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Large and bold
                     masthead


Eye contact
to catch the
audiences
                   Strong pose
attention



Different sized      Hip hop
cover lines to       clothing
show importance
of articles.
Carefully placed
so that the main
articles catch       Simple white
the audiences        and grey
attention            fading
                     background
Pointing and
                      eye contact
                      makes the
 Large                image eye
 masthead             catching
                       Strong pose to
                       catch the
                       audience’s
 Simple grey           attention
 and white
 fading
 background
 allows the
 people in the
 image to
 stand out

Size of the image
is larger than the
conventional form
of a magazine front    Hip hop
cover but this         clothing
allows it to catch     Bar code
the audience’s         makes the
attention and to be    magazine
unique                 seem
Photographs of artists featuring in the magazine.
 This catches the readers attention and makes
             them want to read on




                                                         Typical
                                                         white
                                                         backgroun
                                                         d



                                                     I have kept my
                                                     contents page
                                                       simple with
                                                    minimal reading
                                                     and on a single
                                                       page, as my
                                                     young readers
                                                       aged 16-24
                                                      would not be
                                                      interested in
             Minimal writing in a simple              reading large
             font                                   amounts of text
Backgrounds in both
                                                                               articles are quite
                                                                             naturalistic without
 Full bleed              Traditional question and                            a lot of editing. This
 photograph              answer layout with the                               gives the article a
 of musician             questions in a different                            relaxed atmosphere
                          colour to the answers                               which is important
                                                        Bold title
                                                                                 in an interview
                                                                               where the reader
                                                        Stand first          should feel like they
                                                                               can relate to the
                                                                                      artist.
                                                        Drop cap

                                                        I used this article layout to base mine on as it
                                                       is a British hip hop magazine of the same age
                                                                      target group, 16-24.




   The ‘get to   Page number
   know’ box    and date make     Pull quote
 provides quick magazine seem
  information      realistic      Smaller photograph
    which is                      of musician
appropriate for
  a new artist
  who readers
don’t recognise
My magazine is a hip hop magazine so my
                                                models are wearing hip hop style clothing
                                                 as my audience will be able to relate to
                                                                 them




For my front cover and article I have used
  models of different races so that my        I have used slang in my article as you can see in this
    magazine can appeal to a range of          quote as the audience will be able to relate to this
               ethnicities                           because slang is used in hip hop music

 The poses of my models and mild use of      “I spit about the kind of boys in gangs and shit
 swearing make my magazine appealing to               because I used to be like that.”
readers who probably consider themselves
             quite rebellious                My article refers to my musician being rebellious and
                                               involved in gang crime which is suitable for this
The models are the same age as my target       magazine as there would be readers in the same
  audience of 16-24 so that readers can        situation aspiring to break through and become
         relate to the magazine               successful like the musicians in hip hop magazines.
“IPC Media produces over 60 iconic media
                     brands, with print alone reaching almost two
                   thirds of UK women and 42% of UK men – almost
                                 26 million UK adults”
                           -Statistics from their website.




  I would suggest IPC media to be the publisher of my magazine because they
 already publish many successful magazines across the UK such as NME but do
not publish a hip hop magazine, so there is a gap in their market. They also have
 the money and experience for my magazine to be distributed across the UK in
    popular supermarkets and newsagents as IPC have a good reputation and
companies would be willing to buy into BOP as their new product as they can be
                       sure that they will receive a profit.
Males and females aged 16-24 who listen
    to British hip hop and rap music
                                                Any ethnicity, the models in
    Male and females means that there is a     my photographs are different
     larger target audience and therefore
                    more profit
                                                           races
       I will attract this audience by
        having up to date articles on
      new musicians that people want
                to hear about
     I will also attract this audience
       by using adverts which would
     appeal to them, such as popular
       and stylish shops or adverts
       for CDs and concerts of the
                hip hop genre

                 The magazine costs £2.60 which makes it
                 affordable for students and people with
                             part time jobs
Eye contact and body     Eye
                                                      language attract the   catching
                                                      audience’s attention     pose
Readers like to hear about
   musician’s pasts and
 everyone loves to hear a
  ‘rags to riches’ story.                      Models
                                               dressed
                                Swearing is       in a
                                something       similar
                               which often      way to
                             features in hip   how the
                                hop music.     readers
                              Readers think      would
                              of themselves      dress
                               as rebellious
                              and look up to   The
                              these artists    colour
                              who can rebel    scheme is
                                and still be   black,
                              successful. It   white and
                                   is also     red, which
                             language which    is classic
                                 is used in    and
                                 everyday      appeals to
                               conversation    everyone
                             and makes the
InDesign is a          Power point is a
               programme I hadn’t     programme that I
               used before this       have used many times
               task. I used it when   for creating slide
               constructing my        shows. I used this to
               article and putting    create the evaluation
               cover lines on my      you are reading now.
               front cover.



I used word press as a blog to         Photoshop was
upload my magazine coursework.         useful for editing
I’d never used it before and           the photos for my
found it quite complicated.            front cover and
                                       article. I found it
                                       very confusing but
                                       it was very
                                       effective for
                                       producing
                                       professional-
In the preliminary task I had a
           chance to practice taking
           photographs and I feel I
        improved from the photograph
         here to the one on my front
                     cover.

        This was also the first time I
         used InDesign so I gained
        experience which was needed
              for my magazine.

          From this task I also learnt
  Now that my magazine is completeaI can
          more about how to lay out
compare it to my preliminary task and see a
          magazine, such as where to
   big improvement. My photography and
                place cover lines.
 editing skills have come along and it looks
 far more professional. My colour schemes
  and font choice make my magazine a lot
 smoother and it looks more like a product
  that people would buy, as opposed to my
childish front cover in the preliminary task.

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My media evaluation

  • 1.
  • 2. Large and bold masthead Eye contact to catch the audiences Strong pose attention Different sized Hip hop cover lines to clothing show importance of articles. Carefully placed so that the main articles catch Simple white the audiences and grey attention fading background
  • 3. Pointing and eye contact makes the Large image eye masthead catching Strong pose to catch the audience’s Simple grey attention and white fading background allows the people in the image to stand out Size of the image is larger than the conventional form of a magazine front Hip hop cover but this clothing allows it to catch Bar code the audience’s makes the attention and to be magazine unique seem
  • 4. Photographs of artists featuring in the magazine. This catches the readers attention and makes them want to read on Typical white backgroun d I have kept my contents page simple with minimal reading and on a single page, as my young readers aged 16-24 would not be interested in Minimal writing in a simple reading large font amounts of text
  • 5. Backgrounds in both articles are quite naturalistic without Full bleed Traditional question and a lot of editing. This photograph answer layout with the gives the article a of musician questions in a different relaxed atmosphere colour to the answers which is important Bold title in an interview where the reader Stand first should feel like they can relate to the artist. Drop cap I used this article layout to base mine on as it is a British hip hop magazine of the same age target group, 16-24. The ‘get to Page number know’ box and date make Pull quote provides quick magazine seem information realistic Smaller photograph which is of musician appropriate for a new artist who readers don’t recognise
  • 6. My magazine is a hip hop magazine so my models are wearing hip hop style clothing as my audience will be able to relate to them For my front cover and article I have used models of different races so that my I have used slang in my article as you can see in this magazine can appeal to a range of quote as the audience will be able to relate to this ethnicities because slang is used in hip hop music The poses of my models and mild use of “I spit about the kind of boys in gangs and shit swearing make my magazine appealing to because I used to be like that.” readers who probably consider themselves quite rebellious My article refers to my musician being rebellious and involved in gang crime which is suitable for this The models are the same age as my target magazine as there would be readers in the same audience of 16-24 so that readers can situation aspiring to break through and become relate to the magazine successful like the musicians in hip hop magazines.
  • 7. “IPC Media produces over 60 iconic media brands, with print alone reaching almost two thirds of UK women and 42% of UK men – almost 26 million UK adults” -Statistics from their website. I would suggest IPC media to be the publisher of my magazine because they already publish many successful magazines across the UK such as NME but do not publish a hip hop magazine, so there is a gap in their market. They also have the money and experience for my magazine to be distributed across the UK in popular supermarkets and newsagents as IPC have a good reputation and companies would be willing to buy into BOP as their new product as they can be sure that they will receive a profit.
  • 8. Males and females aged 16-24 who listen to British hip hop and rap music Any ethnicity, the models in Male and females means that there is a my photographs are different larger target audience and therefore more profit races I will attract this audience by having up to date articles on new musicians that people want to hear about I will also attract this audience by using adverts which would appeal to them, such as popular and stylish shops or adverts for CDs and concerts of the hip hop genre The magazine costs £2.60 which makes it affordable for students and people with part time jobs
  • 9. Eye contact and body Eye language attract the catching audience’s attention pose Readers like to hear about musician’s pasts and everyone loves to hear a ‘rags to riches’ story. Models dressed Swearing is in a something similar which often way to features in hip how the hop music. readers Readers think would of themselves dress as rebellious and look up to The these artists colour who can rebel scheme is and still be black, successful. It white and is also red, which language which is classic is used in and everyday appeals to conversation everyone and makes the
  • 10. InDesign is a Power point is a programme I hadn’t programme that I used before this have used many times task. I used it when for creating slide constructing my shows. I used this to article and putting create the evaluation cover lines on my you are reading now. front cover. I used word press as a blog to Photoshop was upload my magazine coursework. useful for editing I’d never used it before and the photos for my found it quite complicated. front cover and article. I found it very confusing but it was very effective for producing professional-
  • 11. In the preliminary task I had a chance to practice taking photographs and I feel I improved from the photograph here to the one on my front cover. This was also the first time I used InDesign so I gained experience which was needed for my magazine. From this task I also learnt Now that my magazine is completeaI can more about how to lay out compare it to my preliminary task and see a magazine, such as where to big improvement. My photography and place cover lines. editing skills have come along and it looks far more professional. My colour schemes and font choice make my magazine a lot smoother and it looks more like a product that people would buy, as opposed to my childish front cover in the preliminary task.