CGD 218 ASSIGNMENTSWEEK 1Why is Visual Literacy ImportantWatch Brian Kennedy’s TedTalk: Brian Kennedy: Visual Literacy and Why We Need It(http://www.youtube.com/watch?v=OefLEpds5Is), and address the following questions: 1. Compare and contrast Kennedy’s definition of visual literacy with the textbook’s definition. 2. Explain how visual literacy can be considered a universal language. 3. Examine how visual literacy can impact communication and global understanding.Your paper should be 1-2 pages in length, excluding title and reference page, and formatted toAPA style.WEEK 2Week 2 - AssignmentFinal Project- Step TwoLast week, you discussed a possible message to communicate in your final project. For thisassignment, you will develop an outline that clarifies your message and expands upon it, fillingin any gaps that either your classmates identified in the discussion forum, or you identified overthe past week.Your outline should include the following elements: A description of your message, and the desired results A description of the intended audience for your message A description of the typography you plan to use in your message (e.g., this might include the font or typeface you plan to use, the tone you want the type to achieve, etc.) An explanation of how you plan to utilize visuals to support your message The platform/medium you plan to use to communicate your message (e.g., Word document, PowerPoint presentation, Web application, etc.) An explanation for why you selected the platform/medium you did
WEEK 3Week 3 - AssignmentUsing Photographs from the WebToday more than ever, photographs and other visual media are at our fingertips. Whether it’sthrough Google Images or Flickr, we have endless visual media available for us to use. Or, dowe?Watch the video Copyright Basics (http://youtu.be/Uiq42O6rhW4). Then, in a 2- to 3-pagepaper, examine the benefits and challenges associated with having so many visuals available tous today. Describe the possible ethical and legal implications of using these photos, and explainhow these issues can be avoided.WEEK 4- Week 4 - AssignmentFinal Project- Step ThreeYou should now have a strong outline for the message you plan to communicate in yourfinal project, as well as a good idea of how you want to incorporate visuals. This week,locate at least five possible visuals that you might utilize for your final project (e.g.,photographs, drawings, video clips, screenshots, etc.), and add them to your existingproject draft. Be sure to reference any visuals that you did not create. Then, 1-2 pages,
explain why you selected the visuals you did, how they support your intended message, andwhat reaction or results you hope to gain from the use of these visuals.WEEK 5Ashford 6: - Week 5 - Final ProjectFinal Project: Using Visuals to Communicate a MessageAssignment Instructions: Visual media can have significant impact on how effectively amessage is communicated. Appropriate and strategic visuals can inspire the audience, lendclarity to a message, and, in general, say things that words alone cannot.For this project, use the concepts you’ve learned in this course to effectively apply visuals toa business-related message. Below, you will find just a few examples of how visuals can beutilized to communicate a message in the business setting. Feel free to choose one of theseexamples, or select one that is not listed. Examples of How Each Example Might Look for Your Business Assignment CommunicationPresentation on PowerPoint slides with visuals, and associateddepartment speech in the Speaker’s Notes section at theachievements bottom.Print advertisement Word document or PDF version of anfor your own advertisement, complete with appropriatebusiness image(s), composition, typography, and company logo.Training materials Word document or PDF version of jobon your job instructions, using typography, composition, andresponsibilities relevant images to promote clarity.
Company website Word document, PowerPoint, or PDF “mock-up” that illustrates what you would want your website to look like. Complete with appropriate images, effective composition and color usage, company logo, and shapes representing where the buttons would be.Informational Word document or PDF version of the brochure,brochure for a containing appropriate visuals; typography;corporate event effective design, composition, and color scheme; as well as with relevant information on the event.Throughout each of the five weeks of this course, you will decide on a message tocommunicate, determine the most effective platform or medium for that message, andselect the most appropriate visuals to support the message. Note that each visual should bereferenced.Then, in week 5, you will finalize your communication piece and submit it along with a 3- to5-page paper explaining the rationale behind your communication decisions.