The presentation discusses the impact of cinema on society

1. CINEMA & ITS IMPACT ON
SOCIETY
J.Janardhan

2. WHAT IS THE IMPACT?
 Cinema is a reflection of society
 It is also a form of mass communication
 It’s a powerful vehicle for culture, education, entertainment and
propaganda
 It has the distinct function of to delight and instruct the
audience
 Movies are also taken as a form of literature.

3. WHAT DOES CINEMA?
 Depiction of Reality
 Recreation of past
 Social & Political Importance
 Make the public opinion
 Educative
 Industry
 Creative
 Motivating
 Entertaining

4. IMPACT OF CINEMA
 Building up the imagination among the teens
 Make the people to understand the happenings
 Inspiring about the ways of life.
 Teaches the adjustment and struggling in the life
 Having the sense of equality
 Providing rights for the women folk

5. IMPACT OF CINEMA
 Following-Say no to “Gender Discrimination”
 Having a nation’s historical knowledge
 Change the social behavior specially to children
 Being generous to inferior children
 Bonding of sibling
 Heroic acts
 Broadening outlook
 Helpful attitude

6. NEGATIVE IMPACT OF CINEMA
 Addiction to drugs (becoming a smoker, alcoholic etc)
 Vulgarity ( Using vulgar language)
 Unsocial behaviour
 Violence
 Dissatisfaction


7. CINEMA
 Spreading terror
 Imitating on-screen behaviours
 Reasoned to increase the criminal activities
 Dissatisfaction with life
 Ignoring higher ideals

8. CINEMA ETHICS
 WHO conducted study on Indian Films
 The Study reveals that Tobacco consumption becomes normal
activity by youth
 Bollywood to South Indian films more and more good guys are
smoking
 Strong linkage b/w films and youth

9. CINEMA ETHICS
 I & B Ministry & Advertisers recommended Code of Ethics
 The present certification of films is governed by the 1952 Act,
 Films to be categoriesed into three types
 Universal (U)
 Under Parental Guidance (U/A)
 Adult (A)
 Specific viewers/ Special category (S)
 Restricted to specialized audiences such as doctors or scientists

10. CINEMA ETHICS
 certain restrictions placed in the constitution under Art.19 (2)
 I. security of the State,
 II. friendly relations with foreign States,
 III. public order,
 IV. decency and morality,
 V. contempt of court,
 VI. defamation,
 VII. incitement to an offence, and
 VIII. sovereignty and integrity of India

11. Thank You