1. Book summary
and endorsements
James D. Roumeliotis

2. ENTREPRENEURIAL ESSENTIALS:
Unconventional Business Wisdom and Bold Tactics
In a nutshell
This is a book about implementing refreshing
business strategies in the volatile and
contemporary marketplace.
BE FIRST, DIFFERENT & DARING
James D. Roumeliotis

3. ENTREPRENEURIAL ESSENTIALS:
Unconventional Business Wisdom and Bold Tactics
Depth & Breadth
Strategies every
successful
leader must
know.
James D. Roumeliotis

4. ENTREPRENEURIAL ESSENTIALS:
Unconventional Business Wisdom and Bold Tactics
Depth & Breadth
Sales Management
Tactics for the
goal-oriented
executive.
James D. Roumeliotis

5. ENTREPRENEURIAL ESSENTIALS:
Unconventional Business Wisdom and Bold Tactics
Depth & Breadth
Executive
Leadership
James D. Roumeliotis

6. ENTREPRENEURIAL ESSENTIALS:
Unconventional Business Wisdom and Bold Tactics
Depth & Breadth
Effective
Marketing and
Branding
techniques.
James D. Roumeliotis

7. ENTREPRENEURIAL ESSENTIALS:
Unconventional Business Wisdom and Bold Tactics
Depth & Breadth
Design,
Innovation, and
the Luxury
Domain.
James D. Roumeliotis

8. ENTREPRENEURIAL ESSENTIALS:
Unconventional Business Wisdom and Bold Tactics
Depth & Breadth
Post-recession
marketing
thoughts
and applications.
James D. Roumeliotis

9. ENTREPRENEURIAL ESSENTIALS:
Unconventional Business Wisdom and Bold Tactics
Depth & Breadth
What you don’t
know can hurt
your business –
Food for Thought
James D. Roumeliotis

10. ENTREPRENEURIAL ESSENTIALS:
Unconventional Business Wisdom and Bold Tactics
Depth & Breadth ── other than the corporate world
Effective political
campaign
strategies by
utilizing
marketing
techniques along
with the personal
brand.
James D. Roumeliotis

11. ENTREPRENEURIAL ESSENTIALS:
Unconventional Business Wisdom and Bold Tactics
Table of Contents
PREAMBLE
CHAPTER I: Business Effectiveness CHAPTER V: Customer Engagement
• The 7 Key Principles for Business Success • The Customer Experience
• The Inept Organization • A Philosophy Named “Customer Service”
• Innovative Yet Effective Hiring Practices CHAPTER VI: Design and Innovation
CHAPTER II: Executive Leadership • The Essence of Creative Consumer Product and
• Optimizing the Decision Making Process Packaging Design
• The Anathema of Bureaucracy: Dealing With Its Fate CHAPTER VII: The Luxury Domain
and Embracing Its Inverse • Defining the Luxury Brand
CHAPTER III: Sales Management Strategies • Luxury Condominium Marketing
• Plotting Sales Structure Strategy • Upscale Restaurant Marketing with an Attitude
• Sales Force Dynamics • Embracing a New Paradigm Shift in the Luxury
• (Sales) Management by Tactics Product Domain - Post Recession
• Sales Management: Focusing On Core Competencies Business Outside of the Corporation
for Extraordinary Results • How to Run an Effective Political Campaign
CHAPTER IV: Marketing and Branding Tactics Bibliography
• Branding Strategies for a Fundamental Differentiation
• Professional Branding Up-Close and Personal: Advice
for the Private Practice
• ME Inc.: The Impact of Personal Branding in Strategic
Marketing
• Exploiting the Benefits of Niche Marketing
• Demonstrate Rather Than Tell: Experiential Marketing
• Ambiance Marketing
• Marketing Strategy vs. Public Relations
• Lifestyle Branding
• Branding Bottled Water
• Post Recession Marketing Approach
James D. Roumeliotis

12. ENTREPRENEURIAL ESSENTIALS:
Unconventional Business Wisdom and Bold Tactics
ABOUT James D. Roumeliotis
 James, multilingual and multicultural is a longstanding sales
management strategist, customer service and luxury lifestyle
marketing practitioner, and adviser based in Montreal. He is a
graduate of McGill and Cornell University respectively.
 James has lived and conducted business in 3 countries, as well
as founded several companies including a successful yacht
brokerage firm in the Mediterranean region despite obstacles in a
challenging social environment. He has also been involved in
diverse industries including financial services, leisure maritime,
hospitality, CE, CPG, and the luxury domain.
 Amongst his achievements: brought an international mindset and
creative marketing skills to the yachting industry, implemented
Best Practices to financial services sales teams and successfully
established a new CE brand presence from the ground-up in a
local market, and in a timely manner, for a high-end wireless
European manufacturer.
 James is recognized as a prolific writer, creative problem solver,
a mentor, coach, teaching instructor, as well as a speaker.
PROFILE: www.linkedin.com/in/jdroumeliotis BLOG:
www.jdrazure.wordpress.com
HUFFINGTON POST Blog: http://www.huffingtonpost.com/james-d-roumeliotis/
PORTFOLIO OF ACCOMPLISHMENTS: www.box.net/jdroumeliotis
PRESENTATIONS: www.slideshare.com/jdrazure VIDEO INTERVIEW: Coming

13. ENTREPRENEURIAL ESSENTIALS:
Unconventional Business Wisdom and Bold Tactics
Book Endorsements/Testimonials
Unconventional Business Wisdom is what everybody needs to have if they want to be successful entrepreneurs. In today’s education-
inflated society, James shows how developing your entrepreneurial skills are paramount in building a successful business. With a record
high numbers of MBA and PhD’s the next frontier in business will be creative thinking to blaze new trails in the business world.
Unconventional Business Wisdom is not taught, it is experienced! Let James Roumeliotis guide you through your journey in business!
Baastian van Gent -- Vice Chairman, Europe China Foundation
If you want to grasp key ideas on business tactics, and to understand how successful processes can be achieved thanks to clear and
numerous examples, then 'Entrepreneurial Essentials' will surely be a very useful tool. Its approach is pragmatic, and also includes a
sharp analysis of the sometimes hermetic luxury brand industry.
Stéphane Dellile -- Managing Director & CEO at Chopard, Japan
As a medical practitioner, I found James Roumeliotis's marketing and branding contents very relevant, as well as achievable to implement
into my own practice for success.
Dr. Lila Bratani -- Plastic and Aesthetic Surgeon, Stuttgart, Germany
Entrepreneurial Essentials, combines research with proven practices in actual situations. The book offers a combination of books smarts
and street smarts with sound advice in the most essential areas of business.
Leslie Powell -- Business Consultant (for Franchisees) at McDonald’s Restaurants of Canada Ltd.
You have covered an amazingly extensive array of topics in an easy to understand and to appreciate style. I am keen to share your
wisdom and insights on ‘branding and customer engagement’ with my associates. Your book should be reviewed and discussed by the
2nd year MBA student-executives.
Bhaskar Patel -- General Manager at Cybersoft Technologies Inc.
The author has a knack for providing succinct, practical and well organized advice on a vast range of topics. The chapter on political
campaigns should be read at the outset by all who are considering running for public office.
Wade Staddon, BA, MUP -- Councillor - District 3, Chair - BEAC; City of Beaconsfield, Quebec, Canada