3. CRITERIA FOR
COMMUNICATING THE
RESEARCH
Selecting proper channel for communicating
Knowing the consumers
Developing an effective plan for writing a
research report
i. Decide on authorship
ii. Deciding about the content
iii. Preparing outline of report
Careful selection of a journal for publication of a
report
Careful review of the authors manuscript
guidelines
5. WRITING A RESEARCH REPORT
CHARACTERISTICS OF GOOD
RESEARCH REPORT
1. Must have characteristics of conscieness,clarity ,
honesty, completeness and accuracy
2. Must be long enough to cover the subject content
and short enough to maintain interest
3. Must be written and presented logically
4. Abstract terminology and technical jargons must be
avoided
5. Must be lucid and visually attractive
6. Must be reflect its originality
6. FORMAT OF RESEARCH REPORT
β’IMRAD format
β INTRODUCTION
β METHODS
β RESULTS
β AND DISCUSSIONS
7. OTHER ASPECTS OF REPORT
β’ TITLE
β’ ABSTRACT
β’ KEYWORDS
β’ REFERENCES
β’ ACKNOWLEDGEMNTS
8. WRITING REFERENCES/BIBLIOGRAPHY
-BIBLIOGRAPHY vs REFERENCES:-
Bibliography is listing all the materials that have been
consulted while writing an essay or a book.
References, on the other hand, are those that have been
referenced in your article or book.
9. BIBLIOGRAPHY
β’ Bibliography is listing all
the materials that have
been consulted while
writing an essay or a
book
β’ Bibliography is not
directly included in the
text
β’ Both bibliography and
references are arranged
alphabetically
REFERENCES
β’ References, on the other
hand, are those that
have been referenced in
your article or book.
β’ References are those
that are directly
included in your actual
text
β’ a Reference list can also
be arranged in Numeric
style