Digital Content Marketing - Do's and Don'ts

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Janice Tippett

Millennium Marketing Solutions 2013 Fall Expo presentation: Digital Content Marketing - Do's and Don'ts

Marketing Business Technology

The Summit
School
Website Redesign
and Development

Copyright © 2013 | www.mm4solutions.com

2 013

F LL
A
DS NMREIN
EIG, AKT G
ADD ITL EP
N IGA XO

D
eterm Y T
ine our opic
• Become an expert in your industry

# M M 4 E X P O

• Use statistics (Google Analytics/Adwords) to
determine keywords being searched relating to your
industry
- Q&A advanced segmentation

Copyright © 2013 | www.mm4solutions.com

2 013

F LL
A
DS NMREIN
EIG, AKT G
ADD ITL EP
N IGA XO

Publishing Schedule
• Testing – Trial and Error

# M M 4 E X P O

• What days/times are your customers online?
- Social media insights
- Email blast open rates
- Website traffic

Copyright © 2013 | www.mm4solutions.com

2 013

F LL
A
DS NMREIN
EIG, AKT G
ADD ITL EP
N IGA XO
# M M 4 E X P O

T
racking Success of
C
ontent
• Depends on goal of campaign
- Facebook Analytics – Engagement (Likes, Shares)
- Google Analytics– Web Traffic
(Time on Site, Bounce Rate)
- Email Marketing Analytics – Conversions
(Open rates, CTRs, Form Completion or phone call)

Copyright © 2013 | www.mm4solutions.com

2 013

F LL
A
DS NMREIN
EIG, AKT G
ADD ITL EP
N IGA XO
# M M 4 E X P O

T for C
ips
ontent
M
arketing (continued)
• Publish regularly
- Don’t get trapped by publishing calendars
• Write naturally
- Quality not quantity
- Newsworthy content
- Relate to the real world (season changes, holidays)
• Look for additional opportunities
- HARO

Copyright © 2013 | www.mm4solutions.com

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Digital Content Marketing - Do's and Don'ts

8. 2 013 F LL A DS NMREIN EIG, AKT G ADD ITL EP N IGA XO D eterm Y T ine our opic • Become an expert in your industry # M M 4 E X P O • Use statistics (Google Analytics/Adwords) to determine keywords being searched relating to your industry - Q&A advanced segmentation Copyright © 2013 | www.mm4solutions.com

9. 2 013 F LL A DS NMREIN EIG, AKT G ADD ITL EP N IGA XO Publishing Schedule • Testing – Trial and Error # M M 4 E X P O • What days/times are your customers online? - Social media insights - Email blast open rates - Website traffic Copyright © 2013 | www.mm4solutions.com

11. 2 013 F LL A DS NMREIN EIG, AKT G ADD ITL EP N IGA XO # M M 4 E X P O T racking Success of C ontent • Depends on goal of campaign - Facebook Analytics – Engagement (Likes, Shares) - Google Analytics– Web Traffic (Time on Site, Bounce Rate) - Email Marketing Analytics – Conversions (Open rates, CTRs, Form Completion or phone call) Copyright © 2013 | www.mm4solutions.com

14. 2 013 F LL A DS NMREIN EIG, AKT G ADD ITL EP N IGA XO # M M 4 E X P O T for C ips ontent M arketing (continued) • Publish regularly - Don’t get trapped by publishing calendars • Write naturally - Quality not quantity - Newsworthy content - Relate to the real world (season changes, holidays) • Look for additional opportunities - HARO Copyright © 2013 | www.mm4solutions.com

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