This presentation clearly states how you can easily brainstorm and get profitable keywords ideas!!

1. KEYWORD RESEARCH : BASICS
Created By
JAHID HASAN

2. WHAT IS KEYWORD RESEARCH
 Keyword research is the process of finding
profitable keywords
 Its actually the way of identifying actual search
terms, that people usually enter into the search
engines for getting desired results
 With successful keyword research, you will find
search terms/keywords that are comparatively easy
to rank/ profitable for your purposes.
 Always make sure your keyword meet your buyers
intent

3. WHY KEYWORD RESEARCH IS IMPORTANT
 Finding search terms with decent traffics
 Finding search terms that are relatively less
competitive/ easily rankable
 Finding profitable keywords for business
 Identifying keywords with less advertising costs
(PPC)

4. KEYWORD RESEARCH TOOLS
 Google Keyword Planner (Highly Recommended)
 Long Tail Platinum
 KwFinder
 KeywordRevealer
 WordTracker

5. TYPES OF KEYWORDS
 Single Keyword
 Multiple Keyword
 Brand Keyword
 Service & Product based Keyword
 Geographical Keyword (Local & Global keyword)
 Strong & Weak Keyword
 Misspelled Keyword
 Seasonal Keyword
 Demographic Segmented Keyword
 Call to Action
 B2B Keyword
 Modifier Keyword
 Educational Keyword
 Long tail Keyword

6. TYPES OF KEYWORDS (WHAT I BELIEVE) :P
 Broad Keywords
 High search volume
 Difficult to rank
 Low buyer intention (very low)
 Long Tail Keywords
 Lower search volume
 Easier to rank for
 Higher buyer intent
 Buying Keywords
 Lowest search volume
 Easiest to rank for
 Highest buyer intention
 Informational Keywords
 Often long tail keyword
 Easy to rank
 Helps rank on Search Engines

7. KEYWORD RESEARCH VOCABULARY
 Seed Keyword: Base/ foundation keyword
 SV – Search Volume
 Broad Match: Outsourcing Training
 Exact Match: [Outsourcing Training]
 Phrase Match: “Outsourcing Training”
 Average Monthly Searches: Pretty self-explanatory –
right? :P This is usually average of last 12 months
 CPC/Suggested Bid – CPC stands for Cost Per Click
i.e. the rate, advertisers are willing to pay for each click
to their ads.
 Competition: Not keyword competition, it actually
represents competition among advertisers

8. KEYWORD SUGGESTION TOOLS/LONG TAIL
KW MAKING TOOLS
 Google Instant Search Suggestions
 “Similar searches” suggestion from the Google
search results
 Www.KeywordTool.Io
 Www.UberSuggest.Org
 http://soovle.com/ ( Amazing tools to get similar
search data from Google, Bing, Amazon, Wikipedia,
YT etc.
 Wikipedia Lists!!!
 GWT
 Google Trends
 Google Correlate

9. THANKS 