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2013 PAR Partner conference - Marketing 101

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Best Practices, tools and resources provided by PAR for our partner community

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2013 PAR Partner conference - Marketing 101

  1. 1. Copyright © 2013 ParTech, Inc. All Rights Reserved.Red Rock Resort ∙ Las Vegas NV Partner Conference June 2013PAR Marketing 101Emily Massaglia, Channel Marketing Manager
  2. 2. Copyright © 2013 ParTech, Inc. All Rights Reserved.Best Practices2
  3. 3. Copyright © 2013 ParTech, Inc. All Rights Reserved.Best Practices – Tell a Story3
  4. 4. Copyright © 2013 ParTech, Inc. All Rights Reserved.Best Practices – Tell a Story4
  5. 5. Copyright © 2013 ParTech, Inc. All Rights Reserved.Best Practices – Provoke Emotion5
  6. 6. Copyright © 2013 ParTech, Inc. All Rights Reserved.Best Practices – Provoke Emotion6
  7. 7. Copyright © 2013 ParTech, Inc. All Rights Reserved.Best Practices – Have Fun!7
  8. 8. Copyright © 2013 ParTech, Inc. All Rights Reserved.Best Practices – Have Fun!8
  9. 9. Copyright © 2013 ParTech, Inc. All Rights Reserved.Best Practices – Address Customer Needs9
  10. 10. Copyright © 2013 ParTech, Inc. All Rights Reserved.Best Practices – Address Customer Needs10
  11. 11. Copyright © 2013 ParTech, Inc. All Rights Reserved.Best Practices – Test and Track11
  12. 12. Copyright © 2013 ParTech, Inc. All Rights Reserved.Best Practices – Use Different Forms of Media
  13. 13. Copyright © 2013 ParTech, Inc. All Rights Reserved.Social Media13
  14. 14. Copyright © 2013 ParTech, Inc. All Rights Reserved.Social Media – PAR Corporate14http://www.facebook.com/parpointofsalehttp://www.youtube.com/user/partechinchttp://www.linkedin.com/company/12540
  15. 15. Copyright © 2013 ParTech, Inc. All Rights Reserved.Social Media – PAR ChannelLinkedIn Group:PAR Partner EcosystemTwitter Account:@Par_Partner_EcoSlideShare:PARPartnerEcosystemhttp://www.slideshare.net/15
  16. 16. Copyright © 2013 ParTech, Inc. All Rights Reserved.Market Developing Funds (MDF)16
  17. 17. Copyright © 2013 ParTech, Inc. All Rights Reserved.2013 MDF Suggestions17CASE STUDY VIDEOS TRADESHOWSEACH ACTIVITY NEEDS TO HAVE A STRONG CALL-TO-ACTION
  18. 18. Copyright © 2013 ParTech, Inc. All Rights Reserved.MDF – Other Recommends• Direct Mail or EmailCampaign• State orLocal IndustryAssociations• Sales Contests• Online LeadGenerationCampaigns (SEO)• PAR Sales Training• Webinars• WebsiteImprovement18
  19. 19. Copyright © 2013 ParTech, Inc. All Rights Reserved.PAR Resources19
  20. 20. Copyright © 2013 ParTech, Inc. All Rights Reserved.PAR Resources - 2013 Channel Marketing TeamLeslie DodwellWEST COASTEvents, ConferencesLeslie_Dodwell@partech.comP (303) 448-7481C (714) 287-2837Emily MassagliaEAST COASTMDF, ChannelCommunicationEmily_Massaglia@partech.comP (303) 444-0120 X5848C (215) 807-9248Mark BunneyDirect Channels & Alliance PartnersMark_Bunney@partech.comP (972) 377-9193C (972) 489-3997
  21. 21. Copyright © 2013 ParTech, Inc. All Rights Reserved.PAR Resources– Electronic & Print on DemandCOLLATERAL PIECESAVAILABLEEverServ 500EverServ 2000EverServ 6000EverServ 7200EverServ 7700EverServ PixelPointEverServ SureCheck
  22. 22. Copyright © 2013 ParTech, Inc. All Rights Reserved.NA Marketing Tools– ScanSource Ad Builderhttp://www.scansourceservices.com/marketing/VendorCampaignKits/parCampaignKits.aspx
  23. 23. Copyright © 2013 ParTech, Inc. All Rights Reserved.PAR Resources – PAR generated materials23
  24. 24. Copyright © 2013 ParTech, Inc. All Rights Reserved.PAR Resources - Newsletter24
  25. 25. Copyright © 2013 ParTech, Inc. All Rights Reserved.PAR Resources– End User Customer ListsAVAILABLE ON myPAR PORTAL
  26. 26. Copyright © 2013 ParTech, Inc. All Rights Reserved.PAR Resources– ISV Overview26
  27. 27. Copyright © 2013 ParTech, Inc. All Rights Reserved.PAR Resources – End User landing pages27
  28. 28. Copyright © 2013 ParTech, Inc. All Rights Reserved.PAR Resources - Introducing the NEW PAR Partner Center28
  29. 29. Copyright © 2013 ParTech, Inc. All Rights Reserved.Key Takeaways• Tell a Story, Provoke Emotion, Have fun!• Address your customers needs• Use different forms of media to tell the same story• Take advantage of Social Media• Look over PAR MDF Guideline Document• Utilize PAR’s resources• Give us feedback on the new partner center29
  30. 30. Copyright © 2013 ParTech, Inc. All Rights Reserved.THANK YOU FOR ATTENDING!

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