Introducing Twitter class assignment

1. The Tweets Must Flow
e-Business Assignment
Dima Jaas, Fatima Qadi, Jack Rabah

2. About twitter Case Study
Twitter for business?

3. Tweet tweet.. What’s up?
is an online social
networking service that
enables its users to send and
read text- based posts of up to
140 characters, known as
“tweets”
Twitter Now Available in Arabic, Farsi, Hebrew
and Urdu (28 languages)
Tuesday, March 06, 2012

4. Established in March 2006 by Jack
Dorsey and launched that July.
Twitter Inc. is based in San Francisco, with
additional servers and offices in New York City
The service rapidly gained worldwide popularity, with over 300
million users as of 2011, generating over 300 million tweets and
handling over 1.6 billion search queries per day, It has been
described as "the SMS of the Internet."
As per twitter blog – 1 billion tweets every 4 days

5. First Person to join twitter
Jack Dorsey (Founder)
Initial income of Twitter as a
company $1,000,000,000 within
first 3 years.
Frequency of tweets
in Twitter 750 Tweets
per Second
Women constitute over 55% of the
Twitter users where men lies in an
area of 45%
Original name twttr was
inspired by the 5 characters codes used
in America for SMS at the time.
"...we came across the word 'twitter', and it was just perfect. The definition was 'a short burst of
inconsequential information,' and 'chirps from birds'. And that's exactly what the product was."
– – Jack Dorsey

6. Roughly , 7% of
Americans are currently
using Twitter
The average Twitter users has 27 follower
Twitter users tend to be
“early adopters”
Twitter plays an active
role on purchasing
decisions
67% of Twitter users are
more likely to buy brands
that they follow

7. • Life time of status update vs. tweet. Status
update is longer than a tweet (its ok to tweet
more 1-4 / hour vs. 0.5 /day for facebook).
• Friends vs. Followers: A Twitter following can
be strictly interest based on topics the
person is tweeting about. Friending someone
might show a deeper social interest in the
person that comes into play with Facebook.
• Speed: If you are aiming to create an instant
viral effect for news or an important update,
Twitter proves to be more effective. For less
time sensitive content Facebook can be a
powerful distribution channel.
• Optimal posting times: The peak at work
days (Wed) for Twitter indicates the strong
business and news side of things on Twitter.
A strong Saturday for Facebook might show
us that the entertainment factor on Facebook
is higher.

12. iPhone
Andriod
Nokia
Blackberry

13. Avoid the Twitter blacklist
Daily Update Limits: 1,000 total updates
per day from all devices
Daily Direct Message Limits: 250 total
per day on all devices
Daily API Requests: up to 150 API
(application programming interface)
requests to Twitter per hour.
Follower Limits: You can follow 2,000
people (or 10% above # of people
following you)
Age: 18+ years.
Do not post illegal content or SPAM

14. Twitter Now Able To Censor
Tweets, If Required By Law,
On A Country-By-Country
Basis

15. Advertisers are looking beyond Google,
Facebook and Yahoo.
Twitter has become a popular way for
politicians, celebrities and executives to
spread their messages.
Global expansion increases sales for twitter,
but forces them to adopt censorship
regulations.

16. Our goal is to instantly connect people everywhere to what is most
meaningful to them. For this to happen, freedom of expression is
essential. (It is a human right)
We don't always agree with the things people
choose to tweet, but we keep the information
flowing irrespective of any view we may have
about the content.
The open exchange of information can have a
positive global impact.
There are Tweets that we do remove, such as
illegal Tweets and spam.

17. Jan 26, 2012 – Twitter Blog
Until now, the only way we could take account of those
countries’ limits was to remove content globally. Starting
today, we give ourselves the ability to reactively withhold
content from users in a specific country — while keeping
it available in the rest of the world. We have also built in a
way to communicate transparently to users when content
is withheld, and why.
We haven’t yet used this ability, but if and
when we are required to withhold a Tweet in a
specific country, we will attempt to let the user
know, and we will clearly mark when the
content has been withheld.
(ChillingEffects.org)
With this new feature, we are going to be
reactive only: that is, we will withhold specific
content only when required to do so in
response to what we believe to be a valid and
applicable legal request.

18. Jan 31, 2012
Google has quietly announced changes to its
Blogger free-blogging platform that will enable
the blocking of content only in countries where
censorship is required
Facebook is censoring the news.
While Facebook, a privately owned company,
has every legal right — technically — to choose
to publish or not publish anything it wants to,
it has a moral obligation as the largest provider
of the 21st century public square to not
censor.