Argyle's membership meetings convene C-Level, VP and Director level executives, as well as select direct reports, from companies with at least $1b in annual revenue, plus C-Level executives from companies with at least $100mm in annual revenue. Our meetings are invitation only. Contact me directly if you would like access to this audience - jaywilliams@argyleforum.com

1. ARGYLE
EXECUTIVE
FORUM
solution overview

2. ABOUT US
Argyle Executive Forum has formed a thriving
community of more than 40,000 executives,
rich with shared knowledge and real-world
experience. Over 700 new members join
each month, giving our clients access to key
decision makers.
By focusing on disciplined, metrics-driven
sales and marketing solutions, Argyle offers
unparalleled access to the proven best
practices of our Members. Marketing and sales
leaders use Argyle to form strategic business
plans that result in dynamic marketing
campaigns and robust revenue opportunities,
accelerating the sales cycle of our clients.
01

3. Opportunities
Target & Effectively Engage with the Most
Qualified Executives at Your Accounts
Strong Alignment with Territories & Targets
for acquiring new business, up-selling existing accounts, as
well as reducing the risk of client cancellations.
•
Over 78% of F1000 and 2500 mid market organizations
($100M+) are members of Argyle
•
40K+ executives who could be qualified to invest in,
recommend, and/or influence your offerings
•
Target multiple lines of business at a single account
•
Target by industry as well as geography to support
specific products and/or territories
Note: while the Argyle membership is primarily VP+, we have
many services to target Director, Manager, or other titles and
functions that are close to the purchasing decision for
your solutions.
02

4. Our Members Demonstrate interest
Target Industries Well Represented:
in wanting / needing help with relevant pain points across
key Lines of Business (LOBs) in our membership:
•
Pharmaceuticals
•
CFOs and related key functions
•
Financial Services
•
CMOs and related key functions
•
Energy
•
CHROs and related key functions
•
Retail/CPG
•
CIOs and related key functions
•
Technology
•
CISOs and related key functions
•
Manufacturing
•
General Counsels and related key functions
•
Professional Services
•
Customer Care / Service and related key functions
•
Healthcare
•
Many others
•
Many others
03

5. Client Success
Argyle is the B2B sales and marketing partner of choice
for over 200 of the world’s leading organizations
04

6. account
intelligence
How Argyle Helps
•
Goals & Objectives
Named Account Program leverages
a cross-section of Argyle products to identify
strong prospects and coordinate efforts with
selling and renewal strategies
•
Penetrate clearly defined functions (CMO, CFO
etc.) as well as key industries (pharmaceuticals,
•
to secure face-to-face interactions with qualified
financial services, retail, hospitals, media, etc.)
•
Work on net new accounts as well as installed base
•
Execute across North America
excecutives. Formats include Full Day Events,
Think Tanks, Dinners, and Breakout Breakfasts
Focus on named / priority accounts
•
In person events allow your sales organization
•
Virtual events support demand generation and
pipeline building
•
Informal Introductions deliver “high touch”
introductions via email or in person to key titles
within named accounts
•
Member Calls allows your sales organization
to approach prospects with the appropriate pitch
•
Argyle Conversations with Members generate
relationships with key prospects and gets
your highly differentiated thought leadership
content featured alongside other top prospects
and brands
05

7. EXECUTIVE VISIBILITY
& THOUGHT LEADERSHIP
How Argyle Helps
Goals & Objectives
•
In person events that target key cities, key
audiences, etc. Formats include Full Day Events,
•
Reach highly qualified audiences
•
Highlight differentiation from competitors
Think Tanks, Dinners, and Breakout Breakfasts
•
Virtual events can reach segments that are
geographically dispersed, niche themes, “hand
•
Map your message to client / prospect pain points
raising” exercises, etc.
(at the account level, industry level, geography, etc.)
•
•
Align efforts with sales to drive pipeline
•
Execute at scale and efficiently
Argyle Conversations create and showcase thought
leadership, demonstrations, etc.
•
Member Calls confirm and calibrate your message
to accounts, industries, and specific titles
06

8. Argyle
capabilities
Argyle has two core business units:
Argyle Events:
Argyle Sales & Marketing Services:
•
•
•
Account Based Marketing
•
Account Intelligence Programs
(in person and virtual)
•
Sales Enablement Tactics
•
Full Day Events
•
Content Creation
•
Half Day Events
•
Content Marketing
•
Breakfasts
•
Executive Visibility Programs
•
Dinners
•
Integrated Demand Generation Programs
•
Other formats available based
•
Retainer Programs
Argyle Events
Multi-Sponsor Events
(in person and virtual)
•
Argyle Sales & Marketing Services
•
Exclusive Single-Sponsor Events
on your needs
See additional details on our capabilities here.
07

9. How Clients
Leverage
Argyle
For Named Account Programs:
Argyle’s account-based services deliver opportunities
that impact your sales efforts from a targeted group of
named accounts. We support our clients throughout
the lifecycle of account based marketing to define
As an Accelerant:
the best strategies to win, grow, and retain business.
Requires a minimum of 150 accounts.
Argyle can accelerate the sales process and
reinforce engagement. We significantly reduce
To Gather Key Data & Insights on Client /
the time required to create initial access, as well
Prospect Pain Points:
as provide opportunities for your sales organization
and leadership to continually educate clients and
Utilizing services such as Member Calls, Argyle
prospects on your capabilities.
augments your team’s understanding of client /
prospect key challenges, ultimately enabling you
to calibrate your sales and marketing approach
and offer up the most relevant services.
As a Targeted Forum for
Thought Leadership:
Showcase your thought leadership to highly qualified
audiences and in a “high touch” format (private
in-person events, private breakfasts / dinners,
conference calls, etc).
08

10. Protect Your
Investment
Argyle Supports our Client’s ROI
•
Feedback from your stakeholders:
efforts through a range of data,
we document and database feedback
analytics, modeling software, and
(positive and negative) for you from
reporting capabilities:
each of your sales executives, marketing
professionals, executive leadership, etc.
•
Event ROI Calculator: a real time view
so you have a 360 degree view on how
into the demand generation and pipeline
the experience has been for each of the
contribution of any Argyle event (single
stakeholders inside your organization.
or multi sponsor, in-person or virtual).
•
Customized Client Specific Dashboards
& KPIs: detailed views of results for each
element of your campaign with Argyle.
•
Event Briefs: detailed files show
registration and attendance
data, demographics, contact details,
summary of observed or facilitated
interactions between your team and
Argyle members, etc.
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11. Contact
Contact your Argyle Relationship Manager or
Tim Skennion at tskennion@argyleforum.com or
(646) 839 0103 to explore available opportunities.