More Related Content Similar to Putting MOOCs to Work: How Online Education Impacts Corporate Training (20) More from Josh Bersin (8) Putting MOOCs to Work: How Online Education Impacts Corporate Training1. Putting MOOCs to Work
Massive, open, online courses in corporate learning
Josh Bersin
Principal and Founder
Todd Tauber
VP, Learning Research
CopyrightCopyright © 2013 Deloitte Development LLC. reserved. reserved.
© 2013 Deloitte Development LLC. All rights All rights
Copyright © 2013 Deloitte Development LLC. All rights reserved.
2. Who We Are
-
-
Global provider of leading practices, trends, and
benchmarking research in talent management,
learning, and strategic HR.
60% of the Fortune 100 are Bersin by Deloitte
research members, with more than 19.5 million
employees managed by HR teams using Bersin
Research.
Offerings
-
WhatWorksÂź Membership: Research, Tools,
Education, Benchmarking
-
IMPACTÂź: The industryâs premiere conference on
the Business of Talent
-
Advisory Services & Consulting
Broad Research Practices
Human
Resources
Leadership
Development
Learning &
Development
Talent
Acquisition
Talent
Management
Copyright © 2013 Deloitte Development LLC. All rights reserved.
3. Agenda
âȘ A brief history of MOOCs
âȘ Putting MOOCs to work
âȘ Questions & answers
Copyright © 2013 Deloitte Development LLC. All rights reserved.
4. MOOCs areâŠ
Massive, open, online courses
âąAuthored by top university professors and other experts
âąUsually free or low-cost
âąTechnology (authoring + LMS) + content + pedagogy
âąText, video, rich media, interactive exercises and
assessments and discussion forums + support
Copyright © 2013 Deloitte Development LLC. All rights reserved.
5. The MOOC Concept
World-class, branded universities
with highly specialized content
âunlockedâ from the high prices
created by University pricing.
Copyright © 2013 Deloitte Development LLC. All rights reserved.
7. The Demand for Education is High
Copyright © 2013 Deloitte Development LLC. All rights reserved.
8. Career Education Pathway â Role for MOOCs
Formal
Education
Degree
Programs
Learners
Students
Vets
Workers
Fulfilling
Career
Post
Secondary
Education
Career
Networks
Employers
Corporate
Training
Assessments
and Career
Pathways
Professional
Development
Mentors
Friends
Advisors
Copyright © 2013 Deloitte Development LLC. All rights reserved.
9. Market Size is Very Large
Education
Marketplace
Employers
Corporate Skills Devt.
Demand for training, certification, skills,
and certificates (corporate training
programs and providers) paid by
corporations
Demand for courses, degrees, certificates,
and programs (universities, for-profit
degree programs, online universities)
For
Profit
~ $1.2 trllion
Not for
Profit
~ $130 billion
Skills and Degrees for Employment
Academic
Degree
Demand
Individual Skills
Development
Marketplace
Professional
Skills
Demand
Demand for professional education and skills
driven by individuals and families
(adult education, continuing education,
consultants, etc.) paid by individuals
~ $60-80 billion
Copyright © 2013 Deloitte Development LLC. All rights reserved.
10. But Education is Out of Step
âȘ Educator and employer disconnect
âȘ
72% of Educators believe students are prepared
for work yet only 42% of Employers believe
students are prepared for work
âȘ Entry level students are not ready
âȘ
45% of employers do not believe entry level
college grads are âreadyâ for work
âȘ Cost of education skyrocketing
âȘ
31% of students avoid education because of high
cost, 48% in US
âȘ Only half of youth believe college improved their
educational opportunities
âȘ Professional Dev is very expensive
âȘ
Leadership development programs at major
universities cost $10K+
Copyright © 2013 Deloitte Development LLC. All rights reserved.
11. And the Corporate Content Market has Become Difficult
âȘ Academic content has been âlocked
upâ in high priced universities
âȘ Skillsoft, Lynda.com, and many other
smaller e-learning vendors provide
excellent but limited content
âȘ Experts and authors have not had a
way to release and sell their own
expertise easily
âȘ Professional development market
fragmented and has inconsistent
brand and quality
Copyright © 2013 Deloitte Development LLC. All rights reserved.
12. Enter the MOOCs
âȘ Primary focused on the education
market
âȘ Content authored by professors,
assembled and hosted by MOOC
providers
âȘ University branded and supported
âȘ Cohort-based
âȘ Almost free today
Copyright © 2013 Deloitte Development LLC. All rights reserved.
14. The MOOC Market Players
Copyright © 2013 Deloitte Development LLC. All rights reserved.
16. Where MOOCs Fit
Collaboration (Webcast, Discussion, Blog, Wiki)
Performance
Support
Performance
Management
Goals, Objectives, Performance Plans,
Development Plans, Assessments
Reviews, Ratings, Rankings
Application
Programs, Courses, Objects, Assessments
Prices, Fees, Student Hours, Credits, Resources,
Certifications, Scores, Completions, Ratings
360 Assessment
Competency Requirements, Organizational Competencies, Skills
Job and Role Descriptions, Open Requisitions
Organizational Data (Relationships, Hierarchy, Geography)
Data
Content Interfaces
Learning Content
Succession Planning
Reporting
Learning Content
Content Development Tools
MOOCS
Content Management (LCMS)
Content+
Delivery
LMS
Platform
Career Development
Tools
Portals: Employee | Manager | Customer | Partner
Compensation Data (Current, planned, short/long term)
Employee Profile Data (Demographics, History)
Copyright © 2013 Deloitte Development LLC. All rights reserved.
17. edX
Non-Profit (MIT-Harvard)
Open Source Platform
Top Branded Universities
Highly Flexible Platform
Google Mooc.org
X-Series Programs
Copyright © 2013 Deloitte Development LLC. All rights reserved.
19. Coursera
Wharton, Rice
Exec Ed Tracks
Signature Series
Focused on some
Corporate users
Copyright © 2013 Deloitte Development LLC. All rights reserved.
20. Udemy
iTunes for Corporate
User generated content
Excellent delivery
experience
Corporate portal and
corporate services
Copyright © 2013 Deloitte Development LLC. All rights reserved.
21. Where MOOCs Play
âȘ Technical education for computer
science, math, statistics, psychology
âȘ Leadership development and
management development and internal
training offerings
âȘ Self-study for employees in wide range
of topics
âȘ Validated courses for potential applicant
evaluation in recruiting
âȘ Custom programs
Copyright © 2013 Deloitte Development LLC. All rights reserved.
23. Why MOOCs are Disruptive
âȘ Changing the Education
Economics
âȘ Opening up branded low cost
professional content
âȘ Expanding market for many
niche academic experts
âȘ Enabling self-development for
global workers
âȘ Empowering L&D to develop new
forms of content
Copyright © 2013 Deloitte Development LLC. All rights reserved.
24. Agenda
âȘ A brief history of MOOCs
âȘ Putting MOOCs to work
âȘ Questions & answers
Copyright © 2013 Deloitte Development LLC. All rights reserved.
25. MOOCs are coming to the workplace
Copyright © 2013 Deloitte Development LLC. All rights reserved.
26. This is just the beginning
Interest is building
70% of Bersin by Deloitte members are interested in
exploring the use of MOOCs for corporate training
Awareness is low
69% of exec ed participants have never heard of MOOCs
Experience is rare
Only 7% of organizations surveyed by MOOCs@Work are
using them for employee learningâŠbut 31% plan to
Josh Bersin, âThe MOOC Market Takes Offâ, LinkedIn, 11/2013, UNICON, âMOOCs and Executive Educationâ, 6/2013; 11/25/2013; MOOCs@Work survey, 10/2013
Copyright © 2013 Deloitte Development LLC. All rights reserved.
27. Employers Get It- Momentum Builds
âȘ17% of employers believe
online education is as good or
better than traditional
education. They will accept
the credential.
âȘ More than half of employers
believe the quality of
education online is equal to or
superior to the classroom.
http://www.publicagenda.org/pages/not-yet-sold
Copyright © 2013 Deloitte Development LLC. All rights reserved.
28. The workforce wants (and likes) MOOCs
~10m people have enrolled in MOOCs to date;
50% to 70%+ are working adults, not students
- 44% participated to get skills to do their job better
- another 17% to get the skills needed for a new jobs
10%+ of exec ed participants have taken MOOCs; 54%
finished them (vs 5% to 10% for academic MOOCs)
- Only 8% are not interested in learning via MOOCs
1/3 of L&D professionals who have taken a MOOC rated it
âgoodâ or âexcellentâ; only 2% said it was âbadâ
Coursera, edX, Udacity and Udemy, University of Pennsylvania, 7/2013; UNICON, âMOOCs and Executive Educationâ, 6/2013; 11/25/2013; MOOCs@Work survey, 10/2013
Copyright © 2013 Deloitte Development LLC. All rights reserved.
29. 7 ways companies are using MOOCs
1. Building talent pipelines
2. Onboarding new employees
3. Self-directed development
4. Workforce training
5. Educating partners & customers
6. Brand marketing
7. Collaboration and innovation
Copyright © 2013 Deloitte Development LLC. All rights reserved.
30. Building talent pipelines
Candidate screening:
ï§ 350+ companies, including Google, Amazon, Twitter and Facebook,
have paid Coursera and Udacity to match them with high-performing
students who might be a good fit for jobs. [Chronicle of Higher Education and Inc.]
Sponsorship:
ï§ AT&T is sponsoring (for $2m) an MS in Computer Science at Georgia
Tech to be built and delivered in partnership with Udacity. It plans to
enroll its employees in the program in the future. [Inside Higher Ed]
Consortium:
ï§ Google, AT&T, Autodesk, Intuit and NVIDIA, are partnering with
Udacityâs Open Education Alliance, a non-profit project geared
specifically toward teaching students and workers the skills needed to
find jobs in the technology industry. [GigaOm]
Copyright © 2013 Deloitte Development LLC. All rights reserved.
31. Onboarding new employees
Adapting the MOOC approach
âȘ McAfee borrowed the MOOCsâ semi-synchronous âflipped
classroomâ approach to overhaul its 80-hour-long new
hire orientation program.
âȘ The company says it not only saved time, but it enabled
new salespeople to sell more, more quickly. [Forbes]
Copyright © 2013 Deloitte Development LLC. All rights reserved.
32. Self-directed career development
âȘ Deloitte encourages consultants to sign-up for Coursera courses on
corporate finance, financial markets and the energy industry (but does
not credit them toward required learning ...yet). [CLO Magazine]
âȘ Yahoo! reimburses its software developers and engineers for
participating in Courseraâs âSignature Trackâ program, which verifies
their identity and provides a certificate of completion. [Coursera blog]
âȘ Jardine Lloyd Thompson encourages employees to take MOOCs
and recommends specific Coursera, edX, Udacity and Khan Academy
courses to its finance, accounting and operations staff. [MOOC News and Reviews]
âȘ Datalogix uses Udemy for Organizations to give staff the opportunity
to take relevant courses when / where they have the time. [InformationWeek]
Copyright © 2013 Deloitte Development LLC. All rights reserved.
33. Workforce training
âȘ Google enrolled 80,000 employees in Udacityâs HTML5
course, driven by Chrome Developer Relations team. [Inc.]
âȘ Aquent, has created a proprietary MOOC âGymnasiumâ
to build in-demand HTML5, CSS, responsive design and
coding skills within its pool of marketing, creative, and
digital media talent. [InformationWeek]
âȘ Tenaris, a $10 billion manufacturer of steel pipes, is going
to be using edXâs platform and course materials for its
employee learning program. [edX and Tenaris]
Copyright © 2013 Deloitte Development LLC. All rights reserved.
34. Workforce training (adapted)
âȘ Jardine Lloyd Thompson is blending public MOOCs with
in-house classroom workshops to improve public
speaking skills. [MOOC News and Reviews]
âȘ TELUS has adapted the MOOC approach â blending
formal, informal and social learning elements â for sixweek âLead and Grow Seriesâ programs on leadership,
collaboration, products and customer service (although
not necessarily tied to a platform). [ASTD]
Copyright © 2013 Deloitte Development LLC. All rights reserved.
35. Channel / customer education
âȘ SAP created its own MOOCs (openSAP) to provide fast, cost-efficient
education to its partner and customer ecosystem in order to drive
adoption of its mobile and data technologies. [SAP and Forbes]
âȘ 1-800-FLOWERS.com recently signed-up Udemy to build and deliver
a comprehensive online learning program, covering business
management as well as floral design, product care and handling, for
its retail florist network, BloomNet. [The Wall Street Journal]
âȘ The World Bank is working with Coursera to offer free courses on
health, education, development and climate change to its partners
and technical experts in emerging markets. [The World Bank]
âȘ The IMF is doing something similar with edX, to educate government
officials about debt and financial policy making. [BBC]
Copyright © 2013 Deloitte Development LLC. All rights reserved.
36. Brand marketing
âȘ AMC is partnering with UC Irvine and Instructure (Canvas) to offer a
massive, open, online course based on âThe Walking Deadâ in order
to drive a deep, sustained connection with the show. [UC Irvine]
âȘ Bank of America is working with Khan Academy to provide its
customers and prospects with easy-to-understand lessons on
financial literacy. [Bank of America]
âȘ The Center for Creative Leadership (CCL) is offering a MOOC
(Leadership for Real) through Instructure / Canvas. [Instructure]
âȘ 23andMe developed a college-level online genetics class with Udacity
to drive awareness and hopefully demand for its genetic analysis
services. [MarketWatch]
Copyright © 2013 Deloitte Development LLC. All rights reserved.
37. Collaboration and innovation
âȘ 100+ (undisclosed) companies and non-profits â
including one with 280,000 employees â worked with a
Coursera / University of Virginia business strategy course
to crowdsource solutions to real-world business
challenges via a platform called Coursolve. [Harvard Business Review]
Copyright © 2013 Deloitte Development LLC. All rights reserved.
38. Challenges for organizations
âą Catalog depth
âą Length
âą Quality
âą Customization
âą Security and data privacy
âą Tracking / LMS integration
âą Policies and culture
âą Customer support
Copyright © 2013 Deloitte Development LLC. All rights reserved.
39. More work to be done
How should MOOCs adapt to the needs of corporations?
Future Workplace survey of 195 corporate learning and HR professionals
Jeanne Meister, âHow MOOCs Will Revolutionize Corporate Learning And Developmentâ, Forbes, 8/13/2013
Copyright © 2013 Deloitte Development LLC. All rights reserved.
40. Our Advice
âą Encourage your employees to take a look
âą Review your policies (e.g. credit?)
âą Research your options (as-is, custom, adapted)
âą Get in touch (with the MOOCs âŠor us)
âą Think about your LMS
âą Look for pilot opportunities
âą Push your other content providers
âą Contact us to join our MOOC working group
Copyright © 2013 Deloitte Development LLC. All rights reserved.
41. Agenda
âȘ A brief history of MOOCs
âȘ Putting MOOCs to work
âȘ Questions & answers
Copyright © 2013 Deloitte Development LLC. All rights reserved.
42. This publication contains general information only and Deloitte is not,
by means of this publication, rendering accounting, business, financial,
investment, legal, tax, or other professional advice or services. This
publication is not a substitute for such professional advice or services,
nor should it be used as a basis for any decision or action that may
affect your business. Before making any decision or taking any action
that may affect your business, you should consult a qualified
professional advisor. Deloitte shall not be responsible for any loss
sustained by any person who relies on this publication.
Copyright © 2013 Deloitte Development LLC. All rights reserved.