The artist Valentina was used as the main point of synergy across the music video, song lyrics, digipak, and advertisement for her new single. Close-ups of Valentina's face were featured prominently on the digipak. The lyrics' reference to "writing her name in the stars" was incorporated into the digipak design which depicted Valentina among stars and planets. A consistent font and references to stars linked all the ancillary materials while still maintaining the readability of text.

1. Evaluation Question 2
HOW EFFECTIVE IS THE COMBINATION OF
YOUR MAIN PRODUCT AND YOUR
ANCILLARY TEXTS

2. Video
In my video, I decided
that the artist was going
to be the main synergy
but I also incorporated
some synergy through
the lyrics. This was
incorporated by putting
close ups of her face on
the front and inside of
the digipak so she was
the main focus of it.

3. Song Lyrics
As the song lyrics are very striking, I decided that this
could be another point of reference when talking about
synergy and thing that link the video and the digipak
together.
In the lyrics the things that stood out to me the most
were the words “write my name in the stars” this
coincides with the main meaning of the song that she
is on top of the world and is living the good life.

4. Digipak
For the theme of the digipak I
took the whole idea of her being
a new star and wanting to write
her name in the stars and I did
some research and brushed up
on my skills in Photoshop and I
made the space type theme with
stars making it look dreamy and
as though she is in another
galaxy. I also added the words
“write my name in the stars” to
give it another link to the video
although the main link for the
whole thing is Valentna herself
as there are pictures of her all
throughout

5. Advertisement
For the advertisement I took
the starry them that I created
and added it into it as well but
the stars made it hard to read
the text so I decided to make a
black panel in the middle which
enabled me to make all the text
white and readable.

6. Fonts
Font was a main link
between all of the ancillary
product. I decided to use
plain readable fonts and I
had many to choose from
but in the end I used a font
called “jenna sue” This was
good to use because it is
easy to read and it goes with
the whole overall theme
that I was going for.