Book summary and endorsementsJames D. Roumeliotis
ENTREPRENEURIAL ESSENTIALS:Unconventional Business Wisdom and Bold Tactics                 In a nutshell  This is a book a...
ENTREPRENEURIAL ESSENTIALS:Unconventional Business Wisdom and Bold Tactics                 Depth & Breadth                ...
ENTREPRENEURIAL ESSENTIALS:Unconventional Business Wisdom and Bold Tactics                  Depth & Breadth               ...
ENTREPRENEURIAL ESSENTIALS:Unconventional Business Wisdom and Bold Tactics                 Depth & Breadth                ...
ENTREPRENEURIAL ESSENTIALS:Unconventional Business Wisdom and Bold Tactics                 Depth & Breadth                ...
ENTREPRENEURIAL ESSENTIALS:Unconventional Business Wisdom and Bold Tactics                 Depth & Breadth                ...
ENTREPRENEURIAL ESSENTIALS:Unconventional Business Wisdom and Bold Tactics                 Depth & Breadth                ...
ENTREPRENEURIAL ESSENTIALS:Unconventional Business Wisdom and Bold Tactics                 Depth & Breadth                ...
ENTREPRENEURIAL ESSENTIALS:Unconventional Business Wisdom and Bold Tactics     Depth & Breadth ── other than the corporate...
ENTREPRENEURIAL ESSENTIALS:Unconventional Business Wisdom and Bold Tactics                                           Table...
ENTREPRENEURIAL ESSENTIALS:Unconventional Business Wisdom and Bold Tactics                     ABOUT James D. Roumeliotis ...
ENTREPRENEURIAL ESSENTIALS:       Unconventional Business Wisdom and Bold Tactics                                         ...
Upcoming SlideShare
Loading in …5
×

Entrepreneurial Essentials book summary

1,303 views

Published on

This is a book about implementing refreshing business strategies in the volatile and contemporary marketplace.

Published in: Education, Business, Career
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,303
On SlideShare
0
From Embeds
0
Number of Embeds
109
Actions
Shares
0
Downloads
13
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Entrepreneurial Essentials book summary

  1. 1. Book summary and endorsementsJames D. Roumeliotis
  2. 2. ENTREPRENEURIAL ESSENTIALS:Unconventional Business Wisdom and Bold Tactics In a nutshell This is a book about implementing refreshing business strategies in the volatile and contemporary marketplace. BE FIRST, DIFFERENT & DARING James D. Roumeliotis
  3. 3. ENTREPRENEURIAL ESSENTIALS:Unconventional Business Wisdom and Bold Tactics Depth & Breadth Strategies every successful leader must know. James D. Roumeliotis
  4. 4. ENTREPRENEURIAL ESSENTIALS:Unconventional Business Wisdom and Bold Tactics Depth & Breadth Sales Management Tactics for the goal-oriented executive. James D. Roumeliotis
  5. 5. ENTREPRENEURIAL ESSENTIALS:Unconventional Business Wisdom and Bold Tactics Depth & Breadth Executive Leadership James D. Roumeliotis
  6. 6. ENTREPRENEURIAL ESSENTIALS:Unconventional Business Wisdom and Bold Tactics Depth & Breadth Effective Marketing and Branding techniques. James D. Roumeliotis
  7. 7. ENTREPRENEURIAL ESSENTIALS:Unconventional Business Wisdom and Bold Tactics Depth & Breadth Design, Innovation, and the Luxury Domain. James D. Roumeliotis
  8. 8. ENTREPRENEURIAL ESSENTIALS:Unconventional Business Wisdom and Bold Tactics Depth & Breadth Post-recession marketing thoughts and applications. James D. Roumeliotis
  9. 9. ENTREPRENEURIAL ESSENTIALS:Unconventional Business Wisdom and Bold Tactics Depth & Breadth What you don’t know can hurt your business – Food for Thought James D. Roumeliotis
  10. 10. ENTREPRENEURIAL ESSENTIALS:Unconventional Business Wisdom and Bold Tactics Depth & Breadth ── other than the corporate world Effective political campaign strategies by utilizing marketing techniques along with the personal brand. James D. Roumeliotis
  11. 11. ENTREPRENEURIAL ESSENTIALS:Unconventional Business Wisdom and Bold Tactics Table of ContentsPREAMBLECHAPTER I: Business Effectiveness CHAPTER V: Customer Engagement• The 7 Key Principles for Business Success • The Customer Experience• The Inept Organization • A Philosophy Named “Customer Service”• Innovative Yet Effective Hiring Practices CHAPTER VI: Design and InnovationCHAPTER II: Executive Leadership • The Essence of Creative Consumer Product and• Optimizing the Decision Making Process Packaging Design• The Anathema of Bureaucracy: Dealing With Its Fate CHAPTER VII: The Luxury Domain and Embracing Its Inverse • Defining the Luxury BrandCHAPTER III: Sales Management Strategies • Luxury Condominium Marketing• Plotting Sales Structure Strategy • Upscale Restaurant Marketing with an Attitude• Sales Force Dynamics • Embracing a New Paradigm Shift in the Luxury• (Sales) Management by Tactics Product Domain - Post Recession• Sales Management: Focusing On Core Competencies Business Outside of the Corporation for Extraordinary Results • How to Run an Effective Political CampaignCHAPTER IV: Marketing and Branding Tactics Bibliography• Branding Strategies for a Fundamental Differentiation• Professional Branding Up-Close and Personal: Advice for the Private Practice• ME Inc.: The Impact of Personal Branding in Strategic Marketing• Exploiting the Benefits of Niche Marketing• Demonstrate Rather Than Tell: Experiential Marketing• Ambiance Marketing• Marketing Strategy vs. Public Relations• Lifestyle Branding• Branding Bottled Water• Post Recession Marketing Approach James D. Roumeliotis
  12. 12. ENTREPRENEURIAL ESSENTIALS:Unconventional Business Wisdom and Bold Tactics ABOUT James D. Roumeliotis  James, multilingual and multicultural is a longstanding sales management strategist, customer service and luxury lifestyle marketing practitioner, and adviser based in Montreal. He is a graduate of McGill and Cornell University respectively.  James has lived and conducted business in 3 countries, as well as founded several companies including a successful yacht brokerage firm in the Mediterranean region despite obstacles in a challenging social environment. He has also been involved in diverse industries including financial services, leisure maritime, hospitality, CE, CPG, and the luxury domain.  Amongst his achievements: brought an international mindset and creative marketing skills to the yachting industry, implemented Best Practices to financial services sales teams and successfully established a new CE brand presence from the ground-up in a local market, and in a timely manner, for a high-end wireless European manufacturer.  James is recognized as a prolific writer, creative problem solver, a mentor, coach, teaching instructor, as well as a speaker.PROFILE: www.linkedin.com/in/jdroumeliotis BLOG:www.jdrazure.wordpress.comHUFFINGTON POST Blog: http://www.huffingtonpost.com/james-d-roumeliotis/PORTFOLIO OF ACCOMPLISHMENTS: www.box.net/jdroumeliotisPRESENTATIONS: www.slideshare.com/jdrazure VIDEO INTERVIEW: Coming
  13. 13. ENTREPRENEURIAL ESSENTIALS: Unconventional Business Wisdom and Bold Tactics Book Endorsements/TestimonialsUnconventional Business Wisdom is what everybody needs to have if they want to be successful entrepreneurs. In today’s education-inflated society, James shows how developing your entrepreneurial skills are paramount in building a successful business. With a recordhigh numbers of MBA and PhD’s the next frontier in business will be creative thinking to blaze new trails in the business world.Unconventional Business Wisdom is not taught, it is experienced! Let James Roumeliotis guide you through your journey in business!Baastian van Gent -- Vice Chairman, Europe China FoundationIf you want to grasp key ideas on business tactics, and to understand how successful processes can be achieved thanks to clear andnumerous examples, then Entrepreneurial Essentials will surely be a very useful tool. Its approach is pragmatic, and also includes asharp analysis of the sometimes hermetic luxury brand industry.Stéphane Dellile -- Managing Director & CEO at Chopard, JapanAs a medical practitioner, I found James Roumeliotiss marketing and branding contents very relevant, as well as achievable to implementinto my own practice for success.Dr. Lila Bratani -- Plastic and Aesthetic Surgeon, Stuttgart, GermanyEntrepreneurial Essentials, combines research with proven practices in actual situations. The book offers a combination of books smartsand street smarts with sound advice in the most essential areas of business.Leslie Powell -- Business Consultant (for Franchisees) at McDonald’s Restaurants of Canada Ltd.You have covered an amazingly extensive array of topics in an easy to understand and to appreciate style. I am keen to share yourwisdom and insights on ‘branding and customer engagement’ with my associates. Your book should be reviewed and discussed by the2nd year MBA student-executives.Bhaskar Patel -- General Manager at Cybersoft Technologies Inc.The author has a knack for providing succinct, practical and well organized advice on a vast range of topics. The chapter on politicalcampaigns should be read at the outset by all who are considering running for public office.Wade Staddon, BA, MUP -- Councillor - District 3, Chair - BEAC; City of Beaconsfield, Quebec, Canada

×