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Andrew goodwin’s theory
1.
2. LINK BETWEEN THE LYRICS
AND THE VIDEO
This convention shows that there is a link between
the lyrics of the song and what you are being
shown in the video its self. For example in
Eminem's song Stan you see Stan talking in a tape
recorder what is being sung in the lyrics so the is a
like between the two.
3. THOUGHT BEATS
This is when the
camera and how the
music video is
shown usually follow
the beat of the song
so the audience can
easily identify the
structure of the
verse or chorus.
4. GENRE-RELATED STYLE
A lot of artists tend to repeat them
selves doing certain action or involve
certain aspects (like a trademark) in
there video to make it recognisable to
there audience. For example Aphex
twins face is like a trademark in his
video because it is used a lot in his
videos.
5. STAR IMAGE AND VOYEURISM
Many music company's
use close up on there
artist to make a ‘star
image’ that promotes
the artist and the song.
With female artist they
you close up to
voyeuristically view the
women bringing in
Mulveys male gaze
theory.
6. INTERTEXTUAL REFERENCES
This is when a video or the lyrics like
or refer to something in another part
of the media like the news for
example. Aphex twin is also very
good at this because his video ‘come
to daddy’ relates to when the media
was talking about the rise in chavs so
his video showed you that it was
stupid to be scared of something that
isn't dangerous.
7. NARRATIVE
This is that the song its self should become a
story that need to be told by the artist and
avoid being common. This is so the artist will
become a part in the story. Like Eminem's
song ‘stan’ it is him singing a story.
8. TECHNICAL ASPECTS
Camera: This is camera angles, camera movement
and camera composition, this makes it so you can
add a lot of depth in to a music video.
Sound: This involves everything that you can hear
like the speed and pitch these can vary depending
on what genre you a listening to.
Mise-en-scene: This is the costume of the
characters the make-up and the location of the
video to make the video look more believable.
Editing: This is how the clips go with the music it
can completely change the feel of the song and
the pace, it is how you keep the audience
interested in the song.
