The material being shared at GeekCamp 2017, Jakarta—A community based Tech and Product Development conference.

1. The Role of Empathy in
UX Design Process
Jaka Wiradisuria

2. Indonesia’s notorious “income” gap

3. Indonesia’s notorious “income” gap

4. We believe that every individual has the right
to gain access to be financially ‘well-off’.
“Kami percaya bahwa setiap orang berhak untuk mendapatkan
akses yang membantu mereka mencapai hidup mapan.”

5. is one of the access.
>70,000
Arisan Leaders
>700,000
Members
90+
Branches
*Across Java-Bali

6. HOW DID WE DO IT ?

8. (Actually) there is nothing
new in the process

9. PRODUCT-MARKET FIT MYTH
My users problem are harder to solve because they are
non tech savvy—they are not familiar with the popular
technology we use these days.

10. PRODUCT-MARKET FIT FACT
“Your product’s UX is linked to your own appreciation & acceptance of
empathy.”
—Tom Starley, inVision app

11. #EMPATHY
...the ability to understand and identify with another
person's context, emotions, goals, and motivations".
—Whitney Quesenbery, interaction-design.org

12. Cucina Italy
Cooper platted
High quality items are beyond their reach
WHAT WE FOUND

13. The affordable ones are low quality
WHAT WE FOUND

14. They need quality goods at affordable price
WHAT WE FOUND

15. STILL, HOW CAN THEY
AFFORD IT?

16. as a rotational group saving method
to buy household goods together with their trusted
communities.

17. is our California Roll.

18. Complexity can be managed, control can be
beneficial, but frustration is never a good
business strategy.
—Robert Hoekman Jr.
answered that frustration.

19. WHAT NEXT?

20. #BERKEMBANGBERSAMA
Help 1,000,000+ members to
get access towards their goal
by end of 2017

21. THE UX STACK

22. jaka@ruma.co.id
+628111062220
Website: https://mapan.id
Blog: https://medium.com/mapan-ux/