This presentation series answers the most frequently asked questions about crowdfunding. This one covers the imporstance of the duration of your your campaign.
2. Some studies suggest that the
longer the campaign lasts the
less likely it will succeed and
reach its target
3. Campaigns can be any length
you choose.
For some campaigns a shorter
duration may be more suitable
than a longer period
4. Typically today on Rewards based
CrowdFunding websites the
common duration
for a campaign is 30 days
5. Some CrowdFunding websites will
have their own requirements as to the
maximum and minimum
duration times they will allow
6. Normally once you have decided on
the length of your campaign you
will not be able
to change it
7. For some campaigns the time set for
the length of the campaign is not a
factor especially if they get
fully funded
within hours or days of launching
8. One factor often expressed by
CrowdFunders is that longer
campaigns may
seem less urgent
Supporters can procrastinate or
forget about the campaign
9. Supporters may also feel that longer
campaigns could suggest a lack of
confidence by the project creator
It may also indicate that the project
is not as rock solid as it should be
10. Kickstarter, a world leading rewards
based CrowdFunding platform,
recommend that the ideal length of a
campaign should be 30 days
11. Most income charts for CrowdFunding
campaigns show that most money
comes in at the start and end
of the campaign regardless of the
duration of the campaign
12. It is hard to keep a sense of urgency
going the longer you run your project
especially during the middle period
of the campaign
13. Some project creators however
do not want to rush things and
want time to let their crowd know
about their campaign
Ultimately your final decision needs to
be guided by your own project needs
14. For more information on how to run a
successful CrowdFunding campaign
download free issues of our online
interactive magazine
from the
Apple App or Google Play
store
15. There are many more
resources available to support
your CrowdFunding efforts at
CrowdFundingFocus.com