Assignment: Empathy and problem statement

1. Empathize and Define
Stakeholder
A result driven, customer focused, sympathetic and experienced entrepreneur in digital marketing.
Who is dependable, a team player and thinks knowledge sharing and collaboration is key for success.
Problem/ needs
Stakeholder: business owner needs a way to organize execution of jobs and find people with the
required skills because that allows him to work on growing his business or to move to the next
challenge.
SAY
1. I do not earn enough to hire somebody
2. I look for young people to train because it
costs less
3. People I work with are not working well
together
4. The quality of work from people I work
with is below standard
5. It’s impossible to be a specialist in every
field of online marketing
6. In the business many agency’s work with
freelancers
7. I want to make myself dispensable
THINK
1. I think I must create my own team
2. I think I must train people, create my own
training program
3. I must learn people to be result-driven
and customer-focused
4. I must know everything that is required
for the job to guarantee quality
5. I must hire people
6. People skills (knowledge and soft) are
the most important thing
DO
1. Acquires knowledge to do the job
2. Looking for training programs
3. Looking for unemployed people to train
4. Contacting senior students
5. Contacting freelancers (international)
6. Contacting local agency’s
FEEL
1. I feel misunderstood by my business
partners
2. I feel stuck, like not getting anywhere
3. I feel I do not have the right partners
4. I feel held back
5. I can’t focus on growing my business