The document discusses presentations and their importance in business. It notes that presentations are an interactive way to communicate information and tips to make them effective. Specifically, it outlines that presentations can be used to drive product sales or achieve business goals and solve problems. Effective presentations should keep messages simple, engage the audience, demonstrate confidence, and maintain eye contact. Finally, the document states that visual presentations are important for marketing as potential customers are visually oriented, and websites like Pinterest, LinkedIn and SlideShare are useful for sharing presentations online.

1. Presentations
Today’s objectives:
1. What are presentations and how
they are helpful in business
2. Tips for effective presentations
3. Presentations used for marketing of
the business

2. What are presentations?
• An interactive way to communicate
information
• The manner in which one presents himself to
an audience
• Typically about products, but not always
• What are presentations also about?

3. Presentations’ effects on business
Two effects
• Product presentation: Presentations drives sales
– Example: Apple
• Objective presentation: Achieve goals and solve
problems
– Example (goals): Meeting sales forecasts
– Example (problem solving): Addressing low staff morale

4. Product Presentation
Four Key Points
• Agenda: The main purpose of the product
• Product description: Features and benefits of the product
• Company information: The company’s background and profile
• Competitive advantage: Why the product is better than the rest

5. Objective presentation.
• To achieve business goals using technique which
could meet the sales target.
– Example: Samsung with a market share of 20%
which is 307M.
• Find a solution for the business problem.
– Example: Solving a low morale problem of the
company by using the employee’s feedback for
the company.

6. Tips for effective presentations.
• Keep it simple
• Connect with the audience with a better
content
• Show a great level of confidence and positivity
• Making eye contact with your audience is a
very important aspect.

7. Presentations for Marketing
• Successful marketing = achievement of goals
• Potential customers are visually oriented
– Example: Pinterest is the best example.
• There are many other website for
presentations.
– Example: Linkedin & Slideshare

8. That’s all folks!