Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
The Emergence
of MOOCs!

Presented by Bersin by
Deloitte

Udemy Webinar Series
Workplace “Soft” Skills Office Productivity Leadership Training Finance Operations Marketing
Design Back-End Programming Fro...
Meet Our Presenters
Josh Bersin 
Principal and Founder, Bersin by Deloitte, Deloitte
Consulting LLP

Todd Tauber
VP, Enter...
The Emergence of MOOCs:
Josh Bersin Todd Tauber
Principal, Founder VP, Learning Research
@josh_bersin @toddtauber
Bersin b...
Copyright © 2014 Deloitte Development LLC. All rights reserved.5 Will MOOCs Disrupt Corporate Training?
Who we are
•  We p...
Copyright © 2014 Deloitte Development LLC. All rights reserved.6 Will MOOCs Disrupt Corporate Training?
Agenda
1 MOOCs in ...
What is a MOOC
Copyright © 2014 Deloitte Development LLC. All rights reserved.8 Will MOOCs Disrupt Corporate Training?
MOOCs are (or were...
Copyright © 2014 Deloitte Development LLC. All rights reserved.9 Will MOOCs Disrupt Corporate Training?
The MOOC Concept
W...
Copyright © 2014 Deloitte Development LLC. All rights reserved.10 Will MOOCs Disrupt Corporate Training?
Copyright © 2014 Deloitte Development LLC. All rights reserved.11 Will MOOCs Disrupt Corporate Training?
The MOOC Landscap...
Copyright © 2014 Deloitte Development LLC. All rights reserved.12 Will MOOCs Disrupt Corporate Training?
The traditional, ...
Copyright © 2014 Deloitte Development LLC. All rights reserved.13 Will MOOCs Disrupt Corporate Training?
The MOOC Market P...
Copyright © 2014 Deloitte Development LLC. All rights reserved.14 Will MOOCs Disrupt Corporate Training?
The elements are ...
Copyright © 2014 Deloitte Development LLC. All rights reserved.15 Will MOOCs Disrupt Corporate Training?
MOOCs are built f...
Copyright © 2014 Deloitte Development LLC. All rights reserved.16 Will MOOCs Disrupt Corporate Training?
MOOCs are still v...
Copyright © 2014 Deloitte Development LLC. All rights reserved.17 Will MOOCs Disrupt Corporate Training?
Businesses are st...
Copyright © 2014 Deloitte Development LLC. All rights reserved.18 Will MOOCs Disrupt Corporate Training?
Despite curiosity...
Copyright © 2014 Deloitte Development LLC. All rights reserved.19 Will MOOCs Disrupt Corporate Training?
Familiarity and e...
Copyright © 2014 Deloitte Development LLC. All rights reserved.20 Will MOOCs Disrupt Corporate Training?
The MOOC ecosyste...
Copyright © 2014 Deloitte Development LLC. All rights reserved.21 Will MOOCs Disrupt Corporate Training?
L&D organizations...
Copyright © 2014 Deloitte Development LLC. All rights reserved.22 Will MOOCs Disrupt Corporate Training?
Meanwhile, the wo...
MOOCs in corporate training
Copyright © 2014 Deloitte Development LLC. All rights reserved.24 Will MOOCs Disrupt Corporate Training?
Most learning lea...
Copyright © 2014 Deloitte Development LLC. All rights reserved.25 Will MOOCs Disrupt Corporate Training?
MOOCs have found ...
Copyright © 2014 Deloitte Development LLC. All rights reserved.26 Will MOOCs Disrupt Corporate Training?
35%
35%
38%
41%
6...
Copyright © 2014 Deloitte Development LLC. All rights reserved.27 Will MOOCs Disrupt Corporate Training?
Open does not mea...
Copyright © 2014 Deloitte Development LLC. All rights reserved.28 Will MOOCs Disrupt Corporate Training?
The MOOC approach...
Copyright © 2014 Deloitte Development LLC. All rights reserved.29 Will MOOCs Disrupt Corporate Training?
MOOCs still face ...
Copyright © 2014 Deloitte Development LLC. All rights reserved.30 Will MOOCs Disrupt Corporate Training?
90%+ drop-out rat...
Copyright © 2014 Deloitte Development LLC. All rights reserved.31 Will MOOCs Disrupt Corporate Training?
MOOCs' impact ext...
How you can get started
Copyright © 2014 Deloitte Development LLC. All rights reserved.33 Will MOOCs Disrupt Corporate Training?
Copyright © 2014 Deloitte Development LLC. All rights reserved.34 Will MOOCs Disrupt Corporate Training?
Learn about the p...
Copyright © 2014 Deloitte Development LLC. All rights reserved.35 Will MOOCs Disrupt Corporate Training?
Get to know the M...
Copyright © 2014 Deloitte Development LLC. All rights reserved.36 Will MOOCs Disrupt Corporate Training?
Explore your opti...
Copyright © 2014 Deloitte Development LLC. All rights reserved.37 Will MOOCs Disrupt Corporate Training?
Experiment like a...
Copyright © 2014 Deloitte Development LLC. All rights reserved.38 Will MOOCs Disrupt Corporate Training?
Save the complex,...
Wrapping up
Copyright © 2014 Deloitte Development LLC. All rights reserved.40 Will MOOCs Disrupt Corporate Training?
Enterprise learni...
Copyright © 2014 Deloitte Development LLC. All rights reserved.41 Will MOOCs Disrupt Corporate Training?
Our conclusions …...
Copyright © 2014 Deloitte Development LLC. All rights reserved.42 Will MOOCs Disrupt Corporate Training?
One more thing…
A...
Copyright © 2014 Deloitte Development LLC. All rights reserved.43 Will MOOCs Disrupt Corporate Training?
?Any questions
CONTACT UDEMY FOR
BUSINESS

BUSINESS@UDEMY.COM
Upcoming SlideShare
Loading in …5
×

The Emergence of MOOCs: What Does This Mean to You? Will This Market Disrupt Traditional Corporate Training? | Presented by Bersin by Deloitte, Deloitte Consulting LLP

29,435 views

Published on

The MOOC marketplace has exploded with growth over the last two years - with educational content now available in many forms from many channels. In this webinar we will overview the MOOC market and give HR and L&D managers our perspectives on the market, how to think about MOOCs and other forms of online content, and what kinds of tools and solutions are now available for corporate buyers.

Educational technology startups are continuing to grow, with more than $800 million in venture capital flowing into this sector in the last 12 months1. Who are some of the important players and how do they fit into the world of corporate training? In this webinar, Josh Bersin, Bersin by Deloitte, Deloitte Consulting LLP will highlight the market and help you understand your opportunities to leverage amazing educational content for your entire organization.

For more information, contact business@udemy.com.

Published in: Education

The Emergence of MOOCs: What Does This Mean to You? Will This Market Disrupt Traditional Corporate Training? | Presented by Bersin by Deloitte, Deloitte Consulting LLP

  1. The Emergence of MOOCs! Presented by Bersin by Deloitte Udemy Webinar Series
  2. Workplace “Soft” Skills Office Productivity Leadership Training Finance Operations Marketing Design Back-End Programming Front-End Programming Mobile Development Data Science Software & Systems Content Management Systems A/V Production Human Resources 15 Categories 150+ Publishers & Professional Instructors Udemy for Organizations
  3. Meet Our Presenters Josh Bersin Principal and Founder, Bersin by Deloitte, Deloitte Consulting LLP Todd Tauber VP, Enterprise Learning Research, Bersin by Deloitte, Deloitte Consulting LLP
  4. The Emergence of MOOCs: Josh Bersin Todd Tauber Principal, Founder VP, Learning Research @josh_bersin @toddtauber Bersin by Deloitte | Deloitte Consulting LLP September 30, 2014 Will MOOCs Disrupt Corporate Training?
  5. Copyright © 2014 Deloitte Development LLC. All rights reserved.5 Will MOOCs Disrupt Corporate Training? Who we are •  We provide research on leading practices, trends and benchmarking in learning, talent management and strategic HR. 6 research practices •  Learning & Development •  Leadership Development •  Talent Management •  Human Resources •  Talent Acquisition •  Tools & Technology Offerings •  WhatWorks® Membership: Research, data, tools and advisory •  IMPACT®: A leading conference on the Business of Talent •  Advisory Services & Consulting Human Resources Leadership Development Learning & Development Talent Acquisition Talent Management Tools & Technology
  6. Copyright © 2014 Deloitte Development LLC. All rights reserved.6 Will MOOCs Disrupt Corporate Training? Agenda 1 MOOCs in corporate training 2 MOOCs have 3 main uses in corporate learning 3 How to get started with MOOCs 4 Wrapping up
  7. What is a MOOC
  8. Copyright © 2014 Deloitte Development LLC. All rights reserved.8 Will MOOCs Disrupt Corporate Training? MOOCs are (or were)… Massive, open, online courses • Authored by top university professors and other experts • Usually free or low-cost • Technology (authoring + LMS) + content + pedagogy • Text, video, rich media, interactive exercises and assessments and discussion forums + support
  9. Copyright © 2014 Deloitte Development LLC. All rights reserved.9 Will MOOCs Disrupt Corporate Training? The MOOC Concept World-class, branded universities with highly specialized content “unlocked” from the high prices created by University pricing.
  10. Copyright © 2014 Deloitte Development LLC. All rights reserved.10 Will MOOCs Disrupt Corporate Training?
  11. Copyright © 2014 Deloitte Development LLC. All rights reserved.11 Will MOOCs Disrupt Corporate Training? The MOOC Landscape Udemy Novoed
  12. Copyright © 2014 Deloitte Development LLC. All rights reserved.12 Will MOOCs Disrupt Corporate Training? The traditional, academic definition of a MOOC doesn’t quite work for workforce learning Massive Open Online Courses Most employers don’t need to reach 100,000+ people Many employers don’t want all their training to be open Good workforce learning also happens offline The workforce increasingly learns informally, too Source: Bersin by Deloitte, 8/2014
  13. Copyright © 2014 Deloitte Development LLC. All rights reserved.13 Will MOOCs Disrupt Corporate Training? The MOOC Market Players
  14. Copyright © 2014 Deloitte Development LLC. All rights reserved.14 Will MOOCs Disrupt Corporate Training? The elements are not new; the package is Cohort-based + semi-synchronous + blended (mostly online) learning Technology Content Collaboration Commerce +  Pedagogy +  Authoring +  Delivery +  Video +  Text +  Assessments +  Projects +  Feedback +  Discussions +  Group activities +  Marketplaces +  Payments +  User marketing Source: Bersin by Deloitte, 8/2014
  15. Copyright © 2014 Deloitte Development LLC. All rights reserved.15 Will MOOCs Disrupt Corporate Training? MOOCs are built for collaborative learning and scale connections reach Live training Virtual training MOOCs e-learning Social learning Source: Bersin by Deloitte, 8/2014
  16. Copyright © 2014 Deloitte Development LLC. All rights reserved.16 Will MOOCs Disrupt Corporate Training? MOOCs are still very new to enterprise learning Source: Google search trends, 8/2014; The New York Times, The Year of the MOOC, 11/2012; The New York Times, After Setbacks, Online Courses Are Rethought, 12/2013 Stanford Introduction to Artificial Intelligence MOOC (160,000 people, 190 countries) The New York Times calls 2012 “Year of the MOOC” San Jose State University puts MOOC project on hold MOOC providers announce corporate learning initiatives Jul-10 Jan-11 Jul-11 Jan-12 Jul-12 Jan-13 Jul-13 Jan-14 Jul-14 Search interest in “MOOCs” (relative to the highest point on the chart)
  17. Copyright © 2014 Deloitte Development LLC. All rights reserved.17 Will MOOCs Disrupt Corporate Training? Businesses are starting to explore MOOCs Almost 80% of enterprise learning leaders told us they are actively interested in exploring MOOC offerings and applications 79% Source: Bersin by Deloitte, Corporate MOOCs survey, 1/2014
  18. Copyright © 2014 Deloitte Development LLC. All rights reserved.18 Will MOOCs Disrupt Corporate Training? Despite curiosity, inertia still prevails Source: Bersin by Deloitte, Corporate MOOCs survey, 1/2014; Harvard Business Publishing, Leadership Development Predictions for 2014, 1/2014 44% of L&D organizations tell us they’re experimenting with MOOCs… ExperimentingUsing MOOCs but fewer than 10% report using MOOCs in their learning programs on a regular basis 44% 8%
  19. Copyright © 2014 Deloitte Development LLC. All rights reserved.19 Will MOOCs Disrupt Corporate Training? Familiarity and experience are still scarce That’s less than half the 65% familiar with using web conferencing technology for training Only 27% of corporate learning leaders are familiar with MOOCs 0% 100% Source: Harvard Business Publishing, Survey Reveals Striking Lack of Confidence in Leadership Capability of Global Organizations, 9/2013
  20. Copyright © 2014 Deloitte Development LLC. All rights reserved.20 Will MOOCs Disrupt Corporate Training? The MOOC ecosystem is still taking shape Source: Bersin by Deloitte, 8/2014 DIY platforms (20+) – Build-host-deliver Service and tool providers – Consultants, developers, support Individuals Teams SMBs Enterprises Content providers (100+) •  Universities •  Corporations •  Professional services •  Non-profits/NGOs •  Authors/experts Marketplaces (2+) •  Build-host-deliver + commerce + marketing MOOC “publishers” (20+) •  Produce, package and “publish” third-party content •  Custom services and engagement models Content Production Consumption
  21. Copyright © 2014 Deloitte Development LLC. All rights reserved.21 Will MOOCs Disrupt Corporate Training? L&D organizations are struggling to understand how to harness – and control – MOOCs Barriers to MOOC acceptance/adoption Source: Bersin by Deloitte, The TLDR on MOOCs poll, 8/2014 Q: What are the main barriers to acceptance or adoption of MOOCs in your organization? (check all that apply) 80% 13% 30% 38% 39% 39% 49% 69% Something else Issues with the format (e.g. course length) We don’t know how to get started Questions about the relevance or quality of content Lack of budget, resources or support Concerns about IT issues (e.g. security, SSO) Challenges integrating / tracking with L&D infrastructure Low awareness or familiarity with offerings ?
  22. Copyright © 2014 Deloitte Development LLC. All rights reserved.22 Will MOOCs Disrupt Corporate Training? Meanwhile, the workforce keeps flocking to MOOCs 1.6m 2.5m 3.0m 3.0m 9.0m 4.0m 5.0m 5.0m 10.0m 19.0m 5 4 3 2 #1 5 4 3 2 #1 Total number of licensed or registered users 5 largest providers in… n Enterprise learning solutions n MOOCs Source: Company web sites, press releases and marketing literature, 8/2014 Established enterprise learning solutions Massive, open, online course providers
  23. MOOCs in corporate training
  24. Copyright © 2014 Deloitte Development LLC. All rights reserved.24 Will MOOCs Disrupt Corporate Training? Most learning leaders see only part of the potential L&D plans to leverage MOOCs for… 7% 23% 25% 85% Something else Acquiring or onboarding new talent Educating our customer and/or partner ecosystem Building or refreshing our employees’ skills Source: Bersin by Deloitte, The TLDR on MOOCs poll, 8/2014 Q: How do you think your organization will leverage MOOCs over the next 12 to 24 months? (check all that apply)
  25. Copyright © 2014 Deloitte Development LLC. All rights reserved.25 Will MOOCs Disrupt Corporate Training? MOOCs have found 3 main uses in enterprise L&D Acquiring talent •  Educating future workforce •  Onboarding new hires •  Crowdsourcing expertise Aquent Gymnasium Building capabilities •  Self-directed development •  Certifications •  Training employees •  Managing change Datalogix DLX U Enabling business •  Brand marketing and PR •  Educating consumers / users •  Training customers or partners •  Generating revenue openSAP University Source: Bersin by Deloitte, 8/2014
  26. Copyright © 2014 Deloitte Development LLC. All rights reserved.26 Will MOOCs Disrupt Corporate Training? 35% 35% 38% 41% 65% Build custom academies with university partner Low-cost technical skills development Customized curricula for professional employees Certifying employee professional development Low-cost professional skills development There are 2 main attractions: “low-cost” and “skills” What will the value of MOOCs be for your organization? Source: Bersin by Deloitte, Corporate MOOCs survey, 1/2014 Low-cost professional skills development Customized curricula for professional employees Certifying employee professional development Low-cost technology skills development Build custom academies with university partners
  27. Copyright © 2014 Deloitte Development LLC. All rights reserved.27 Will MOOCs Disrupt Corporate Training? Open does not mean free Source: Bersin by Deloitte interviews with MOOC providers and customers, 8/2014 Courses Certification as-a-Service Custom $0 to $99 per course per person (for most courses) $30 to $3,000 per certification (or certificate) $100 to $500+ per person per year (discounted for volume) $20,000 to $50,000 to develop each course (maybe less, maybe more)
  28. Copyright © 2014 Deloitte Development LLC. All rights reserved.28 Will MOOCs Disrupt Corporate Training? The MOOC approach has several benefits Reach •  Ethicon attracted 2x as many people to its bariatric surgery MOOC as they reached through in-person educational events in the previous three years. Simplicity •  Learners can usually find, sign-up for and get into a MOOC in minutes (or less). Organizations can be up and running in as little as one day. Speed •  Many providers focus on up-to-date workforce topics. When Apple launched its new Swift programming language, Udemy had courses out within days. Interaction •  openSAP attributes up to 50% of the learning in their courses to peer discussion. And in one NovoEd course, 10% were still active in forums 6-months later.. Source: Bersin by Deloitte interviews with MOOC providers and customers, 8/2014; ExtensionEngine blog, 5 Signs That a Corporate MOOC is Right For You, 7/2014;
  29. Copyright © 2014 Deloitte Development LLC. All rights reserved.29 Will MOOCs Disrupt Corporate Training? MOOCs still face challenges to acceptance in L&D …but they are adapting Source: Bersin by Deloitte interviews with MOOC providers and customers, 8/2014 Readiness •  Many L&D professionals still resist online learning or are still unfamiliar with MOOCs and their uses… but information, education and experience are growing. Relevance •  Many early courses were irrelevant to enterprise L&D needs… but many MOOC providers are now better targeting content at professionals and corporations. Integration •  Integration with enterprise learning infrastructure and processes was an after-thought… but many providers are now adding tools, features and services. Engagement •  Many courses are too long and academic to keep working people interested… but courses are getting shorter and production quality is improving.
  30. Copyright © 2014 Deloitte Development LLC. All rights reserved.30 Will MOOCs Disrupt Corporate Training? 90%+ drop-out rates might not matter after all …but intent, job relevance and good design do In 17 edX MOOCs run in 2012 and 2013… Source: Harvard Gazette, Harvard and MIT Release Working Papers on Open Online Learning, 1/2014; Bersin by Deloitte interviews with MOOC providers and customers, 8/2014 9% 65% 841k Registered Started Viewed only select content Viewed 50%+ of the content Earned a certificate 56% Many workers only want to learn specific things… completion rates for shorter, targeted MOOCs can reach 20% to 30% (or more)… and feedback, support and peer-to-peer interaction also help drive completion 5%
  31. Copyright © 2014 Deloitte Development LLC. All rights reserved.31 Will MOOCs Disrupt Corporate Training? MOOCs' impact extends beyond MOOCs Democratizing content MOOCs are enabling individual experts and authors, companies, non-profit organizations and even employees to create and deliver learning content. Re-shaping design MOOCs are starting to influence the look and feel of more established learning technology, content and experiences. Expanding the pie MOOCs are making training available to people, teams and organizations that haven’t traditionally had the capabilities or appetite to buy and manage “industrial-strength” learning infrastructure. Source: Bersin by Deloitte, 8/2014
  32. How you can get started
  33. Copyright © 2014 Deloitte Development LLC. All rights reserved.33 Will MOOCs Disrupt Corporate Training?
  34. Copyright © 2014 Deloitte Development LLC. All rights reserved.34 Will MOOCs Disrupt Corporate Training? Learn about the pitfalls as well as the possibilities Bersin by Deloitte •  The impact of the MOOC market on corporate training •  Seven ways organizations are using MOOCs Deloitte Consulting LLP •  MOOCs teach corporations about new opportunities •  MOOCs: Not disruptive yet, but the future looks bright Online resources •  Balloon (Apollo Lightspeed) •  Class Central •  CourseTalk •  Degreed •  Knollop •  MOOC List •  MOOCs News and Reviews •  MOOCs.com •  SkillAcademy •  SkilledUp •  SlideRule Other research •  Knowledge@Wharton •  University of Pennsylvania GSE •  Harvard University and MIT •  Teachers College, Columbia University •  Intrepid Learning Solutions •  Katy Jordan at Open University •  MOOCS@Work •  Toward Maturity •  CapitalWave Source: Bersin by Deloitte, 8/2014
  35. Copyright © 2014 Deloitte Development LLC. All rights reserved.35 Will MOOCs Disrupt Corporate Training? Get to know the MOOC providers and their offerings A B C D E Others Academic/enrichment Business/professional skills Leadership and management Sales and marketing Soft skills Technology Desktop IT Compliance Source: Degreed Inc., Custom analysis of course data from 12 MOOC providers for Bersin by Deloitte, 7/2014 * Excludes non English-language courses Share of courses by topic 4,515 678 212 41 38 1,127number of courses offered:
  36. Copyright © 2014 Deloitte Development LLC. All rights reserved.36 Will MOOCs Disrupt Corporate Training? Explore your options 5 ways to implement MOOCs in your organization Off-the-shelf Do-it-yourself Customize and adapt Custom design/build Sponsorships & partnerships Courses and programs Infrastructure Content + Infrastructure Infrastructure + Services Content + Infrastructure + Services Source: Bersin by Deloitte interviews with MOOC providers and customers, 8/2014
  37. Copyright © 2014 Deloitte Development LLC. All rights reserved.37 Will MOOCs Disrupt Corporate Training? Experiment like an entrepreneur The lean and agile way… Source: Bersin by Deloitte, 8/2014 …not the “traditional” way Opinion Idea Analysis Decision Plan Design Build Launch Idea Experiment Learn Experiment Learn Experiment Learn Build resources
  38. Copyright © 2014 Deloitte Development LLC. All rights reserved.38 Will MOOCs Disrupt Corporate Training? Save the complex, expensive stuff until you (and your organization) are ready resources time Off-the-shelf Do-it-yourself Adapt/customize Custom design/build Source: Bersin by Deloitte, 8/2014 Sponsorships & partnerships
  39. Wrapping up
  40. Copyright © 2014 Deloitte Development LLC. All rights reserved.40 Will MOOCs Disrupt Corporate Training? Enterprise learning teams are still taking a very cautious approach to exploring the use of MOOCs L&D plans for MOOCs in the next 2 years 0% 7% 8% 8% 13% 13% 51% Work with MOOC providers or consultants to custom-build No plans or intention to use Direct employees to relevant MOOC offerings Use MOOC platforms and tools to build our own Incorporate MOOCs into our programs and catalogs Adapt MOOC approaches/content using existing L&D tools No specific plans, but we might consider MOOCs Source: Bersin by Deloitte, The TLDR on MOOCs poll, 8/2014 Q: How do you think your organization will leverage MOOCs in the next 24 months? (check only one)
  41. Copyright © 2014 Deloitte Development LLC. All rights reserved.41 Will MOOCs Disrupt Corporate Training? Our conclusions …so far 1 MOOCs are a new tool in the learning toolbox …they impact L&D whether you use them or not 2 MOOCs have many uses in enterprise learning …but they are not the solution for every problem 3 MOOCs are still evolving; there is no set “playbook” …experiment to figure out if / how they work for you Source: Bersin by Deloitte, 8/2014
  42. Copyright © 2014 Deloitte Development LLC. All rights reserved.42 Will MOOCs Disrupt Corporate Training? One more thing… Anyone who says they’ve figured this stuff out is wrong. Anyone who condemns it is wrong. And anyone who says it’s the salvation of the world is wrong. Sree Sreenivasan Chief Digital Officer, Metropolitan Museum of Art (former Chief Digital Officer, Columbia University) Source: Chief Digital Officer Club, Harvard Quality with BuzzFeed Agility – Chief Digital Officers Explore Digital Disruption in Education, 2/2014
  43. Copyright © 2014 Deloitte Development LLC. All rights reserved.43 Will MOOCs Disrupt Corporate Training? ?Any questions
  44. CONTACT UDEMY FOR BUSINESS BUSINESS@UDEMY.COM

×