Group. Maximum capacity for the clinic is
100 people safely not including the employees. We only have
one interpret for Mandarin Chinese. But we need and interpret
for Arabic, and German languages. All of the current employees
are bilingual for Spanish and English languages. In the last past
year, we have seen an increase in Arabic interpretation for the
clinic. Also, German interpretation as well has increased. In
2017 the clinic saw the total number of 13,000 patients for the
year. On a week average, the clinic saw 250 patients per week.
If you multiple 250 patient times 52 weeks in a year your total
is 13,000 for 2017. In 2017 you had 6,000 English/Spanish
patients, 2,000 Mandarin patients, 4,000 patient’s Arabic, and
1,000 German patients. The clinic is only open Monday through
Friday. The clinic averages at less 50 patients every day from
Monday to Friday. In 2018 there was an increase of patients for
the years. In 2018 you had an average of 280 per week that

came to visit that clinic. The total for 2018 was 14,560 patients
for the year. The difference increase was 12%. If you take the
increasing amount which was 1,560 and divide it by the
previous year total 13,000. You come up with .12 move you
decimal to place to the right and that equal 12%. In 2018 you
had 6,000 English/Spanish patients,2,000 Mandarin patients
5,000 patients were Arabic and 1,560 German patients.
Mean: 13,000 + 14560= 27,560 now divided 27560 by 2 =
13,780
Median: 13,000 + 14560= 27,560 now divided 27560 by 2 =
13,780
Mode: There is no mode because there’s only two numbers that
are used
Percentages: For an overall total increase of 12% from 2017 to
2018.
For both years English/Spanish and Mandarin there was no
increase in patient interpretation volume. For Arabic an increase
of 1000 interpretations from 2017 to 2018. There was an
increase of 12.5 percent. Interpretation from German increase
56 percent from 2017 to 2018. There was also a 12 percent
increase per week from 2017 to 2018. In 2017 there were 250
interpretations a week to 2018 were there is 280 interpretation
per week.
Carrington Sherman Sr
Phoenix University HCS 589
Canuta Price

Assignment: Strategic Plan Part 3 –
Financial Plan
10/08/2019
EXPLANATION ON THE FINANCIAL PLAN
ABSTRACT
The financial has and will always be the backbone of any
business that is operating in any economic market whether
private or public. This means that there must be an intensive
market research and analysis in the market before any business
starts its operations. The market analysis data is the one is used
in coming up with a concrete financial plan to facilitate the
establishment and operations of the business. Cull. M (2009)
“The Rise of the financial planning industry, University of
Western Sydney, over the past decades, financial planning has
seen outstanding transformations, a factor that has positively
impacted the lives of those that play the role of financial
planning. This has led financial planning being considered as a
career not only by different industries, but also other non-
financial based institutions and organizations. The financial
planning does not only strive to promote financial achievements

of an industry, but also fulfill the expectations of the consumer
in the respective industry.
Financial planning as be defined by different financial board
such as the Certified Financial Planner and Financial planning
Association as a way of evaluating how to achieve personal or
organizational goals by properly managing the available
financial resources. According to Warschauer (2001), financial
planning refers to a process that considers the personality virtue
of the client, what is status financially, lawful surrounding
together with social-economic factors that affects the use of
strategies and the available financial resources so as to
facilitate the outlined customer financial objectives. Therefore
financial planning involves proper evaluation of factors to do
with taxes, business ownership, debts, investments, how to
manage risks and benefits with regard to social security. This
basically implies that financial planning is not only
advantageous to a business or organization, but also to the
country’s economy and to the clients at large.
Elements of the projected budget.
Budgeting is a key aspect of the success of any business and a
good budget is drawn a proper financial plan. It can be said to
be a process that is continuers since different financial years
need to have different financial budgeting allocations as to
maintain the relevance of the business in the competitive
economic market. Allen. S (2004) “Does budgeting Have a
future”? OECD publication France. Those involved in the
budgeting process often face frustrating situations in
determining the best preferred goals of the budget given that
this is a process that never stops and it changes every time.
The first element of the projected budget is Revenue: this is the
key determinate of the operation process of any strategic plans
and the items considered here are: ICT, MRIs, and General
diagnostic and interventional. Revenue is key in kick starting
the operations of any business or any project and without it
nothing can be achieved no matter how attractive it may seem to
be or how profiting it may look.

The other element of this projected budget is expenses which
include salaries, travel expenses, supplies, maintenance
expenses, contract expenses, marketing and miscellaneous, all
this factor have to be considered when creating a budget for any
plan. If they are not included in the budget then at the end of
the day it becomes hard to evaluate the performance scale of the
project of business due inappropriate expenditure. It’s by
looking at the total expenses incurred in a particular financial
year and evaluating them in reference to the total revenue
invested in the project or business that we can get that exact
value of capital that the project has gained. When creating the
expenses list one should never forget to include the
miscellaneous as that will create an incomplete budget plan.
Throughout the financial year things do happen in the economic
market that may positively or negatively affect the operations of
the project and the amount allocated for miscellaneous helps in
covering those factors that might arise. Professor Pogue. G.A
(1997) “Budgeting as an Aid to Management performance”
Chartered Association of Certified Accountants: looks at
budgeting to be an aspect in which several activities are inter
linked when it comes to their costs and this includes material
resources, workforce and other factors that facilitate the
operation of any given project. According to Pogue, it is hard to
take control of expenses in situations where an operation or
project is working with a budget that is fixed. This is because
things on the ground turn out to be different that how things
were budgeted for there a fixed budgets in most cases turn out
to be a destructive budget since it outlines these the limits of
the costs that expenses should have, it also doesn’t create space
for comparison to be done between the real performance and
results that had been budgeted for.
Assumptions of this budget plan
The key assumptions of this plans are:
· An annual increase in revenue by at least 12%
· A lower increase in salaries expenses by at most 4.56%
annually

· An annual increase in supply expenses by 4.5%
· A lower travelling expense which should be 0.60%
· Maintenance should stand at 1.20%
· Salaries as a revenue should stand at 50.00%
· And a total of 27.14% for (contracts, marketing,
miscellaneous) revenue
Koontz.O.D. (2003)” Management Theory.” McGraw Hill
International Company, ltd, UK. Proposes the use of a budget
that has zero base, which start with appraising every function,
then examines and evaluates other alternatives that might arise
in the course of implementation.
According to Koontz, the main idea in this approach is to
classify all the programs of any business operations as activities
and the resources that are needed before calculating the
expenses of each and every package. This approach is
instrumental in that champions for the establishment of every
financial budget without having to look at how the budget
planning was done in a previous financial period.
The current model of business operation, internal resources and
financial strength and its impact: currently the business is
operating on a manufacturing business model, with all products
being supplied to our clients across the country through
middlemen approach of product supply. The internal resources
and capital capability of the company have positively affected
the daily operations of the business, being a business
established on the basis of private partnership financial
advantages have been a major boost for the business and
positive workforce attitude has also played a key role in
facilitating the daily operations of the business. This factors
therefore that they will positively affect the implementation of
the proposed business budget and ensure maximum input that
will generate maximum and profitable output and customer
satisfaction.
Volume increase strategies.
Basing on the proposed budget plan, the key volume increase
strategies are:

· Training/hiring of support staff for the operation of new
operation machines
· Purchasing and installation of new machines
· Marketing to clients to be increased.
REFERENCES
Koontz.O.D. (2003)” Management Theory.” McGraw Hill
International Company, ltd, UK.
Allen. S (2004) “Does budgeting Have a future”? OECD
publication France.
. Cull. M (2009) “The Rise of the financial planning industry,
University of Western Sydney,
Lambe, I. (2004). Appraising the Impact of Budgeting and
Planning on the Performance of Financial Institutions in
Nigeria. Research Journal of Finance and Accounting, 5 (16), 12
- 26. Lucey, T. (1988). Management Accounting (2nd edition).
EIBS Op publications Ltd, USA. Maclping, T. S (2000). The
Basic Art of Budgeting. Business Book Ltd, London. Onorah, N.
B. Owler, L.W. and Brown, J. L. (1999). Wheldon’s Cost
accounting. Macdonald and Evans Ltd. London. Pandey I. M.
(2002). Fundamentals of Financial Management. Villas
Publishing House, New Delhi.
Pogue, G. A. (1997). Budgeting as an aid to Management
performance. (Students Newsletter) Journal of Chartered
Association of certified Accountants. 7 (20), 21 - 30.
Ray, H. G. (1995). Managerial Accounting Concept for
Planning Control and Decision making Business. Publication
Incorporated, Texas, USA.
Scot, J. A. (2000). Budgetary Control and Standard Costs.
Pitman Publishing Corporation. U.S.A.
Sheet1strategic plan implementation budget planDate
10/08/2109STRATEGIC PLAN IMPLEMENTATION BUDGET
SPEADSHEETvolume increase stragetiespurchase and
installation employe & Train sand train stafftraining/hiring of

support staff for the operation of new MRIRevanueFirst
YearSecond yearThird YearPurchasing and installation of new
MRIMarketing to physicians to be
increasedICT$3,000,000$3,100,000$3,200,000Basic
Diagnostics$5,000,000$5,500,000$6,000,000key Assumptions
under
considerationMRIs$9,000,000$8,000,000$8,500,000Annual
increase in revenue12.00%interventional
capital$13,000,000$13,900,000$14,000,000annual increase in
salaries/wages4.56%annual increase in expenses
(supply)4.50%Revenue in Totalin
Total$30,000,000$30,500,000$31,700,000travel % factor of
revenue0.67%maintenace % 1.20%Expensescontracts as % of
annual revenue1.90%marketing %in relation to
revenue0.45%supplies$3,800,000$4,000,000$4,500,000misc %
in relation to
revenue2.00%salaries$17,500,000$18,000,000$19,000,000salari
es as % fraction of
revenue50.00%maintenaces$250,000$300,000$350,000contracts
$540,000$600,000$650,000Travels$150,000$200,000$205,000m
arketing$150,000$190,000$200,000Miscellenious
$300,000$300,000$310,000Expenses in
Total$22,690,000$23,590,000$25,215,000Net
Profit$5,500,000$5,700,000$5,900,000Capital Out
lay$1,810,000$1,210,000$585,000

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