Iamwire Investment Pitch

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Iamwire is the fastest growing online media in India

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Iamwire Investment Pitch

  1. 1. 7/9/2013Confidential Information by iamwire 1 India's fast growing online media company Web & Mobile
  2. 2. In a growing market.. Online Adoption By Consumers Online Commerce Online Advertising Spend Online Businesses Online Professional Online Content Consumption Mobile Adoption Startups & Investors 7/9/2013Confidential Information by iamwire 2
  3. 3. With lot of opportunity.. $ Online advertising is 15% of offline advertising $ Online advertising to reach 2 Billion US$ by 2015 $ 10000+ Product & Service Company targeting online businesses $ 2+ Million Digital Professional and Growing $ 100+ Million Online users, and growing 7/9/2013Confidential Information by iamwire 3
  4. 4. Iamwire.com An online media platform for online businesses and professionals 7/9/2013Confidential Information by iamwire 4
  5. 5. Market Needs  Digital Industry is growing very fast, professionals have a consistent need to keep pace with growth  Growing Online Industry in India need eco-system support for meeting their growth needs, challenges, and explore opportunities  Business need a credible platform to explore product and service companies suiting their evolving needs in digital arena  Product & Service Cos need an eco-system for presenting, connecting and positioning their offerings to digital businesses 7/9/2013Confidential Information by iamwire 5
  6. 6. Our Solution  Online destination for reliable news, analysis, information and Knowledge  Industry Events for Knowledge and Relationship Building  Supplier Database, Directory, showcase for business to explore and connect with credible product and service companies  Business partner network for product and service companies to explore, present to and connect with their potential clients 7/9/2013Confidential Information by iamwire 6
  7. 7. Target Audience • Online enabled Professionals using web and Mobile in their day today life • Professionals engaged in Online Industry • Businesses enabling themselves online • Pure Play Online Businesses • Startups, Investors & Financial Advisory • Tech, Non-Tech, Product & Service Companies 7/9/2013Confidential Information by iamwire 7
  8. 8. Go to Market Reliable, Relevant and Targeted Content Newsletter, SEO, Social Seeding User social Sharing, Comments, Discussions, Forwards Professional, Expert contributed content Event, Advertising, Direct Marketing, SEM, FBM Repeat Users News Users Referred Users User Promoted User Database Brand Promoted 7/9/2013Confidential Information by iamwire 8
  9. 9. Business Model Generate Quality Content User Content Consumpti on Actions • Page Views • Comments • Discussions • Engagement Earnings • Advertising • BPN • Event Tickets Marketing & Brand Building Content and User Acquisition Collective offerings of Iamwire.com ensure high returns and easy sales cycles 7/9/2013Confidential Information by iamwire 9
  10. 10. Our Competition Direct • Techcrunch.com • BusinessInsider.com • Gigaom.com • Zdnet.com • Nextbigwhat.com • Vccircle.com • Medianama.com In Direct • Print Media • TV Media • Trade Magazines • Individual Blogs & Forums 7/9/2013Confidential Information by iamwire 10
  11. 11. Our Advantage  We understand India and Indian Professionals better then the international players  We have Indian market as our 100% focus, as against a small focus by international players  Indian competition is still very nascent and catching up, we are late entrant in market but fast mover  Our Quality relationship, network, and existing brand visibility 7/9/2013Confidential Information by iamwire 11
  12. 12. Our USP  Proven and tested ability to understand needs of online businesses and professionals  Established network of experts, leaders, and Industry Professionals  Technology, data and analysis led leadership  Our value and relationship driven approach 7/9/2013Confidential Information by iamwire 12
  13. 13. Key Metrics 0 20 40 60 80 100 120 140 Jan-13 Feb-13 Mar-13 Apr-13 May-13 Jun-13 Visits & Page Views 0 0.5 1 1.5 2 2.5 3 3.5 4 Jan-13 Feb-13 Mar-13 Apr-13 May-13 Jun-13 Visit Duration (Min) 0 0.5 1 1.5 2 2.5 3 Jan-13 Feb-13 Mar-13 Apr-13 May-13 Jun-13 Pageviews/Visit Page Views Visits 7/9/2013Confidential Information by iamwire 13
  14. 14. Comparative Metrics 7/9/2013Confidential Information by iamwire 14
  15. 15. Investment Info • Wirefoot is at present self funded with Capital from friends and family in form of initial capital and Loan • We target to raise ~2.5 Cr (500K USD) for building growth over 18-24 months • Key investment buckets for this raise are Team, Technology and Marketing • Monthly Burn shall move from ~ 0.03 Cr to 0.08 Cr 7/9/2013Confidential Information by iamwire 15
  16. 16. Key Spend Areas • Team – Growing content & research team directly impacting growth of content, readership and key metrics • Technology & Product – Enhancing “user – content” relevancy, UX, Analytics, and Scalability of Platform • Marketing - Sustained investment to gain exposure and acquire more readers 7/9/2013Confidential Information by iamwire 16
  17. 17. Key Investment Considerations  Significant, Unmet need with limited competition and high opportunity  Highly Scalable Business Model  Clear roadmap to profitability  Numerous successful global precedence  Unique Lower risk High Reward Strategy 7/9/2013Confidential Information by iamwire 17
  18. 18. Thank You Abhinav Dinesh Garg CEO, Wirefoot +91 88 606 309 33 abhinav.dinesh@iamwire.com 7/9/2013Confidential Information by iamwire 18

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