1. Funding Your
Project Through
Crowdfunding

3. What is
Crowdfunding?

5. Types of Crowdfunding
1. Equity Based Crowdfunding
2. Property / Real Estate Crowdfunding
3. Donation Based Crowdfunding
4. Lending Based Crowdfunding
5. Reward Based Crowdfunding

6. Stats, Stats, and More Stats
• It takes 2.84 weeks to raise the first 25% of
the funding goal and 3.18 weeks for the last
25%
• Campaigns that have 4 or more external
links raise 103% more in funds
• Most commonly pledged amount is $50
• Most common time for making a pledge is
11 am

7. Success Rate Stats …
• 50% (or lower) of all projects listed are successfully
funded
• Once a campaign raises over 20% of the initial
funding goal, the project has an 80% chance of
successfully reaching its total funding goal
• once a campaign hits 30% of its funding goal the success
rate climbs to 90% (compared to only 50% after a campaign
reaches the 5% mark).
• The faster the momentum is gained the better
• campaigns that reach the 30% mark within the first week
have a higher rate of success.
• Campaigns that hit 30% of their target get fully funded
90% of the time

8. Crowdfunding is
storytelling with a goal.

11. What Size Projects
Can be Funded?

12. Amount of funding pledged for projects on Kickstarter.com
as of June 2015, by project category (in million U.S. dollars)

13. Why People Pledge ...
• They like you 
• They’re passionate about the cause or like
your story
• They are after the cool rewards
• They are spurred on by social kudos

14. Commercial World Applications
• NOT for general running costs (Must be project-
based)
• Suggestions
• Start-ups
• Implementation of new initiatives
• Leverage for grants
• Lodgement of IP
• Prototyping
• Proof of concept trials
• External skills and knowledge
• Tools and equipment
• App Development and Games
• Marketing collateral (e.g., website) and initiatives (e.g.,
product launch)

15. Creative / Artistic Applications
• Publishing
• Recording
• Film making
• External services (e.g., editing, etc.)
• Documentaries
• Photography
• Dance
• Drama and performing arts
• Launch, exhibition and marketing

17. Charities
• Leverage off limited resources
• A point of difference – stand out
• Leverage for grants and CSR
• Newsworthiness
• Never forget the passion
• Be mindful of ‘all or nothing’

19. Community Groups
• Rotary, etc. – paying it forward
• Local sporting clubs
• Equipment
• Events
• Tours and travel
• Promotion and exposure
• Local action groups
• Schools

20. Successfully funded
on iPledg.com

21. Planning Your Project
1. Build your Crowd
2. Project Name
3. Tag Line
4. Project Description
5. Link to your YouTube Video
6. Logo
7. Photo Gallery
8. Funding Target
9. Funding Timeframe
10.Rewards

22. Breaking down bigger projects
• Size of campaign is relevant to your networks
• Bite sizes pieces are more likely to ‘get up’
• Success breeds success!

23. Things in Common of Successful
Projects
• An existing audience
• A solid idea and sellable vision for the product or
service
• Careful pre-planning and preparation, including
budget
• A strong presentation, ideally coupled with high
production videos
• An appealing reward structure to the project’s
audience
• Ongoing outreach to backers
• Effective social media, marketing and PR
strategies

24. How it Works ...

25. Getting the
Best Results

26. Here’s a Dramatic
Question for You …

27. Create
Emotional Content
Appeal to Human Emotions

29. Create
CREDIBILITY &
TRUST
Trust is built on Credibility.

30. Sell the Sizzle!

32. Be Consistent
across all platforms.

33. Join us
in developing
this project
with a contribution
so together
we can make
something
magnificent.

34. Thank You
Any Questions ???
Please share a
video testimonial.