The presentation used during the webinar.

1. Content is King
Why content is essential to reach your goal
By Harm-Jan Kreun
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2. 2
• Role at Animana
• Prior experience/educational
International Key Account Manager
Harm Jan Kreun

3. Introduction – How a webinar works
• Total duration: 45 min
• Polling questions
• Presentation
• Microphones will be muted
• Ask questions using the chat function
• Q&A
• This webinar will be recorded and you’ll be able to view it
again via the link we will send after the webinar.
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4. Last Webinars
• How financial reports can help you grow and assess your
current situation
• Why your practice needs a marketing plan
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5. Goals of this webinar
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• Giving you a better understanding of content marketing
basics
• Provide you with some guidelines on how to produce
communication that is impactful & will get clients to return.
• Focus on email and text messages
• Explanation on how to create good looking newsletters

6. Polling questions:
• How many text messages do you send per month?
• How many unread messages do you have on your phone?
• Do you send appointment reminders by text?
• Do you review your content on a yearly basis ?
• Do you like the content editor in Animana?
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7. Impact of images
• The human brain is better at
processing visuals than text.
• 90 percent of the information that our
brain gets is visual, and it processes
that information 60,000 times faster
than text.
• Visuals help your message connect:
40 percent of people will respond
better to visual information than to
text.
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8. 8
Are we allowed to use these pictures in our own campaigns?

9. Why you need a voice, tone Style guide
• promote uniformity of content
• ensure you create content that resonated with your audience
• Examples of voice
• Is playful, Cheeky, Serious, formal or fun
• its vocabulary: plain and simple or rich and scientific
• Examples of Tone
• Do you want to be Direct. Empowering or Empathetic
• In life you change your tone all the time
• Examples of Style
• Don’t, USE Too Many Different Font Types
• BE consist
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10. Tools to use for content distribution
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Email Text messages
Good for writing complex
messages, with images.
Good to use for:
• Post-op Letters
• Information sheets
• Newsletters
• Promotion of a new
service
Useful for short messages,
that do not require a lot of
explanation. Good to use
for:
• Vaccination reminders
• Appointment reminders
• Flea treatment s
• Deworming
• Ordered medication

11. Example : a vaccination reminder by text
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Which one do you prefer?
Dear Customer,
Your pet is due for his
vaccination. Please call us
for an appointment
Patricks vets clinic
Character count: 110
Dear Mr. Smit,
Fluffy is due for his vaccination.
Please call us at 065654356 or
book Direct on
rezavets.com/booknow
Reza’s vet clinic
Character count: 137

12. How to add a text message template
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> > >

13. How to add a text message template
• Fill in the name for this
template
• Select the right category
• Select the correct context
• Type your message here
• Use mergecodes
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14. How to write the email?
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• Choose the right Title , make them want to open
the email!
• Choose your voice, tone and style.
• Write your text.
• Choose the right images, make sure you are
allowed to use them!

15. Example of dental month
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16. How to do it in Animana?
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- Go to manage content
- Click on + icon
- Fill in a name and select the right category and context
- Use the merge codes

17. How to add a letter/email template to Animana
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> > >

18. How to add a letter/email template to Animana
• Fill in the name for this
template
• Select the right category
• Select the correct context
• Write a subject
• Type your message here
• Use mergecodes
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19. There are 2 options
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- Animana
- Use another HTML Editor

20. Mailchimp
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- Create a free account
- Create a campaign
- Go to design
- Create your template
- Save and preview
- Select inspect frame element
- Copy the resource code
- Paste in Animana

21. What’s next?
• How do I deliver my marketing campaigns to the right
people?
• Help.animana.com and register
• Please help us improve these webinars and fill in the
survey that will be presented after this webinar has
ended
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22. Questions?
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?