1. Latest Trends and Key Issues in the Australian & French Retail Packaging Market –
The outlook for primary packaging containers, closures and outers to 2017
by
Canadean
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2. Latest Trends and Key Issues in the Australian & French Retail
Packaging Market
Shrinking household sizes and an increase in the older population is leading to an increase in demand for smaller
sized, single-serve portion packs. Young consumers demand small sized packs for on-the-go consumption, while
older consumers often opt for portion packs for controlled consumption.
Subsequent to the 2008 financial crisis, Australian consumers are looking to save more whilst cutting down on
discretionary spending. Most consumers seek discounts and offers, and demand value for money products. This
means that price and value additions such as enhanced convenience will become key differentiators in the Australian
retail market and are areas where packaging will play a key role.
Packaging companies have shown a strong inclination towards producing environmentally-friendly products, thereby
reducing carbon footprints. For instance, Cadbury has redesigned its packaging to reduce carbon emissions by using
100% recyclable paper instead of metalized paper for its new packaging formats.
With an increasing number of women participating in the labor force and their lifestyles becoming busier, there is an
increase in demand for convenient packaging and retail-ready pack formats. As a result, manufacturers are
redesigning packaging to include convenient closures such as dispensers and flip/snap tops.
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3. Latest Trends and Key Issues in the Australian & French Retail
Packaging Market
Plastic packaging holds the largest share in the French packaging industry. The material’s ability to produce
lightweight packages for ease of handling, moulding into various shapes, speedy transportation, and reducing cost
helps it to attain prominence.
Wine consumption in France declined during 2007-2012 and this trend is also expected to continue during 20122017. This decline is expected to considerably impact the demand for glass bottles, which are usually used for wine
packaging. In addition, manufacturers are selling wine in pouches in order to reduce costs.
Convenient and healthier packaging for the elderly will increase in importance as France’s population ages, while the
recovering tourism industry will drive demand for traditional French products and, in turn, packaging.
Challenging macroeconomic trends with rising unemployment is driving customers to increasingly shop to a
budget, cutting down on impulse purchases and encouraging them to look for value for money options.
Sustainability factors in packaging are under the spotlight. Measures to reduce packaging waste and carbon footprint
whilst simultaneously increasing recyclability and reuse are being adopted. The Grenelle Law means the onus is on
manufacturers to improve recyclability.
Complete report of French Retail Packaging Market available @
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4. Latest Trends and Key Issues in the Australian & French Retail
Packaging Market
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