Presentation for the SEM Meetup

1. SEM
in
Social+Search
Jim Reynolds| jim@brandwatch.com | Tel: 646 666 4035
the
DMV

2. Brandwatch/ Who is Jim?
© 2013 Brandwatch | www.brandwatch.com
2

3. He’s Worked Where?
He Worked with Who?
Agencies Too?
© 2013 Brandwatch | www.brandwatch.com
3

4. Who have I worked with?
© 2013 Brandwatch | www.brandwatch.com
4

5. GOOGLE RULES: THE POWER OF
SHARING
•
Word of mouth buzz (about your content) …rarely comes without
quality content.
•
Users know good content when they see it and will direct others
to it.

6. BING RULES: THE POWER OF SHARING
“…your followers sharing your information….can have an impact on
how you rank organically in the long run.”

9. Brandwatch/ Key data metrics
130+TB
Data downloaded/
month
20+B
Pages Indexed
32K
Customer queries
© 2013 Brandwatch | www.brandwatch.com

11. Brandwatch/ Organic Search
© 2013 Brandwatch | www.brandwatch.com
11

12. Brandwatch/ Social Media Search
© 2013 Brandwatch | www.brandwatch.com
12

13. Brandwatch/ Review Sites
© 2013 Brandwatch | www.brandwatch.com
13

14. Brandwatch/ Review Search via social listening
© 2013 Brandwatch | www.brandwatch.com
14

15. Brandwatch/ Twitter Search
© 2013 Brandwatch | www.brandwatch.com
15

16. Brandwatch/ Twitter Search via Social Listening
© 2013 Brandwatch | www.brandwatch.com
16

17. Brandwatch/ Facebook Search
© 2013 Brandwatch | www.brandwatch.com
17

18. Brandwatch/ Facebook Search via Social Listening
© 2013 Brandwatch | www.brandwatch.com
18

19. 19

20. Brandwatch/ Topsy – Twitter Trends
Site: www.topsy.com/analytics
© 2013 Brandwatch | www.brandwatch.com
20

21. Brandwatch/ Ice Rocket – Blogs
Site: www.icerocket.com
© 2013 Brandwatch | www.brandwatch.com
21

22. Brandwatch/ Social Mention –Social Media
Site: www.socialmention.com
© 2013 Brandwatch | www.brandwatch.com
22

23. Brandwatch/ BoardReader– Boards & Forums
Site: www.boardreader.com
© 2013 Brandwatch | www.brandwatch.com
23

24. Brandwatch/ StarCount– Brands/Celebrities
Site: www.starcount.com
© 2013 Brandwatch | www.brandwatch.com
24

25. Brandwatch/ More Options
http://www.brandwatch.com/2013/08/top-10free-social-media-monitoring-tools/
http://socialmediatoday.com/petertrapasso/1799311/social-media-monitoringtools-infographic
http://socialtimes.com/7-free-social-monitoringtools_b134790
© 2013 Brandwatch | www.brandwatch.com
25

26. 26

27. Insightful Visuals/ Predicting the Oscars
labs.brandwatch.com/oscars
© 2013 Brandwatch | www.brandwatch.com

28. Insightful Visuals/ Predicting the Oscars
labs.brandwatch.com/oscars
© 2013 Brandwatch | www.brandwatch.com

30. Brandwatch/ Overview
SaaS enterprise
social media
monitoring &
analysis
High Satisfaction
1000+
Brands in
15 Markets
<1% Monthly Churn
Rapidly Growing
Client Base
Supporting
Clients in
26 Languages
(With Sentiment)
758% YoY
Global Presence
New York | Chicago | Brighton | Berlin
World Class
Development &
Services Team
All Intellectual Property
Owned In-house
Selected as
Red Herring
150 Employees
50 Product Developers
7 PhD Staff Members
© 2013 Brandwatch | www.brandwatch.com
Global Top 100
Winner & recognized
by Media
Momentum
30

31. Brandwatch/ Key strengths
Added value over other solutions
HIGHER CLIENT SATISFACTION
5
4
3
2
1
Subject matter expertise, more dedicated support, training and support portal
all help keep our clients moving efficiently and effectively
MORE DATA & LANGUAGE COVERAGE
Brandwatch continually expands its language and site coverage
MORE FLEXIBLE USER EXPERIENCE
Workflows, automation & dashboarding make it easy to view, share and manage results
MORE WAYS TO SLICE & ANALYZE DATA
Authors, followers, posts, views, comments, sentiment, influence… there’s nothing twodimensional about the way Brandwatch allows you to manipulate our findings..
MORE POWERFUL QUERYING
Build custom queries easily as well as selecting from a list of limited options.
31

32. Thank You/ Contact details
Jim Reynolds
e.
jim@brandwatch.com
#
O: 646 666 4035 / M: 646 530 2991
@jimmyrey
w.
www.brandwatch.com
© 2013 Brandwatch | www.brandwatch.com
32