The document discusses a student media project that created a music video, DigiPak, and magazine advert for the fictional band "Dead Pegasus" emulating the style of My Chemical Romance. It used conventions like album artwork, track lists, and social issue themes. Some conventions were challenged, like using photography over artwork. Feedback found people enjoyed the clear connection between products but some missed the attempt at challenging gender stereotypes. Research involved fan sites and official music videos to understand conventions. Production software included Photoshop, Final Cut Pro, and online surveys and blogs.