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Jacobs media evaluation keynote

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Jacobs media evaluation keynote

  1. 1. Who would be theaudience for your media product? As Media Evaluation
  2. 2. Key Questions• What Genre does your film belong to?• Who is the audience for this genre?
  3. 3. Key Questions• Who’s is my audience?• Modes of research; Internet, Theatres, Radio, Printed media.
  4. 4. Key Questions• My film is in the genre of of social realism. Social realism can be defined as a film the try’s to display ‘a slice of life’ or ‘life as it was really lived’. A social realist film often also has a social intent behind it.
  5. 5. Audience• Internet• Sites: MUBI, LoveFilm, IMDB
  6. 6. Internet• From my internet research i found i found there is a clear social type that are fans of social realism• Or there is a clear group who aren’t interested in social realism
  7. 7. Internet• My research of these websites made me develop some common characteristics for those who watch social realism.• I found that the common viewer and reviewer on those websites were those who had some kind of higher education or a media background of some kind.
  8. 8. Internet• Othercharacteristics of the common viewers includes; They are looking for something Understanding of mentally stimulating representations They want something outside the ‘norm’
  9. 9. MubiExamples of discussion list on MUBI. This is websites show social realism more than others. And it has a clear emphasis on discussion. If this is a huge shower of social realism and also has masses of discussion then it is clear that a lot of social realismviewers like film discussion. This also make the point that social realism viewers are more intelligent as they can talk about the film.
  10. 10. Internet Mubi- Is more for the social realism viewer as is offers more of a serious film discussion platform. As we’ve seenthe type of person who watches social realism knows how to talk about film so this site would be better for them whereas...LoveFilm-More for the viewing of mainstream products and doesn’t have much enfaces on discussion.
  11. 11. Internet• I found this by looking at the common reviewers and how they wrote• The majority who didn’t write using media language tended to not like the film.
  12. 12. Internet• I assessed that quite a lot of the viewers may be university students because they fit the characteristics of those common viewers and they are notorious for wanting something outside the ‘norm’• When i moved to to look at theatres i found that the ones showing social realism are often in university towns/cities
  13. 13. Theatres• What theatres show social realism?
  14. 14. Theatres Are there cinemas specifically for social realism?Do only independent cinemas show social realism?Do mainstream cinema chains show social realism?Are there any chains that show social realism at all?
  15. 15. Theatres • I found two types of cinema that commonly show social realism The first is independent theatresAnd the second was chains that showsocial realism along with mainstream productions
  16. 16. Theatres • Independent cinemas that show social realism productionsArnolfini Centre Cornerhouse National Film Theatre
  17. 17. Theatres • How do these places represent themselves; They show themselves to be places for a film experience (notsomewhere you go every week) mostly showing classic, foreign or realist filmsSo although there main audience would be users of these types of film, they also target no users looking for a one off experience. Going to one is like going to see a show or musical, a special occasion
  18. 18. Theatres• Chains that show social realism productions as well as mainstream products Picturehouse Everyman Cinema’s
  19. 19. Theatre • They have luxurious seating and environment • They do show mainstream films Their luxurious environment could be to attract amore sophisticated audience, the kinds of people who like social realism.
  20. 20. Theatre• Both these types of cinema have shown interest in social realism so may be interested in my film.• Films like Fish Tank have been shown in mainstream i cinemas so maybe they may be interested in my film.
  21. 21. Radio BBC radio 3 BBC radio 4 Has done such things as have adocumentary on the last 50 years of social realism Has done such things as interviews with social realism directors like Andrea Arnold and even supporting screenings of films. they worked wit the Opencinema to set up a showing of Ken Loach’s ‘Sweet Sixteen’.
  22. 22. Radio The station is targeting an older audience, there is certainly nothing that would interest young children and it is unlikely it would be appealing to most teenagers. The shows broadcasted are based on the following subjects; art, comedy, discussions, documentaries, drama, history, money, news, politics, readings, religion and science. I found an article on The Telegraph’s website, titled ‘Now I know the clock’s ticking, I’ve started listening to Radio 4.’It is clear from this that ones listening to this radio station that shows social realism is one that targets and gets an older audience. It appears to be a common conception that Radio 4 is aimed at older listeners, as the article explores in a light-hearted fashion the indicators of getting old and listening to Radio 4 was noted as a key indicator. Another article I sourced on The Evening Standard’s website reported on Radio 4’s new tactic to draw in a younger audience, b y broadcasting their show from three major universities across the UK. Radio 4 is clearly aware of their current audience being in the age bracket of 40 years and over. The links to both Although they are articles are listed below. trying to reach a young audience
  23. 23. Radio The content of these two can tell us something more about the audience. I normal radio listener listens to radio stations like ‘Capital’ and ‘BBC Radio 1’. These tend to stick music, interviews with popular celebrity’s and call up game shows for prizes. While radio 3 and radio 4 have documentary’s comedy shows. On a deeper level interviews with people like Andrea Arnold also say something about the audience as someone who’s not a fan of social realism wouldn’t know who she is. from this it is clear that BBC Radio 3 and BBC Radio 4 have shown that they want an older more cultured audience. This is supported by the difference in content from mainstream stations to these stations that have social realism content. So more cultured, older people are more than likely going to be my audience.
  24. 24. Printed MediaThe only magazines showing social realism are magazines exclusively for film. Magazines such as...... A social realism film (Fish Tank)
  25. 25. Printed Media • Whereas other film are shown in magazines with lots of content and no set topic. From this information it is clear that only those interested infilm enough to buy the film magazine would be my audience, so film enthusiasts.It also costs to join so a student probably wouldn’t be able to afford the subscription, showing an aim at older readers.
  26. 26. Television• Channels the show social realismBBC 4 Film 4
  27. 27. Film 4 has shown British film since 1982. When they shut down briefly the BBC said that it ‘a very sad day’ in the British filmindustry. This shows that they are key to the British film industry if the BBC is saying this. Nowadays film four tend to show more mainstream products so probably have a mainstream audience not a social realism audience. Although social realism films havehad mainstream success like ‘This is England’ so this channels audience could be my audience.
  28. 28. BBC4 started in 2002 and has to because of it’s license show, 100 hours h of new arts and 110 hours of factual programmes each year. These are usually watched by intelligent older people. I found this by looking at BBC 4‘s audience demographic online.This says something about the audience as this channel shows social realism. This channel also has a film audience because they are licensed to show 20international films a year. This Channels audience matches mine in many ways so looking at the there audience in detail is key
  29. 29. BBC 4 • The Guardian did an article As the debate about the future of BBC3 and BBC4 thunders on (axe it! save it! merge it!) we spend a week looking at the ratings performance of the two under-fire digital channels. Value for money or time to hit the off button?By looking at this we can see that we are looking a niche market because its clear they have fewer viewers
  30. 30. TelevisionFrom Television research i found that my audience may be smaller than a regular audience. The programming has shown them to want to see more profound cultured shows. Making me see them as more intelligent than aregular audience. If we combine the information shown by radio they most likely are older. Although Film4 has a history of showing British films but now has a more of a mainstream audience so a mainstream audience could be accessible
  31. 31. Target Audience ResearchScreening with Q and A Questionnaire Research formats Focus group discussion
  32. 32. Target Audience Research• Although the main main purpose of these was to found out a young persons need for film, i also did them the type of person who would be a social realism viewer
  33. 33. Screening All those that took part in my screening enjoyed the filmed i showed. They6 said they could relater to real issue like mental illness and pregnancy. There interest showed me that todays young audience could be a social realism audience.That being said they had not seen social realism before so they are not the social realism audience of today.
  34. 34. Target Audience Research Focus GroupI used media students They watched the first cut of my film introduction
  35. 35. Focus Group They gave precise media specific answers. They had also seen a lot of social realism. And as media students we can conclude they had seen a lot of films.So from this i have concluded that the main young person that would view my film is a media student.
  36. 36. Focus Group• It could also be said that the main young audience is a student audience. As we have found out that the cinemas that show social realism are in university citys, and that the ones viewing and are interested in all forms of media displaying social realism is an inteligant one, that like to discuss film. Students fit this discription perfectly.

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