The document summarizes a study that used a game called HuskyHunt to teach university students about information security through social media. The game aimed to increase engagement by using gaming mechanics, social media sharing, and digital badges. Key findings were that students with digital badges had higher rates of engagement, such as completing modules, sharing on social media, and creating aliases. Areas for improvement included making the game more challenging and authentic.

1. Husky Hunt: Social Media Driven Gaming to Engage
Students in Information Security Awareness
The technology integration project was
designed to use the HuskyHunt framework to
measure the impact that digital badges have
on player engagement, learning transfer and
players attitudes regarding technology and
security.

2. HuskyHunt: Security Awareness
Training for Students
• Teach students practical lessons about Internet and information
security awareness topics that they can relate to personally
• Utilize gaming mechanics to increase engagement and
participation
• Leverage Social media, specifically Facebook and Twitter to
reinforce learning that occurred in the game modules.
• Leverage social media to increase the likelihood that UConn
students not participating in HuskyHunt are exposed to the
security training.

4. Answer the questions related to the tip
to get points or the Scavenger Hunt
location clue.
Each day log onto huskyhunt.uconn.edu
to read the Information Security tip.
1
Points
2
How to HuskyHunt in 4 Easy Steps

5. Solve the clue and go to the location. Find the
HuskyHunt poster with the Husky One Card tip, a QR
code and a URL.
Scan the QR code or go to the URL on the poster to
enter the Husky One Card tip and earn points.
Points
3
4
Daily
Questions
Social
Media
Vendor
Merchandise
& Cash
Prizes

6. Security Topics Covered
PII and
Spyware
vPC
Usage
Antivirus
Internet &
Social Media
Password
Complexity
Password
Protection
Phishing
Software
Piracy
e-commerce
Safety

7. Content is Concise and Engaging

8. •Location poster
•Player scans or
enters code for
points

9. Weekly giveaways from Husky One Card vendors:
3 Grand Prizes:
Incentives
• Majority of vendors would participate again

10. Marketing Strategy
• Faculty/Staff/Student Listserv
• UConn Homepages
• UConn Events Calendar
• Tweets/Posts
• Texts
• Campus Newspaper
• Semester Involvement Fairs
• Dining Services table tents
• University Bookstore (ads on
registers)
• Student Union Movie
Theatre Screen
Advertisements
• UConn Radio PSA
• Stall Street News
• Shuttle Buses
• Student Union
Bulletin Boards
• Student Union Tabling

11. Sample Badge Display

12. Game Schedule/Organization

13. Engagement
69.79%
30.21%
Badge Distribution
Ratio - 2.31:1
Players With Badges % Players W/O Badges %
72.60%
27.40%
Players Sharing on Social
Media
Ratio - 2.64:1
Players With Badges % Players W/O Badges %
69.35%
30.65%
Players Creating an Alias
Ratio - 2.26:1
Players With Badges % Players W/O Badges %
61.64%
38.46%
Players Completing All
Modules
Ratio - 1.6:1
Players With Badges % Players W/O Badges %
54.55%
45.45%
Players Failing Final
Assessment
Ratio - 1.2:1
Players With Badges % Players W/O Badges %

14. Player Demographics
Total
Registered Players 336
Male Registered 153
Female Registered 183
Male Registered % 45.54%
Female Registered % 54.46%
0
50
100
150
200
250
300
350
400
Total Game Registrations
0
100
200
300
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19
Total Active Players 205 152 134 124 120 106 104 96 90 86 85 77 77 74 70 68 65 24 35
Active Players with Badges 130 104 93 84 82 70 69 63 61 58 57 51 51 48 45 44 41 18 23
Active Players without Badges 75 48 41 40 38 36 35 33 29 28 28 26 26 26 25 24 24 6 12
ActivePlayers
Game Level
Active Players by Module
Total Active Players Active Players with Badges Active Players without Badges

15. Survey Participants/Engagement
Total
Total Players 158
With Badges 109
With Badges % 68.99%
W/O Badges 49
W/O Badges % 31.01%
0
20
40
60
80
100
120
140
160
180
Pre-Game Survey Participants
82.2% completion rate
Total
Total Players 27
With Badges 19
With Badges % 70.37%
W/O Badges 8
W/O Badges % 29.63%
0
5
10
15
20
25
30
Post-Game Survey Participants
93% completion rate

16. Engagement
Total
Total Players 62
With Badges 43
With Badges % 69.35%
W/O Badges 19
W/O Badges % 30.65%
0
10
20
30
40
50
60
70
Alias Creation Statistics
Total
Total Players 73
With Badges 53
With Badges % 72.60%
W/O Badges 20
W/O Badges % 27.40%
0
10
20
30
40
50
60
70
80
Social Media Sharing Statistics

18. •Partnership with One Card Office
• Growth in # of players
•More players completing modules
• Matured process- administration and
implementation of game
What Went Well

19. •Dynamic Point System
•Referral program
•Level of Assurance Credentialing
•Sustain marketing throughout
•More challenging questions
•More Authentic Activities
•i.e. GeoLocation
Improvements for Next Time

20. How to Implement
• GitHub.com/UConnISO/HuskyHunt
• Future wiki to collect/share
materials